ISSUE 24 | WINTER 2012
COMMUNICATES Yo u r i n d u s t r y, y o u r v o i c e … n e w s f r o m t h e C u s t o m E l e c t r o n i c D e s i g n & I n s t a l l a t i o n A s s o c i a t i o n
The last ten years has seen nothing short of a revolution in the way we consume TV content in our homes. But what does the future hold and how will this affect the residential CI business?
What next
FOR TV? Paul Gray, Director TV Electronics and Europe TV Research at research organisation, DisplaySearch addressed this subject in one of the highlight sessions at the inaugural CEDIA conference recently. CEDIA Communicates invited Paul to share his insights with us:
“On a global scale, the TV business has peaked as the shift to digital broadcasting in developed regions, combined with rapid price reductions, accelerated the replacement cycle. The industry now has to learn how to survive in a slow-growing market, with growth largely from consumers in emerging markets who have less money to spend. Developed markets are suffering from the aftermath of the sales surge combined with less disposable income and a slowing in the pace of innovation in TV. Smartphones and tablets have captured consumers’ imaginations now.” “TV setmakers are responding in three
ways: bigger, better and more functions. Bigger speaks for itself; the underloaded Sharp Sakai Gen10 panel fab is optimized for 60” and larger. Such huge displays are now available as the company seeks to fill its capacity.” “Better is being met by AMOLED and 4k2k. Both technologies are immature at this time: AMOLED will ship in tiny quantities this year (perhaps 200) worldwide, with the technology too immature to become a significant force for the next year or two.“ “4k2k offers double the resolution of current TVs. At present both the display technology is somewhat immature and native content is not available beyond still
photos. While terrestrial broadcast remains some years away, it is possible that an ecosystem could be created in 5 years for satellite broadcast. The risk is that TV products become available too fast and disillusion sets in, as it did with 3D.” “The functional side is being met by ‘Smart TVs’ which offer more than conventional viewing. However, our research suggests that consumers’ app usage habits gravitate towards long-form video: the value proposition of TV is simply watching TV. Adding complexity merely exposes the difficulty of using a screen you cannot touch. “ “Yet, at the same time tablets and smartphones are in the room and the TV has to learn to coexist with them. Such devices win in terms of the usage experience and the TV will have to learn to play nicely and seamlessly with them. The TV set maker’s job will be to concentrate on a seamless interoperation of the two.”
To download a video of Paul’s presentation at the CEDIA Conference, and other sessions from the two day event, visit: www.cediaeducation.com/resources/webinars
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INTEGRATED SYSTEMS EUROPE
SMART HOME CABLING
60 SECONDS
MARKET RESEARCH
strongest training line-up unveiled
recommended wiring guidelines
with Richard Hayward
UK market set to top 1 billion
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C O M M U N I C AT E S Yo u r i n d u s t r y, y o u r v o i c e … n e w s f r o m C E D I A
CEDIA OFFERS STRONGEST EVER TRAINING LINE UP FOR ISE 2013 Building on the record attendance of the education programme presented at ISE 2012, CEDIA, joint owners of ISE (Integrated Systems Europe), will be delivering an even bigger and bolder range of training sessions for next year’s show (29th-31st January, RAI, Amsterdam). “Training is a vital part of CEDIA’s commitment to the industry and it’s especially important for CI businesses to stay on top of new trends, technologies and best practice in our sector. We continually strive to provide a high quality education programme with plenty of opportunities for people at all levels and disciplines within the industry”, says Matt Dodd, CEDIA’s Chair of Education. “The 2013 programme will be significantly larger and more varied than in 2012, featuring new technology and business topics with expert subject-matter presenters drawn from across the globe to share their insights and knowledge with European delegates.” CEDIA will be offering 21 courses, seven more than in 2012. The programme includes riveting courses such as; “HDMI Troubleshooting”, “Residential Security Fundamentals”, “Choosing and Using Control Systems” and “Introduction to 4K Video”. A major highlight of CEDIA’s ISE education programme will be the intense focus given to business development, particularly through technology and the internet. Courses such as; “Technology and Consumer Trends”, “Building and Maintaining a Profitable Website”, Developing Profitable Business Processes”, “Social Media as a Marketing Tool” and “Mobile Devices - From a personal scale experience into a home scale experience”, will provide lessons on how to develop good business practice.
