The Tracks Masterplan

The Tracks

Greater Mercer County, West Virginia

Acknowledgments

The following individuals and organizations helped develop The Tracks 2022 masterplan:

The Shott Foundation John H. Shott – Chairman Michael R. Shott Jason “Jay” Shott James “Smokey” Shott Bryon k. Satterfield J. Ronald Hypes Senator Chandler Swope Charles M. Cole Frank W. Wilkinson The Mercer County Commission Gene Buckner Bill Archer Greg Puckett

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The Tracks Masterplan

The City of Bluefield Ron Martin – Mayor Cecil Marson – City Manager Treyvon Simmons Daniel Wells Matt Knowles Peter Taylor The City of Princeton David Graham – Mayor Mike Webb – City Manager Joseph Allen James Hawkins James Hill Marshall Lytton Jacqueline Rucker Dewey Russell

Bluefield Economic Development Authority Jim Spencer – Executive Director Savannah Carabin The Hatfield McCoy Regional Recreation Authority Jeff Lusk – Executive Director John Fekete – Deputy Executive Director Interested Citizen’s Group Rick Wilkinson Jaime Null – Mercer County Convention and Visitor’s Bureau Consultants Laurel Keller – Newmark Valuation & Advisory Tim Hindes – Trailblaze Creative Jim Christie - Project Manager CEC Jon Michaux - CEC Andrew Gosnell - CEC Alexis Yost - CEC Keatan Broughton - CEC

Table of Contents

Executive Summary

4-5

Project Introduction

6-15

The Tracks Resort

16-39

Stoney Ridge

40-51

Trails of the Bluestone

52-69

Appendix A: The Tracks Branding Study

70-73

Appendix B: Site Inventory and Analysis

74-93

Appendix C: The Tracks Resort Infrastructure Phasing

94-99

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Executive Summary Bluefield, West Virginia

The Tracks Masterplan Key Map

Nestled within the Blue Ridge Mountains, Bluefield is the natural southern gateway into West Virginia. Bluefield’s unique location allowed it to become the transportation and financial center of the coal mining industry. Once nicknamed “Little New York,” it had one of the first skylines in the United States. Bluefield thrived as the provider and distributor of fuel for America’s industries. As the mining industry waned, so did the businesses and population of Bluefield. This resulted in a prolonged economic and physical decline. In response to this decline, Bluefield has begun to diversify its economy. With new investments by Intuit and Omnis Building Technologies, the relocation of other businesses, and increased investments in infrastructure and tourism, Bluefield has the opportunity to revitalize its economy and create a renaissance in the downtown district. Bluefield can leverage its physical location, scenic beauty, and its natural and manmade assets into a new, vibrant economy. This new economic focus is established through the creation of amenities, accommodations, and by taking advantage of the abundance of recreational opportunities in the region. Bluefield can become West Virginia’s gateway to adventure. This is the inspiration behind “The Tracks.”

The Tracks Resort The Tracks is a recreational tourism resort masterplan that creates new lodging, attractions, amenities, and 80+ miles of ATV trails in Mercer County. If tourism is to expand in this region, these amenities are a necessity. The existing regional attraction--the Hatfield McCoy ATV Trail System--does not provide the overnight lodging demand necessary to attract developers for a large-scale resort project in Mercer County. In order for tourism to expand in the region, there is a need to develop new attractions and amenities that appeal to a broad audience and attract the number of visitors necessary to support large scale lodging (see the Lodging Market Demand and Feasibility Study in the appendix).

ATV Tourism ATV tourism is a popular attraction in southern West Virginia. With 1,000+ trails to explore, it is the state’s “natural amusement park.” According to a 2020 study completed by Marshall University’s Center for Business and Economic Research, the Hatfield McCoy ATV Trail System has had an economic impact of $38+ million in the region. The Tracks masterplan supports ATV enthusiasts, who are often limited on where they can ride, and expands rider opportunities by creating a new system of 67+ miles of ATV trails and 13 miles of trails dedicated to electric ATVs. In addition to the trails, this system will feature unique ATV focused attractions, such as an ATV friendly amphitheater/drive-in movie theater. The trails proposed in the masterplan provide riders with dramatic views of farms, fields, valleys, the National Scenic Bluestone River, and the mountains surrounding Bluefield. They connect local ATV amenities and ATV friendly communities within Mercer County, 4

The Tracks Masterplan

Proposed ATV Trails

Proposed ATV Trail Area

Proposed Resort

Proposed Stoney Ridge Development and Downtown Bluefield Connection

ATV Trailhead

including Brush Fork, Bluewell, Bramwell, Sandlick, Princeton, and Bluefield. The trail system also connects to the existing Hatfield McCoy Pocahontas Trail System in Bramwell. All of these trails lead back to the ATV friendly Tracks Resort and the cities of Bluefield and Princeton. Visitors will be able to ride the trails during the day and experience the activities in Bluefield and Princeton at night, supporting local businesses in the process.

The Tracks is strategically located in an area with easy access from major transportation routes. The resort entrance is within 10 miles of exit 9 on Interstate 77 and will be within a mile of exit 1 of the King Coal Highway, currently under construction. Options also exist to arrive to Bluefield via transportation modes other than personal vehicle. Expanding existing Amtrak routes into Bluefield will make travel into the city by rail possible. Air travel is also possible through the nearby Mercer County Airport, which is located adjacent to The Tracks Resort. In addition, the location for The Tracks is approximately 20 miles from a trailhead for the Bland, VA Appalachian Traihead. With a variety of access options, the ATV trails included in the masterplan will be the most accessible in the Hatfield McCoy Trail System. The proposed location for The Tracks is surrounded by numerous existing attractions, including The Bluestone National Scenic River, multiple state parks, Winterplace Ski Resort, the Jefferson National Forest, the Hatfield McCoy Trail System, and is within a day trip from the New River Gorge National Park. Creation of the outdoor, recreation-focused resort will strengthen the regional recreational tourism system by providing needed lodging and additional attractions to support existing amenities and connect local attractions.

The Tracks - Downtown + Stoney Ridge The Tracks concept makes Bluefield, Princeton, and the Greater Mercer County area THE trailhead for the Hatfield McCoy Trail System. The Trails of the Bluestone System originates in the center of town in the proposed Bluefield City Plaza. Designed with an open air concept, this plaza includes opportunities for commercial and restaurant development, an all-weather amphitheater, and is anchored by the gondola station/hotel complex. The plaza creates a dynamic town center providing opportunities to spur development in the surrounding blocks. Visitors will be able to board a gondola for a dramatic ride, which crosses the City Plaza, travels over the railyard, and sails to the top of Stoney Ridge. At the top gondola station is Stoney Ridge Village. This development will feature a dynamic event-oriented facility which includes a commercial retail area, a hotel, and a conference/event center with indoor and outdoor spaces. Covered with a large, tensile fabric structure that is lit up at night, the development will serve as a focal point on the ridge for all to see. In addition, the village includes a scenic ridge walk that overlooks the city and railyard. ATV trail enthusiasts can find an ATV/ UTV rental store, maintenance facility, parking area, and cabins located adjacent to the Stoney Ridge Village.

The gondola creates a transitional transportation hub, connecting downtown Bluefield to the Hatfield McCoy Trail System. It encourages ATV riders to park their trail vehicle and ride the gondola into town to dine, shop, explore and find entertainment. It also allows people to ride the gondola to Stoney Ridge Village from the City Plaza to rent an ATV and head out on the trails for exploring what the Trails of the Bluestone System has to offer. The gondola will serve as a public transportation system linking residents of the Stoney Ridge Development to downtown Bluefield.

The Tracks- Lake Resort Looking off the bridge nearing exit 1 of the King Coal Highway, visitors can see people flying over Kee Dam Lake on ziplines. Zipliners soar over a swimming beach and land at the Kayak Marina. This and other amenities create the Day Use Area at The Tracks Resort. With numerous outdoor activities such as swimming, waterslides, boats, fishing, and beaches, the Day Use Area is a fantastic way to spend the day. Directly past the Day Use Area is the resort entrance. Climbing the entry road, visitors arrive at the welcome center. This is the nexus of the resort.

Here, guests will check into their lodging village, get an ATV, and begin their adventure.

The Tracks Resort is designed to create individual, unique lodging villages.

Woods, mountains, lakes, and open space define each village and allow visitors multiple lodging and amenity experiences that meet their preferences. Spaced throughout the mountainous terrain, the villages create feelings of seclusion and serenity. One of these unique villages is the Electric ATV Village, a lodging experience dedicated to the use of electric powered recreational transportation.

Charging stations will be available for use at the parking lots and at each cabin to power electric vehicles, ATVs, and bikes. In addition, the site will connect to a 13mile trail system dedicated to these electric vehicles. A different experience than traditional ATVs, electric powered ATVs are quieter and allow for a more peaceful adventure in the forest. Like the Electric ATV Village, each village within the resort has a personalized experience for users with amenities that are unique to the lodging.

Developing The Tracks will establish the southern gateway into the State of West Virginia and create a new and dynamic economic engine for the Greater Mercer County Region. Recreational tourism will be supported and expanded through the development of additional lodging, amenities, and attractions that are unique to the area. This project also has the potential to revitalize downtown Bluefield and introduce a new variety of housing options to residents. With the iconic development on Stoney Ridge, the glowing structure will serve as a beacon to mark the start of the Hatfield McCoy Trail System in Mercer County.

The proposed trails in the masterplan will give visitors a range of outdoor experiences and feature some of the best landscapes that the state is known for.

In a turn on history, instead of resources leaving West Virginia, Bluefield and the Greater Mercer County Region will welcome, house, entertain, and employ new opportunities and visitors flowing into West Virginia.

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Project Location

Southern West Virginia Southern West Virginia is a culturally and geographically distinct region in the United States. Presently, southern West Virginia struggles with poverty and a loss of population. Mercer County is 1 of 13 southern WV counties. In 1950, all 13 counties had a population of 669,892 people. Fifty-five years later, the population decreased to 418,298. Southern West Virginia is made of 13 counties which includes some of the largest in West Virginia. Bonne, Fayette, Greenbier, Lincoln, Logan, McDowell, Mercer, Mingo, Monroe, Nicholas, Raleigh, Summers, and Wyoming County create this region.

Located in Mercer County, West Virginia, Bluefield is adjacent to the Jefferson National Forest. It has a rich industrial past due to the coal and timber industries. It serves as linkage into largely protected land and untouched landscapes.

It is at the base of the Blueridge Mountains which stretch through Virginia, North Carolina, and Tennessee, and connects trail systems all throughout the United States. West Virginia is a largely underdeveloped landscape within the country. It hosts scenic views of surrounding mountains, unlike many urbanized areas. Visitors may come here to escape the stressors of life in urban settings.

Many folks imagine escaping to the hills of southern West Virginia and unwinding beside lakes and on trails. Several industries that have died out have left areas for ATV trails to be utilized including reclaimed mineland, old timber trails, and deforested road systems that are no longer active. These features within the area can be utilized for future development surrounding the ATV and RV industries.

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The Tracks Masterplan

Mercer County, WV Raleigh County

Wyoming County

Summers County

Mercer County is located on the southern edge of West Virginia. The county was established on March 17, 1837, made from the lands of Giles County and Tazewell County in the state of Virginia. Mercer County is part of the Bluefield, WV-VA Micropolitan Statistical Area, defined as an area consisting of two counties-one in WV and one in VA-anchored by the city of Bluefield, WV (the largest city in Mercer County).

Mercer County has a population of 57,426, with the median age of adults being 49.

Mercer County is also located below the New River Gorge National Park and Preserve and has the Bluestone National Scenic River running through the region. There are two large towns found in this region. The first is Princeton, the county seat. The second is Bluefield, a largely influential town during the coal boom that sits on the southern border of Mercer County. In addition, a quaint local arts scene has emerged in other small towns within the area. The landscape is in close proximity to skiing amenities, water recreation, trail access, and several charming small towns.

Mercer County, West Virginia

Princeton

McDowell County

Virginia

Virginia

Bluefield

Bluefield, WV Brush Fork

Bluefield, West Virginia Bluefield, Virginia

Virginia

Sources: •

https://www.nps.gov/blue/learn/historyculture/index.htm

•

https://wvmetronews.com/2019/04/01/why-intuit-chose-bluefield-for-its-next-prosperity-hub/

Bluefield is a city located on the southern border of Mercer County, West Virginia. The history of Bluefield would begin in the 18th century, when two families settled in an isolated part of what is now southern West Virginia. Throughout the years, others would join to create a small village. In 1882, the same time when railroads began shaping the region, the two original families sold a portion of their land. What they were not aware of at the time was that they were living on top of the largest and richest deposit of bituminous coal in the world. It wasn’t until 1890 when the area became known as the Pocahontas Coal Fields. The coal industry accelerated the economy drastically and would attract immigrants from all regions. Bluefield became known as “Little New York” and industries became focused around steel and coal. When the Great Depression hit, Bluefield experienced an enormous downfall. The government went bankrupt and the city was nearly destroyed by a series of fires. It wasn’t until World War ll that coal production was revitalized. The city would be such an essential entity that Adolf Hitler added Bluefield on a list of German air raid targets in the United States.

In 1974, the economy would shift. The Interstate Highway System was built through the East River Mountains, marking the social shift to vehicular transportation. Railroads would become somewhat forgotten. As a result, Bluefield lost jobs and people. The railroad station officially closed in the 1980s. Since 1990, Bluefield’s population has been in decline. This trend continues today, where the current population size is 9,658 people. In March of 2019, Intuit, a business and financial software company, chose Bluefield as the next location for their headquarters. This move tripled the jobs available in downtown Bluefield. A year later, Bluefield began to prepare for Intuit’s impact on the city by adding more parking spaces, creating retail spaces, and providing support for entrepreneurs by providing training and seminars on business related topics. In 2022 Omnis Building Technologies announced that Bluefield would be the location for their new manufacturing facility. The trend of buisness relocation to the region is only expected to continue in the future.

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Masterplan Goals and Objectives Goal 1: Create an ATV friendly tourism destination within Mercer County that is centered around Bluefield, WV. • Objective 1A: Analyze existing tourism amenities and infrastructure around Bluefield and identify constraints and opportunities related to supporting a growing tourism industry.

• Objective 1B: Perform a lodging study to assess existing tourism infrastructure and amenities.

• Objective 1C: Identify new regional amenities and attractions to support regional tourism growth.

