RAW Jewelry

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RAW 1


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TABLE OF CONTENTS ABOUT RAW............................................................................................................................................... 4 Introduction Mission & Values Our Product OUR CUSTOMER....................................................................................................................................... 8 MARKET & INDUSTRY RESEARCH............................................................................................................ 10 Demographics & Psychographics Scope & Size Price Points Competitors Market Trends PRODUCT DEVELOPMENT........................................................................................................................ 18 Inspiration Board Concept Board Product Line Tech Packs Final Prototype SOURCING................................................................................................................................................ 55 Manufacturer Cost Sheets BRANDING, PR & ADVERTISING............................................................................................................... 61 Branding & Packaging Marketing Product Launce Print Ad APPENDIX................................................................................................................................................. 69

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ABOUT RAW

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INTRODUCTION A piece of RAW jewelry is made from natural stones and metals. These two contrasting elements create a unique look for each piece that is crafted. The ability to connect different pieces together allows the wearer to create their own specific piece of jewelry for any occasion. Clean, simple, and sleek are the words we use to describe our handmade products. RAW is a company that wishes to inspire the customer to be anyone they want to be and to not hide in-between the masses. This project will detail our ideal customer, what she wants from life, what the market has to say about the strengths and weaknesses for luxury costume jewelry, and the process of developing a beautiful product. We hope this project will inspire others to see and support our vision for a new kind of jewelry experience.

Paige, Natalie, Maggie, Celine 5


OUR MISSION & VALUES RAW defines and enhances personal beauty by providing unique and quality handmade jewelry pieces.

We value: Honesty Respect Environment Personal Growth Communication Fairness Creativity

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OUR PRODUCT RAW designs and produces jewelry that aims to bridge the gap between costume jewelry and fine jewelry. Our metal bases include aluminum, steel, and brass plated in white gold, yellow gold, rose gold, and platinum. Each piece has a unique natural cut stone to make your jewelry one-of-a-kind. Our necklaces are our spotlight item. Their key feature is the ability to detach different chains to achieve different looks to go from day to night, or simple to statement.

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OUR CUSTOMER

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MEET PARKER Parker is a 29 year old interior designer living in River North, Chicago, Illinois. Originally growing up on the outskirts of Chicago, Parker dreamed of living in downtown Chicago. Her driven spirit landed her in a very successful position. She starts her busy day with an iced coffee sitting in the cup holder of her Mercedes GLK SUV as she travels to work with clients all over the city. Long days mean that Parker must be prepared to take on whatever the day throws at her. Whether she’s running to a work luncheon or meeting with friends for a drink in the evening, Parker must be dressed for all occasions. On the weekends she enjoys a morning run in Grant Park before she hits the River North shopping area to browse through shops and galleries. It comes as no surprise when Parker receives a phone call from her fiancée who needs some last minute advice for the layout of the art gala tonight. She quickly makes her way to the gallery and eagerly supports him. Speeding back to her apartment after some last minute changes, Parker slips into her black cocktail dress and heads out the door. Poised and gracefully, Parker pulls in front of the gallery with her fiancée and valet waiting. The successful night wraps up with a relaxing evening sitting on the verandah with a glass of wine.

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MARKET & INDUSTRY

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DEMOGRAPHICS & PSYCHOGRAPHICS The demographics and psychographics of RAW reflect an upper class woman and the urban fringe area. Ranging from ages 25 to 40, our customer makes around $70,000 to $90,000 a year. She is a highly educated woman that lives in the downtown urban community of River North, Chicago, Illinois. This neighborhood is a growing community of affluent and career focused families and singles. Prizm refers to this tech-savy and fashion community as the Young Digerati. This ethnically mixed group live in trendy apartments and condos. They enjoy fitness, boutiques, and the restaurant and bar atmosphere. According to VALS our customer is seen as an achiever. She is motivated by the desire for success and her goaloriented lifestyle. Her career is incredibly important as well as the growth that it brings.

