Search Engine Optimization (SEO)
Presentation by Celina Jonesi SEO india-KG Tech
What is Search Engine Optimization?  SEO is short for search engine optimisation. As
the term implies, Seo india is all about optimizing a website to gain maximum visibility within the search engine results.  SEO takes time and effort. Do not be fooled by emails turning up unannounced in your inbox, promising instant SEO results.
SEO  Once you have realised the need for decent SEO on your website
you should approach the issue seriously. We see many clients who have dabbled with SEO, maybe using information they have gleamed from YouTube and other sources but the trouble is a lot of information on YouTube is either completely wrong or out of date and some of the advice can actually harm the position of your website within the search engines .  Increasingly people use Google to search for products or services rather than traditional sources such as Yellow Pages. I cannot even remember the last time I looked at Yellow Pages. So if you want to get more customers the obvious way to do it is by getting your website found easily in Google.
Overview: Search Engine Optimization Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. It is the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search. The practice of designing web pages so that they rank as high as possible in search results from search engines. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
Goals: Search Engine Optimization •Achieving •Boost
a high ranking on the search engines
sales / Increase your return on investment
•Improve
your competitive edge
•Expand
customer base and target audience
•Growth
in site traffic
SEO and ROI (Return on Investment) In terms of the return on investment, search engine optimisation
offers fantastic returns. If you simply place a large advert in say Yellow Pages it will sit there for a year but once printed you cannot change it to meet changing circumstances and you cannot improve it. The great thing about search engine optimisation is that you should always be thinking about tweaking the focus of the optimisation so you get exactly the results you require. The cost of search engine optimisation is minimal. The results however can be a complete game changer for your business. Obviously no one can guarantee an increase in business as result of successful search engine optimisation, however it stands to reason that if you’re easy to find on Google and people are looking for your product or service on Google then people are going to try you rather than your competitors so you have a much better chance of increasing your levels of business.
What is possible with SEO  It is important to realise the limitations of search engine
optimisation techniques. There are a lot of companies sending out spam emails which you will probably have received offering to get you onto the first page of Google by this time next week. This is patiently rubbish. Good SEO takes effort and good SEO takes time. The timescale for seeing benefits from careful search engine optimisation of your website is weeks and months rather than days.
PROCESS: Search Engine Optimization Off Page are the best way to get more website traffic. Off page factors include relevant back links to the website, as well as anchor text. Back links are very important for Google for generating traffic to the website On-Page factors are related directly to the content and structure of the website. On-page optimization involves modifying keyword frequency in the URL, Optimizing Title, Headings, Hypertext Links and Body text.
Onsite and offsite SEO
When you are optimizing your website for search engine visibility
there are two distinct aspects to the optimization. On-site optimization refers to any changes that you make to the actual content of the website. This on-site optimization may relate to the text that your visitors can see when they visit your website or it may relate to the code behind the website that the search engine will see, but that your visitors will not necessarily view. For instance, as we will see elsewhere, within the ‘head’ section of
the HTML code for each page of the website, you may optimise the title, description and keywords. There are also many other on-site optimisation opportunities, such as using header tags and alt tags.In many ways the most important part of on-site optimisation is to make sure that all your keyword phrases are displayed within the body text of the page.
Offsite search engine optimization consists of numerous activities, such as requesting links from other websites to your website. In addition this now includes activities ranging from posting videos on YouTube through to setting up Facebook and Twitter accounts.  The single most important offsite activity is the acquiring of
links from other websites, to your website. Within reason the more of these the better. However it is also important that these links are high quality links, which means that you should be linking from related sites and also sites that host quality information and that are highly rated by Google. Links from sites with a high Google PageRank are much more valuable than links from website pages that have a low PageRank value.
Different search engines There are many different search engines available today the most famous
of which is Google. Other examples include Bing from Microsoft and Yahoo. It is important that if you are promoting a website you make sure that each individual search engine is aware of your particular website. The easiest way to do this is to search each search engine using your company name and see if you can find the website. Alternatively many search engines will allow you to examine the search
engine to see if a particular website is listed by that search engine. You may well have received spam emails offering to submit your website to thousands of search engines but in reality there are only a handful of search engines that actually matter. Do not be seduced by the idea that for a one-off cost will get your website
listed with thousands of search engines and all of a sudden you will start getting lots more visitors to your website.
Organic vs. paid search results When Google displays the search results, you will normally see
what are called ‘paid for’ results displayed at the top of the page and sometimes down the side of the page. The ‘paid for’ results section is normally lightly shaded and is frequently labelled as ‘sponsored’ links or advertisements. If you want your company to be displayed within the ‘paid for’
results section, then you need to register with Google, and take part in a global auction. This global auction will determine which company is displayed at the top of the paid for results, and which companies are displayed further down the list. The more you bid, the more likely that you will be displayed at the top of the paid for results section.
Organic vs. paid search results Using the paid for results service from Google can be attractive to new companies that have not yet fully developed their website, but nevertheless need to attract business via the search engine results.You should read all the available information from Google, prior to entering into their paid for service and you should know how to cap expenditure within a certain time period. Also be aware that this form of advertising can be very expensive, but on the other hand, if you are getting results it may well be worth the expense.
 Organic vs. paid search results The organic results, also referred to as natural results, are displayed beneath the paid for results. There is no charge for having your web pages displayed within the organic results section. The order in which web pages are displayed within the organic section is determined by a series of complex algorithms used by Google to rank websites.Search engine optimisation is all about getting your website to be displayed as high as possible within the organic results section of the search engine results.
Page Rank The Google search engine gives each website page a PageRank number. This PageRank number is essentially an indication that Google assigns to the value of a particular web page. The PageRank numbering system ranges from 0 at the bottom to 10 at the top, and it is important to realise that this is a non-linear scale.You will find that many website pages have a PageRank of zero which could indicate either that Google has yet to discovery and rank this page or it could indicate that the particular page has been penalised by Google for attempting to spam the search engines, and has been delisted by the search engine.
Page Rank You should endeavour to achieve the highest possible PageRank for your homepage and other important pages within your website.The PageRank that is publicly displayed within the Google toolbar is only updated periodically, typically every few months. This means that if you are engaged in intensive SEO work on a website you cannot expect to see the PageRank move up overnight.Sometimes you may find a web page with a low PageRank displayed towards the top of the search engine results. This may mean that competing pages simply have an even lower PageRank. It can also mean that other factors are affecting the listing of the page within the search engine results, apart from simply the PageRank itself.
SEO Company in India- KG Tech  KG Tech(the registered SEO company in India), which started as a
freelancing services to help retailers sell products online in 2008, has grown into a complete digital branding services providing solutions on SEO, SEM, SMO & related business requirements. It was not a plan, but consistent growth of search engines and social medias, launch of new marketing platforms every year or two, shift of customer base to online and growing demands of businesses to create a reputable brand online has all brought us to where we are today, ofcourse with our efforts and the trust that our customers have on us. We are extremely client-friendly company working on customized solutions for every project. For More Information visit: seo india call us: +917845920090 , +914424350693
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