• Objective 1D: Analyze the existing conditions of downtown Bluefield and propose improvements centered around creating a tourism friendly town.

• Objective 1E: Create a regional masterplan that combines new and existing tourism attractions and amenitites into an ATV friendly tourism destination system. This will include creating a regional brand that represents the new masterplan and the city of Bluefield.

Goal 2: Create a 60+ mile ATV trail system that connects to the Hatfield McCoy Trail System and incorporates Bluefield, WV, Princeton, WV, and other ATV friendly communities.

• Objective 2A: Identify existing ATV friendly communities and trails in Mercer County.

• Objective 2B: Identify new ATV trail opportunities around Mercer County.

• Objective 2C: Use available mapping to propose a new trail system that incorporates new ATV trail opportunities while connecting to existing ATV routes. This trail system will also connect to the new tourism attractions and amenities around Bluefield.

• Objective 2D: Form a connection to Bramwell, WV and the Hatfield McCoy Pocahontas Trail System.

Goal 3: Establish an implementation plan to build out the proposed attractions and amenities identified in goals 1 and 2.

• Objective 3A: Perform a branding study, economic feasibility study, and economic outlook study to assess the future success of the proposed masterplan.

• Objective 3B: Establish a phased approach to construction that allows the project to be successful even if it is not fully built.

• Objective 3C: Suggest next steps to happen in the masterplanning process.

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The Tracks Masterplan

Hatfield McCoy Trail System Princeton, WV Proposed Trail Connector to Bluefield

Proposed Resort Area: “The Tracks”

Connection from Proposed ATV Trails to Hatfield McCoy Trail System

Proposed Trail System Connecting Resort/Downtown to Hatfield McCoy Trails

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Proposed Connection to Downtown/Linkage + Revitalization

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Proposed Luxury Airport Village

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King Coal Highway Interchange

Connection from I-77 to King Coal Highway

Bluefield, WV

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Bluefield, VA

Diagramatic Masterplan 9

Concept Introduction The Tracks The concept that is presented in the following pages is one that strives to reinvigorate a region that has been subject to the loss of industry. Investing in tourism can help create a new identity for the future of Greater Mercer County by utilizing the rich Appalachian geography, culture, and history found locally. The project concept defines this new identity for Bluefield, Princeton, and surrounding communities. It was developed from a systematic design process. In-depth research included the review of existing masterplans, performing inventory and analysis of existing land uses and natural features, studying linkages at the regional and site specific scales, getting strong input from the stakeholders, studying lodging and branding needs, and examining regional and local economic factors affecting the project area. Taking the information learned during the research phase assisted in the concept development. Two major questions were identified: ‘How do we link the project area in a coherent manner?’ and ‘How do we increase the available amenities, activities and lodging variety?’ Addressing these issues will increase the demographic appeal of the project.

The project is located within an easy traveling distance of large metropolitan areas, including Washington D.C. and Charlotte, NC. Bluefield acts as the front door of West Virginia for travelers from these cities. In addition, the I-77 corridor and the King Coal Highway give easy access into the direct center of the project. Initial studies also revealed areas of development opportunity, including the Lake Resort area, the Airport Resort, Stoney Ridge/Bluefield Development Area, Princeton Connection Corridor, access to the Hatfield McCoy Pocahontas Trail System, Pinnacle Rock State Park, and access to Bramwell along the Bluestone National Scenic River. Defining these development areas and site features allowed for the formation of the circulation plan. These systems of linkages interconnect and unify the project’s conceptual developmental areas.

The project included a lodging and branding study that revealed the opportunity to increase visitor usage by offering a wider variety of amenities, activities and lodging choices. This led to the creation of The Tracks Resort and Day Use Area concept, the Fly-In / Fly-Out Airport Village concept, the Stony Ridge Village and Downtown Bluefield Development concepts, and the trailheads, trails, and linkages to various site features. The Resort Area functions as the front door of the project, with Exit 1 of the King Coal Highway giving access directly into the Day Use Area. The Day Use Area includes ziplines, kayaking, waterslides, swimming areas and fishing. The Resort Area includes RV camping, cabins, yurts, glamping,

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The Tracks Masterplan

bunkhouses and a lodge. Activities in the Resort Area include a SnowFlex slope, swimming beaches, amphitheater, skate park, and many other activities. There are also sports fields and an indoor sports complex to accommodate sports tourism. Included throughout the project are comprehensive trail systems that allow for ATV, UTV, EV-UTV riding, mountain biking, and hiking. Proposed trails will accommodate a variety of skills. The Airport Resort is a fly-in / fly-out concept including a private taxi way, apron, clubhouse, and fully stalked cabins that include an ATV. The Stoney Ridge Village and downtown Bluefield Development concepts create the downtown trailhead for the Hatfield McCoy Trail System. It will also revitalizes the downtown area and encourages growth in new areas. The city surrounding the comprehensive trail system provides the linkages necessary to unify the project. Transportation options include opportunities for ATVs, UTVs, EV-UTVs, bikes, hikers, and other vehicular modes.

The Tracks Concept and Linkages Diagram 11

Masterplanning Process Phase 1: In Process Diagramatic Masterplan

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2

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The Tracks Masterplan

Opportunities and Constraints The masterplanning process for The Tracks Resort was a process that required continued refinement of ideas and designs as additional information was discovered by the design team. This section of the final masterplan serves to illustrate this process and present the natural progression in which ideas formed.

The next examples illustrate the design process. On the right is an opportunities and constraints graph, which was created during the concept development phase of this project. It would help to identify important connections and amenities that needed to be included in the final masterplan. To the left is the initial concept bubble diagram created by the design team, which will be revised and expanded upon in the following pages. It would inform later designs of each amenity within the masterplan.

During the creation of this masterplan, the following documents were reviewed and studied: • The Hatfield McCoy Trail System Maps • The Ashland Resort Masterplan, prepared by ECOPLAN • The Spearhead Trail System Maps • The Bluefield, WV Parks, Recreation, and Open Space Masterplan, prepared

by GAI Consultants and Community Solutions Group

Opportunities •Bluefield •Princeton •Pocahontas Trailhead of the Hatfield McCoy Trail System in Bramwell •Indian Creek •Pinnacle Creek •Pinnacle Rock State Park •Camp Creek State Park •New River Gorge (white water rafting) •Lotito City Park •Spearhead Trails •Bluestone National Scenic River •Airport •Bluefield State College •Intuit •Scenic beauty •Winter Place Ski Resort •Berwind Lake Widelife (management area)

Constraints •King Coal Highway •Distance •Terrain/Access •Live Railroad Tracks •Bad buildings •High school rivalry (lack of teamwork) •Lack of vision/imagination •Lack of Attractions -Mountain biking -Travel sports -Hiking -Water sports -Lodging/camping/RV -Adventure course -Dining -Shopping -Cycle tours/road tours -ATV linkages -Hunting -Music/entertainment (night life) -Convention/event center -Resorts/spas/springs -SnowFlex -Fishing

Legend 1 2 3 4 5 6

Dan Hale Lake Resort Lakeside Yurt Village Bunkhouses/Team Building Area Kee Dam Day-Use Lake Gondola Link to Downtown Stoney Ridge Proposed Trails 13

Masterplan Process

The concept development for each programed area in the masterplan would follow a series of three steps. An example of this process is shown below, using process drawings from the development of the Bunkhouse Village at The Tracks Resort. During step one, a list of program requirements for the design would be created. The existing land conditions would then be studied and used to create relationships between existing conditions and proposed uses. This would lead to a design concept, which would be refined in step two. Finally, in step three, the design would be finalized and drawn in detail.

Phase 2: Refined Concept Development and Layout 1) Conceptual Relationships

3) Finalize

(Requirements and Discoveries)

2) Refine and Define Spaces

3

Planning and Design In Progress 14

The Tracks Masterplan

Masterplan Process

Phase 2: Refined Concept Layout-Gondola Link to Downtown

Planning and Design In Progress

Masterplan Presentation to The Shott Foundation

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The Tracks Masterplan

1

The Tracks Resort

Resort Introduction

18-19

Resort Day Use Area

20-21

Resort Lodging Villages

22-31

Resort Amenities and Themes

32-36

Fly-In / Fly-Out Airport Village

37-39

Section Contents

The Tracks Resort Masterplan The Tracks Resort is located in southern West Virginia centrally surrounded by the city of Princeton, the city of Bluefield, and Pinnacle Rock State Park. It is bounded on the north by State Route 20 (New Hope Road), on the south by State Route 123 (Airport Road), on the east by Ceres Road, and on the west by the King Coal Highway. The southern area of The Tracks Resort contains Kee Dam Lake, while the northern area of the resort contains the Dan Hale Reservoir. The Tracks Resort is bookended by two lakes. The main entrance on, Route 123, is adjacent to Kee Dam Lake. To the North, The Tracks Resort utilizes the secluded Dan Hale Reservoir as the resort’s main featured attraction.

Plan Key Proposed ATV Trails Proposed ATV Trail Areas Proposed Resort Proposed Stoney Ridge Development and Downtown Bluefield Connection ATV Trailhead Area of Interest

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The Tracks Masterplan

8. Sports Complex (Pg.33)

The Tracks Resort Masterplan

7. Lakeside Lodge and Condominium Village (Pg. 30-32) 4. Hidden Knoll Cabins (Pg. 27)

5. Bunkhouse Group Camping (Pg. 28)

The resort masterplan component included in The Tracks Resort masterplan encompasses approximately 1,400 acres and surrounds Kee Dam Lake and Dan Hale Lake. It consists of eight major developments that provide a variety of lodging options and amenities for guests. It includes miles of roads and trails to connect each area. To help organize and navigate the masterplan, the project is divided into eight sections.

The resort’s main entrance is off of exit 1 on the King Coal Highway. Access to the Resort’s Day Use Area and the Welcome Center occurs shortly after entering the main entrance. The Welcome Center serves as an orientation node and directs resort visitors out into the various resort areas though the use of signage and maps. The RV Park, Electric ATV Village, Hidden Knoll Cabins, and the Bunkhouse Group Camping Villages are all located on the ridges following the Welcome Center complex. Heading down the ridge towards Dan Hale Lake, guests will pass lakeside yurts, the Lodge and Condominium Village, the Sports Complex, and associated amenities.

The map graphic key (shown on the right page) will help provide navigation and orientation through the overall resort masterplan as each development area is explained in more detail in the following pages.

6. Lakeside Yurts (Pg. 29)

3. E-Village (Pg. 26)

2. Resort Welcome Center and RV Park (Pg. 22-25)

KIN

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1. Resort Day Use Area, Kee Dam Trailhead, Resort Entrance (Pg. 20-21)

AIR

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The Tracks Resort

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1. Resort Day Use Area Day Use Area Directly off of exit 1 of the King Coal Highway, heading east along State Route 123, is the Day Use Area. This amenity creates the front door of The Tracks Resort. It is designed to be an active, standalone attraction, comparable to a state park. Visitors to this portion of the resort will find an abundance of choices, activities, and adventures. The park corridor that is created along Kee Dam Lake creates a wonderful travel sequence, ending at the resort’s main entrance. Those passing by on State Route 123 will witness outdoor adventures and be tempted to stop in and see what the resort has to offer. The Day Use Area consists of five major amenities along Kee Dam Lake: the Kayak Marina, the beach area, the boat launch facility, the Kee Dam Trailhead, and the zipline. Every amenity is interconnected through a system of lake trails, hiking and biking trails, and the ATV trailhead and trails. Visitors to the site gain entrance to the Day Use Facility through the main resort entrance, one mile east of Exit 1 of the King Coal Highway.

The entry road climbs the ridge, offering views across the lake and valleys. On the left, about a half mile into the resort, is the Day Use entrance. The Day Use Road isolates Day Use activity traffic from other resort uses by creating a separate entrance and exit loop.

Zipline System Flying down the mountain, crossing resort roads, soaring across forested valleys, offering stunning lake views, crossing the lake multiple times, and then zipping directly across the beach area to end in the kayak marina, the zipline attraction at The Tracks Resort is made for thrill seekers. The feature consists of seven sections, with lengths ranging from 900 feet to 1,800 feet. It begins on a high point between the Resort Welcome Center and RV Park and ends at the Kayak Marina in the Day Use Area.

Trail System The trail system is designed for multiple experiences while separating incompatible uses. This creates a resort-wide, interconnected network of accessibility. The trail experiences in the Day Use Area include the lake trail system, trail linkages into the resort area, and access to the ATV trail system at the Kee Dam Trailhead.

Kayak Dock and Launch

Kayak Marina The Kayak Marina is located along a secluded cove of Kee Dam Lake.

The facility features parking; a drop off loop for shuttle service; waterslides; a building with concessions, rentals, and restrooms; a kayak dock; lakeside trails; and access to Kee Dam Lake through a bridge created by a box culvert. The Kee Dam Trailhead is another major facility. It includes a 77 space pull-through parking facility for day users and has access to an ATV connector trail. This allows Day Use visitors access to the entire ATV trail system. Beyond this parking area is a secure long-term parking facility to serve the resort guests. The resort parking facility is secured via a fence and a locked access gate. In the secured resort parking facility are 86 pull-through parking spaces.

Beach Area Located on a sweeping curve near the center of Kee Dam Lake is the beach and swimming area. This amenity features a large, secured swimming area with a selection of inflatable Wibits to play on. The swimming area borders a large sandy beach. Adjacent to the beach is a large lawn area. Other features within this space include a building with concessions, rentals and restrooms; two large picnic areas; and a food truck plaza. The beach and related amenities are interconnected to all other Day Use facilities through the lake trail system and the lake water linkages.

Water Inflatables (Wibit)

Zipline

Truck & Trailer Parking

Waterslide

Water Inflatables (Wibit)

Canoe / Kayak

Boat Launch Facility The boat launch facility is found directly across from the resort’s main entrance. The facility features a pull-through truck and trailer parking area, a boat launch ramp, courtesy docks, picnic area, and a building featuring concessions, rentals and restrooms.

