1 The essential elements of an effective brand awareness strategy Attracting audiences at the top of the funnel is a key strategy for telecom marketing teams and an essential part of driving new business. In the competitive telecom industry, with both disruptive players and global giants – it’s increasingly important to attract the right audience, with the right message, at the right time to drive new business. Nowhere presents more opportunities for this than display advertising. With Google’s Display Advertising network alone you can easily reach relevant audiences. Plus, with new developments in creative and personalisation technology, you can create ads that are hyper-relevant and show offers to prospective customers well before your competitors do. For leading operators such as Telia Company, Three Sweden, and Telenor display advertising plays a crucial role in their top funnel marketing strategy. Read on to learn how you and your team can use display advertising to your advantage…
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