portfolio of Celia Leung
Portfolio of Celia Leung
Š Celia Leung 2011. All right reserved. No part of this book may be used or reproduced in any manner without written permission from the author, except in the context of reviews. Every reasonable attempt has been made to identify owners of copyright. Errors of omissions will be corrected in subsequent editions. Written, designed and produced by: Celia Leung | celiainhere@gmail.com Academy of Art University 79 New Montgomery Street, San Francisco, CA 94105 Graphic Design Department
#6
Foreword
foreword
The essential, which is defined as absolutely necessary and extremely important, is always the key for me when working on a project and leading myself on a professional path. Why is the word essential so important? In a project, we should be able to know, understand and distill the client’s and audience’s essential or fundamental problems and needs, which may be deep inside or hidden, in order to provide them with the appropriate solution. On a professional path, the design skill set is essential. Talent and passion, good communication and technical skills, and good marketing and management skills, are extremely important for me to work as a good graphic designer. The essential is always the beginning and the core, and it is also the key to doing a good job!
passion for design + brave + balance life + fun = the essentials of my life.
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#8
Contents
contents
01
Hayfever / 06
04
Halo Lamp / 50
07
Constraint / 80
10
RP Designs / 120
02
05
06
Wedlock / 60
08 Bitter Sweetness / 92
11
03
R Workshop / 18
De-Fake / 136
09
Tom’s / 30
Add Me + / 70
Language Journey / 110
12
Logo & Icon / 144
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The essential
C a t e g o r i e s I d e n t i t y, W e b s i t e
Ti t l e H a y f e v e r
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The essential
C a t e g o r i e s I d e n t i t y, W e b s i t e
Ti t l e H a y f e v e r
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The essential
C a t e g o r i e s I d e n t i t y, W e b s i t e
Ti t l e H a y f e v e r
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Portfolio of Celia Leung
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Project
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The essential
Logo Variation:
Color Schemes:
Pantone
Black
424 C
377 C
White
Typefaces:
Georgia Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?,.<>;:’”&*% Georgia Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?,.<>;:’”&*%
C a t e g o r i e s I d e n t i t y, W e b s i t e
Title Hayfever
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The essential
Left
Homepage graphic
Right About us page
C a t e g o r i e s I d e n t i t y, W e b s i t e
Title Hayfever
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Portfolio of Celia Leung
Wedding Gallery
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The essential
C a t e g o r i e s I d e n t i t y, W e b s i t e
Title Hayfever
#21
Portfolio of Celia Leung
Letterhead
#22
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The essential
Business Card
#10 Envelope
C a t e g o r i e s I d e n t i t y, W e b s i t e
Title Hayfever
#23
Portfolio of Celia Leung
true. natural. pure. greener.
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The essential
www.hayfever.com.h k
(852) 2397 0668
www.hayfever.com.hk a
C a t e g o r i e s I d e n t i t y, W e b s i t e
Title Hayfever
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Project
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The essential
C a t e g o r i e s I d e n t i t y, W e b s i t e
Ti t l e R Wo r k s h o p
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Project
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The essential
C a t e g o r i e s I d e n t i t y, W e b s i t e
Ti t l e R Wo r k s h o p
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The essential
C a t e g o r i e s I d e n t i t y, W e b s i t e
Ti t l e R Wo r k s h o p
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Project
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The essential
C a t e g o r i e s I d e n t i t y, W e b s i t e
Ti t l e R Wo r k s h o p
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Portfolio of Celia Leung
Color Schemes:
Pantone
424 C
White
Black C
Typefaces:
Trade Gothic Bold
Rr
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !?,.<>;:’”&*%@$*()
Helvetica Neue / Bold Condensed
1234567890
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Project
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The essential
Logo Chop
CD-R Chop
Letterhead / Envelope Chop
Namecard Chop
C a t e g o r i e s I d e n t i t y, W e b s i t e
Ti t l e R Wo r k s h o p
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Portfolio of Celia Leung
#36
Project
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The essential
C a t e g o r i e s I d e n t i t y, W e b s i t e
Ti t l e R Wo r k s h o p
#37
Portfolio of Celia Leung
Business Card
White Security Seal Tape
#38
Project
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The essential
CD-R & Clear Plastic Sleeve
C a t e g o r i e s I d e n t i t y, W e b s i t e
Ti t l e R Wo r k s h o p
#39
Portfolio of Celia Leung
#40
Project
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The essential
A bigger titles will appear when mouse over.