STAND 1F21
29th - 31st January 2013
Delegates wishing to register free for ISE 2013 should use the CEDIA invitation code: 706374 and those keen to book a place on the education programme can do so via the ISE website at www.iseurope.org. Training courses are offered to CEDIA members at a discounted rate.
w w w. c e d i a . c o . u k / a w a rd s
DEADLINE ANNOUNCED CEDIA has announced details of the critical dates for the “Oscars” of the residential custom installation industry, the 2013 CEDIA Awards. The closing date for entries will be Friday 22 March 2013, with the winners announced at a black-tie awards ceremony to be held in June. CEDIA has also announced two new award categories. A CEDIA Special Recognition Award will be presented to an individual who has made a valued contribution to the development of the residential custom installation industry in Region 1 (the UK, Europe, Russia and the CIS, Middle East, Africa, India and Pakistan). CEDIA will also reward installation companies and Trade Suppliers who invest in high quality showrooms for their customers with a new Best Showroom Award. These additions will bring the total number of categories in the CEDIA Awards scheme to eighteen. Exclusively open to CEDIA member companies, the CEDIA Awards scheme celebrates technical excellence and great work within the residential custom installation sector. It includes categories for Best Media Room, Best Home Cinema and Best Integrated Home projects alongside Best Marine and Best Multiple Scheme for a Property Developer. Other areas recognised in the CEDIA Awards include Best Energy Management, Best Dressed Rack and Best Innovative Solution. CEDIA also recognises the performance of distributors and manufacturers with its Best Training Initiative of the Year and Trade Supplier of the Year Awards.
The full list of categories is as follows: - Best media room under £15,000 (18,000 Euros) - Best media room over £15,000 (18,000 Euros) - Best home cinema under £40,000 (48,000 Euros) - Best home cinema from £40,000-£100,000 (48,000-120,000 Euros) - Best home cinema over £100,000 (120,000 Euros) - Best integrated home under £30,000 (36,000 Euros) - Best integrated home £30,000-100,000 (36,000-120,000 Euros) - Best integrated home from £100,000-£250,000 (120,000-290,000 Euros) - Best integrated home over £250,000 (290,000 Euros) - Best integrated energy management solution - Best multiple scheme for a property developer - Best dressed rack - Best innovative solution – residential - Best marine installation - Best trade supplier - Best training Initiative by a trade supplier - Special recognition award - Best showroom
Visit www.cedia.co.uk/awards to download your entry form today.
CEDIA RELEASES SECOND EDITION OF
TECHNICAL REFERENCE MANUAL CEDIA has launched the second edition of its comprehensive guide to the world of residential electronic systems, the “Electronic Systems Technical Reference Manual”. To guarantee the improved material was correct, CEDIA employed over 30 experts and combined content from relevant standards, whitepapers and recommended practices which have been updated since the first
edition was published in 2009. The second edition includes key updates, as well as new material on HDMI and Troubleshooting. Addressing a specific area of the industry, each chapter provides information in a clear and succinct way. The Technical Reference Manual is an in-house guide aimed at technicians, designers, business owners, and sales representatives and serves as a “go-to” reference
for all staff members to ensure projects are completed to a high standard whilst providing the best possible customer experience. This manual is now available and costs £65 for CEDIA members and £100 for nonmembers. To order your copy contact the CEDIA office on +44 (0) 1480 213744. For more information visit www.cediaeducation.com/ resources
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C O M M U N I C AT E S Yo u r i n d u s t r y, y o u r v o i c e … n e w s f r o m C E D I A
CEDIA REGION 1 BOARD REVEALED CEDIA has announced the results of voting for its volunteer Board of Directors. New to the Board as ESP (Electronic Systems Professional) representatives will be Elliot Hicks from Complete Home Control; Krystian Zajac from It’s Done Technology and Kris Hogg from Konnectiv whilst Hamish Neale from Control 4 is elected as a Trade Supplier member. The new CEDIA Board will support existing CEDIA Chair, Gary Lewis, to provide vital strategic direction for the custom installation industry throughout Region 1. Elliot Hicks is owner and company director at Complete Home Control. Based in Surrey, the company combines over forty years of experience in the specialist sectors of home automation, home technology and building services, including numerous prestigious projects in the central London boroughs of Belgravia, Kensington and Mayfair. Krystian Zajac is Managing Director of London-based It’s Done Technology which specialises in
All on board (from left to right) : Kris Hogg, Elliot Hicks, Hamish Neale & Krystian Zajac
automation and systems integration in the residential and marine market. Krystian brings extensive managerial experience to the CEDIA Board, as well as a background in IT infrastructure and programming. Kris Hogg, Managing Director at Yorkshirebased Konnectiv Ltd is the third new member of the CEDIA Board. Voted Integrator of the Year 2011 and 2012, the company designs, installs and programs control and entertainment technology for home or business. Meanwhile, Hamish Neale, Territory Sales Manager – EMEA at Control 4, replaces Wim De Vos, from Genesis Technologies, as Trade Supplier representative.