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SCOPE & SIZE The segment of fashion jewelry within the fashion industry acts as the largest member in the accessories category. Per a figure provided by Accessories Magazine, the scope of the market sits at a $10.7 billion in terms of dollar volume. It explains however that “unit sales were flat at 698 million units with dollar sales down.” They also provide in their report that the average cost of one unit in this segment was a low $15 dollars. The battle between a traditional brick and mortar location and that of e-commerce retail still reigned supreme in the past year. Accessories Magazine claims that “while the vast majority of jewelry sales are made in-store (61%), online sales continue to edge up (23% in 2014 vs. 22% in 2013).”

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Women’s Fashion/Costume and Bridge Jewelry

Retail Sales Estimates ($ Billions)

Projected 2015

$ 10.0

2014

$10.7

2013

$11.6


COMPETITION Competitors and brands that strive to reach the same customers range from high end department stores to small specialty boutiques. When shopping for accessories, our customer looks for unique pieces that can be added to her wardrobe to create a chic and sophisticated appearance. Although more classic with her clothing, our customer picks edgier jewelry to balance her look. She starts her search by passing through the Bloomingdales jewelry department located in the heart of River North. Bloomingdales meets the needs of having a large selection of anything she could possibly need to add to her closet. This upscale American department store can be found almost anywhere she travels, so she knows it is a dependable option. Along with this, she is also an avid shopper at Saks Fifth Avenue. Because these department stores carry a variety off items, our customer cannot resist browsing through the jewelry to find pieces to pair with her new purchases. River North also offers a variety of boutiques that sell high end costume jewelry. Veruca Salt, Ikram, and Elements all carry a wide selection of edgy, versatile pieces. From rings to necklaces, these boutiques price their jewelry ranging from $50-400. When quality and superiority is offered our customer will be willing to invest in strong statement pieces. For this reason, our competitive market is broad, yet there is still room for development.

Ikram, Chicago 13


UNIQUE CHARACTERISTICS In terms of unique characteristics for this market, it is worth noting the purchaser vs. wearer relationship. As stated by Accessories Magazine, “fashion/bridge jewelry purchases are mostly a personal thing, with 60% a self purchase.” However it is important to note that they go on to highlight that “buying jewelry as a gift or for someone else (not as a gift) made up the other 40% of 2014 sales.” When speaking to the way that consumers spent their income towards fashion jewelry, the magazine states that 52% of that sold was through a planned purchase while that of the remaining 48% were made as an impulse buy. Women’s Fashion/ Costume and Bridge Jewelry % of 2013 Dollar Sales

% of 2014 Dollar Sales 100%

Caught My Eye While Shopping

100% 14%

Matches A Specific Outfit

2%

2%

Matches Another Accessory Matches Many Outfits

2%

3%

4%

3%

Someone Asked For It

5%

4%

The Brand

6%

8%

The Price

17%

19%

The Quality

9%

8%

The Styling Features Other

33%

35%

7%

6%

Primary Reason for Purchase Total

14

13%


PRICE POINTS & EXPECTATIONS The costume jewelry market can have retail prices as low as $15.00 and can run well into the thousands. This wide range of pricing can make it hard to select the right price for our product. Our company aesthetic puts us in the upper middle class of the market. A competitor or ours, Grayling, has a manufacturing cost of $18.00-$100.00 for all their product lines. They then run on a 60-64% markup, resulting in a retail price between $40-$270 (Copper Penny). When looking towards current trends in the fabrication, fit and craftsmanship sector, Accessories Magazine sheds light to what is on the rise for this year explaining that “high-low delicate necklaces are stealing the spotlight, especially for 2015.” They go on to stress the importance that “detachable chains offer versatility of wear.”

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MARKET TRENDS The costume jewelry market can have retail prices as low as $15.00 and can run well into the thousands. This wide range of pricing can make it hard to select the right price for our product. Our company aesthetic puts us in the upper middle class of the market. A competitor or ours, Grayling, has a manufacturing cost of $18.00-$100.00 for all their product lines. They then run on a 60-64% markup, resulting in a retail price between $40-$270 (Copper Penny). When looking towards current trends in the fabrication, fit and craftsmanship sector, Accessories Magazine sheds light to what is on the rise for this year explaining that “high-low delicate necklaces are stealing the spotlight, especially for 2015.” They go on to stress the importance that “detachable chains offer versatility of wear.”