20 The Tracks Masterplan

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Resort Entrance

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Waterslides

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Zipline System

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Pick Up / Drop Off Loop

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Snack Bar and Rental Store

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Kayak Marina

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Box Culvert Crossing with Lake Access

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Water Inflatables

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King Coal Highway Exit 1 (1 mi. from Resort Entrance)

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Truck and Trailer

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18 to Hurricane Ridge Trails

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The Tracks Resort

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2. Resort Welcome Center and RV Park Welcome Center On State Road 123, one mile east of exit 1 of the King Coal Highway, is the main entrance to the resort. Traveling along the Entry Road and climbing up and down the ridges and valleys past the Day Use Road, visitors are treated to a wide variety of scenic views. They will be able to look across the valleys to see open lake scenes with views of distant ridges. Once they reach the top of the ridge they arrive at the Welcome Center. This center serves as the natural nexus of the resort. At the physical center of The Tracks Resort, it provides easy access to all of the lodging villages. The Welcome Center functions as the check-in and orientation place for the resort area. The Welcome Center also contains an ATV/ UTV rental facility. Parking spaces are available for those who wish to use the nearby zipline.

RV Park After checking in at the Welcome Center, visitors drive along the controlled access road on the ridge and into the RV Park. The 304 parking sites are situated on a high point with four distinct ridges radiating off the central peak. The central high point is used to create a recreational and circulation hub for the RV Park, with the ridges used to create the primitive camping area and RV spaces.

RV Sites

Splash Pad

Recreational and Circulatory Hub The recreational area is defined by the circular loop road. The circulation pattern provides easy access to the camping and RV areas. The central recreation area is divided into two areas, a water recreation zone and an active recreation zone. A multipurpose building is shared between both areas. The building includes a clubhouse, concession areas, rentals, bathhouse, and restrooms. The water recreation zone offers two swimming pools, a large central splash pad surrounded by a sunning patio, three water features, and a pump house and maintenance building. The active recreational area includes two basketball courts, six pickle ball courts, miniature golf, a bounce pad area, open play areas, and two picnic shelter areas.

Primitive Camping Area The first ridge on the Loop Road provides access to the Primitive Camping Area. This area offers seclusion for a back-to-nature experience. There are ten camping sites, each equipped with a fire circle, tenting pad, and a picnic table.

Each site is located off a loop road encircling a parking area and bathhouse. Trail linkages provide easy access to the central recreational facility and other resort amenities.

RV Sites The next three ridges on the Loop Road are designed to accommodate Class A RVs. Each site includes full hook-ups, room for a Class A RV, a vehicle parking space, a patio area including a grill, picnic table, fire pit, and privacy plantings. The RV sites are situated into three neighborhoods along the ridges.

Each neighborhood has an internal loop road system that ties into the main loop road to provide easy access to each site. Most of the sites back into the forest or offer panoramic views across the lake and valley. Each neighborhood contains two bathhouses. A walkway/trail system gives guests easy access to the recreational center and resort amenities.

22 The Tracks Masterplan

Waterpark

Resort Wayfinding Arches

Camping Sites

ATV Rental

Welcome Center

Plan Key

8

4

1

4

3 7

5

1

Welcome Center and ATV Rental Area

2

RV Park (304 Sites)

3

Bathhouse

4

Primitive Camping (10 Sites)

5

Zipline System

6

Water Park

7

Outdoor Recreation Amenities

8

Start of Zipline

6

En

3

ad Ro y tr

2

3 3 2

2

2

3

ad Day Use Ro 5

3

3

The Tracks Resort

23

2. Resort Welcome Center and RV Park RV Site Layout Diagram

1

2 3

4

6 5

Above is a diagram detailing the typical layout of the RV Park sites. In most situations, the site will be bordering the forest. In this situation, users will back into the lot to park the RV. The proposed RV Park also includes some pullthrough sites. When this instance occurs, campers will be able to pull into the lot, park the RV for the length of their stay, and then pull out onto the road on the other side. Most roads within the park are two-way. When possible, a one-way road is utilized to maximize the available land for RV sites.

24 The Tracks Masterplan

Plan Key 1

Water, Sewer, Electric Hook Ups

2 Class A RV

3 Patio

5 Grill

4 Car Parking

6 Fire Pit

Primitive Camping

Primitive Camping

RV Site

RV Park

Pickleball Snow Flex Tubing Hill

Pickleball

Miniature Golf

Splash Pad

Multipurpose Court

Hiking Trails

Truck and RV

ATV Enthusiasts

The Tracks Resort

25

3. Electic ATV Village (E-Village) The first lodging village after the Welcome Center is the Electric ATV Village (E-Village). This site provides a unique, eco-futurism lodging option that is centered around electric modes of transportation, including electric vehicles (EV), bikes (ebike), and ATVs. After turning into the village, guests first experience a large parking lot. The lot allows for both car and truck/trailer parking and features charging stations for those with EVs. After parking and unloading their vehicles, guests then walk to their nearby lodging units. They will follow trails that branch off of the parking lot. By separating cars from the units, visitors will be more immersed in nature. This village within The Tracks Resort features 30 lodging units. These modern, eco-futuristic units are open concept with one bedroom and bathroom, a living space, and a balcony. Large floor to ceiling windows immerse guests in nature and allow them to experience the outdoors in a new way. Guests will be able to observe wildlife from the comfort of the unit, yet feel like they are outside with the animals. Charging stations are provided at each unit to power electric ATVs and ebikes.

This village provides a direct connection to electric ATV-specific trails.

These exclusive electric ATV trails include over 13 miles of trails, allowing users to explore the ridges and valleys. There is direct access to the greater trail system at the Kee Dam Trailhead. Users will be able to ride the trails during the day and charge their vehicles at night, or exchange their depleted batteries at one of the strategically located battery swapping stations around the resort. The EV user can replace their depleted battery with a fully charged one and be trail ready instantly.

Other amenities available in this lodging village include picnic areas with fire rings. With an emphasis on eco-conscious, sustainable living features, this style of lodging will appeal to those who care about their impact on the environment

Plan Key 1

Truck/Trailer and Car Parking with Charging Stations

2

Glamping Sites (30)

3

Picnic Pavilion

2

3

1

2

2 3

Eco-Futurism Lodging Unit 26 The Tracks Masterplan

Eco-Futurism Lodging Unit

E-Bike Charging

Electric ATV and UTVs

Charging Stations in Parking Lot

4. Hidden Knoll Cabins In the Hidden Knoll Cabin Village, warm, cozy cabins are settled on a wooded knoll along the ridge. Found past the Electric ATV Village, all 20 cabins are woven in a loop around the knoll. In the center of this loop is an open turf field connected by various hiking and biking trails. The trails are entwined through the village, leading guests down to the lake and a private kayak cove. This provides a connection to the resort’s Lakeside Trail. At the cove, there are docks set up with kayaks awaiting water adventures. Each cabin is designed with an open floor plan which has a great room that is enclosed with a wall of windows.

There are four floor plans to choose from ranging from two bedroom to eight bedroom accommodations. This village is an extraordinary place to get away from noise and distractions and allows guests a chance to relax and enjoy the natural environment.

Plan Key 4

2

Family Sized Cabins (20) Passive Recreation Area

3

Trail to Kayak Cove

4

Kayak Cove

5

Lakeside Trail

1

5

3

1

2

1

1

Hidden Knoll Cabins

Hidden Knoll Cabins

Family Activities - Recreation

Family Activities - Biking

Family Activities - Hiking The Tracks Resort

27

5. Bunkhouse Group Camping Perched on a ridge, overlooking the Dan Hale Lake, the Bunkhouse Village accommodations are designed for large groups such as athletic teams, boy/girl scouts, church organizations, 4-H clubs, and more. This area is a dynamic team-building facility that includes four western style barndominium bunkhouses, each sleeping 30. These barndominiums have an open floor plan for the ground level with a large living room, kitchen, gaming area, and two chaperone bedrooms.

Each barndominium has a fireplace to make the interior warm and create the mountain get-away feeling. In the rear of the main floor are two sets of locker rooms, dressing rooms, and bathrooms. The second floor has 13 sets of bunkbeds to accommodate large teams or groups. In addition to the barndominiums, this village includes two large group multi-use tents that create a functional space aside from the barndominiums for team building activities. The bunkhouses and multi-use tents encircle an active recreation park and adjacent parking lot. The recreation area includes multipurpose hard courts, multipurpose grass fields, picnic shelters, and an outdoor classroom/amphitheater area. These fields create opportunities for a team to practice. The outdoor classroom space will have multiple functions, from learning to outside movies. The village is also connected by a trail to the floating amphitheater on the Dan Hale Lake and the Lakeside Trail which, connects the Bunkhouse Village to the main resort area.

Plan Key 8

9

7

Practice Field

5

Picnic Shelters and Fire Pit

4 5

6 7

3 2

2

8 1

1

28 The Tracks Masterplan

4

2

10

6

Group Mulit-Use Tent

3

Western Style Barndominium Bunkhouse Group Multi-Use Tent Active Recreation Area

1

Barndominium

Group Multi-Use Tent

9

Outdoor Amphitheater and Classroom Team Building Activity Area Connection to Floating Amphitheater and Lakeside Trail Floating Amphitheater

10 Lakeside Trail

Space for sports team camps and practices

6. Lakeside Yurts The luxurious Yurt Village within The Tracks Resort is hidden beyond the lake bridge crossing in a secluded cove. Entering from the Park Road, guests arrive at a truck and trailer parking lot with 26 parking spaces. Here, visitors can unload their ATVs and begin their adventure. The Lakeside Trail winds through the village, providing easy access to the Lake Amphitheater, the lodge and amenity area, and hiking, biking and ATV trails. An amenity for the village is the swimming area, which includes parking, a picnic shelter, a fire pit, a sandy beach, and a delineated swimming zone. The isolated cove contains 26 yurts. The circular yurts symbolize unity and connection, which is a perfect place to spend a romantic weekend.

Guests can rent a single yurt, or rent out a cluster of yurts to accommodate a larger family vacation. Each accommodation is lofted in the interior and includes a wraparound porch to enjoy the relaxing views of the lake. Each yurt also has its own individual dock, providing easy-to-access storage of kayaks and quick access to Dan Hale Lake.

Plan Key 5

4

1

1 4

1

Lakeside Yurts with Private Kayak Docks (26)

2

Private Beach

3

Truck / Trailer Parking

4

Lakeside Trail

5

Pedestrian Bridge

2

1

1

3

Par k

Lakeside Yurt

Lakeside Yurt Patio

Private Kayak Dock

Roa d

Pedestrian Bridge The Tracks Resort

29

7. Lakeside Lodge and Condominium Village The Lakeside Lodge and Condominium Village at The Tracks Resort is located adjacent to the Yurt Village and encompasses the primary development around Dan Hale Lake. The main anchor to the village is a 120-room hotel with a restaurant and rental shop. Guests will be able to rent kayaks, bikes, and other equipment to explore the surrounding natural environment. The hotel and its related amenities create a node of activity on the northern side of the resort. It serves as the basecamp for the kayak marina, swimming zone, and the Lakeside Trail. On the lakeside of the building, visitors will be able to enjoy a large patio and pool with stunning views of the lake and surrounding mountainside. Docks allow those on the lake the opportunity to park their small watercraft before heading into the restaurant to grab a bite to eat. On the opposite side of the building is a family adventure zone. This includes a splash pad, a skatepark/pump track, miniature golf, and a four season SnowFlex tubing hill with a magic carpet lift system. A unique amenity, the all season tubing hill uses special technology to allow winter recreation activities to happen no matter the weather. The magic carpet lift for this attraction also supports the mountain bike trail system, as users can utilize the magic carpet to ride to the top of the hill and then ride the trails back down to the lake.

The Lakeside Trail connects the lodge to all of the amenities and villages surrounding the lake. As guests leave this area and head toward the Yurt Village, the Dan Hale Lake swimming beach will be on the lake side. The designated swimming area will allow guests to swim in the water, and a sandy beach will provide opportunities to soak in the sun, all while taking in the lake views. Following the Lakeside Trail, guests will next approach the Condominium and Cabin Village on Dan Hale Lake. This village gives families the opportunity to enjoy a private getaway in the heart of the resort, secluded in the woods. Key elements include a 24 space pull-through truck and trailer parking lot facility, 22 family townhomes--6 situated adjacent to the lake and 16 overlooking the SnowFlex tubing hill--and 10 cabins with lake views. Each of these lodging units has access to kayak docks, mountain biking trails, and the Lakeside Trail. They will also be within a short walk from the amenities that surround the lodge.

Following this village, guests to The Tracks Resort will be able to cross a pedestrian bridge to the opposite side of Dan Hale Lake. Here, the Lakeside Trail continues and leads to an amphitheater. This space will serve as the main event destination within the resort. Nestled within a small cove, the space features a floating amphitheater that is positioned in the water. The purpose of this is to also allow those in kayaks and other small watercraft the opportunity to enjoy the show taking place. A dynamic design, this amphitheater can serve many purposes.

With direct connection to the Bunkhouse Village, it serves as an additional venue option for large groups to gather in. It also has the potential to host events such as music festivals, movie nights, and concerts on the lake.

Following the amphitheater, resort visitors will be able to continue around Dan Hale Lake on the Lakeside Trail. It will travel around to the other side of the lake, cross the dam, and end up back at the lodge. With a variety of activities for all guests, this Lakeside Lodge and Condominium Village will create a hub of recreational activity within the resort.

Resort Lodge

Pump Track

Floating Amphitheater

30 The Tracks Masterplan

Lakeside Cabins

SnowFlex Tubing Hill

Splash Pad

Mountain Biking

Floating Amphitheater

Magic Carpet Lift

Plan Key

23

21

20 5 21 12 4

18

19

8 24

10

4

Vehicular Parking

5

Truck / Trailer Parking

6

SnowFlex Tubing Hill

7

Magic Carpet Lift

8

Miniature Golf

9

Skate Park

Beach and

14 Pool Area 1

15 Docks Patio and Outdoor

16 Dining

2 21

17 Kayak Soft Launch

2

2 2 2

2

18 Boat Ramp

11

2 2

21

Resort Lodge (120 Rooms), Restaurant, and Rental Shop

13 Swimming Area 7

1

1

3

Trail to Mountain

6

13

22

Lake View Cabins

12 Future Expansion

3

14

2

11 Bike Area

16 15

Family Townhomes (22)

10 Splash Pad

9

17

1

19 Entry Garden

5

20 Pedestrian Bridge

2

21 Lakeside Trail

2

22 Floating

Amphitheater

20 24

Dan Hale Lake

23 Reservoir Road 24 Main Park Road

The Tracks Resort

31

7. Lakeside Village Amenities In addition to the many land-based activities, The Tracks Resort takes advantage of Dan Hale Lake to offer water-based amenities and attractions. Guests will be able to explore the lake using any form of non-motorized watercraft, such as a kayak or paddle boat. They will be able to explore the different coves and find quiet spaces away from the regular commotion to take in the natural environment. Another option is to paddle the water trail system. You can explore different lake biomes and observe aquatic life. The Lakeside Trail that encircles the body of water provides additional exploring opportunities. On a hot, sunny day, guests will be able cool off in the water at the beach, or soak up the sun in the sand. The floating amphitheater is an additional, unique attraction that can be found on the lake. Providing a space for concerts, music festivals, and more, the design uses an existing cove to blend into the landscape. With the stage situated in the water, kayaks and other watercrafts on the lake will be able to pull up and sit on all sides of the stage to partake in the events. Whatever activity they decide to do, guests will be able to appreciate the beauty that Dan Hale Lake provides.