The full volunteer CEDIA Board of Directors is as follows: Gary Lewis, UK (Cornflake): Chairman; Matt Dodd, UK (thinkingbricks): Vice Chair; Jason Aldous, UK (Aldous Systems); Rufus Greenway, UK (Sound Environment); Elliot Hicks, UK (Complete Home Control); Kris Hogg, UK (Konnectiv); Laura Lazzerini, Italy (Studio LGL); Hamish Neale, UK (Control 4); Michael Sherman, France (Henri); Krystian Zajac, UK (It’s Done! Technology)
CEDIA UNVEILS SMART HOME CABLING REQUIREMENTS FOR THE MODERN HOME This new publication provides a useful and practical step-by-step guide. It identifies the key requirements for an installation and defines three grades of recommended cabling infrastructure. Grade 1 will ensure the effective and reliable delivery of internet services, home networking, TV, satellite, radio, telephone, conferencing and other entertainment services to most rooms in the
house. A Grade 2 infrastructure will additionally provide the capability for whole-home distribution of audio-visual content using discrete in-ceiling speakers and in-wall control points. With a Grade 3 infrastructure, functionality is further extended to embrace lighting control, motorised curtains and blinds, access control systems, CCTV networks, environmental and heating control. In addition, systems that allow these technologies to be controlled and integrated by a single control
system using in-wall controls and handheld remote devices. Through a clearly defined staged process and using explanatory diagrams, the document outlines the incoming services and the planning, cabling and testing essentials which should be followed for each Grade.
“This document provides the essential guidance that’s needed on wiring to support today’s digital and connected lifestyles,” says Matt Dodd, CEDIA Education Chair. “We would always recommend that a CEDIA specialist is involved as soon as possible in a project life-cycle to advise and design the cabling infrastructure. Where that’s not possible, for whatever reason, then these guidelines provide best practice advice to other trades, specifically electricians and builders. They will also help specifiers and developers make the right choices at an early design stage.” A copy of the Recommended Wiring Guidelines publication will be sent out to all members in the 2013 renewal packs.
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home technology
CEDIA CELEBRATES SUCCESSFUL CONFERENCE CONFERENCE 2012
More than 190 people attended the conference which was hosted by Sky technology journalist, Martin Stanford, and took place on Tuesday 23rd and Wednesday 24th October 2012 at the Inmarsat Conference Centre in London.