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The jewelry industry, especially when focused on that of fashion jewelry, is one that relies heavily on trend and can change faster than what brands can keep up with. Accessories Magazine speaks to the newest styles of the year, and what is a thing of the past by explaining “statement necklaces changed their statement.” Large, colorful, blinged out statement necklaces downshifted as the market became oversaturated at all pricepoints. Long and lean became a new direction.” Per Accessories Magazine, it is safe to say that fashion jewelry has a secure space in the market. In their most recent issue, they speak to the past year of sales in this category with praise by saying “overall bridge did it’s job in 2014. It offered high-quality alternatives to consumers who find fine jewelry unaffordable.” They go on to explain “it also gave the opportunity for fashion jewelry consumers to make a special high-quality purchase every now and then without “breaking the bank”.” Over the past several years, the importance of making wise monetary decisions has been one that is exceptionally relevant to shoppers which is a large reason why consumers have been satisfied with the jewelry selections in this segment.

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PRODUCT DEVELOPMENT

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Autumn/Winter 2016 Line Sheet

Fabrication: Our products are made from fine stones, coated alumium and steel, and gold plated

Rings retail $96 cost $43.20

Finley White Gold RW-R-0594

RAW Finley Rose Gold RW-R-0595

Finley Platinum RW-R-0596

Finley Yellow Gold RW-R-0597

Earrings retail $87 cost $31.20

Roselle Rose Gold RW-E-1213

Roselle White Gold RW-E-1212

Roselle Platinum RW-E-1214

Roselle Yellow Gold RW-E-1215

Bracelet retail $118 cost $42.58

Arden White Gold RW-B-2356

Arden Rose Gold RW-B-2357

Arden Platinum RW-B-2358

Arden Yellow Gold RW-B-2359

Necklace retail $125 cost $44.34

Emerson White Gold RW-N-3671

Emerson Rose Gold RW-N-3672

Emerson Platinum RW-N-3673

Emerson Yellow Gold RW-N-3674

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FINAL PROTOTYPE

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Aluminum Three Chain Necklace Tech-Sheet

“Emerson� By RAW Jewelry COLORS White Gold

Rose Gold

Platinum

Yellow Gold PLEASE NOTE: Colors shown for reference only. For closes match, see PMS colors; for exact match, samples are available. *Matte finished plated aluminum *Raw green agate stone placed in center middle *Matching metal lobster clasp

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SIZE

One-Size

Length

24 Inches

CARE INSTRUCTIONS: We recommend that customers remove jewelry before going to bed or participating in physical activity. Exposure to certain harsh chemicals or environments will result in compromising the integrity of your jewelry. This includes, but is not limited to the following: perspiration, perfumes, cleaning agents, chlorine, salt water, and silver polish.


Design Sheet

Page 02

Company Name: RAW Jewelry

Style Number: RW-N-3671

Address: 248 W Grand Ave Chicago, IL 60654

Sketch

Phone: 312-109-6234

2

1

Fax: 312-109-6235

Garment Information Group Name: Jewlery Classification: Necklace-Emerson Season: Autum/Winter 2016/17 Material Content: Plated Metal with Natural Green Emerald COLORWAY: Plated Metal with Natural Green Emerald Description: One Green Agate Stone on Middle Chain.

