I Like Music Logo(s)
Opus
Powell Allen, London, England, 2009
Tricycle, Inc., Chattanooga, Tennessee, 2006
I Like Music is a diverse range of musicrelated products and services. The brand identity needed to transcend language barriers and relate to people of all ages and music tastes. The brand uses a dynamic, ever-changing suite of logos that take the form of character faces representing different genres. The constant is a smiley-face quaver.
8 Fish
The Opus logo is a bold, hip mark for a new carpet brand in a dinosaur industry. A visual trick is played with the same letterform used for the p and s to represent a roll of carpet.
Dennis Photography Logo
Logoworks by HP, American Fork, Utah, 2009
Signal Communications, Silver Spring, Maryland, 1998
The client approached Logoworks looking for an identity for a fastcasual restaurant serving a range of professionals. The restaurant’s hook is that it carries eight different types of fish. They were looking for a stylized, hip logo to serve as a springboard for their marketing efforts.
The client’s initials are used to depict the process of exposing an image in this logo for Dennis photography.
Dean Rogers Music and Sound Design logo
Hockey Bunnies Logo Eggnerd, Denton, Texas, 2009
Gibbs Baronet, Dallas, Texas, 1995
A fan club for the inline hockey team of the University of North Texas needed a symbol for use on T-shirts and other materials, to provide a sense of identity and unified support for their atheletes.
This logo for Dean Rogers Music and Sound Design was targeted at producers and creative directors who typically buy these services. The simplicity of the music note working as type demonstrates the core of the concept and leaves a solid image of what Dean does.
Centric Launch Package
Briggs & Stratton
MTV Networks, New York, 2009
Cue, Inc., Minneapolis, Minnesota, 2006
For the launch of Centric, a new upscale channel targeting adult African-American and multicultural audiences, our goal was to create a brand experience that reflected the central role that African Americans have in the culture. From the logo, which used an array of colors converging on a deep brown core, to the vignettes representing a slice of life of the audience, we were able to communicate the brand essence in an authentic and aspirational way without invoking clichés.
Briggs & Stratton makes small engines, some of which are used in Kart, Bandolero and other forms of small-engine racing. We were asked to create an identity for the Animal engine. We saw an opportunity, though, to create an identity that not only branded the engine but also represented an idea that is d ef i n e d , s h a re d a n d “ow n e d ” by a subculture of young racing enthusiasts.
Good Day Café logo Duffy & Partners, Minneapolis, Minnesota, 2005 A fresh new concept for dining from daybreak to after sunset, Good Day Café will feature fresh bread and pastries, favorite breakfast entrees, sandwiches, salads, cocktails and snacks, all served in an inspiring environment to get you moving and improve your outlook on life.
American Israel Public Affairs Committee Anniversary Logo Beth Singer Design, Washington, District of Columbia, 1998 O n t h e o c c a s i o n o f I s ra e l ’s fiftieth anniversary, this logo was commissioned by the American Israel Public Affairs Committee, American’s pro-Israel lobby, to celebrate the relationship between the United States and Israel.