“This first ever CEDIA Conference has proved a tremendous success,” says CEDIA Chair, Gary Lewis. “All the speakers provided delegates with useful food for thought on the future of home technology and the opportunities for CI businesses. They were equally revealing, inspiring and provocative. I would like to thank everyone involved. ‘The Future of Home Technology’ was an exceptional two days for CI businesses.” Futurologist James Bellini began the event with a talk entitled, ‘Horizon 2020: Beam Me Up’, taking a visionary look at the technologies and lifestyle changes heading our way. Carl Hibbert from research organisation Futuresource, then helped explore the current trend in second screen viewing and the impact that connected services and OTT platforms will have in the years ahead. Paul Gray, Director of European TV Research at DisplaySearch, meanwhile, shifted the focus to screen makers and looked at manufacturing changes in the pipeline, asking the challenging question: ‘What Next for TV?’. Dr Graham McAllister of Player Research took delegates on a different journey with an inspirational look at the lessons CI could learn from the video games industry where attention centres on the user experience. Jim Read from consulting firm, Arup, closed the day with a talk which looked at lessons from commercial buildings and how these could be applied to home technology in the future. Day two opened with a session from Lord Inglewood, Chairman of the House of Lords Select Committee on Communications which explained the Government’s strategy, thinking and likely way ahead on the roll-out of superfast broadband. CEDIA’s Dave Pedigo then challenged integrators to look to the future and embrace the intuitive home with his presentation, which fed into a talk from Duncan Maiden of Europe’s CISCO Academy examining the hugely significant role of IP in the
New Mobile Devices White Paper The third white paper in CEDIA’s Mobile Devices in Residential Systems Integration series is now available.
integrated home. Chris Adams from OFCOM followed with an explanation of 4G and how this new platform would co-exist with other services in the home. Finally, the conference ended on a positive note as Tom Kerber from research company, Parks Associates presented research findings commissioned by CEDIA on the future outlook for the custom installation sector. Over the course of the two days, delegates were able to check out an array of new products and network with event sponsors in a special showcase area of the conference. Sponsors included Aldous Systems, Amina Technologies, Autonomic Controls, AWE, Control4, CYP, Genesis Technologies, Habitech, JVC, Kaleidescape, Luxul, Marata Vision, Opus Technologies, Power Ethernet, Rako Controls, and RTI. Video content showing the presentations from the conference are available at the CEDIA education website, www.cediaeducation.com/resources. They are free to delegates who attended the event whilst for those who did not attend the conference, they are priced at £14.99 (inc VAT) per session to CEDIA members and £19.99 (inc VAT) per session to non-members.
This new white paper, Using Mobile Devices as a Control Platform, discusses the current landscape of using mobile devices for integrated system control applications and provides system designers and technicians with guidance on design considerations in integration and automation with mobile devices. It is available free of charge for CEDIA members and to non-members at a price of £5.99, via the CEDIA education website: www.cediaeducation.com/ resources/whitepapers.
Mobile Devices Devices in Mobile Residential S ystems Residential Systems Integration Integration Using Mobile Devices as a Control Platform Part 3
1 © 2012 2012 CEDIA C E D I A • 7150 7150 Winton Winton Drive Drive • Suite Suite 300 3 00 • Indianapolis, India napolis , IN I N 46268 4 626 8 • Tel: Te l: 800.669.5329 8 00 .6 6 9.532 9 or o r 317.328.4336 317. 328 .4 33 6 • www.cedia.net www.ce di a.net
Also available via the website are CEDIA’s nineteen other white papers, including the two other documents covering the Mobile Devices in Residential Systems Integration series: Ten Steps to Creating a Robust Wireless Environment for Mobile Device Integration and The Business Case: Why Your Business Needs an Enterprise-Grade Wireless Infrastructure Strategy.
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C O M M U N I C AT E S Yo u r i n d u s t r y, y o u r v o i c e … n e w s f r o m C E D I A
60 seconds with…
Richard Hayward Who are you?
What’s your favourite project and why?
Richard Hayward - Lead Marketing Manager, Legrand Electric Limited.
Working with the Autistic society, designing building automation systems to suit sheltered accommodation for young adults. By offering a range of complete automated solutions through to full user-interactive systems to cater for the specific requirement of the resident of each apartment, we were able to make a difference to peoples’ lives by providing them with independent living solutions that help them to combat the challenges of daily life.