3 4

5 DESIGNER INITIALS

Nj Date Created: 5/10/15

Date Modified: 5/12/15

Date Released: 5/21/15

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Illustration Sheet

Page 03

COMPANY NAME: RAW Jewelry

STYLE #: RW-N-3671

ADDRESS: 248 W Grand Ave Chicago, IL 60654

GROUP NAME: Jewelry CLASSIFICATION: NecklaceEmerson

PHONE: 312-109-6234

SEASON: Autum/Winter 2016/17

COLORWAY: Plated Metal with Natural Green Emerald

FAX: 312-109-6234 SKETCH 1

5 COMMENTS 4 3 DESIGNER INITIALS 2

MATERIAL INFORMATION

SIZE WIDTH

SIZE RANGES

DELIVERY DATE

Plated Aluminum

N/A

One size; 24 Inches Long

8/30/16

Date Created: 5/10/15

26

nj

Date Modified: 5/12/15

Date Released: 5/21/15


Raw Material METAL Sheet

Page 04

COMPANY NAME: RAW Jewelry

STYLE #: RW-N-3671

ADDRESS: 248 W Grand Avenue Chicago, Illinios 60654

GROUP NAME: Jewelry

PHONE: 312-109-6234

COLORWAY: Plated Metal with Natural Green Emerald

CLASSIFICATION: NecklaceEmerson

SEASON: Autum/Winter 2016/17

FAX: 312-109-6235 SKETCH

SWATCH White Gold

Rose Gold

Platinum COMMENTS DESIGNER INITIALS

Yellow Gold

Nj MATERIAL INFORMATION Plated Aluminum

Date Created: 5/10/15

STYLE WIDTH

SIZE RANGES

DELIVERY DATE

N/A

One size; 24 Inches Long

8/30/16

Date Modified: 5/12/15

P

Date Released: 5/21/15

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Raw Material Stone Sheet

Page 05

COMPANY NAME: RAW Jewelry

STYLE #: RW-N-3671

ADDRESS: 248 W Grand Avenue Chicago, Illinios 60654

GROUP NAME: Jewelry

PHONE: 312-109-6234

COLORWAY: Plated Metal with Natural Green Emerald

CLASSIFICATION: NecklaceEmerson

SEASON: Autum/Winter 2016/17

FAX: 312-109-6235 SKETCH

SWATCH

COMMENTS Emerald 18-26 mm wide x 3041 mm long x 18-19 mm thick

DESIGNER INITIALS

Nj MATERIAL INFORMATION Plated Aluminum

Date Created: 5/10/15

28

STYLE WIDTH

SIZE RANGES

DELIVERY DATE

N/A

One size; 24 Inches Long

8/30/16

Date Modified: 5/12/15

Date Released: 5/21/15


Componet Sheet

Page 06

COMPANY NAME: RAW Jewelry

STYLE #: RW-N-3671

ADDRESS: 248 W Grand Avenue Chicago, Illinios 60654

GROUP NAME: Jewelry

PHONE: 312-109-6234

COLORWAY: Plated Metal with Natural Green Emerald

CLASSIFICATION: NecklaceEmerson

SEASON: Autum/Winter 2016/17

FAX: 312-109-6235 ITEM/ VENDOR/ CODE/ ORIGIN

CONTENT

Necklace Chain

White Gold, Rose Gold, Platinum, Yellow Gold

One-Size; (1) 7 Inches (2) 7 Inches; (3) 18 Inches (4) 20 Inches; (5) 24 Inches

Raw Stone, Slight Color Variations in Each Stone

One emerald per necklace 18-26 mm wide x 30-41 mm long x 18-19 mm thick

Lobster Clasp

White Gold, Rose Gold, Platinum, Yellow Gold

One-Size; 12 mm

Chicago, Illinios

Varied

Matte Metal

Large Rings

White Gold, Rose Gold, Platinum, Yellow Gold

One-Size; 2 Inches

Chicago, Illinios

Varied

Matte Metal

Small Rings

White Gold, Rose Gold, Platinum, Yellow Gold

One-Size; 0.5 Inches

Chicago, Illinios

Varied

Matte Metal

Emerald

Date Created: 5/10/15

SIZE/ QUANTITY/ UNITOF MEASURE

Date Modified: 5/12/15

LOCATION

COLOR

Chicago, Illinios

Varied

Chicago, Illinios

Varied

COMMENTS Matte Metal

Shape and Size May Vary

Large J

Date Released: 5/21/15

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Label/ Packaging Sheet

2016/17

MMENTS

COMPANY NAME: RAW Jewelry

STYLE #: RW-N-3671

ADDRESS: 248 W Grand Avenue Chicago, Illinios 60654

GROUP NAME: Jewelry

PHONE: 312-109-6234

GARMENT LABEL: Hang Tag and Care

FAX: 312-109-6235

COLORWAY: Plated Metal with Natural Green Emerald

ITEM/ VENDOR/ CODE/ ORIGIN

CLASSIFICATION: NecklaceEmerson

SEASON: Autum/Winter 2016/17

CONTENT

SIZE/ QUANTITY/ UNITOF MEASURE

LOCATION

Paper Bag / 4866825

Craft Bag

8” x 4.75” x 10.5”