Kayak Dock

Kayak Launch

Lakeside Trail

Beach

32 The Tracks Masterplan

8. Sports Complex Located below the Resort Cabin and Condominium Village is the Sports Complex. This amenity is designed to complement other existing and planned facilities within the county. The Tracks Resort Sports Complex has an indoor facility which accommodates three full-size basketball courts for travel sports such as basketball, volleyball, wrestling, and cheerleading. Additional features include a climbing wall, workout area, birthday party room and a concession stand. These amenities will provide many options to fill up a rainy day with fun. Beyond the indoor facility, the sports complex includes one full-size and one half-size multipurpose field. This gives the facility the opportunity to host small tournaments. For example, these fields can be divided to create three U-12 games at a time. It can also be used as a complement to larger, county-wide tournaments. Some matches can be played at this facility, or it can be utilized as a practice facility.

Plan Key

3

2

1

Indoor Sports Facility

2

Outdoor Multipurpose Fields

3

Parking

4

Lakeside Trail

3

2 1

4

Indoor Sports Facility

Indoor Sports Facility

Indoor Sports Facility

Outdoor Multipurpose Field

Rock Climbing Wall The Tracks Resort

33

Resort Trail Concept The internal resort trail system found at The Tracks Resort is designed to provide numerous trail experiences while separating conflicting uses. This is achieved by designating resort areas for specific trail uses. The proposed trails take advantage of the resort’s natural, scenic beauty, giving each trail user an outstanding adventure. There are four internal trail systems in the resort area: standard internal combustion powered ATV, electric powered ATV, mountain bikes, and foot hiking.

ATV (Internal Combustion Engine) This trail system is designed to funnel riders to the Kee Dam Trailhead and out into the greater trail system. The system includes the resort roads as the designated trails for traditional ATV riders. They will have direct access from every village and amenity area in the resort to the Kee Dam Trailhead.

ATV (Electric Powered) Ultra-quiet, extremely reliable, no emissions, and 100% torque at all times, electric powered ATVs are playing a bigger role in the future of outdoor adventure recreation. The resort has designated a 250 acre area strictly for the use of these electric vehicles. Over 13 miles of trails will be available to quietly explore. The trailhead for the E-ATVs is located in the Electric ATV Village. This village will provide the needed infrastructure to support the entire range of electric ATVs and UTVs. Riders will also have access to the greater trail system at the Kee Dam Trailhead.

Mountain Bike Trail Area An area dedicated to mountain biking is located near the Yurt Village on Dan Hale Lake. The area will include terrain to satisfy every level of biker. The 5+ miles of trails will include plenty of switchbacks, rolldowns, drops, doubles, berms, rock gardens, and boardwalks. The trail system begins and ends at the Resort Lodge magic carpet feature. The magic carpet provides transport from the lake level up to the ridge. Riders then travel to the mountain bike trail system. Here, the rider will navigate the trails to the lake and head over to the lodge area. They can then ride the magic carpet up to the ridge and start over.

Hiking Trail System The hiking trails connect together the resort’s villages and amenities.

There is also a large section of the resort designated for hiking only. This is located in the southern resort area, along Kee Dam Lake. All hiking trail systems include rest areas, viewing areas, and interpretive signage. Both Kee Dam Lake and Dan Hale Lake have trail systems that encompass the respective lakes. These lakeside trail systems will include bridges, boardwalks, fishing areas, wildlife viewing, and interpretive signage. The lakeside trails will also include trail connections to the resort villages and amenities.

34 The Tracks Masterplan

Kee Dam Trailhead

Resort Architectural and Signage Themes As expressed in the images shown on this page, the architectural themes found within The Tracks Resort vary and are used to create the individual, unique identities of each lodging village.

Despite this, there is a common, uniting theme throughout the development. Rustic architectural elements are a part of every village area and building, with the exception of the futuristic, ecolodging in the Electric ATV Village. Post and beam construction, course stone work, barn wood siding, and fabric structures are some of these uniting elements. The architectural styles were chosen to fit in harmony with the landscape to create a palette of different experiences for the resort’s guests.

The signage theme carries on the rustic post and beam architectural style. Major entry ways, wayfinding signage, identification signs, and event notifications will all have a clearly identifiable rustic nature. This will create a transit system that allows the resort guests to easily navigate the resort and surrounding trail system.

Rustic Modern Lodging

Rustic Modern Welcome Center

Yurt Style Lodging

Arch Style Wayfinding Signage

Arch Style Wayfinding Signage

The Tracks Wayfinding Signage

Rustic Cabin Style Lodging The Tracks Resort

35

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36 The Tracks Masterplan

Fly-in / Fly-out Airport Village

Plan Key Proposed ATV Trails Proposed ATV Trail Areas Proposed Resort Proposed Stoney Ridge Development and Downtown Bluefield Connection ATV Trailhead Area of Interest

The Tracks Resort

37

Fly-In / Fly-Out Airport Village Located at the Mercer County Airport is the proposed Fly-In/Fly-Out Resort. This unique concept opens up an entirely new means of access to The Tracks Resort ATV Trail System. Designed for the aviation community, and meeting all FFA requirements, the village will accommodate both private and public aviation enthusiasts. Combined with the continued growth of air taxi services, development of this facility will provide quick and easy access to a large portion of the eastern United States. This will assist in attracting additional users from population centers located further than a day’s drive from the resort. The proposed facility is positioned on the northwest side of the airport and includes a private taxiway and apron. Adjacent to this area will be clusters of exclusive, fully stocked cabins that include ATVs ready to explore the surrounding trails. In the center of the cabin cluster will be a private and secured clubhouse. Guests at this lodging option have direct access to the Hurricane Ridge Trail Area, providing connections to The Tracks Resort Area, Stoney Ridge amenities, and greater connections to the Hatfield McCoy Trail System.

38 The Tracks Masterplan

Hurricane Ridge Trails

Plan Key

4

1

Airport Village Area

2

Clubhouse

3

Private Taxiway and Apron

4

Hurricane Ridge Trails

1

2 3

To Mercer Mall and Stoney Ridge Village

The Tracks Resort

39

The Tracks Masterplan

2

Table of Contents

Stoney Ridge Introduction

42-43

Stoney Ridge Village

44-47

Downtown Bluefield Plaza

48-49

Stoney Ridge Development Area

50-51

Stoney Ridge

Stoney Ridge Stoney Ridge is located in the extreme southern tip of West Virginia. It lies within the Blue Ridge Mountains. As related to our proposed development, the ridge is bounded on the north by State Route 123 (Airport Road), to the south by State Route 19 and the railroad tracks, to the east by State Road 460, and on the west side by State Road 52. The north side of the ridge is mostly undeveloped and forested. The south side of the ridge is developed as part of the city of Bluefield. Consisting of multiple land uses, Stoney Ridge forms the natural physical northern boundary of Bluefield and creates an opportunity for dynamic views of the surrounding valleys.

Surrounding Bluefield

Surrounding Bluefield

Surrounding Bluefield 42 The Tracks Masterplan

Plan Key Proposed ATV Trails Proposed ATV Trail Clusters Proposed Resort Proposed Stoney Ridge Development and Downtown Bluefield Connection ATV Trailhead Area of Interest

Stoney Ridge

43

Stoney Ridge Village Stoney Ridge Village The Stoney Ridge Village is the glowing jewel on the ridge! This proposed village will be seen throughout the city, highlighted by the featured tensile fabric canopy structure. The canopy reflects the character of Bluefield’s Stoney Ridge formation. This large commercial development consists of many elements to attract and accommodate visitors. Guests will have the option to drive to the village or arrive from downtown Bluefield via the gondola. Adjacent to the gondola plaza is an ATV dedicated parking area. The gondola plaza is interconnected with the retail shopping area by a tiered fabric structure. This allows visitors to have the experience of open air but also provide a roof to protect them from inclement weather. The commercial area consists of 24,000 SF of storefront. The central walkway is lined with shops and restaurants and is open on both ends. In addition, visitors have the opportunity to walk on the city side of the shops/restaurants via the ridge walk, which consists of multiple viewing platforms.

After passing the shops and restaurants, visitors arrive at the hotel. The 140 room facility anchors the center of the Stoney Ridge Village. The first floor continues the large open walkway design from the shopping area. The hotel offers wonderful valley and city views from the rooms. Attached to the hotel is a 14,000 SF conference center. The conference center has outdoor and indoor event spaces, catering, and flexibility for multiple types of conferences and events.

The conference center’s outdoor event area is adjacent to the large ballroom and protected via the featured fabric canopy. The covered space presents grand valley views for special outdoor events, such as weddings. At the end of the outdoor area is another dramatic viewing platform which is the western end of the Ridge Walk Trail.

Located at the west end of the village, and adjacent to the event center, is a section of townhomes. Each townhome has views of the valley and is situated for groups that will be using the village as their base. This will be an alternative option to the hotel. It is envisioned that the townhomes will allow for groups, such as weddings or corporate retreats, to have their own lodging accommodations with close proximity to Stoney Ridge Village and downtown Bluefield.

Behind the commercial area on Stoney Ridge Village are additional lodging accommodations, including large family cabins. Flat land to construct these building is created by utilizing additional fill material left over from the building of the commercial development. A large ATV rental facility and maintenance shop is also situated in this area. Serving ATV enthusiasts of any skill level, those who travel to Stoney Ridge via the gondola will be able to rent ATVs and spend the day riding the trails. At night, they will return the ATV and travel back to their accommodations in downtown Bluefield via the gondola.

Tensile Structure at Night

Tensile Structure Example

Tensile Structure

Stoney Ridge Village Restaurants

Townhomes

Family Sized Cabin

Ridge Walk and Overlook

ATv Rental

Truck/Trailer Parking Lot

Stoney Ridge Walkway Along the south edge of the village is the Village’s Ridge Walk. The ridge walk winds along the shops and restaurants creating a large meandering outdoor space with spectacular views of the city. Along the walk will be gathering areas and overlook opportunities to accommodate a large amount of visitors.

44 The Tracks Masterplan

Plan Key

12

1

12

4 3

1

2

1

Large Family Sized Cabins (44)

2

Truck/Trailer Parking Facility

3

Parking Facility

4

ATV Rental Facility and Maintenance Lot

5

ATV Parking

6

Condominium Style Rentals (60)

7

Commercial Development and Tensile Structure

8

1

9

1

Gondola Plaza Event Center Plaza Ridge Walk with

10 Overlook 11 1

1

1

11

ATV Trail Connections to Trails of the Bluestone System

12 Stoney Ridge Road Gondola to

13 Downtown

5

Bluefield Plaza

8

10

3

6

3

11

7 10

9

12

13

10 6

Stoney Ridge

45

Stoney Ridge Village The Glowing Jewel on the Ridge - Stoney Ridge Nightime Rendering

Plan Key 10

1 2

12

3 1

5

4

2

12

10

5 6 7

2 8

9

10 4

11

Stoney Ridge Gondola Plaza and Station 365 Space Parking Facility

3

ATV Parking Facility

4

Ridge Walk and Overlooks 24,000 SQ. FT. Commercial Space

5 6

Central Walkway Protected from Elements

7

140 Room Hotel

8

14,000 SQ. FT. Event Center

9

Outdoor Event Plaza

10 Stoney Ridge Road Gondola to

11 Downtown 4

4

12

Plan View of Stoney Ridge Village Under Tensile Structure

Open Air Commercial Space 46 The Tracks Masterplan

Lodging - Hotel

Event Center

Event Center

Ridge Walk Overlook

Bluefield Plaza ATV Trail Connection to Trails of the Bluestone

Gondola System This incredible gondola lift pulls visitors up to 100 feet in the air, where they can experience a beautiful view of the city of Bluefield and the surrounding mountainsides. Visitors will get the opportunity to view the historic train depot that made Bluefield the city it is today. After crossing the trail depot, the gondola begins a steep climb over residental and forested areas to the top of Stoney Ridge Village. Here the adventure begins! The gondola lift is a traveling experience that can be ridden year-round, with heat available for the winter months. The gondola system is a form of cable transportation and a type of aerial lift. Supported and propelled from above, cables are strung between two stations and supported by intermediate towers, as needed. Individual transportation pods travel along these cables, between the two gondola stations. This form of transportation will create a strong linkage between downtown Bluefield and Stoney Ridge. It bridges the pedestrian barriers created by the railyard and the steep terrain on Stoney Ridge.

This connection forms a vital transitional transportation hub and further connects downtown Bluefield to the Hatfield McCoy Trail System. It encourages ATV riders to park their trail vehicle and ride the gondola down into Bluefield, where they can enjoy all of the amenities available. Visitors will find streets filled with life and spirit while enjoying live music, dining, festivals, and shopping opportunities all within walking distance. The system also brings visitors to the top of Stoney Ridge Village. After a short trip to the top of the mountain, they will get the chance to enjoy the amenities found in the village, including renting an ATV. With this system in place, all guests will be able to access the entire ATV trail network, no matter the skill level, experience, or where they chose to stay while visiting.

The gondola also serves as a benefit for city residents. It will create a vital public transportation option, linking residents of Stoney Ridge to downtown Bluefield.

For those who live on the ridge, they will be able to use the gondola to travel to downtown Bluefield for work or entertainment, and vice versa. As they travel between stations, passengers will experience the breathtaking views that can be seen from the gondola.

