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Cecilia Blasi Str. Panoramica Adriatica 103 Pesaro | 61121 | PU | Italy +39 349 73 50 943 ceciliablasi90@gmail.com
202 Whitehall Road Bristol | BS5 9BP | UK +44 07 83 38 06 910
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HEY, YOU! HI!
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I am Cecilia, a truly passionate and curious designer from Pesaro, Italy.
Tangram, one of my favourite paper games when I was a little girl. Tangram shapes suggest much more than they actually represent. We call them optical illusions. In their simplicity they offer a perceptive richness based on the idea that the palette of the mind is richer than the phisical palette of the brush.
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SUMMARY
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GRAPHIC PROJECTS - Booklet | Natural Mystic - Infographics | Pasta, pizza e mandarino - Workshop of serigraphy
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BRANDING AND IDENTITY - Visual Identity | Shelter - Work in progress | Pesaro Musei - Identity redesign | Pesaro Musei
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EDITORIAL PROJECT - 1/16 | La macchina silente
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PHOTOGRAPHIC PROJECT - Serial Photography | Eighty
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INTERACTION PROJECT - Interactive path | Kaleidoscopic Body
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GRAPHIC PROJECT
COLLAGE BOOKLET / NATURAL MYSTIC EXERCISE OF EXPERIMENTATION / LAB COMMUNICATION 1
The project consisted of the creation of a booklet formed by the combination of different collages produced in according to the emotion reactions originated by the listening of a specific song, in this case Natural Mystic by Bob Marley. Every collage had to represent: rhythm, genre, lyric and singer.
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STEREOTYPE / PASTA, PIZZA E MANDARINO THE FIGHT AGAINST STEREOTYPES ABOUT ITALIAN FOOD IN INFOGRAPHICS The local cuisine is often expression of its own culture, especially for the Bel Paese, internationally known for pasta and pizza. The stereotype started to be even more consolidate from the ‘50, with the economic boom, when the ostentation of food has become synonyms of wealthy. The cinema of Totò and Alberto Sordi contributed significantly to the transformation of the pasta into the symbol of Italian identity due to its cheapness, nutritional qualities and the ease of its producing process. However, the relations which Italian people always have had with food and with the meal time is changing.
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Different proposals for the cover of the project. The final choice was the first one: silhouettes of forks and a pair of yellow chopstick. The second one was used for a contest about eating habits issued by the University of San Marino, in 2012.
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The infographics illustrate how the stereotype of Italians just “pasta and pizza� is not true anymore; from the loss of homemade tradition and the increase of improper food habits to the spread of ethnic food and fast food chains. Food is related with all kind of cousine, even though is acquiring even new uses: vegetables and ice has become typography, the Chinese chopsticks, histograms, the dishes, watches and the napkins has become the grid of a chart. 12
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WORKSHOP OF SERIGRAPHY / PASTA, PIZZA E MANDARINO THE FIGHT AGAINST STEREOTYPES ABOUT ITALIAN FOOD Five out of fifteen of students' stereotype outcomes were chosen for a serigraphy workshop with the graphic designer Donatello D’angelo. During a three-days-workshop, after an introduction about the serigraphic print tecnique, we have designed our own poster A3 format, in two colours and limited edition. I personally realized the print of the poster silhouettes of forks and chopstick designed for the course of communication 3.
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BRANDING & IDENTITY
MAJOR PROJECT / VISUAL IDENTITY SHELTER VISUAL MANUAL FOR THE PREVENTION OF DOMESTIC INCIDENTS Graphic and interaction, if used to answering to the needs and requests of the users, are able to provided more information than an instruction manual, in order to prevent and to reduce the risks. The aim is to enlarge the basic knowledges furnishing an overview on different risk cases, with the purpose of making the user more aware about real dangers and consequences of the daily home living. The house should be an utmost safe place in which consider ourselves secure.