C a t e g o r i e s I d e n t i t y, W e b s i t e
Ti t l e R Wo r k s h o p
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Project
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The essential
C a t e g o r i e s I d e n t i t y, P r i n t , P a c k a g i n g
T i t l e To m â&#x20AC;&#x2122;s
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Project
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The essential
C a t e g o r i e s I d e n t i t y, P r i n t , P a c k a g i n g
T i t l e To m â&#x20AC;&#x2122;s
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Project
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The essential
C a t e g o r i e s I d e n t i t y, P r i n t , P a c k a g i n g
T i t l e To m â&#x20AC;&#x2122;s
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Logo Variations
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The essential
C a t e g o r i e s I d e n t i t y, P r i n t , P a c k a g i n g
T i t l e To m â&#x20AC;&#x2122;s
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Project
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The essential
Graphic Elements:
Color Schemes:
Pantone
Black
416 C
397 C
White
Typefaces:
DIN Pro Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?,.<>;:’”&*% DIN Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?,.<>;:’”&*%
C a t e g o r i e s I d e n t i t y, P r i n t , P a c k a g i n g
T i t l e To m ’s
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The essential
C a t e g o r i e s I d e n t i t y, P r i n t , P a c k a g i n g
T i t l e To m â&#x20AC;&#x2122;s
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The essential
C a t e g o r i e s I d e n t i t y, P r i n t , P a c k a g i n g
T i t l e To m â&#x20AC;&#x2122;s
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The essential
C a t e g o r i e s I d e n t i t y, P r i n t , P a c k a g i n g
T i t l e To m â&#x20AC;&#x2122;s
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The essential
C a t e g o r i e s I d e n t i t y, P r i n t , P a c k a g i n g
T i t l e To m â&#x20AC;&#x2122;s
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The essential
C a t e g o r i e s I d e n t i t y, P r i n t , P a c k a g i n g
T i t l e To m â&#x20AC;&#x2122;s
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Portfolio of Celia Leung
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The essential
C a t e g o r i e s I d e n t i t y, P r i n t , P a c k a g i n g
T i t l e To m â&#x20AC;&#x2122;s
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The essential
C a t e g o r i e s I d e n t i t y, P r i n t , P a c k a g i n g
T i t l e To m â&#x20AC;&#x2122;s
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The essential
C a t e g o r i e s I d e n t i t y, P r o d u c t , P a c k a g i n g
Title Halo Lamp
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Portfolio of Celia Leung
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The essential
C a t e g o r i e s I d e n t i t y, P r o d u c t , P a c k a g i n g
Title Halo Lamp
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Portfolio of Celia Leung
#70
Project
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The essential
C a t e g o r i e s I d e n t i t y, P r o d u c t , P a c k a g i n g
Title Halo Lamp
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#72
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The essential
C a t e g o r i e s I d e n t i t y, P r o d u c t , P a c k a g i n g
Title Halo Lamp
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Portfolio of Celia Leung
The Halo photo frame lamp is especially designed for the lomography users. They can create their unique lamps by following the three simple steps: Shoot, Print, and Light it up!
#74
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The essential
C a t e g o r i e s I d e n t i t y, P r o d u c t , P a c k a g i n g
Title Halo Lamp
#75
Portfolio of Celia Leung
PRINT YOUR PHOTOS
#76
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The essential
Insert YOUR PHOTO
LIGHT IT UP!