What’s your company and where is it based? Legrand is a global specialist in electrical and digital building infrastructures with over 70 offices around the world. I work for the UK subsidiary out of our head office in Birmingham. How did you get into the industry? I started out by setting up my own company installing SMATV Systems when Sky first went digital, but could see the potential of home automation and so moved into that area in around 2000. What’s your favourite film? Highlander What’s your favourite album? Sabbath Bloody Sabbath – Black Sabbath. As a fellow Brummie, I love a bit of Ozzy and co!
Which custom installation technology do you consider the most important today and why? Energy management! It will be down to the manufacturers and custom installers to set the standards by ensuring we deliver on our energy targets and continue with our aspirations. How long have you been a CEDIA member? 2 years.
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It will be down to the manufacturers and custom installers to set the standards by ensuring we deliver on our energy targets and continue with our aspirations.
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What do you consider your biggest achievement as a CEDIA member? Ensuring that Legrand’s training courses are CEDIA accredited. We run courses each week for smart electricians who are interested in home automation and building management systems. Having these courses CEDIA approved creates a link between the electrical industry and the custom install market, which I believe is essential as the industry grows. Why is Home Cinema Design certification important? The considerable investment made in the hardware must be matched by excellent installation. What’s the biggest issue for custom installation businesses today and how can they deal with it? Many of the products and services we offered 15 years ago now appear in the mainstream retail channel. As a manufacturer, we can easily identify what is part of the fabric of the building: Lighting, HVAC, shutter control, access control, built-in speakers etc, and where we and our trained installers can add value. If there was one thing you could change in the industry what would it be? I’m a very positive person, and I would encourage everyone to appreciate how much fun this industry is. We can do some amazing things already – just imagine what we can achieve in the future! If you weren’t in the custom installation sector, what would you like to be doing and why? Rugby Coach… best game in the world I’m too old to play (or at least that’s what my son tells me!)
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SURVEY REVEALS UK RESIDENTIAL CI INDUSTRY SET TO TOP £1 BILLION CEDIA has announced the findings of its recent extensive survey into the size and scope of the UK residential custom installation sector. The results show an industry anticipating a 12% annual growth in turnover this year and a total market size in excess of £1 billion by the end of 2012.
According to the research, average projected turnover for CI companies in 2012 stands at £1.43m, up from a reported £1.27m in 2011. The market research sized the UK residential custom installation sector as worth from between £720 million and £950 million for 2011, and, based on survey responses, predicted a market value of £1.07 billion for 2012. This comprehensive research project, commissioned by CEDIA Region 1, was carried out by international market research company, Parks Associates from July until September this year. Approximately a quarter of the industry took part in the survey. Other findings in the survey included: • The average project price expected for 2012 is £48,000. For 2011, the average project revenue is reported at £40,600. • 42% of firms said they exclusively completed projects only in the UK; 58% carried out installations worldwide, with the majority taking place in continental Europe. • Approximately 90% of the UK’s custom installers complete audio/video projects. • 55% of all projects take place in existing homes and 45% in new-build properties. • Equipment costs account for approximately half the value of a typical residential contract. • An estimated 1250 companies are active in the UK residential custom installation sectors.
A full copy of the UK market research report will be available. The report is free to those companies who contributed to the survey and priced at £349.00 to CEDIA members and £795.00 to non-members. Please email research@cedia.co.uk for details.