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www.shelter.it/home
The interface of the website is simple and easy. The graphic choice and the formal unity of the icons is highly deductive: its structure is similar to a typical Dollhouse, a vintage symbol but efficient and appropriate for this purpose.
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The main purpose was designing a visual manual in which find the instruments and household electrical appliances which are more frequently causes of domestic incidents. Togheter with information and advices in order to avoid banal but fatal errors, likewise prevent futher damages, the whole website puts the focus on two main sections: the educational path and the informative statistic. The educational path allows the users to take consciousness on the right use of the utensils, electrical appliances and/or the preventative measures inside the home environments.
EDUCATIONAL SECTION Damage
Cause
Risk
Prevention 20
The statistics section has an informative role about the percentage of accidents linked to a single utensil and/or a room of the house.
This is a visual manual and, for this reason, the attentions of the users should focus on the graphic part of the project: pictograms have been thought and created with the intent of resulting immediate and understandable. The same happens with the infographics with data visualizations and percentages.
FIRE 63%
FOLGORATION 24%
STATISTICS SECTION 21
System of pictogrograms designed for the project: every icon underlines the kind of danger which is linked to each object.
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The offline campaign included the printing and the distribution of a visual brochure: a printed format (29,4 x 21 cm) and a series of stickers which had to stimulate the younger users into taking part to the project.
The online campaign consisted of the sharing of information and an action of raising awareness within the social networks.
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The viral video had to bring close the user to the web-site in an attractive way: a preview, hence, of contents and shapes.
PESARO MUSEI / WORK IN PROGRESS HOW TO USE THE WORK IN PROGRESS PERIOD AS A PRE OPENING OF MUSEI CIVICI The “new” Civic Museums of Palazzo Mosca are the result of an ambitious and innovative project thanks to the European call for bids issued in 2011 by the Pesaro City Council, aimed at granting, for a period of ten years, the management of the museums to entities able to design and carry out building restoration and fitting-out works based on renovating criteria, as well as to plan the management of reception services, the valorization of permanent collections and the organisation of exhibitions, events and research activities.
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The idea of participatory museum has been established and vastly shared, as a result of the meeting about the comunication and the new concept of museum: namely, it involves the partecipation of the citizens as the main subjects in the development of the new project. The sharing nature of this phase, which contributes to interpret the work in progress as the birth of a common identity, increases obviously the waiting times but also the cooperation of different individuals.
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Examples of temporary walls: exterior and interior. Every "interior wall" cointains a fragment of the main work of every room which introduce the explanation of the work in progress project, exhibiting the coloured tape and a post-it system which stimulates the users’ partecipation.
The logotype recalls the typical tape of work in progress. Inside the adhesive stripes, it is possible to find disparate information in several sizes: name, website, pay-off or the preview of some exhibitions. A sort of dinamic masthead. The logo WP has been inserted in the temporary letterhead and in all the communication tools, both istitutional and promotional, which has been used before the opening.
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PESARO MUSEI / BRANDING AND IDENTITY FOR PALAZZO MOSCA COMPLETE REDESIGN OF BRANDING AND IDENTITY FOR THE CIVIC MUSEUMS OF PESARO After long restoration works, the Civic Museums of Palazzo Mosca open up to the public with a fully renovated arrangement, transformed into a modern, cultural centre thanks to the production and promotion of projects on the study and diffusion of all types of art: from the valorization of the artistic heritage to temporary exhibitions and events of different nature.
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Thanks to the partnership with Stroppa Nobili's archive of Ginestreto (Pesaro, Italy), the study of Pesaro Musei brand started with the gathering of documents which had the name of the city and their lettering study. A serif font was chosen for the logotype of the consonant P. 30
Palazzo Mosca is the main set of all cultural activities of the museums. However, other exhibition areas complement the cultural offer such as: Casa Rossini, the birthplace of Gioachino Rossini, the famous composer to whom the annual ‘Rossini Opera Festival’ is dedicated. Another noteworthy place is the Sephardic Synagogue of Pesaro, in the centre of the old Jewish quarter, dating back to the 16th century. 31
PESARO MUSEI / COMMUNICATION PROJECT GUARDAMI / LOOK AT ME SEGUIMI / FOLLOW ME TROVAMI / FIND ME
The new arrangement of the museum is combined with a new communication project: from the study of the brand, to the coordinated and promotional image, to the signs, and up to the drawing of pictograms, as well as to the definition of the guidelines for fitting out the temporary exhibition spaces.