Gondola in Transit

Urban Gondola

Gondola Station

Inside Gondola Station Stoney Ridge

47

Downtown Gondola Plaza The downtown Bluefield Plaza is located off of Route 52. Passing Bluefield State College, visitors will take a left onto Highland Avenue. This road will connect to Bluefield Avenue, which eventually turns into Princeton Avenue. A few blocks up the road, Bland Street will appear on the right. Visitors will take a turn onto Bland Street and the plaza will be the second block on the left. The plaza is bounded by Bland Street, Federal Street, Scott Street, and Raleigh Street.

The downtown Bluefield Plaza is home to the beautiful gondola base, which takes guests on a sky adventure to Stoney Ridge Village. Each building is designed to match the architecture of this notable city. The south side the plaza holds the gondola station hotel, equipped with 40 rooms and a restaurant on the bottom level. The gondola takes visitors on a joy ride up to Stoney Ridge, where visitors can go shopping and enjoy additional amenities.

Beside the hotel is a beautifully designed amphitheater, with arched openings and entrances to let air flow through the plaza. The top deck of the amphitheater has a bridge walkway to the west. This leads towards a high-end bar with top-shelf bourbon and hors d’oeuvres. Attached to the bar is a boutique shop selling anything from flowers to summer dresses. On the north side of the plaza, there is a rooftop patio and pizzeria, where guests may enjoy a stone oven pizza while watching the busy public square below. A brewery is connected to the pizzeria and serves the best beer in town. Additionally, to satisfy any palette or craving, a steakhouse fills the plaza with the smell of fresh, juicy steak. Joined by the restaurant, is an adventure store, supplied with ATV essentials, fishing gear, and more. A central fountain stands as a focal point in the plaza, surrounded with flowers, benches, and entertainment. Emphasizing pedestrian safety, Raleigh Street is closed off with bollards that can be moved for maintenance and emergency vehicles.

Plan Key 11

Hotel & Gondola

1 Station 6

7

2 Amphitheater

10

Bridge Connector

3 from Amphitheater 8

5

4 Top-Shelf Bar 4

5 Boutique Shop 3

Rooftop Patio

6 and Restaurant 7 Brewery 2

1

8 Steakhouse 9 Intuit Building

Rooftop Restaurant

High-End Bar

10 Plaza Fountain 9

Plaza Extension

11 & Emergency

Access to Plaza

Amphitheater 48 The Tracks Masterplan

Plaza Fountain

Activities Throughout the Year The downtown Bluefield Plaza creates a dynamic space that can be used during all seasons of the year. Below is a description of one of the possible experiences that one might see during each season.

Spring In the spring, the aroma of flowers dances through the plaza. On stormy days, people take shelter inside to watch the rain splash off the breathtaking stone pattern. An Art Walk is held every year, where people have the chance to display their work with the city of Bluefield. Another spring event is the Wine and Jazz Festival. While getting to taste wines from around the world, jazz music is played in the amphitheater all weekend.

Summer In the hot summer months, the plaza is filled with people sitting around the fountain and enjoying live music on the weekends. A special celebration is set for the 4th of July where people come to sit in the plaza and look up at Stoney Ridge for a firework show.

Fall When the leaves start to fall, a farmer’s market is planned every Sunday morning.

The plaza is decorated with hay barrels and Halloween décor. Throughout autumn, a pumpkin festival is arranged where people can pick out pumpkins and carve them with creative faces and designs. Closer to Halloween, a ‘trick or treat’ celebration is held for people of all ages.

Winter When the air gets a little brisker and the snow starts to fall, a large christms tree is placed in the center of plaza to replicate the Rockefeller Tree in New York City.

Christmas lights and ornaments are hung on every building to light up the area and compliment other seasonal light events elsewhere in the city. Christmas carolers sing in the amphitheater and pictures with Santa Claus take place in the hotel lobby. Once every year, the plaza hosts an ice sculpting competition. Visitors get to enjoy the art and spiced hot chocolate.

Stoney Ridge

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Stoney Ridge Development Area To complement the Stoney Ridge Village, a new land use and development plan is proposed to revitalize the neighborhood adjacent to the site. The plan utilizes existing architectural elements that reflect Bluefield’s industrial, train centered history to create a new identity. The area addressed in the plan is bounded on the north

by Stoney Ridge, the south by the railroad service and industrial area, the east by Henry Street, and the west by Mercer Street. The proposed plan uses the Hardy Street corridor as the transitional buffer from the industrial railyard to the mixed use neighborhoods. This corridor includes the light industrial and manufacturing zone, the mixed use development zone, and the park areas. These land uses create a gradual and complimentary barrier that transitions from industrial to residential use areas.

The transitional areas all offer views of the industrial architecture, active and retired facilities, and provide continuity and character distinct to this neighborhood. By taking advantage of existing architecture and adapting buildings for new purposes, Stoney Ridge can become a revitalized opportune area for expansion accommodating new residents as the local economy expands.

STONEY RIDGE ATV TRAIL

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Mixed Use Development The mixed use development zone is the central core of the neighborhood.

It is bounded by parks to the east and west, Hardy Street to the south, and the town grid residential zone to the north. This area is designed to be a mini town center. It will include amenities to serve purposes such as a place for gathering, eating, shopping, or just hanging out. The zone could include restaurants, shops, breweries on the ground floors of buildings with residential uses above.

Hardy Street

Grant Street

Light Industrial and Manufacturing Light industrial and manufacturing zone is located in the valley along Roanoke Street. Designed to support the Small Business Success Center, it will offer spaces for entrepreneurs to test business ventures and test product design and function. This land use will create areas for custom manufacturing shops to locate and do business, all within walking distance to residences.

Bedford Street

North Mercer Street

Town Grid Residential The town grid residential zone surrounds the mini town center to the north, east, and west. This area is designated for traditional small town, grid style architecture.

The purpose of it is to create residential options that include small lots, small single family, and duplex housing.

High Density Housing The high density housing zone contains two areas which are positioned above Mason Street and halfway up Mercer Street. These zones are designed to offer high density residential options including apartments or condominiums. In addition, it will provide housing opportunities for workers, college students, or resort staff.

Valley Style Housing Valley style housing zone is located along the ridge and offers spectacular views of Bluefield and beyond. The concept is custom built, single family homes designed to fit into the steep landscape.

Parks and Pedestrian Linkages Parks and linkages include sidewalks and trails will connect the neighborhood to Bluefield and Stoney Ridge Village, allowing easy access to the gondola for work or play.

50 The Tracks Masterplan

GONDOLA STATION PLAZA

Plan Key Mixed Use Development

Town Grid Residential

Valley Style Housing (38)

Existing Development

Parks

Light Industrial and Manufacturing

High Density Housing

Primary Pedestrian Routes

Realigned Stoney

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Mixed Use Development

Parks

Town Grid Residential

Light Industrial and Manufacturing

Valley Style Housing

High Density Housing

Railyard Industrial

This land use type will create a central core of activity and businesses for the proposed Stoney Ridge Development Area. The Mixed Use Development land use classification creates an opportunity for small scale retail and dining businesses on the street level of buildings. Above this level, buildings will consist of housing options for residents in the form of apartments.

The space on either side of the Mixed Use Development core will be utilized to create open space and recreational opportunities for residents.

In addition to parks, the plan should also accommodate pedestrian oriented streetscapes with a focus on connections from this neighborhood to downtown Bluefield.

Building off of the Mixed Use Development core is the Town Grid Residential land use. The purpose of this area is to provide a more traditional town style of housing for residents. This proposed area gives opportunities for small lots, small houses, and duplex housing.

The Light Industrial and Manufacturing land use area will be an innovative business area within the city.

The intended use of this zone is to support entrepreneurs and provide opportunities to manufacture and test new business ventures. It will have the ability to serve as an incubator to develop and test ideas created in The Small Business Success Center.

This proposed land use utilizes the steep slopes to create unique housing types in Bluefield.

With houses built into the hillsides, it will provide single family housing options. In addition, it will capture and emphasize views across the city.

Found at the base of Stoney Ridge, this land use will allow for dense housing to support a variety of people, including the employees who work at The Tracks Resort and other amenities proposed in this masterplan. High Density housing options will include apartment buildings and condominiums.

Found near the railyard, this proposed land use will accommodate existing railyard facility uses.

Stoney Ridge

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The Tracks Masterplan

3

Trails of the Bluestone

Trail System Introduction

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Trail Segment Descriptions

56-68

ATV Trail Maintenance and Upgrades

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Section Contents

Trails of the Bluestone The Trails of the Bluestone System that is being proposed in The Tracks tourism masterplan includes 67+ miles of trails. It is a loop system that leads from Bluefield, WV to surrounding ATV friendly communities and attractions. This includes Brush Fork, Bluewell, Bramwell, Princeton, Sandlick, the proposed Tracks Resort, existing ATV Resorts, the Mercer County Mall, and the Hatfield McCoy Trail System.

The Trails of the Bluestone begin at the Bluefield Trailhead, located on Route 52 next to the Public Works Building. At this location, 76 truck/trailer pullthrough parking spots mark the start of ATV adventures in Bluefield. This parking facility also provides direct access to the trail system leading towards the Stoney Ridge Village. Climbing up to Stoney Ridge, a proposed ATV bridge serves as the connection over Route 52. Riders then travel along existing farm roads, called the Brush Fork Trail. Dramatic views across fields and farms fill the skyline all the way to the Jimmy Lewis Trail System. Here, 9 miles of trails connect the lake to Pinnacle Rock State Park.

Climbing up in elevation, a new overlook will have views of Pinnacle Rock and the surrounding valley. Proceeding along the Bluestone Recreational Corridor, the system continues through Bramwell and onto the Hatfield McCoy Trail System, via the Pocahontas Trails. As riders continue through The Trails of the Bluestone System, they will be connected to 8.5 miles of trails in Sandlick.

This area will also feature an ATV amphitheater that is centrally located between Bluefield, Princeton, and the Ashland Resort. At this point, a trailhead to Princeton will serve as the city’s connection into the ATV trail system. Following the trail route from Sandlick, The King Coal Highway Trail connects to The Tracks Resort, the Hurricane Ridge Trails around the Fly-In/Fly-Out Village, the Mercer County Mall, Stoney Ridge Village, and back to the Bluefield Trailhead.

To offer trails for a variety of ATV experiences, there are also 13+ miles of EV-UTV trails located in the Lake Resort Area, adjacent to the Electric ATV Village.

This opportunity offers a different and futuristic ATV experience. Trails proposed within this section will accommodate riders of all skill levels, with opportunities available for those starting to learn how to ride, to those with years of experience.

Since the trail system connects to major points of interest in the region, this trail system will provide an additional transportation method and attraction for the Greater Mercer County Region.

The map graphic key (shown on the right page) will help provide navigation and orientation through the overall ATV Trail masterplan, as each trail segment area is explained in more detail in the following pages.

54 The Tracks Masterplan

Plan Key Proposed ATV Trails Proposed ATV Trail Area Proposed Resort Proposed Stoney Ridge Development and Downtown Bluefield Connection ATV Trailhead

Trails of the Bluestone

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1. Bluefield Trailhead To Bramwell The Bluefield Trailhead is found on Route 52, adjacent to the Bluefield Public Works Building. The trailhead elements include 76 pull-through parking spaces to accommodate trucks with trailers. It also provides direct trail access for ATV riders, linking the trailhead to the Stoney Ridge Village via the proposed High Valley Road to the east. To the west, the ATV trail crosses Route 52 via the proposed trail bridge to access the Trails of the Bluestone System. Visitors will be able to park in the parking facility, unload their ride, and begin their ATV adventure.

High Valley Cabin Expansion

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56 The Tracks Masterplan

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Trail Bridge

Plan View

Plan Key

Trail Linkage

Truck / Trailer Parking Lot

Electric ATV and UTVs

ATV Riding

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Main Trail

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Trail Access

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Day Use Trail Head Parking (76 Trucks & Trailer Spaces)

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High Valley Road

2. Bush Fork Farm Trail Brush Fork Farm Trail will be the first link in the overall Trails of the Bluestone System, located after the Bluefield Trailhead. Users begin in forested terrain before reaching a ridgeline that meanders through rolling farmland. Views of barns and farm animals can be seen through the segment. This portion of the trail is closest to the West Virginia and Virginia border. There is a road crossing on this trail segment. However, it does not present any physical barriers that need addressed to safely cross U.S. Route 123. ATV trail users will easily be seen from the road. The area near the road crossing has high visibility, allowing for safe and effective transition to the next trail segment.

The homes located on these landscapes belong to farmers. They will have the opportunity to benefit economically from the ATV trail system by providing trail right of ways. As the system grows, additional economic opportunities may become available in the future. A need for enhanced trail amenities will require additional land. Farmland can contribute to this by providing land for trail nodes and stop-along points.

Bluestone National Scenic River

VA WV

Trail Location

Brush Fork Farm Trail

Plan View

View from Route 123

View from Trail

Trail Linkage

Trail Linkage Trails of the Bluestone

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3. Jimmy Lewis Lake Trail Area The Jimmy Lewis Lake Trail Area is a group of ATV trails located below Pinnacle Rock State Park. After the scenic farmland views from the Brushy Fork Trail Area, ATV users will once again enter a forested landscape. This time, they will be in close proximity to the Pinnacle Rock State Forest. The trail segments span approximately 9 miles throughout the area and eventually attach to Jimmy Lewis Lake. Much like trails of ski resorts, this trail area will have a rating system based on user experience and skill level. This area will be away from all roads and existing development. After users are finished riding through the trails, they will continue onward to toward the Pinnacle Rock Overlook Trail.

Bramwell Trail Overlook

Bluestone National Scenic River

Pinnacle Rock State Park

Jimmy Lewis Lake

Jimmy Lewis Trail Area

Jimmy Lewis Lake Trails

Plan View 58 The Tracks Masterplan

Trail Link

Jimmy Lewis Lake

Jimmy Lewis Lake

ATV Riders

4. Pinnacle Rock Overlook Trail Following the Jimmy Lewis Lake Trail Area, visitors will be guided onto the Pinnacle Rock Overlook Trail. A new overlook will be proposed for ATV users, creating opportunities for the ATV demographic to access the state park. This space will be a good stopping point for unique, regionally defining views along The Trails of the Bluestone System. Within this area movement will be slow, unlike the faster trails located around Jimmy Lewis Lake Trail Area. Mountain bikers and hikers will be in the space nearby at the adjacent Pinnacle Rock State Park.