IMPORTANT LEGALS: mobile phone boosters We are aware that custom installers sometimes get asked by clients about mobile phone boosters or enhancers. It is illegal to install any jammers, enhancers, boosters or repeaters without obtaining a licence from Ofcom, which are currently only issued to network operators. There have been a number of instances recently where consumers have had signal enhancers
installed in their homes and both the client and the business that installed the equipment have been heavily fined and have been warned that the fines are unlimited. Culprits can also face up to 2 years imprisonment. Section 8 of the 2006 Act forbids the installation or use of wireless telegraphy equipment (radio) in the UK mainland Northern Ireland and
territorial waters, the Isle of Man and the Channel Islands, unless an appropriate license has been obtained from Ofcom, or there are Regulations in force exempting it from the licensing requirements. For further information please go to: stakeholders.ofcom.org.uk/enforceme nt/spectrum-enforcement/jammers/
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C O M M U N I C AT E S Yo u r i n d u s t r y, y o u r v o i c e … n e w s f r o m C E D I A
New recruits We would like to introduce and welcome two new recruits at CEDIA HQ. Chloe Gibb is our new Senior Marketing Officer for Region 1 and will be managing the marketing operations on a daily basis. Chloe has a BA Honours degree in Marketing from Leicester De Montfort University and six years of working in the field under her belt. Chloe joins us from her previous employers Thomas Cook (HO) and Avanquest Software. Chloe is now badgering partner Alex to upgrade their house with some fantastic custom installations! Hannah Dixon joins us as Membership & Industry Relations Executive and will be looking after our members. Hannah graduated from Leeds Metropolitan University last summer with a first class BA (Hons) degree in Events Management. Since then she has worked in HR and Education. During her time at university Hannah worked for CEDIA for 4 months to gain events experience, working on the CEDIA Awards, Expo and continued to work with CEDIA during the university holidays at events so, some may recognise Hannah (Little Hannah)!
CEDIA | EVENTS DIARY
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International CES Las Vegas, USA, 8 – 11 January www.cesweb.org Technology for Living Event London, 10 January www.cedia.co.uk Intro to CI CEDIA HQ, St. Neots, 17 January www.cediaeducation.com ISE Amsterdam, Holland, 29 – 31 January www.iseurope.org Health & Safety Course CEDIA HQ, St. Neots, 6 February www.cediaeducation.com Technician EST1 Bootcamp CEDIA HQ, St. Neots, 6 - 8 February www.cediaeducation.com Technical School and EST2 Exam CEDIA HQ, St. Neots, 11 - 15 February www.cediaeducation.com CEDIA Certified Outreach Instructor CEDIA HQ, St. Neots, 19 February www.cedia.co.uk Wired for Technology CEDIA HQ, St. Neots, 26 February www.cediaeducation.com Ecobuild 2013 ExCeL, London, 5 - 7 March www.ecobuild.co.uk CEDIA Certification Day CEDIA HQ, St. Neots, 6 March www.cediaeducation.com Introduction to CAD CEDIA HQ, St. Neots, 7 March www.cediaeducation.com
Chloe and Hannah
Welcome to CEDIA! New members joining CEDIA include: Absolute Sound GR Media Solutions
IMedia Distribution Ltd
UK
ESP
ISIS Audio Visuals Limited
UK
ESP
KNEKTD Ltd
UK
ESP
India
ESP
Konnectiv
Egypt
ESP
Magasin Archimedia
UK
ESP
Morocco
ESP
UAE
ESP
Mediacoms Ltd
UK
ESP
Archimedia
Saudi Arabia
ESP
MidwichHome
UK
Distributor
Avidex S.A.
UK
ESP
GR Media Solutions
Greece
ESP
Mosaic Audio & Visual Ltd
BM Electrical Services
UK
ESP
Neo FZC
UAE
ESP
Building Services Controls Ltd
UK
ESP
NEO Home Automation Pvt Ltd
India
ESP
RB Vision Ltd
UK
ESP
RDI
UK
Affiliate
DAS Technology
UK
ESP
Electrical Contractors Association
UK
Affiliate
Elegant Solutions International
UK
ESP
Synclife
Face to Face Digital
UK
ESP
Future Living Made Easy
India
Distributor
FX Entertainment Private Limited Gibson Integration Ltd
UK
ESP
Pakistan
Professional Services
I.E.L. 'Domotica & Sistemi Integrati' Italy
ESP
Global Services Pakistan
CONTACT: Chloe Gibb, Senior Marketing Officer, CEDIA Region 1, Unit 2, Phoenix Park, St Neots, Cambs, PE19 8EP, UK
V2D Convergence Visualization Limited
UK
ESP
Portugal
ESP
Nigeria
ESP
UK Professional Services
VITREA Smart Home Technologies Israel Woelf BVBA
Belgium
T: +44 (0)1480 213744 E: chloe@cedia.co.uk
F: +44 (0)1480 213469 W: www.cedia.co.uk
Manufacturer ESP