Chicago, Illinois

Matte Black

Tissue Paper / 46459636

Crepe Paper

20” x 30”

Chicago, Illinois

Matte Black

Large Jewelry Box / 9993025102

Cardboard

7.25” x 5.25” x 0.75”

Chicago, Illinois

Matte Black

Muslin Bag / 49683501

Muslin

4” x 6”

Chicago, Illinois

Natural

Hang Tag / 3430355365

125 lb Paper Card

2” x 0.5”

Chicago, Illinois

Matte Black

Care Card / 3430210325

80 lb Bristol Paper

1.75” x 3”

Chicago, Illinois

Matte Black

Twine / 432437

Twine

68.5 Yards

Chicago, Illinois

Natural

Date Created: 5/10/15

30

Page 07

Date Modified: 5/12/15

COLOR

Date Released: 5/21/15

COMMENTS

With Draw String


Detail/Construction Sheet

Page 08

COMPANY NAME: RAW Jewelry

STYLE #: RW-N-3671

ADDRESS: 248 W Grand Avenue Chicago, Illinios 60654

GROUP NAME: Jewelry

PHONE: 312-109-6234

COLORWAY: Plated Metal with Green Emerald Stone

CLASSIFICATION: NeckalceEmerson

SEASON: Autum/Winter 2016/17

FAX: 312-109-6235 DETAIL *At the end of chain 1 place four small interlocing rings, size 0.5 inches *At he end of chain 2 place one lobster clasp, size 12 mm.

Date Created: 5/10/15

Date Modified: 5/12/15

DETIAL *Connect stones to the necklace by using one small ring. *Interlock the ring on the chian to the ring on the stone *Stone comes with small ring attached

Gold Pla Ch Antique Cable

Date Released: 5/21/15

31


Steel Plated Earrings with Raw Stone Tech-Sheet

Total

0.20

“Roselle� By RAW Jewelry COLORS

0.16

0.00

White Gold

0.40

Rose Gold

0.03

0.02 Platinum

1.29 Yellow Gold

Total PLEASE NOTE: Colors shown for reference only. For closes match, see PMS colors; for exact match, samples are available.

Total *Matte finished steal plated in chosen metal *Raw stone placed in center middle *Matching metal earring back to be included

16.65

32

SIZE

One-Size

Width

0.5 inches

Length

0.65 inches

CARE INSTRUCTIONS: We recommend that customers remove jewelry before going to bed or participating in physical activity. Exposure to certain harsh chemicals or environments will result in compromising the integrity of your jewelry. This includes, but is not limited to the following: perspiration, perfumes, cleaning agents, chlorine, salt water, and silver polish.


Design Sheet

Page 02

Company Name: RAW Jewelry

Style Number: RW-E-1212

Address: 248 W Grand Ave Chicago, IL 60654

Sketch

Phone: 312-109-6234 Fax: 312-109-6235

Garment Information Group Name: Jewlery Classification: Earrings- Roselle Season: Autum/Winter 2016/17 Material Content: Plated Steel with Facedted Crystal Colorway: Plated Metal with Faceted Crystal Description: Post earrings, plated metal with faced crystal