Jimmy Lewis Trail Area Pinnacle Rock State Park

Pinnacle Rock Overlook Trail

Pinnacle Rock

Pinnacle Rock Overlook Trail

Plan View

Pinnacle Rock Overlook

Forest Cover

Family Activities - Biking

Family Activities - Hiking Trails of the Bluestone

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5. Bluestone Recreational Corridor Bluestone Recreational Corridor

Bramwell

This is portion of the Trails of the Bluestone System is a special section of trail. Functionally, it serves to connect the trail system into the Hatfield McCoy System via the Pocahontas Trail System. Handled with care, this trail section can become a world class scenic corridor that allows visitors to discover and explore some of the best natural resources that West Virginia has to offer. It will highlight two important assets, the cultural significant town of Bramwell and the Bluestone National Scenic River.

Bramwell is situated on a peninsula created by the beautiful Bluestone River. Historic Bramwell is steeped deeply in coal baron history. In the late 1800s, it was home to the largest number of millionaires per capita in the United States.

The resulting Victorian and Tudor style mansions are still well preserved along the brick streets. Many are available to tour several times a year. The downtown buildings have been restored and the Bramwell Depot has been converted into a museum on the Coal Heritage Trail. Bramwell was placed on the National Register of Historic Places in 1984. Bramwell is an ATV friendly town and offers visitors varied opportunities to explore, dine, shop, and relax.

The Bluestone River’s rugged, ancient beauty forms the backbone of the trail corridor. The river begins on East River Mountain and flows 77 miles into the Bluestone Lake, near Hinton. A 10.5 mile portion of the overall river has been designated as a National Scenic River since 1988. This segment runs through Mercer and Summers Counties and is included as a natural feature in the proposed ATV trail system. The river is named after the deep blue limestone of the stream bed. The ancient gorge created by the river has supported prehistoric mammoth hunters to modern people. The river is home to a large and diverse population of plants and animals. Over 1,000 species of plants and 200 bird species call this place home. The natural resource provides visitors with numerous opportunities to view mammal, amphibian, reptile, and insect life. The river is classified as a high quality warm water system and supports an abundant population of both game and non-game fish. The biodiverse Bluestone River offers many recreational options, kayaking, fishing, swimming, and adventuring.

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Pinnacle Rock Overlook Trail

Bluestone Recreational Corridor

Plan View 60 The Tracks Masterplan

Recreation Along the Water

Recreation on the Water

Recreation on the Water

Rails to Trails

The abandoned rail bed along the river is an outstanding, undeveloped resource that runs along and over the river. Redeveloping this as a rails to trails feature would allow for an entirely different experience to enjoy the river biome.

Bikers, hikers, birders, or walkers could explore the river at their own pace, safely separated from vehicular traffic. The Simmons River Road Corridor will be designated as the ATV access way on the trail system. Design standards should be developed so everyone will be able to share the road together.

These assets should be designed into a special Bluestone Recreational Corridor District. Establishing design standards for trail corridor development will protect this amazing feature. Trail construction design, water craft launching areas, rail to trails construction standards, interpretive signage, and wayfinding signage are only a few of the standards that can be created. This corridor could also be expanded to allow for controlled future growth along the trail corridor.

Bluestone Recreational Trail Corridor Section Description This section of the trail winds along the Bluestone National Scenic River, connecting Historic Bramwell into the Trails of the Bluestone System. It also gives users a link into the Hatfield McCoy Trail System. The striking rugged ancient beauty of the Bluestone River is enhanced by the biodiversity of the plant and wildlife found along the way. The cross section (to the right) exhibits the relationship of the trail elements along the corridor. Simmons River Road provides access for the ATVs, while the kayak river launch allows easy access into the Bluestone River. The Bluestone offers many opportunities for recreation kayaking, fishing, and numerous other water recreation activities. The development of the rails to trails corridor along the river will allow for biking, hiking, birding, and nature exploring.

Simmons River Road

Bluestone National Scenic River

Recreation on Bluestone National Scenic River

Bramwell Main Street

Kayak Launch

Bluestone National Scenic River

Bramwell Historical Homes

Rails to Trails

Bramwell Historical Train Station Trails of the Bluestone

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The Sandlick Trail Area consists of several segments of already forested timber trails. The length of this system spans approximately 8.5 miles. The area that the system encompasses is located alongside what will become the King Coal Highway. It is also located in close proximity to the city of Princeton and can serve as a central node to connect the Trails of the Bluestone to the Princeton community. Developing this trail area will be efficient due to the landscape formed by historical timber harvesting events. This will be the last ATV trail area in the system before riders chose to continue on the main trail loop towards The Tracks Resort or head towards Princeton.

In addition to trails, this node serves as the location for the proposed ATV/UTV Amphitheater. Similar to the classic drive-in movie theater concept, this attraction will allow ATV riders a chance to pull up in their vehicle and watch a movie, performance, or other event. Located in Mercer County, this venue will support regional ATV tourism and provide events for enthusiasts visiting other trails and resorts. For example, the Ashland Resort is an existing ATV themed attraction that is northbound on the border of Mercer County, WV, and Wyoming County, WV. Visitors from here and the counties surrounding Mercer, such as McDowell, will be able to ride the trails in the day and experience a concert at the ATV Amphitheater at night. With close proximity to the city of Bluefield, the city of Princeton, and resort visitors, this will serve as a great space to host large events.

Sandlick Trail Area

Plan View 62 The Tracks Masterplan

ATV Trails

Dirt Bike Adventures

UTV Adventures

ATV Amphitheater

7. King Coal Highway Trail After riding through the Sandlick Trails, guests will connect onto a trail that follows the King Coal Highway (KCH) Corridor. This proposed trail link will work in collaboration with the West Virginia Department of Highways to form an important connection within the Trails of the Bluestone System. The concept of using highway corridors to support trail recreation is not uncommon. In Colorado, the I-70 Corridor has been utilized to create a trail system of 150 miles. Currently, the KCH Corridor is under construction and has an approximate goal of being completed by December of 2024. The proposed trail link will then run alongside the completed road. This trail segment will lead guests to and from downtown Bluefield, The Tracks Resort, and the Hurricane Ridge Trail Area.

Bluestone Recreation Corridor

Princeton Connector Trail Sandlick Trails

ATV/UTV Amphitheater

King Coal Highway Trail King Coal Highway Corridor

The Tracks Resort

KCH Trail

Plan View

KCH Trail Linkage

KCH Trail Linkage

Colorado I-70 Trail Corridor

ATV Experiences for All Trails of the Bluestone

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8. Hurricane Ridge Trail Area After exiting the King Coal Highway Trail segment, guests will come upon the Hurricane Ridge Trail Area. This area surrounds the Mercer County Regional Airport. Here, luxury villages will be offered for guests who may arrive by plane to the region. ATV trails are proposed around the outskirts of these villas. Guests can land their plane, pick up their ATV and cabin upon check-in, and head straight to the trails or to downtown Bluefield. This will also serve as linkage into The Tracks Resort and related lakeside amenities. Some segments for high speed recreation are included in this area, however the area immediately around the airport village will be designated to be for slower moving and quieter travel.

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Mercer Mall Connector Mercer County Mall

Mercer County Regional Airport

Stoney Ridge Trail

Hurricane Ridge Trails

Plan View 64 The Tracks Masterplan

Dirt Bike Users

ATV Trails for All Skills

UTV Riders

ATV Trails for All Skills

9. Stoney Ridge Trail Connection From the Fly-In / Fly-Out Airport Village and Day Use Area, a connector trail will be utilized to create a downtown link for both visitors and locals within the community of Bluefield. The trail will connect to the Mercer County Mall before continuing straight onto Stoney Ridge. The route is forested on the mountain and extends to the Stoney Ridge Village, which includes a gondola link into the downtown area.

This trail is another slower, connecting trail that is meant to join key features within the town of Bluefield and the Greater Mercer County Region. The trail will meander along the exposed stony outcroppings of the ridgeline, giving trail users views of valleys to the north and south.

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Fly-In / Fly-Out Airport Village

Mercer Mall Connector

Mercer County Mall

Mercer County Regional Airport

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Stoney Ridge Trail Connection

Stoney Ridge Village

Bluefield Trailhead

Bluefield Downtown Bluefield Plaza

Stoney Ridge Village

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Plan View

Downtown Bluefield + Stoney Ridge Village

Mercer County Mall Connection

Stoney Ridge

Trail on Ridgeline Trails of the Bluestone

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10. Princeton Connection Option A: Forested Route

From the Sandlick Trails and the King Coal Highway Trail Segment, a connection to Princeton is proposed to link together the cities of Bluefield, Princeton, The Tracks Resort, and the Hatfield McCoy Trails. Two potential options are available as linkage into Princeton. Option A begins through rolling farmland and then meets Black Oak Road, as seen in photo number 1. The rest of Black Oak Road is a forested country road. The benefits of utilizing this road, in collaboration with ATV travelers, would be that it creates an efficient and sustainable solution for preserving untouched forest land within the area. This route is unique, scenic, and will provide users with an intimate experience of West Virginia as they travel through country roads to return back to their resorts.

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Plan View 66 The Tracks Masterplan

View from Black Oak Road (Towards Route 19)

Black Oak Road Section to Route 19

ATV Through Forest

ATV on Country Road

11. Princeton Connection

Option B: Black Oak Road

Option B consists of steep, forested slopes that have not seen development. Like much of the main trail system that surrounds The Tracks Resort, the Jimmy Lewis Lake Trail Area, the Hurricane Ridge Trail Area, and the Bluestone River Recreation Trail Corridor, Option B is forested and will provide visitors ample opportunity to experience woodland trails. This route begins with the same linkage inward. One veers off onto Black Oak Road, and one route cuts through the forest. Both routes reunite again on Black Oak Road before following Route 19 into an industrial site that will become the area that Princeton ATV trail users will park to attain their ATV and set off for the trails. This trailhead is situated close to city attractions and a major vehicular route, making the trailhead convenient for locals and visitors alike.

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View from Black oak Road (Route 19 bound)

View from Black oak Road (Route 19 bound)

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Black Oak Road Section to Route 19 Trails of the Bluestone

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12. Princeton Trail Area Located above Option B of the Princeton Trail Connector is a previously timbered area. This property has the potential to be another efficiently implemented ATV trail system. The property is conveniently located close to Princeton and the proposed Princeton Trailhead. ATV users will head north on Route 19 for approximately 2 miles until taking a left at Ross Branch Road. They will then follow it west until reaching the Princeton Trail Area. This portion of the Trails of the Bluestone System will be designated for higher speeds. Trail creation will follow a hierarchy based on skill level, much like the Jimmy Lewis Lake Trail Area, the Sandlick Trail Area, and the Hurricane Ridge Trail Area. With close proximity to the City of Princeton, riders will also be able to enjoy the numerous amenities the city has to offer.

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Plan View 68 The Tracks Masterplan

Entrance via Route 19

ATV Recreation Point

Dirt Bike Recreation Point

Previously Logged Areas

Trail Maintenance and Upgrades Design Standard Diagrams Designing and maintaining ATV trails is an ongoing process that will require careful planning to successfully implement. The final design should include trails that are inclusive of all skill levels and abilities. Due to the unique features included in this masterplan, it will attract both ATV riding experts and those looking to try something new. Being all inclusive will provide opportunities for both of these groups to be included and will ensure the success of this masterplan for many years into the future. As design on the trails portion of the masterplan begins, it is recommended that Off-Highway Vehicle trail design standards are followed. Below is a list of resources to assist in the trail design process.

ATV/UTV Trail Design Resources •

The National Off-Highway Vehicle Conservation Council -https://nohvcc.org/assistance/manager-assistance/online-resource-hub/

•

United States Forest Service Trail Construction and Maintenance Notebook -https://www.fhwa.dot.gov/environment/recreational_trails/publications/fs_ publications/07232806/toc.cfm

•

Best Management Practices for Erosion Control During Trail Maintenance and Construction, A New Hampshire Trail Construction and Maintenance Manual --https://www.nhstateparks.org/getmedia/3c45de00-e174-4df0-b678-4670b254290d/ https://www.nhstateparks.org/getmedia/3c45de00-e174-4df0-b678-4670b254290d/ Best-Management-Practices-For-Erosion-Control-During-Trail-Maintenance-and- Construction.pdf

Pedestrian Oriented Trail Standards •

International Mountain Bike Association’s Trail Solutions Guide -https://www.imba.com/resource/trail-solutions

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International Mountain Bike Association Resources -https://www.imba.com/explore-imba/resource-hub

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AASHTO Guide for the Planning, Design, and Operation of Pedestrian Facilities -https://environment.transportation.org/news/aashto-issues-revised-pedestrian- facilities-guide/

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United States Forest Service Wetland Trail Design and Construction -https://www.fhwa.dot.gov/environment/recreational_trails/publications/fs_ publications/01232833/toc.cfm

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Iowa DNR Water Trail Development Tools -https://www.iowadnr.gov/Things-to-Do/Canoeing-Kayaking/Water-Trail-Development/ WaterTrailsToolkit

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United States Forest Service Standard Trail Plans and Specifications -https://www.fs.usda.gov/managing-land/trails/trail-management-tools/trailplans

Trails of the Bluestone

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70 The Tracks Masterplan

The Tracks Masterplan

Appendix A: The Tracks Branding Study

The Tracks Branding Developing a regional brand is an important process that should strategically attract target audiences and amplify the identity of the region to these external audiences. The brand should reflect the emotions, feelings, and experiences of the region to build a connection and affinity to external audiences so that they want to come back to visit, but also so they become ambassadors to the region. Connecting this audience to the regional experience supports this ambassador development, and provided memorable triggers for future action.

Therefore, working to understand this audience is a critical component of the brand development process. Remember, a brand is not a logo. It is a person’s perception of something.

With the masterplan being developed in tandem with brand ideation, we completed some introductory brand development. This work helps to lay a foundation, but in no way should represent the final stage in the banding process.

Much of the development of the work in this project has been in close ties with regional stakeholders. A broader process is recommended as this project continues, to involve more audiences in the brand development process. The work in this report provides a starting place to build that fuller brand development strategy.

In working with regional stakeholders, they determined that “ATV Families” are the core target audience for the resort, with the feminine adult figure conducting the research and planning for typical trips. Safety, amenities, activities for youth, and access to childcare were noted as logical elements that attract/detract this audience from visiting a location. However, a full analysis of this audience will be dependent on final support for the resort masterplan. It is recommended that, at that time, when a plan is approved, a full and extensive brand development process takes place, which considers all features being developed for the region.

