Cedric YOung
Table Of cOntents PACKAGING DESIGN 001
WANDERING GOOSE VINEYARDS
002
HALL OF FAME: MEN’S HAIR CARE
003
GENERAL JUICE
INTERACTIVE DESIGN 004
COMFORTABLE APP
LAYOUT DESIGN 005
CYBERPUNK MANIFESTO
006
CHOPIN POSTER
FREELANCE DESIGN (MISCELLANEOUS) 007
SOCIAL MEDIA EVENT FLYERS
008
SPORTS EDITING POSTERS
FINE ARTS 009
PLEXIGLASS SCULPTURES
WANDERING GOOSE Wandering Goose Vineyards is a sample wine distribution company that I created. The design appeals to those who may not be wine connoisseurs, however, have an interest in wine and prefer to buy from cheaper brands opposed to more expensive outlets. This is my idea of a fun and casual wine box packaging for the average person who might try boxed wine rather than bottled. The company name was given and I created the whole brand’s identity along with the wine box packaging design.
SPEC SHEET
THE LIGHT FONT abcdefghijklmnopqrstuvwxyz 0123456789;!@#$%^&*?(-).
LAYOUT
PUSH HERE
CHARDONNAY
Our Story:
PUSH HERE
MERLOT
Our Story:
Each of our wines has been carefully handcrafted in a small family winery where
Each of our wines has been carefully handcrafted in a small family winery where
respect for nature and long-term vision are first and foremost!
respect for nature and long-term vision are first and foremost!
All of our wines are Earth-friendly, made in partnership with Nature with certified organic grapes. They are free of pesticides, herbicides,
All of our wines are Earth-friendly, made in partnership with Nature with certified organic grapes. They are free of pesticides, herbicides,
chemical fertilizers and other synthetic chemicals. Essential preservatives (Sulfur Dioxide or Sulfites) are kept to a minimum.
chemical fertilizers and other synthetic chemicals. Essential preservatives (Sulfur Dioxide or Sulfites) are kept to a minimum.
Serve:
Serve:
BBQ beef, duck, wild game, spicy chicken, lamb, aged cheeses and hearty soups and stews. Enjoy!
WANDERING
BBQ beef, duck, wild game, spicy chicken, lamb, aged cheeses and hearty soups and stews. Enjoy!
WANDERING
VINTED AND BOTTLED BY CEDRIC G. YOUNG ST. JOHN’S UNIVERSITY, QUEENS, NEW YORK 11435
GOOSE
VINTED AND BOTTLED BY CEDRIC G. YOUNG ST. JOHN’S UNIVERSITY, QUEENS, NEW YORK 11435
GOOSE
VINEYARDS
©2020 WANDERING GOOSE VINEYARDS, INC. Guest Services +1(718) 990-2000 Keep package for reference.
GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.
ONE BOX = TWO BOTTLES
FRESH FOR UP TO 4 WEEKS
1.5 LITERS OF ALCOHOL // 13.0% BY VOLUME
ONE BOX = TWO BOTTLES
FRESH FOR UP TO 4 WEEKS
1.5 LITERS OF ALCOHOL // 13.0% BY VOLUME
VINEYARDS
©2020 WANDERING GOOSE VINEYARDS, INC. Guest Services +1(718) 990-2000 Keep package for reference.
ONE BOX = TWO BOTTLES
FRESH FOR UP TO 4 WEEKS
1.5 LITERS OF ALCOHOL // 13.0% BY VOLUME
GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.
ONE BOX = TWO BOTTLES
FRESH FOR UP TO 4 WEEKS
1.5 LITERS OF ALCOHOL // 13.0% BY VOLUME
ONE BOX = TWO BOTTLES
FRESH FOR UP TO 4 WEEKS
1.5 LITERS OF ALCOHOL // 13.0% BY VOLUME
ONE BOX = TWO BOTTLES
FRESH FOR UP TO 4 WEEKS
1.5 LITERS OF ALCOHOL // 13.0% BY VOLUME
HALL OF FAME Hall of Fame is a sample men’s haircare brand that I created. It typically appeals to older men who want the best product for their hair and do not mind paying a more expensive price compared to standard haircare brands. I was provided a specific audience to appeal to and this led me to come up with the company name, brand identity and product packaging.
SPEC SHEET
THE LIGHT FONT abcdefghijklmnopqrstuvwxyz 0123456789;!@#$%^&*?(-).
GENERAL JUICE General Juice is a sample kid’s fruit juice company that I created. The task was to design effective Tetra Pak packaging that is friendly and inviting for children. This project features three flavors: Orange-Pineapple, StrawberryBannana and Fruit Punch Army. The target audience, company name, brand identity and packaging were curated by me. I also created fruit characters who are apart of General Juice’s “Fruit Army”.