DESIGNER INITIALS

PC Date Created: 5/10/15

Date Modified: 5/12/15

Date Released: 5/21/15

33


Illustration Sheet

Page 03

COMPANY NAME: RAW Jewelry

STYLE #: RW-E-1212

ADDRESS: 248 W Grand Ave Chicago, IL 60654

GROUP NAME: Jewelry CLASSIFICATION: EarringRoselle

PHONE: 312-109-6234

SEASON: Autum/Winter 2016/17

COLORWAY: Plated Metal with Faceted Crystal

FAX: 312-109-6234 SKETCH

COMMENTS

DESIGNER INITIALS

pc MATERIAL INFORMATION

SIZE WIDTH

SIZE RANGES

DELIVERY DATE

Hammered steel with plated metal

1.5 inches

One size; 5.5 inches long

8/30/16

Date Created: 5/10/15

34

Date Modified: 5/12/15

Date Released: 5/21/15


Raw Material METAL Sheet

Page 04

COMPANY NAME: RAW Jewelry

STYLE #: RW-E-1212

ADDRESS: 248 W Grand Avenue Chicago, Illinios 60654

GROUP NAME: Jewelry

PHONE: 312-109-6234

COLORWAY: Plated Metal with Faceted Crystal

CLASSIFICATION: Earring- Roselle SEASON: Autum/Winter 2016/17

FAX: 312-109-6235 SKETCH

SWATCH

White Gold

Rose Gold

Platinum COMMENTS DESIGNER INITIALS

Yellow Gold

PC MATERIAL INFORMATION Steel Plated

Date Created: 5/10/15

STYLE WIDTH

SIZE RANGES

DELIVERY DATE

0.5 inches

One-Size

8/30/16

Date Modified: 5/12/15

Date Released: 5/21/15

35


Raw Material Stone Sheet

2016/17

Page 05

COMPANY NAME: RAW Jewelry

STYLE #: RW-E-1212

ADDRESS: 248 W Grand Avenue Chicago, Illinios 60654

GROUP NAME: Jewelry

PHONE: 312-109-6234

COLORWAY: Plated Metal with Faceted Crystal

CLASSIFICATION: Earring- Roselle SEASON: Autum/Winter 2016/17

FAX: 312-109-6235 SKETCH

SWATCH

COMMENTS DESIGNER INITIALS

Stone is 23 mm long x 12 mm thick

PC MATERIAL INFORMATION

E

Steel Plated

Date Created: 5/10/15

36

STYLE WIDTH 0.5 inches

Date Modified: 5/12/15

SIZE RANGES

DELIVERY DATE

One-Size

8/30/16

Date Released: 5/21/15


Componet Sheet

Page 06

COMPANY NAME: RAW Jewelry

STYLE #: RW-E-1212

ADDRESS: 248 W Grand Avenue Chicago, Illinios 60654

GROUP NAME: Jewelry

PHONE: 312-109-6234

COLORWAY: Plated Metal with Faceted Crystal

CLASSIFICATION: Earring- Roselle SEASON: Autum/Winter 2016/17

FAX: 312-109-6235 ITEM/ VENDOR/ CODE/ ORIGIN

CONTENT

Earring Post

White Gold, Rose Gold, Platinum, Yellow Gold

Faceted Crystal

Raw Stone, Slight Color Variations in Each Stone

Earring Back

White Gold, Rose Gold, Platinum, Yellow Gold

Date Created: 5/10/15

SIZE/ QUANTITY/ UNITOF MEASURE

LOCATION

COLOR

COMMENTS

0.5 Inches

Chicago, Illinios

Varied

Matte Metal

Two crystals for each pair of earrings 23 mm long x 12 mm thick

Chicago, Illinios

Varied

Shape and Size May Vary

0.25 Inches

Date Modified: 5/12/15

Chicago, Illinios

Varied

Matte Metal

Date Released: 5/21/15

37


Label/ Packaging Sheet

2016/17

MMENTS

COMPANY NAME: RAW Jewelry

STYLE #: RW-E-1212

ADDRESS: 248 W Grand Avenue Chicago, Illinios 60654

GROUP NAME: Jewelry

PHONE: 312-109-6234

GARMENT LABEL: Hang Tag and Care

FAX: 312-109-6235

COLORWAY: Plated Metal with Faceted Crystal

CLASSIFICATION: Earring- Roselle SEASON: Autum/Winter 2016/17

ITEM/ VENDOR/ CODE/ ORIGIN

CONTENT

SIZE/ QUANTITY/ UNITOF MEASURE

LOCATION

COLOR

Paper Bag / 4866825

Craft Bag

8” x 4.75” x 10.5”

Chicago, Illinois

Matte Black

Tissue Paper / 46459636

Crepe Paper

20” x 30”

