Search Engine Optimization (SEO)
Presentation by Celina Jonesi SEO Company in India- KG Tech
SEO Iterative process Dynamic environment Art Science
2
What is Search Engine Optimization? ď‚—
ď‚—
SEO is short for search engine optimisation. As the term implies, Seo india is all about optimizing a website to gain maximum visibility within the search engine results. SEO takes time and effort. Do not be fooled by e-mails turning up unannounced in your inbox, promising instant SEO results.
Variation in Approaches White Hat Abide by terms and conditions set forth by search engines Black Hat Breaches search engine terms and conditions May provide short-term gains You run the risk of being penalized by search engines
4
Defining Success (Context) Search-Friendly (SEO) ◦ ◦
High ranking Terms and conditions set by search engines (Google, Yahoo, MSN Search)
User-Friendly ◦
Site must satisfy the needs of visitors
Persuasive ◦
Profitable for site owner
5
SEO ď‚—
ď‚—
Once you have realised the need for decent SEO on your website you should approach the issue seriously. We see many clients who have dabbled with SEO, maybe using information they have gleamed from YouTube and other sources but the trouble is a lot of information on YouTube is either completely wrong or out of date and some of the advice can actually harm the position of your website within the search engines . Increasingly people use Google to search for products or services rather than traditional sources such as Yellow Pages local seo. I cannot even remember the last time I looked at Yellow Pages. So if you want to get more customers the obvious way to do it is by getting your website found easily in Google.
Search Engine Operations Gather Content
1.
◦
Crawler or spider moves recursively downloading content
Builds sophisticate index 2. Individual web searches run against index 1.
◦
Results are retrieved and ordered
PageRank & Relevance
7
SEO Optimization
8
SEO Optimization Categories
Keywords ◦ Keyword selection and keyword-rich text
Crawler ◦ A crawler-friendly site navigation scheme
Links ◦ Link popularity
9
Crawler-friendly
Engine spiders are primitive beings ◦ choose simplicity over complexity
Goal ◦ All your web pages seen by crawlers ◦ Google: enter in searchbox “allinurl:utexas.edu”
10
PROCESS: Search Engine Optimization
Off Page small business seo are the best way to get more website traffic. Off page factors include relevant back links to the website, as well as anchor text. Back links are very important for Google for generating traffic to the website On-Page factors are related directly to the content and structure of the website. On-page optimization involves modifying keyword frequency in the URL, Optimizing Title, Headings, Hypertext Links and Body text.
Suggestions to be Crawler Friendly Traditional <a href> tag Keywords in subfolder names Minimize quantity of subfolders Cross link relevant terms and phrases within the site Multiple paths to pages to eliminate orphans
12
Avoid or Minimize: May Negatively Impact Crawler Flash (slow to load and difficult to navigate) Frames Java navigation Session ID to track visitors exact same Title tags on every page set to require a cookie when a visitor gets to the page
13
Link Development Links Impact PageRank
Inbound
PageRank (Popularity, importance) ď&#x201A;&#x2014; Number and quality of links pointing to a website ď&#x201A;&#x2014; Measure of usefulness of site
14
Link Development Tradeoffs
Advantage ◦ it is dynamic, cumulative, and difficult to imitate
Disadvantage ◦ takes time (vs. advertising)
15
Link Development Approaches (White Hat)
Quality content to start with Cultivate quality link (not quantity) Begin with web directories Harness online publicity Use Blogs and forums wisely Investigate competitors
◦ Understand their strategy ◦ Online publicity, blogs and forums ◦ See inbound links ("link:domain.com" in Google, "linkdomain:domain.com" in Yahoo)
16
Search Engine Term and Conditions Google Yahoo MSN Search
17
SEO Company in India- KG Tech ď&#x201A;&#x2014;
KG Tech(the registered SEO company in India), which started as a freelancing services to help retailers sell products online in 2008, has grown into a complete digital branding services providing solutions on SEO, SEM, SMO & related business requirements. It was not a plan, but consistent growth of search engines and social medias, launch of new marketing platforms every year or two, shift of customer base to online and growing demands of businesses to create a reputable brand online has all brought us to where we are today, ofcourse with our efforts and the trust that our customers have on us. We are extremely client-friendly company working on customized solutions for every project. For More Information visit: SEO Company in India call us: +917845920090 , +914424350693
QUESTIONS