C a t e g o r i e s I d e n t i t y, P r o d u c t , P a c k a g i n g
Title Halo Lamp
#77
Portfolio of Celia Leung
#78
Project
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The essential
C a t e g o r i e s I d e n t i t y, P r o d u c t , P a c k a g i n g
Title Halo Lamp
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Portfolio of Celia Leung
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Project
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The essential
Categories Print
Ti t l e We d l o c k
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Project
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The essential
Categories Print
Ti t l e We d l o c k
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Portfolio of Celia Leung
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Project
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The essential
Categories Print
Ti t l e We d l o c k
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Portfolio of Celia Leung
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Project
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The essential
Categories Print
Ti t l e We d l o c k
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Portfolio of Celia Leung
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Project
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The essential
Categories Print
Ti t l e We d l o c k
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Portfolio of Celia Leung
m a r r i a g e
The invitation graphic for the 10 conversation lab
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The essential
Categories Print
Ti t l e We d l o c k
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#92
The essential
#93
Portfolio of Celia Leung
Confirmed
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The essential
Categories Print
Ti t l e A d d M e +
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Portfolio of Celia Leung
Confirmed
#96
Project
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The essential
Categories Print
Ti t l e A d d M e +
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Portfolio of Celia Leung
Confirmed
#98
Project
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The essential
Categories Print
Ti t l e A d d M e +
#99
Portfolio of Celia Leung
Gift Shop
Gift You Love
#100
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The essential
Hatching Eggs
Send Diamond
The Gift
Family Day Gift
Gift Poke
Categories Print
Title Add Me+
#101
Portfolio of Celia Leung
#102
Project
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The essential
Categories Print
Title Add Me+
#103
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The essential
Categories Print
Title Add Me+
#105
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The essential
Categories Print
Title Add Me+
#107
Portfolio of Celia Leung
abcdefg A B C D E F G
hijklmn H I J K L M N
op qrstu O P Q R S T U
vwx41 V W X Y Z #108
Project
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The essential
C a t e g o r i e s I d e n t i t y, P r i n t
Title Constraint
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Portfolio of Celia Leung
abcdefg A B C D E F G
hijklmn H I J K L M N
op qrstu O P Q R S T U
vwx41 V W X Y Z #110
Project
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The essential
C a t e g o r i e s I d e n t i t y, P r i n t
Title Constraint
#111
Portfolio of Celia Leung
abcdefg A B C D E F G
hijklmn H I J K L M N
op qrstu O P Q R S T U
vwx41 V W X Y Z #112
Project
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The essential
C a t e g o r i e s I d e n t i t y, P r i n t
Title Constraint
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constraint is a tributeto creative heros. If you want to know more please refer to the previous page.
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The essential
Issue 1: Sight Constraint
C a t e g o r i e s I d e n t i t y, P r i n t
Title Constraint
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| 07 NEIL HARBISSON
NEIL HARBISSON
Neil Harbisson is officially the first Cyborg in Britain. The Dartington College student is completely color-blind and has been fitted with a camera attached to a laptop, which converts color to sound.
CONSTRAINT / ISSUE 01
NEIL HARBISSON WWW.CONSTRAINTMAG.COM
LEARNS TO PEINT BY HEARING
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The essential
| 07
HARBISSONâ&#x20AC;&#x2122;S WORKS
NEIL HARBISSON
HOW IT WORKS
PAPERBOY BAG
COKE
THE SKY IS
C
1. Lens examines color artist is looking at 2. Computer analyses color and calculates an equivalent sound frequency 3. Earpiece emits a noise to tell artist which color he is looking at
SHARP.