Chicago, Illinois

Matte Black

Small Jewelry Box / 45109151

Cardboard

3.5” x 3.5” x 1.5”

Chicago, Illinois

Matte Black

Natural

Muslin Bag / 49683501

Muslin

4” x 6”

Chicago, Illinois

Hang Tag / 3430355365

125 lb Paper Card

2” x 0.5”

Chicago, Illinois

Matte Black

Care Card / 3430210325

80 lb Bristol Paper

1.75” x 3”

Chicago, Illinois

Matte Black

Twine / 432437

Twine

68.5 Yards

Chicago, Illinois

Natural

Date Created: 5/10/15

38

Page 07

Date Modified: 5/12/15

Date Released: 5/21/15

COMMENTS

With Draw String


Detail/Construction Sheet

Page 08

COMPANY NAME: RAW Jewelry

STYLE #: RW-E-1212

ADDRESS: 248 W Grand Avenue Chicago, Illinios 60654

GROUP NAME: Jewelry

PHONE: 312-109-6234

COLORWAY: Plated Metal with Faceted Crystal

CLASSIFICATION: Earring- Roselle SEASON: Autum/Winter 2016/17

FAX: 312-109-6235 DETAIL * Two standar earring backs for each pair of earrings *Earring back color should match metal color of stud.

Date Created: 5/10/15

Date Modified: 5/12/15

DETIAL * Weld earring post to the metal that is wrapped around the stone

Brass

Date Released: 5/21/15

39


Total

Hammered Cuff Bracelet with Raw Stone Tech-Sheet

0.20

0.16

“Arden� By RAW Jewelry COLORS

0.00

White Gold

0.40

0.03

Rose Gold

0.02 Platinum

1.29

Yellow Gold PLEASE NOTE: Colors shown for reference only. For closes match, see PMS colors; for exact match, samples are available. *Premade hammered steal plated in chosen metal *Green Agate stone placed in center middle *Logo embedded in center edge of one side

40

SIZE

One-Size

Width

1.5 inches

Length

5.5 inches

Gap

1.25 inches

CARE INSTRUCTIONS: We recommend that customers remove jewelry before going to bed or participating in physical activity. Exposure to certain harsh chemicals or environments will result in compromising the integrity of your jewelry. This includes, but is not limited to the following: perspiration, perfumes, cleaning agents, chlorine, salt water, and silver polish.


Design Sheet

Page 02

Company Name: RAW Jewelry

Style Number: RW-B-2357

Address: 248 W Grand Ave Chicago, IL 60654

Sketch

Phone: 312-109-6234 Fax: 312-109-6235

Garment Information Group Name: Jewlery Classification: Bracelet- Arden Season: Autum/Winter 2016/17 Material Content: Hammered metal and raw stone Colorway: Plated metal with green agate stone Description: Hammered steel cuff, Plated metal with raw green agate stone