With the masterplan in development, we focused on aligning the project with what we know about the region and the project at this stage. Understanding the assets that exist will help to reveal the regional identity. We call these regional resonators–or aspects of a region that will help to support a person’s perception (brand) of the area. For Bluefield, we have identified the following regional resonators: • Hills & Valleys: The area features rolling hills and valleys, with towns and roads weaving and cut into the landscape.

• Trains / Railway: There is significant railroad infrastructure located in the region supporting past and present industry. There are often multiple tracks running parallel to each other, sometimes converging into railyards.

• Nature & Environment: The area has plentiful natural resources and wilderness areas a very short distance from the urban core.

• Trail System: A network of trails provides hiking and recreational activities.

• ATVs: The Hatfield McCoy Trail system is an important development throughout the state and will support the Bluefield region with additional activities and infrastructure.

• Ziplines: Consideration is being given to ziplines and gondolas which will serve as iconic elements of the region.

• Motorcycles: With the Tail of the Dragon being nearby, providing infrastructure to support the motorcycle culture will strengthen the identity of the region.

72 The Tracks Masterplan

All of these regional resonators represent forward, kinetic movement.

They honor the history of the region and what has established its identity thus far, but also represent the region’s future, forward progress. Together, they help to frame experiences and memories, beginning to connect with individuals seeking the call of the wild. These resonators all help to formulate the regional identity of Bluefield.

With these resonators in mind, all of which serve to connect point A and point B, we have conceptualized the name “The Tracks” to describe the regional resort system. The name “The Tracks” supports the abundant railroad infrastructure and history represented in the region, but also considers the new tracks that will be developed (ATV, trails, gondolas, etc.) that will propel the region into its future.

This alignment of past, present, and future provides the perfect launching point to build a strong brand that will resonate with residents and visitors, alike. To define it:

The Tracks is the premiere family outdoor adventure region connecting visitors with multi-level outdoor experiences that span land, water, and air to build lasting memories and return adventures.

While The Tracks will be affordable and accessible to all, it should skew to the upscale, but it should still be comfortable and approachable. While the features should be grand, with attention to detail, it should still have a rustic flair that encourages blurred lines between where nature and the built environment meet. This means heavy use of natural textures, natural light, and large windows to encourage this connectivity. The architecture should be linear and cascading, with clean lines and natural interruptions. Earth tones, ambered accent lighting, and concrete stamped with animal tracks and fossils will provide a soft connection between nature and the modern world.

The Tracks concept provides ample messaging opportunities to support the brand. These messages can be used for advertising campaigns, social media, and signage throughout the area. Messaging options could include: • • • • • • • •

Follow the Tracks…

Stop in your Tracks…

Cross the Tracks…

Off Track…

Make Tracks…

On Track…

Lose Track…

Keep Track…

Strong messaging support can go a long way in building a regional brand. When messaging supports the experience, it becomes easier to communicate and build memorable connections between words and experience.

While we have developed several visual identity concepts, we highlight one that supports the integration of the modern and natural worlds that The Tracks will represent. This circular “tree track” icon merges an ATV track with a pine tree to signify the modern-natural hybrid that the report will represent. The circle symbolizes the light of an oncoming train shining its line on the region’s future but is also a simple badge that would look good on an ATV or bike helmet.

The overall visual identity presents a bit more youthful and approachable, while still suggesting a creative, clean approach to nature adventures.

Recommendations For the next steps in the brand development process, we recommend a deeper development of the brand, to ensure it aligns with the local residents and ATV families. With the advancement of the masterplan and a direction on the resort established, a formal audience assessment and empathy exercise should include local residents, ATV families, outdoor recreation businesses, and others representing the Bluefield outdoor economy ecosystem. This process should test and solidify The Tracks brand, or serve to uncover a new direction for branding the region. This should include persona development, brand mapping, visual and verbal identity creation, and brand guidelines. The development of these items will help support any fundraising efforts and demonstrate cohesion and public buy-in.

As the brand is solidified, other supportive items should be created, including a marketing plan, website, and collateral to support phased resort activities. Once the name is determined, digital assets like the URL and social media handles should be acquired, keeping the name and brand consistent across all channels. As phases of the resort are developed and new features launched, the marketing activities should be reevaluated. Metrics should be established to measure the success of various channels and activity usage to continue to refine the plan and deepen attraction.

Regional Resonators

The Tracks Branding Visual Concepts

The Tracks Design Features

Tracks Appendix A: The Tracks Branding

73

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74 The Tracks Masterplan

The Tracks Masterplan

Appendix B: Inventory and Analysis

Vehicular Accessibility Summary Bluefield, WV is strategically located within a day’s drive from many urban population centers on the east coast. It is easily accessible from the states of North Carolina, Virginia, Tennessee , Kentucky, Ohio, and Pennsylvania. This is important to the development of a tourism resort masterplan as there is a broad audience to attract to Bluefield and the resort.

Within the larger Appalachian Region, visitors from North Carolina are anticipated to be the highest in numbers, followed

by Virginia. The area is an escape from urban life and cities across the United States.

Interstate 77 will serve as the main highway access to the trail and resort area in Mercer County. Exit 1 and Exit 9 will both be gateways to the resort and will create easy access to visitors coming from both east and west to the county.

Population of Cities More than 1 Million 500,000 - 1 million 100,000 - 500,000 50,000 - 100,000 Rural

76 The Tracks Masterplan

Urban

Less Than 3hr Drive Hour 2 1 1 2 2 2 2 3 2 2 2 2 3 4 4 3 3 3 3 3 3 4 4 4 4 4 4 4 4 5 5 5 4

Minute 47 55 45 16 21 36 49 7 6 36 49 11 20 25 10 5 5 24 33 52 22 18 47 14 48 37 40 17 25 32 27 55

City Charolette Winston Salem Roanoke High Point Greensboro Burlington Lynchburg Asheville Johnson City Kingsport Huntersville Concord Knoxville Richmond Lexington Harrisonburg Durnham Chapel Hill Cary Raleigh Fayetteville Rocky Mount Wilson Greenville Columbia Akron Pittsburgh Dayton Columbus Cleveland Jacksonville Wilmington Chattanooga

3 4 4 3 3 Hour 3 2 3 1 3 1 3 2 4 2 4 2 4 2 4 3 4 2 4 2 4 2 4 2 5 3 5 4 5 4 3 5 3 5 3 6 3 6 3 6 3 7 4 8 4 8 4 6 4 6 4 5 4 4 4 5 5 5 4

11 20 25 10 5 Minute 5 47 24 55 33 45 52 16 22 21 18 36 47 49 14 48 7 37 6 40 36 17 49 25 11 32 20 27 25 55 10 57 5 57 5 12 24 6 33 43 52 22 51 18 58 47 36 14 58 48 20 37 52 40 52 17 25 32 27 55

Knoxville Richmond Lexington Harrisonburg Durnham City Hill Chapel Charolette Cary Winston Salem Raleigh Roanoke Fayetteville High Mount Point Rocky Greensboro Wilson Burlington Greenville Lynchburg Columbia Asheville Akron Johnson City Pittsburgh Kingsport Dayton Huntersville Columbus Concord Cleveland Knoxville Jacksonville Richmond Wilmington Lexington Chattanooga Harrisonburg Murfreesboro Durnham Nashville Chapel Hill Franklin Cary Hendersonville Raleigh Clarksville Fayetteville Jacksonville Rocky Mount Bartlett Wilson Memphis Greenville Bowling Green Columbia Owensboro Akron Louisville Pittsburgh Ashburn Dayton Reston Columbus Cleveland Jacksonville Wilmington Chattanooga

Less Than 6hr Drive

State NC NC VA NC NC NC VA NC TN TN NC NC TN VA KY VA NC NC NC NC NC NC NC NC SC OH PA OH OH OH NC NC TN

Population 838742 244338 100823 111890 286435 53997 81627 92066 66020 53324 55879 91091 188386 223942 318319 51176 265510 61034 163493 457182 203211 55199 50332 91005 136866 199158 309419 140450 871273 383649 72253 118250 182788

TN VA KY VA NC State NC NC NC VA NC NC NC NC VA SC NC OH TN PA TN OH NC OH NC OH TN NC VA NC KY TN VA TN NC TN NC TN NC TN NC TN NC TN NC TN NC TN NC KY SC KY OH KY PA VA OH VA OH OH NC NC TN

188386 223942 318319 51176 265510 Population 61034 838742 163493 244338 457182 100823 203211 111890 55199 286435 50332 53997 91005 81627 136866 92066 199158 66020 309419 53324 140450 55879 871273 91091 383649 188386 72253 223942 118250 318319 182788 51176 130131 265510 672371 61034 75152 163493 59082 457182 153577 203211 55199 60011 50332 668228 91005 64902 136866 60303 199158 372981 309419 51095 140450 60324 871273 383649 72253 118250 Appendix B: Inventory and Analysis 182788

77

Regional Attractions Summary Within 50 radial miles of Bluefield, possibilities for day trips and short excursions are endless.

To the north of Bluefield one can find several outdoor recreation opportunities, including white water rafting at The New River Gorge National Park and Preserve, Skiing at Winterplace Ski Resort, and chasing waterfalls through various state parks in the region. Just south in Tazewell County, Virginia, guests can explore through the Jefferson National Forest, or even connect to the Appalachian Trail. Lakes and state parks are abundant through the rolling hills where Virginia meets West Virginia.

The Bluestone National Scenic River runs south from the New River, into Virginia, passing the sister cities of Bluefield, West Virginia and Bluefield Virginia on its way. This landscape offers water recreation in abundance, as well as scenic experiences through the mountains.

78 The Tracks Masterplan

Local Circulation Do Me well C rce r C ounty oun ty

Summary

Mc

Exit 9 I-77

Princeton

Hatfield McCoy Trail System

Kin

Dan Hale Lake

gC

a

i in irg t V ia es in W irg V

Bramwell

oa

Local Circulation

igh

Kee Dam Lake

wa

y

1st Interchange King Coal Highway

Existing Railroads King Coal Highway Hatfield McCoy Trails Major Roads

Bluefield,WV

Major Highways I 77- Main Interstate Link

lH

Bluefield,VA

Exit 1 I-77

ia

irgin West V ia Virgin

Folks traveling to and from Bluefield and Princeton, West Virginia will connect to the cities and county by I-77 and exit 1 and exit 9. Exit 1 on I-77 will become the main route and begin The King Coal Highway (KCH). It is currently under construction. The first Exit on the KCH is located at the intersection of RT 123 and adjacent to Kee Dam Lake. This exit will be the main link to the entrance of The Tracks Resort and Day Use Areas.

The KCH creates a modern, welcoming arrival to the Tracks Resort and the Trails of the Bluestone System. This will create the most accessible Hatfield McCoy Trail System in the state.

Not only is this a highly accessible mountain town for vehicles, but it also is at the epicenter of several large trail systems. These systems include The Appalachian Trail, which is located a short 20 minute drive in Bland, VA and is a long distance trail for backpackers that attracts 2 million visitors annually.

Similar to the Appalachian Trail is another large trail system in close proximity to Bluefield, WV: The Great Eastern Trail. This is the newest long distance trail for hikers from Alabama to New York and travels through Mercer County. It is currently under design and construction. Beyond hiking trails, the Trans American Motorcycle Trail extends from Oregon to the Chesapeake Bay in Virginia, passing through Bluefield, West Virginia. Lastly, ATV users travel far and wide to experience one of the best system of ATV Trails in the United States: The Hatfield & McCoy Trails.

With over 80,000 permits sold last year, the Tracks will only add to the overall trail experience in Mercer County by providing much needed amenities and lodging to create a true trail and adventure destination.

Although in a largely rural area, Mercer County is a highly accessible region with major highway connections. The close proximity of the resort to the downtowns of Bluefield and Princeton is an important part of this design and creating convenience in the experience for visitors and guests. The resort location allows the visitors a rural mountain experience with the convenience of the Cities within a ten minute drive.

Appendix B: Inventory and Analysis

79

Local Zoning: Stoney Ridge + Downtown Parcel Key

W Exempt e Vi st V Commercial rg in irgi ni Residential ia a

Main Parcel Identification

The Tracks Resort

The Tracks Fly-In / Fly-Out Village Mercer Mall

Farms

Residential Identification Residential: Occupied

The Tracks Downtown + Stoney Ridge Linkage

Residential: Vacant Residential: Low Grade Bldgs.

Commercial/Exempt Type Religious Media Center Mobile Home Park Retail Single Occupancy Mixed Commercial Department Stores Strip Shopping Center Utility Office Buildings Office Warehouse Mini Warehouse Warehouses Veterinary Clinic Medical Offices Hospitals Hotel/Motel Funeral Home Food/Restaurants Market/Convenient Store Social Hall Country Club Bowling Alley College University Savings Institution Rail/Bus Line

80 The Tracks Masterplan

t Wes

a i n i irg

V

a

i n i g Vir

Local Zoning: The Tracks Resort + Proposed Trail System Summary The landscapes that surround both lakes are considered ‘tax exempt’ parcels. The Day Use Area and Kee Dam Lake does not have available parcel data, which likely means that the space is considered tax exempt. Being labeled as tax exempt often means that these parcels are owned by public entities. Public parcels create an opportunity for uplift of tax increment with new development.

This can assist in making the parcel acquiring process for construction of the resort an easier task than if they were privately owned. Between the Dan Hale and Kee Dam Lakes, the parcels are labeled as residential vacant. This means that it will be relatively cost efficient to purchase this land around the two lakes for development.

The Tracks Resort

W e Vi st V rg in irgi ni ia a

Finally, the land surrounding the Mercer County Airport is largely considered ‘tax exempt.’

The exception is a few farm and residential parcels in the area.

Again, the tax exempt status can make parcel acquisition an easier process in the development of this masterplan.

The Tracks Fly-In / Fly-Out Village Mercer Mall

The Tracks Downtown + Stoney Ridge Linkage

ia

rgin i V t

Wes

ia

in Virg

Downtown Bluefield has a vibrant and compact downtown district that follows the railroad and Route 19. The most occupiedresidential areas are located just south of the downtown district.

Much on the residential parcels in Bluefield are noted as vacant and are identified as ‘bad buildings’ that are nearly condemned. This creates opportunities to improve the residential conditions around Bluefield.