SPEC SHEET
CHUNK FIVE abcdefghijklmnopqrstuvwxyz 0123456789;!@#$%^&*?(-).
Fruit Punch Army 32 fl oz (1000mL)
Fruit Punch Army
DISTRIBUTED BY: ©GENERAL JUICE, INC. NEW YORK, NY 11435 www.generaljuice.com PRODUCT OF THE USA 15% 0% 4% 208mg 0% 0mg 0mcg 1.44mg
0% 0mcg 8% 5.76mg
0% Calcium 30% Potassium
52mg 0mg
100% real fruit juice
Vitamin D Iron per container
270 1080
per serving
INGREDIENTS: WATER, MILK, YOGURT, ORANGES BANANAS, CHERRIES, PINEAPPLES, WATERMELONS AND STRAWBERRIES 92% 0%
per container % of DV*
0% 32%
23% 252g 0% 0g 0g 0% 0g 8% 16g
per serving % of DV*
63g 0g 0g 0g 4g 0% Total Carbs. 0% Dietary Fiber Total Sugars 0% Incl. Added Sugars 4% Protein
per container % of DV*
0% 0g 0% 0g 0g 0% 0mg 1% 100mg
Fair Trade:
per serving % of DV*
Fair Trade:
We respect the environment and the We respect the environment and thehelp make General Juice workers that workers that help makefruit General drinksJuice possible. We are engaged fruit drinks possible. We are engaged actively in supporting producers, actively in supporting producers, awareness raising and in campaigning awareness raising and for in campaigning changes in the rules and practice for changes in the rulesofand practice international trade. conventional of conventional international trade.
0g 0g 0g 0mg 25mg
Our Goal:
Total Fat Saturated Fat Trans Fat Chlolesterol Sodium
Orange-Pineapple
Our Goal:
At General Juice we strive to do At General Juice we strive to doin a more enlightened way, business business in a more enlightened where weway, take responsibility for the where we take responsibility impactfor of the our business on society and impact of our businessthe on environment, society and and move these the environment, and move these impacts from negative to neutral, or impacts from negative better to neutral, or still, positive. Our goal is to better still, positive. Our goal isatotruly sustainable business, become become a truly sustainable business, where we have a positive effect on the where we have a positive effect on the around us. wonderful world wonderful world around us.
calories
32 fl oz (1000mL)
Luscious combinationsLuscious of combinations of various oranges and pineapples blended to to perfection with ice, fruits blended perfection with ice, milk, yogurt andand vanilla. No sugar milk, yogurt vanilla. No sugar added. All ofAll ourof our fresh fruit are added. fresh fruits are harvested in California harvested in California and are and are blended and served peppy blended and served peppy enough for enough for a morning pick-me-up and a morning pick-me-up and soothing soothing enough for a enough relaxingfor a relaxing afternoon drink. afternoon drink.
4 servings per container serving size 8 fl. oz.
Orange-Pineapple
Our Ingredients: Our Ingredients:
Nutrition Facts
per container per serving
INGREDIENTS: WATER, MILK, YOGURT, ORANGES, AND PINEAPPLES
DISTRIBUTED BY: ©GENERAL JUICE, INC. NEW YORK, NY 11435 www.generaljuice.com PRODUCT OF THE USA 15% 0%
92% 0%
per container % of DV*
0% 32%
23% 252g 0% 0g 0g 0% 0g 8% 16g
per serving % of DV*
4% 208mg 0% 0mg 52mg 0mg
63g 0g 0g 0g 4g 0% Total Carbs. 0% Dietary Fiber Total Sugars 0% Incl. Added Sugars 4% Protein
0% Calcium 30% Potassium
per container % of DV*
0% 0g 0% 0g 0g 0% 0mg 1% 100mg
per serving % of DV*
0% 0mcg 8% 5.76mg 0mcg 1.44mg
0g 0g 0g 0mg 25mg
100% real fruit juice
Vitamin D Iron
Fair Trade: Fair Trade:
We respect the environment and the We respect the environment and the workers that help make General Juice workers that help make General Juice fruit drinks possible. We aredrinks engaged fruit possible. We are engaged actively in supporting actively producers, in supporting producers, awareness raising andawareness in campaigning raising and in campaigning for changes in the rules and practice for changes in the rules and practice of conventional international trade. international trade. of conventional
Total Fat Saturated Fat Trans Fat Chlolesterol Sodium
Our Goal:
270 1080
Our Goal:
At General Juice we strive to do Juice we strive to do At General business in a more enlightened way, business in a more enlightened way, where we take responsibility for take the responsibility for the where we impact of our businessimpact on society and of our business on society and the environment, and move these the environment, and move these impacts from negativeimpacts to neutral, or negative to neutral, or from better still, positive. Our goalstill, is topositive. Our goal is to better become a truly sustainable business, become a truly sustainable business, where we have a positive effect thea positive effect on the where we on have wonderful world around us. wonderful world around us.
calories
Luscious combinationsLuscious of combinations of strawberries and bananas blended to oranges and pineapples blended to perfection with ice, milk, yogurt and perfection with ice, milk, yogurt and vanilla. No sugar added. All ofNo oursugar added. All of our vanilla. fresh fruits are harvested in fruits California fresh are harvested in California and are blended and served peppy and are blended and served peppy enough for a morning enough pick-me-up for aand morning pick-me-up and soothing enough for asoothing relaxing enough for a relaxing afternoon drink. afternoon drink.