4. Artist has to learn which sounds identify particular colors
http://www.harbisson.com/Neil_Harbisson/Eyeborg.html
WWW.CONSTRAINTMAG.COM
WWW.CONSTRAINTMAG.COM
| 01
RED SHOE
C a t e g o r i e s I d e n t i t y, P r i n t
Title Constraint
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CONJUNCTIVA SCLERA
IRIS
MACULA
VITREOUS
CORNEA
RETINA
PUPIL
OPTIC NERVE
LENS CHOROID
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C a t e g o r i e s I d e n t i t y, P r i n t
Title Constraint
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C a t e g o r i e s I d e n t i t y, P r i n t
Title Constraint
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C a t e g o r i e s I d e n t i t y, P r i n t
Title Constraint
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C a t e g o r i e s I d e n t i t y, P r i n t , P a c k a g i n g
Ti t l e B i t t e r S w e e t n e s s
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C a t e g o r i e s I d e n t i t y, P r i n t , P a c k a g i n g
Ti t l e B i t t e r S w e e t n e s s
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C a t e g o r i e s I d e n t i t y, P r i n t , P a c k a g i n g
Ti t l e B i t t e r S w e e t n e s s
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C a t e g o r i e s I d e n t i t y, P r i n t , P a c k a g i n g
Title Bitter Sweetness
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C a t e g o r i e s I d e n t i t y, P r i n t , P a c k a g i n g
Title Bitter Sweetness
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The movie soundtrack layouts
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C a t e g o r i e s I d e n t i t y, P r i n t , P a c k a g i n g
Title Bitter Sweetness
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C a t e g o r i e s I d e n t i t y, P r i n t , P a c k a g i n g
Title Bitter Sweetness
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C a t e g o r i e s I d e n t i t y, P r i n t , P a c k a g i n g
Title Bitter Sweetness
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C a t e g o r i e s I d e n t i t y, P r i n t , P a c k a g i n g
Title Bitter Sweetness
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C a t e g o r i e s I d e n t i t y, P r i n t , P a c k a g i n g
Title Bitter Sweetness
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C a t e g o r i e s I d e n t i t y, P r i n t , P a c k a g i n g
Title Bitter Sweetness
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Portfolio of Celia Leung
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Ti t l e L a n g u a g e J o u r n e y
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Portfolio of Celia Leung
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Ti t l e L a n g u a g e J o u r n e y
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Portfolio of Celia Leung
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Ti t l e L a n g u a g e J o u r n e y
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Portfolio of Celia Leung
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Categories Print
Title Language Jour ney
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Portfolio of Celia Leung
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The essential
The graphic of each page runs into to the next page to represent the continuous time frame.
Categories Print
Title Language Jour ney
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Portfolio of Celia Leung
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Categories Print
Title Language Jour ney
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Portfolio of Celia Leung
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Title Language Jour ney
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Portfolio of Celia Leung
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C a t e g o r i e s P r i n t , P h o t o g r a p h y, W e b s i t e
Ti t l e R P D e s i g n s
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Portfolio of Celia Leung
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C a t e g o r i e s P r i n t , P h o t o g r a p h y, W e b s i t e
Ti t l e R P D e s i g n s
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Portfolio of Celia Leung
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C a t e g o r i e s P r i n t , P h o t o g r a p h y, W e b s i t e
Ti t l e R P D e s i g n s
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Portfolio of Celia Leung
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C a t e g o r i e s P r i n t , P h o t o g r a p h y, W e b s i t e
Title RP Designs
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Portfolio of Celia Leung
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C a t e g o r i e s P r i n t , P h o t o g r a p h y, W e b s i t e
Title RP Designs
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Portfolio of Celia Leung
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C a t e g o r i e s P r i n t , P h o t o g r a p h y, W e b s i t e
Title RP Designs
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Portfolio of Celia Leung
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C a t e g o r i e s P r i n t , P h o t o g r a p h y, W e b s i t e
Title RP Designs
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Portfolio of Celia Leung
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C a t e g o r i e s P r i n t , P h o t o g r a p h y, W e b s i t e
Title RP Designs
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Portfolio of Celia Leung
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C a t e g o r i e s P r i n t , P h o t o g r a p h y, W e b s i t e
Title RP Designs
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C a t e g o r i e s P r i n t , P h o t o g r a p h y, W e b s i t e
Title RP Designs
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Portfolio of Celia Leung
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FAKE HURTS, GET REAL. C a t e g o r i e s I d e n t i t y, P r i n t
Ti t l e D e - f a k e
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Portfolio of Celia Leung
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FAKE HURTS, GET REAL. C a t e g o r i e s I d e n t i t y, P r i n t
Ti t l e D e - f a k e
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Portfolio of Celia Leung
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FAKE HURTS, GET REAL. C a t e g o r i e s I d e n t i t y, P r i n t
Ti t l e D e - f a k e
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Portfolio of Celia Leung
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Logo Variation:
Color Schemes:
Pantone
Black
166 C
377 C
White
Typefaces:
PF Handbook Pro Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?,.<>;:’”&*%
PF Handbook Pro Medium Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?,.<>;:’”&*%
C a t e g o r i e s I d e n t i t y, P r i n t
Title De-fake
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Portfolio of Celia Leung
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C a t e g o r i e s I d e n t i t y, P r i n t
Title De-fake
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the Facts:
In 2003, the Motor and Equipment Manufacturers Association cited safety violations due to counterfeit auto parts: brake linings made of compressed grass, sawdust or cardboard; transmission fluid made of cheap oil that is dyed; and oil filters that use rags for the filter element.