Appendix B: Inventory and Analysis

81

Summary

Do w rce ell Co rC unt oun y ty

Residential Property Grades: A - E

Me

Mc

Mercer County, like many counties in southern West Virginia, is largely filled with dilapidated structures. Economic revitalization can transform a space like Bluefield.

Fortunately, much of the parcels within the areas selected for development are considered ‘vacant residential/private lots.’

Lighter green parcels (Grades A + B + C) are those that represent residential/private lots that are of high value/quality, while darker shades of green (Grades D + E) represent lower quality lots that are either old, condemned, unsafe, or a combination of the three.

The Tracks Resort

Of all types of residential/ private lots, vacancies have been declared the most abundant. Much of the proposed trail system goes through vacant lots, with several large trail areas going through lowgrade residential parcels. These land ownership conditions are the same throughout each of the proposed development areas including The Tracks Resort and the Stoney Ridge to downtown link.

W e Vi st V rg in irgi ni ia a

Parcel Key

The Tracks Fly-In / Fly-Out Village

The Tracks Downtown + Stoney Ridge Linkage

Residential/Private Parcel Grades

Low Grade Buildings: D + E Medium Grade Buildings : B + C High Grade Buildings: A

82 The Tracks Masterplan

ia

rgin i V t

Residential: Vacant

Bluefield

Wes inia g r i V

Grade A

Grade B

Grade C

Grade D

Grade E

Vacant

Grade A ratings tend to be extremely desirable, investmentgrade properties with the highest quality construction, workmanship, and materials.

These properties represent the highest quality buildings in their market and area.

They are generally newer properties built within the last 15 years with top amenities, high-income earning tenants, and low vacancy rates.

Grade B ratings tend to be a littler older than Class A properties, typically between 10 and 30. As a result, Class B properties require more maintenance and upkeep. These are typically located in stable, good communities with good schools and the potential for appreciation by others.

Grade C properties tend to be old properties, built 30+ years ago. Most suffer from deferred maintenance.

They are often located in older, neighborhoods, those experiencing decline, and those with a large mix of renters and homeowners.

While crime is not found everywhere, it can be more apparent it areas with a grade C rating.

Grade D properties are old, run-down, and often in need of significant repairs. They are located in declining communities that are dangerous with high crime and poor schools. Some investors describe it as a “war zone”. The tenants here are very low income, have bad credit, and many have a criminal background.

Grade E properties are the most unlivable housing structures. This could imply that they are old and/or condemned due to many different factors.

These could include toxic or structurally unsound materials that do not meet standard safety regulations.

Much of the area surrounding Bluefield is considered vacant land.

This means that the lot is considered residential and has not seen development.

It could also mean that a building was once occupied on the site, but has since become unoccupied.

Appendix B: Inventory and Analysis

83

Bluefield Socioeconomics Key Facts

KEY FACTS KEY FACTS

9,436 9,436

9,436 44.7 44.7 9,436

Population Population

KEY FACTS

2.2 Population

Population Median Age Median Age

2.2

Median Age Median Household

Average Average Size Household

Average Median Household Income Household Size Average Income Household Size

Household Size

2.2

2.2

Business

BUSINESS

Average Household Size

Population

9,436 44.7 2.2 Population $39,342 $39,342

9,436 2.2

BUSINESS

Education EDUCATION

EDUCATION

KEY FACTS KEY FACTS

$39,342

Average Median Household Household Size Income

44.7 44.7 13% 13% EDUCATION

KEY FACTS

Median Age

13%

$39,342 34%34% $39,342

28%

$39,342

Diploma

34%

BUSINESS

BUSINESS

6,330 461 461 6,330 TotalTotal Employees Businesses

461

Total Businesses

EMPLOYMENT

461 Total Businesses Total Businesses

Income $39,342 $39,342

Median Household Income

$39,342

Median Household Income

6,330 Total Employees Total Businesses

461

INCOME

Total Employees

Total Businesses

6.9%

Unemployment Rate

16%13% 6.9%

Unemployment Rate

13%

Services Blue Collar

Total Employees

6,330

Unemployment Rate

Services

13%Households By Income

ServicesBy Income Households INCOME

Total Employees The largest group: <$15,000 (19.7%) Services INCOME The smallest group: $200,000+ (1.1%)

The largest group: <$15,000 (19.7%) Households

By Income Services The smallest group: $200,000+ (1.1%) The largest group: <$15,000 (19.7%) Value Indicator ▲ Diff

$22,811 $39,342 $57,535 $22,811 $39,342 $22,811 $22,811

$57,535

$57,535

$57,535

$150,000 - $199,999 1.1% $200,000+ $22,811 $57,535 $39,342 $22,811 $57,535 Median Household Per Capita Income Median Net Worth Per Capita Income

Median Net Worth

Income

$200,000+

-0.5%2.4%

+0.4%

$150,000 - $199,999 $200,000+

Bars show deviation from 1.1% -0.5%Mercer County

Mercer County

Bars show deviation from This infographic contains data provided by Esri, Esri andinfographic Data Axle. The vintagedata of the data is 2021, 2026.

This contains provided

by Esri, Esri and Data Axle. The vintage of the data is 2021, 2026.

13% Median Age

26%2.2 26%

$39,342

Bachelor's/Grad/Pr of Degree Bachelor's/Grad/Pr Average of Household Degree Size Bachelor's/Grad/Pr of Degree

No High Sch Diploma

Median Household Income

26%

16% 71% 16%

BUSINESS

13% 16% 13% 13%

6.9% 6.9%

White Collar

Unemployment Rate Unemployment Rate

6.9% 461

6,330

Total Businesses Unemployment Rate

Total Employees

Households by Income

▲ Indicator By Value Households Income INCOME The largest group: <$15,000 (19.7%) The smallest group: $200,000+ (1.1%)19.7% <$15,000 <$15,000 19.7% +3.7% Households

By Income INCOME The largest group: <$15,000 (19.7%) The smallest group: $200,000+ (1.1%) Indicator Value $15,000 -▲$24,999 12.7% $15,000 - $24,999 12.7% +0.5% The largest group: <$15,000 (19.7%) The smallest group: $200,000+ (1.1%) ▲ <$15,000 19.7% Indicator Value Diff $25,000 $34,999 11.2% $25,000 - $34,999 11.2% +0.8% The smallest group: $200,000+ (1.1%) ▲ Indicator Value Diff $15,000 - $24,999 12.7% $35,000 $49,999 17.1% $35,000 $49,999 17.1% -0.9% <$15,000 19.7% +3.7% <$15,000 19.7% +3.7% Indicator ▲ Value $25,000 $34,999 11.2% $50,000 $74,999 18.7% $50,000 $74,999 18.7% -1.3% $15,000 $24,999 12.7% +0.5% $15,000 - $24,999 12.7% +0.5% <$15,000 19.7% $75,000+0.8% $99,999 10.9% $35,000 - $49,999 17.1% $75,000 - $99,999 +0.2% $25,000 - $34,999 11.2%10.9% +0.8% $25,000 - $34,999 11.2% $15,000 - $24,999 12.7% $100,000 - $149,999 6.1% $50,000 - $74,999 18.7% $100,000 - $149,999 -3.1% $35,000 - $49,999 17.1%6.1% -0.9%17.1% $35,000 - $49,999 -0.9% $25,000 - $34,999 11.2% $150,000- $99,999 - $199,999 2.4% $50,000 - $74,999 18.7%2.4% -1.3% +0.4% $150,000 - $199,999 $75,000 10.9% $35,000 - $49,999 17.1% $50,000 - $74,999 18.7% -1.3% $75,000 - $99,999 10.9%1.1% +0.2% -0.5% $200,000+- $149,999 1.1% $200,000+ $100,000 6.1% $50,000 - $74,999 18.7% $75,000 - $99,999 10.9% +0.2% $100,000 - $149,999 6.1% -3.1% $150,000 - $199,999 2.4% $75,000 $99,999 10.9% Median Household Income Median Net2.4% Worth +0.4% Per Capita Income Median Net WorthPer Capita $100,000 6.1% -3.1% $150,000 - $199,999- $149,999 $200,000+ 1.1% Income $100,000 - $149,999 6.1%

Median Net Worth Median Household Per Capita IncomeMedian Household Per Capita Income Median Net Worth Bars show deviation from Income Income This infographic contains

by Esri, Esri and Data Axle. The vintage of the data is 2021, 2026.

This infographic contains data provided by Esri, Esri and Data Axle. The vintage data of theprovided data is 2021, 2026.

84 The Tracks Masterplan

6.9%

16%

Blue Collar

44.7

71% EMPLOYMENT 71%

71%

Blue Collar White Collar

6,330 6,330 Total Employees

Graduate

of Degree

White Collar

Households By Income

INCOME

34% EMPLOYMENT

White Collar

71%16%

Blue Collar Blue Collar Services

28%

High School EMPLOYMENT Bachelor's/Grad/Pr EMPLOYMENT

71%

9,436

28% 28%

Employment

Graduate

Blue Collar White Collar

26% 34%26% 34%

26%

EMPLOYMENT

Median Household High School Income

White Collar

461

28% 28% 13%

44.7

KEY FACTS

Population

No High School Some No College High School Some College No High School Some College Diploma Diploma No High School Some College Diploma Median Age Diploma Median Household High School Bachelor's/Grad/Pr High School IncomeGraduate High School Bachelor's/Grad/Pr of Degree Graduate Median Household High School Graduate of Degree Income No High School Some College Graduate No High School Some College Diploma

BUSINESS White Collar

BUSINESS

EDUCATION

13% 13%

Median Age

EDUCATION EDUCATION

Diff +3.7% Diff +0.5% +3.7% +0.8% +0.5% -0.9% Diff +0.8% -1.3% +3.7% +0.2% -0.9% +0.5% -3.1% -1.3% +0.8% +0.4% +0.2% -0.9% -0.5% -3.1% -1.3% +0.4% +0.2% -0.5% -3.1%

2.4% +0.4% Bars show deviation from 1.1% -0.5%

© 2022 Esri

Bars show deviation from

Services

Households

INCOME

The largest g The smallest g

$39,342

$22,811

$57,535

Median Household

Per Capita Income

Median Net Worth

Income Mercer County

Mercer County © 2022 Esri

infographic contains data provided by Esri, Esri and Data Axle. The vintage of the data is 2021, 2026.

Mercer County Bars show deviation from ThisMercer County

© 2022 Esri

© 2022 Esri

Blue Collar

Indicator ▲ <$15,000 $15,000 - $ $25,000 - $ $35,000 - $ $50,000 - $ $75,000 - $ $100,000 $150,000 $200,000+

Top Demographic Group

Appendix B: Inventory and Analysis

85

Downtown and Stoney Ridge Existing Site Photos

11 10

8

9

12

7 2

1 6 4

Bluefield

86 The Tracks Masterplan

3

5

The Tracks Downtown Bluefield Inventory and Analysis: Existing Site Photos 2

1

Downtown Bluefield - Chicory Square

3

Downtown Bluefield - Chicory Square

Downtown Bluefield bland street

4

Downtown Bluefield-bland

5

Downtown Bluefield- commerce

6

Downtown Bluefield-Bland Appendix B: Inventory and Analysis

87

The Tracks Downtown Bluefield Inventory and Analysis: Existing Site Photos 7

Bluefield Railyard

11

Stoney Ridge Neighborhood Fairfax Street

88 The Tracks Masterplan

8

Stoney Ridge Neighborhood West Lawson Street

9

Bluefield - Industrial area near Roanoke Street

12

Bluefield Railyard

10

Stoney Ridge Neighborhood on Fairfax Street

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Appendix B: Inventory and Analysis

89

Kee Dam Lake Existing Site Photos

8

7

6

5

4

9

2

3

1 Kee Dam Lake

90 The Tracks Masterplan

The Tracks Resort Inventory and Analysis: Existing Site Photos 1

Kee Dam Lake and Boat Launch

2

Kee Dam Lake

3

Kee Dam Lake Appendix B: Inventory and Analysis

91

The Tracks Resort Inventory and Analysis: Existing Site Photos 4

Existing Resort Conditions

8

Kee Dam Lake 92 The Tracks Masterplan

5

Existing Resort Conditions

6

Existing Resort Conditions

9

Kee Dam Lake

7

Existing Resort Conditions

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Appendix C: The Tracks Resort Infrastructure Phasing

93

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94 The Tracks Masterplan

The Tracks Masterplan

Appendix C: The Tracks Resort Infrastructure Phasing

Phase 1 of The Tracks Resort

Infrastructure Phase I Rt 123 to Welcome Center and RV Pad - 6,800 LF Rd/Utilities - One pump station

say $2,720,000 say $ 175,000

Day Use Area Day Use Entry Road to Parking Lot/Trailhead - 5,000 LF Rd/Utilities - One pump station

WELCOME CENTER

say $2,000,000 say $ 175,000

DAY USE PARKING LOT AND TRAILHEAD

DAY USE AREA

* Numbers are preliminary budgets and will need to be reevaluated at the time of design/engineering. **For full financial analysis of resort components see the Lodging Market Demand & Feasibility Study from Newmark.

96 The Tracks Masterplan

RESORT MAIN ENTRANCE

Phase 2 of The Tracks Resort SPORTS COMPLEX

Infrastructure Phase II Welcome Center to Sports Center - 10,000 LF Rd/Utilities - Two pump stations

say $4,000,000 say $ 350,000

WELCOME CENTER

* Numbers are preliminary budgets and will need to be reevaluated at the time of design/engineering. **For full financial analysis of resort components see the Lodging Market Demand & Feasibility Study from Newmark.

Appendix C: The Tracks Resort Infrastructure Phasing

97

Phase 3 of The Tracks Resort

HIDDEN KNOLL CABINS

Infrastructure Phase III Welcome Center to Hidden Knoll Cabins - 7,800 LF Rd/Utilities - Three pump stations

say $3,120,000 say $ 525,000

Total Resort say $13,065,000 Total Infrastructure Trails and Resort Say $20,500,000

* Numbers are preliminary budgets and will need to be reevaluated at the time of design/engineering. **For full financial analysis of resort components see the Lodging Market Demand & Feasibility Study from Newmark.

98 The Tracks Masterplan

WELCOME CENTER

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Appendix C: The Tracks Resort Infrastructure Phasing

99

120 Genesis Boulevard Bridgeport, WV 26330 304.933.3119 www.cecinc.com