4 servings per container serving size 8 fl. oz.
32 fl oz (1000mL)
Our Ingredients: Our Ingredients:
Nutrition Facts
per container
270 1080
per serving
Strawberry-Banana
Strawberry-Banana
DISTRIBUTED BY: ©GENERAL JUICE, INC. NEW YORK, NY 11435 www.generaljuice.com PRODUCT OF THE USA 15% 0%
92% 0%
per container % of DV*
0% 32%
23% 252g 0% 0g 0g 0% 0g 8% 16g
per serving % of DV*
4% 208mg 0% 0mg 52mg 0mg
63g 0g 0g 0g 4g
100% real fruit juice
0% Calcium 30% Potassium
0% Total Carbs. 0% Dietary Fiber Total Sugars 0% Incl. Added Sugars 4% Protein
0% 0mcg 8% 5.76mg
per container % of DV*
0% 0g 0% 0g 0g 0% 0mg 1% 100mg
0mcg 1.44mg
per serving % of DV*
0g 0g 0g 0mg 25mg
Vitamin D Iron
We respect the environment and the workers that help make General Juice fruit drinks possible. We are engaged actively in supporting producers, awareness raising and in campaigning for changes in the rules and practice of conventional international trade.
Total Fat Saturated Fat Trans Fat Chlolesterol Sodium
Fair Trade:
calories
Our Goal:
At General Juice we strive to do business in a more enlightened way, where we take responsibility for the impact of our business on society and the environment, and move these impacts from negative to neutral, or better still, positive. Our goal is to become a truly sustainable business, where we have a positive effect on the wonderful world around us.
4 servings per container serving size 8 fl. oz.
Luscious combinations of strawberries and bananas blended to perfection with ice, milk, yogurt and vanilla. No sugar added. All of our fresh fruits are harvested in California and are blended and served peppy enough for a morning pick-me-up and soothing enough for a relaxing afternoon drink.
Nutrition Facts
Our Ingredients:
INGREDIENTS: WATER, MILK, YOGURT, BANANAS, AND STRAWBERRIES
LAYOUT + CHARACTERS
Our Ingredients:
Luscious combinations of various fruits blended to perfection with ice, milk, yogurt and vanilla. No sugar added. All of our fresh fruits are harvested in California and are blended and served peppy enough for a morning pick-me-up and soothing enough for a relaxing afternoon drink.
Our Goal:
At General Juice we strive to do business in a more enlightened way, where we take responsibility for the impact of our business on society and the environment, and move these impacts from negative to neutral, or better still, positive. Our goal is to become a truly sustainable business, where we have a positive effect on the wonderful world around us.
Fair Trade:
We respect the environment and the workers that help make General Juice fruit drinks possible. We are engaged actively in supporting producers, awareness raising and in campaigning for changes in the rules and practice of conventional international trade.
COMFORTABLE Comfortable is a mobile restaurant booking application and service that I created. It is a service that provides restaurant bookings, reviews, in-app purchases, and rewards. I designed the interface of the app along with the sample company’s full brand identity, which includes the brand’s logo, slogan and color palette.
SPEC SHEET
quicksand abcdefghijklmnopqrstuvwxyz 0123456789;!@#$%^&*?(-).
SCREEN LAYOUT
CYBERPUNK MANIFESTO This is a manifesto booklet I designed. The goal was to create an engaging design using different ways of achieving hierarchy within the text. The text was provided and I created the full layout design along with the color palette.
SPREAD LAYOUT
CHOPIN POSTER This is a sample of a classical music flyer that I created. There are two versions. One consists of geometric shapes and patterns created with primary colors. The other features an analogous colorway with linear patterns. With this project, there was a focus on the composition using shape and color. The shapes featured on the posters were hand drawn and cut by me and scanned onto the computer to be used.
SOCIAL MEDIA FLYERS
SPORTS EDITING POSTERS
PLEXIGLASS SCULPTING This sculpture series features compositional works of colored plexiglass that I sculpted and assembled. This project attempted to explore and exploit the relationship between form, shape, light, color, shadow and transparency. The primary focus upon constructing this sculpture series was to create a dynamic and engaging threedimensional visual that activates different variants of color, shape and transparency under direct light.
Cedric YOung