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Counterfeiting costs U.S. businesses $200 billion to $250 billion annually. Counterfeit merchandise is directly responsible for the loss of more than 750,000 American jobs. Since 1982, the global trade in illegitimate goods has increased from $5.5 billion to approximately $600 billion annually. Approximately 5%-7% of the world trade is in counterfeit goods. U.S. companies suffer $9 billion in trade losses due to international copyright piracy. Counterfeiting poses a threat to global health and safety. Consider the DANGEROUS FAKES: The Federal Aviation Administration estimates that 2% of the 26 million airline parts installed each year are counterfeit, which equals approximately 520,000 parts.
C a t e g o r i e s I d e n t i t y, P r i n t
Title De-fake
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Portfolio of Celia Leung
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homemade
Logo for client - Carrie homemade 2009
C a t e g o r i e s I d e n t i t y, I c o n
Ti t l e L o g o & I c o n
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Portfolio of Celia Leung
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homemade
Logo for client - Carrie homemade 2009
C a t e g o r i e s I d e n t i t y, I c o n
Ti t l e L o g o & I c o n
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Portfolio of Celia Leung
Logo for Cheryl & Alexâ&#x20AC;&#x2122;s wedding 2010
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Icon for Christmas card 2010
C a t e g o r i e s I d e n t i t y, I c o n
Title Logo & Icon
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Logo for the event - &â&#x20AC;&#x2122; 2007
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Logo for The First Date project 2007
C a t e g o r i e s I d e n t i t y, I c o n
Title Logo & Icon
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Portfolio of Celia Leung
Logo for Ka Studios 2011
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SAVE THE OAKS
Logo for Save The Oaks 2007
C a t e g o r i e s I d e n t i t y, I c o n
Title Logo & Icon
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Portfolio of Celia Leung
Graphic for a birthday card 2010
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Logo for a concept brand - XIN 2009
C a t e g o r i e s I d e n t i t y, I c o n
Title Logo & Icon
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Portfolio of Celia Leung
●●●●●●
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The essential
Special Thanks To: Phil Hamlett, Hunter Wimmer, Mary Scott, Jeremy Stout, Grace Hawrthorne, Angela Tsai, Elsa Chung, Siow Werm Goh, Michael Bell, James Chow, Mom, Dad, Miriam, Fung, Kaon, and Foo R.
Portfolio of Celia Leung Phone
510.415.4790
celiainhere@gmail.com
web
www.celialeung.com
School
Academy of Art University
Instructor
Jeremy Stout
Class
Design Seminar / Portfolio
Design
Celia Leung
Writing
Celia Leung
Photography
Celia Leung, James Chow (RP Designs)
Cover Stock
Case Bound Arrestox White
Text Stock
Finch Fine 100lb Text Bright White,
Wausau Paper 60lb Text Lift-Off Lemon
Printer
Giant Horse Printing
Bindery
Herring & Robinson Bookbinders
Typeface
Bauer Bodoni, VAG Rounded
Software
Adobe Photoshop, Illustrator, InDesign
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Portfolio of Celia Leung
Enjoy!
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