BRAND DEVELOPMENT GUIDE
CONTENT 1 the company 2 company history 3 name brainstorming 4 philosophy 5 naming ideas 6 historical references 8 contemporary references 10 type explorations 11 logotype and color 12 mark 14 modular system 15 secondary type 16 image style 18 brand applications
My start up makes comfortable and modest clothes for feminine woman.
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HISTORY The new life with the COVID 19 pandemic, that started in 2020, has changed people daily routines. As they work or study online, and communicate through social media, they spend more time inside their homes. Without the excuse of work for dressing formal blouses, skirts or heels, women tend to chose more practical clothes for doing their daily activities. That is how Brenda Quintanilla, a Lima based christian mom, started her own clothing line, a company that offers casual and comfortable clothes for women, without losing the stylish and feminine touch. The clothes are locally made and provide comfort through lose and modest designs with the best peruvian cotton textiles.
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NAME BRAINSTORMING
Spanish Words / Variations comfortable + feminine + style cómodo + femenina + estilo
modest modesta
femenine feminina
FEMCO fem.co comfetti
modestia modesta mod-esta
NINA
comfortable + modest + trend cómodo + modesta + moda
modest + chic modesta + chic
femenine + trend femenina + moda
com.mod COMMOD com-moda
modestic
femtrend
PHILOSOPHY 1./comfortable 2./practical 3./stylish 4./modest 5./feminine
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NAMING IDEAS 1./fem.co 2./comfetti 3./modestic
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TYPE EXPLORATION
COMFETTI comfetti comfetti comfetti comfetti comfetti comfetti comfetti comfetti c�mfetti
COMFETTI
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Comfetti Comfetti Comfetti Comfetti Comfetti Comfetti Comfetti C�mfetti
ComFetti ComFetti ComFetti ComFetti ComFetti ComFetti
Comfetti
LOGOTYPE & COLOR
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MARK
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MODULAR SYSTEM
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SECONDARY TYPE
COMFY CLOTHES FOR FEMININE WOMEN comfy clothes for feminine women comfy clothes for feminine women
c�mfy cl�thes f�r feminine w�men
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c�mfy cl�thes f�r feminine w�men 17
BRAND APPLICATIONS
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c�mfy cl�thes f�r feminine w�men
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Specialization in Graphic Design Capstone Project Coursera/CalArts 2021