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The inauguration and communication campaign for this strong ‘institutional brand’ aims to reinterpret the masterpieces in the Museum’ collection in order to show them to the general public in a direct way (look at me, follow me, find me), with fascinating and modern communication modes to excite and intrigue the users towards this new cultural reality.
GUARDAMI / LOOK AT ME Portrait of Maddalena Osuna Giron oil on canvas, 1575/1599 | Machirelli–Giordani Collection SEGUIMI / FOLLOW ME Proserpina and companions pottery, 1550-1574 | Urbino TROVAMI / FIND ME Flowers, fruits and a tray of glass goblets Christian Berentz (Hambourgh, 1658 - Rome, 1722) oil on canvas, 1696 | Machirelli-Giordani Collection 34
With a series of exhortations combined to several paints conserved in Palazzo Mosca, the artworks start to talk, in a light way, proposing a modern and original image of the museums.
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The same stylistic approach has been used for the museum internal signs: it has been devised starting from the colours but with the purpose of giving clear and prompt information and highlighting the works of art in such a way as to make it almost invisible. 36
The operations of merchindising are been concepted as something close to the reality of the museum: reproposal of branding, paints, fragment of ceramics and sculptures are the main subject of a promotional campaign.
A new museum concept is going to spread and become a dynamic reality, open to all forms of art, able to attract a large group of visitors, included the young. Among a host of new initiatives devised for better enjoying the visit to the museums, the Pesaro Cult Card is the first tool that permits to exploit the city’s numerous cultural offers, which are destined to grow over time. 37
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EDITORIAL PROJECT
EDITORIAL PROJECT / LA MACCHINA SILENTE EDITORIAL OUTPUT, BOTH GRAPHIC AND CRITIC The project, developed during my last year of University, consisted in the creation of a journal (1/16) with layout and contents fully thought and written by ourselves. It was a critic and graphic output at the same time. The theme that I choose was the anthropologic and moral question about the eternal relationship between the man and the machine and the technological discoveries linked to the sciences of life and neurosciences. According to this, I had to follow a certain style, connected to the gloomy and cold elements about this thematic.
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PHOTOGRAPHIC PROJECT
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SERIAL PHOTOGRAPHY PROJECT / EIGHTY LOOKING AT SOMEONE PAYING ATTENTION TO DETAILS The project has born after a personal research followed by an equally personal challenge. I was looking for a book of serial photography of body parts: although I found every part of body catalogued, I hadn't found the particular of mouths. I wanted to create my own catalogue and, for this reason, I challenged myself with some guidelines: female mouths, no familiar faces, no postproduction, a morning of street shooting. The result is a series of eighty pictures collected in a booklet. And as we can clearly see, not one mouth is equal to another one. In their simplicity and imperfection they show their feminine beauty.
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MULTIMEDIA PROJECT
MULTIMEDIA AND INTERACTION / KALEIDOSCOPIC BODY
INTERACTIVE PATH OF LEGS PATTERN
pattern unit: legs
Major project of the web and multimedia course, in 2012. The aim of the drill was to create an interactive path throughout filming particular body movements: the final result was a visual representation of the rhythm of a melody, in my case playing at the piano, which is the soundtrack of the video. The creation of the general pattern depended on the student: sounds and videos should be produced by ourselves without someone else's involvement. Every movement of the mouse is linked to a video or more with their specific melody.
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video demo
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examples of mouse down and mouse over
THANK YOU! BYE!
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