How One Tweak Can Make Your Ecommerce Business Crash Proof ?
Howsoever, may be validated can an e-commerce ideal be – leave out the case of a truly Rockstar Product. There always surrounds a huge air of uncertainty around single ownership businesses. There are lots of overhead costs included with it. Overhead costs such as IT infrastructure, office infrastructure, Marketing and Sales and others sometimes crashes the e-commerce business.
However, Only One Tweak Can Remove The Costs Drastically And Make Your Ecommerce Business Crash Proof. And the tweak is Converting your business into Multi Vendor Marketplace. A multi-vendor marketplace, as the name suggests, is conglomeration of numerous sellers on the same platform for the purpose of offering their products to masses.
How it Makes E-commerce Business Crash Proof ? As an admin of the marketplace, you can decide the commission or service charge on the products being offered on your platform. It can cover your overhead costs such as Marketing Costs IT Infrastructure Costs Office Infrastructure Costs Employee Overhead Costs etc
Benefits for owners: 1. Revenue : The major benefit for the admin is the upsurge in the revenues. Admin can choose Advertisement driven, Commission based, Freemium or any other Revenue model or combination of several models.More vendor translated to higher earnings.
1. Better Market Capture : Since different sellers offer some unique products on the marketplace platform, they have their fan base and ultimately all lands up on the same website. Therefore, it helps them capture the market size and scale the business easily.
3. Helps Establish Authority : More the seller's mean more unique products; and more unique products means greater audience. Therefore a robust ecosystem is created due to the large number of sellers on the platform offering product in wide range of product types.
Benefits for Vendor: 1. Additional Channel : Apart from their stores – physical or online, selling on marketplace offers an additional channel to the sellers. Therefore they can diversify their source of earnings. 1. No Marketing Cost : In the ever increasing competitive marketing era, if you’re not a smart marketer or don’t have a great marketing team, it can burn a deep hole in your pockets. However, there is no cost of marketing si involved in multi vendor marketplaces.
3. No Infrastructural Costs : Be it physical or online there are no infrastructural costs involved with selling on marketplace. You don’t need a space, neither you’ve to host a website or purchase a domain name. 4. Better Customer Outreach : This is the other biggest advantage that a vendor gets by selling on the popular marketplace… getting new customer. For this he doesn’t require a great marketing strategy.
5: 24/7 Sales : The vendor is no longer required to be present 24*7 for selling his products. It is a prerogative of the admin.
6. New Opportunities : Besides getting new customers, sellers get new opportunities of selling products to the people of other nationalities. In this way the popularity of his products transcends the national boundaries.
THENCE, The Multi-vendor Marketplace can troubleshoot majority of your problems and can make your ecommerce website cash proof.
THANK YOU