DESIGNER INITIALS

MD Date Created: 5/10/15

Date Modified: 5/12/15

Hammere

Date Released: 5/21/15

41


Illustration Sheet

Page 03

COMPANY NAME: RAW Jewelry

STYLE #: RW-B-2357

ADDRESS: 248 W Grand Ave Chicago, IL 60654

GROUP NAME: Jewelry CLASSIFICATION: BraceletArden

PHONE: 312-109-6234

SEASON: Autum/Winter 2016/17

COLORWAY: Plated metal with green agate stone

FAX: 312-109-6234 SKETCH

COMMENTS Imprint of logo on the inside of right side

DESIGNER INITIALS

MD MATERIAL INFORMATION

SIZE WIDTH

SIZE RANGES

DELIVERY DATE

Hammered steel with plated metal

1.5 inches

One size; 5.5 inches long

8/30/16

Date Created: 5/10/15

42

Date Modified: 5/12/15

Date Released: 5/21/15


Raw Material METAL Sheet

Page 04

COMPANY NAME: RAW Jewelry

STYLE #: RW-B-2357

ADDRESS: 248 W Grand Avenue Chicago, Illinios 60654

GROUP NAME: Jewelry

PHONE: 312-109-6234

COLORWAY: Plated Metal with Green Agate Stone

CLASSIFICATION: Bracelet- Arden

SEASON: Autum/Winter 2016/17

FAX: 312-109-6235 SKETCH

SWATCH

White Gold

Rose Gold

Platinum COMMENTS DESIGNER INITIALS

Yellow Gold

md MATERIAL INFORMATION Hammered Steel with Plated Metal

Date Created: 5/10/15

Imprint of logo on the inside of one side of the bracelet

STYLE WIDTH

SIZE RANGES

DELIVERY DATE

1.5 inches

one-size 5.5 inches long

8/30/16

Date Modified: 5/12/15

Date Released: 5/21/15

43


Raw Material Stone Sheet

2016/17

Page 05

COMPANY NAME: RAW Jewelry

STYLE #: RW-B-2357

ADDRESS: 248 W Grand Avenue Chicago, Illinios 60654

GROUP NAME: Jewelry

PHONE: 312-109-6234

COLORWAY: Plated metal with green agate stone

CLASSIFICATION: Bracelet- Arden

SEASON: Autum/Winter 2016/17

FAX: 312-109-6235 SKETCH

SWATCH

COMMENTS DESIGNER INITIALS

Stone should be green agate and it size should rang from : 1.5”-2.25” wide: 1.75”-2.5” long: 0.5”-1.5” thick

md MATERIAL INFORMATION

E

Raw Green Agate

Date Created: 5/10/15

44

STYLE WIDTH 1.75

Date Modified: 5/12/15

SIZE RANGES

DELIVERY DATE

One-Size

8/30/16

Date Released: 5/21/15


Componet Sheet

Page 06

COMPANY NAME: RAW Jewelry

STYLE #: RW-B-2357

ADDRESS: 248 W Grand Avenue Chicago, Illinios 60654

GROUP NAME: Jewelry

PHONE: 312-109-6234

COLORWAY: Plated Metal with Green Agate Stone

CLASSIFICATION: Bracelet- Arden

SEASON: Autum/Winter 2016/17

FAX: 312-109-6235 ITEM/ VENDOR/ CODE/ ORIGIN

SIZE/ QUANTITY/ UNITOF MEASURE

LOCATION

COLOR

COMMENTS

Cuff Bracelet

White Gold, Rose Gold, Platinum, Yellow Gold

5.5 Inches with 1.25 Gap

Chicago, Illinios

Varied

Hammered Metal

Green Agate

Raw Stone, Slight Color Variations in Each Stone

Stone size must be with in a range of: 1.5”-2.25” wide: 1.75”-2.5” long: 0.5”-1.5” thick

Chicago, Illinios

Varied

Shape and Size May Vary

Date Created: 5/10/15

CONTENT

Date Modified: 5/12/15

Date Released: 5/21/15

45


Label/ Packaging Sheet

2016/17

MMENTS

COMPANY NAME: RAW Jewelry

STYLE #: RW-B-2357

ADDRESS: 248 W Grand Avenue Chicago, Illinios 60654

GROUP NAME: Jewelry

PHONE: 312-109-6234

GARMENT LABEL: Hang Tag and Care

FAX: 312-109-6235

COLORWAY: Plated Metal with Green Agate Stone

CLASSIFICATION: Bracelet- Arden

SEASON: Autum/Winter 2016/17

ITEM/ VENDOR/ CODE/ ORIGIN

CONTENT

SIZE/ QUANTITY/ UNITOF MEASURE

LOCATION

COLOR

Paper Bag / 4866825

Craft Bag

8” x 4.75” x 10.5”

Chicago, Illinois

Matte Black

Tissue Paper / 46459636

Crepe Paper

20” x 30”

Chicago, Illinois

Matte Black

Small Jewelry Box / 45109151

Cardboard

3.5” x 3.5” x 1.5”

Chicago, Illinois

Matte Black

Muslin Bag / 49683501

Muslin

4” x 6”

Hang Tag / 3430355365

125 lb Paper Card

2” x 0.5”

Chicago, Illinois

Matte Black

Care Card / 3430210325

80 lb Bristol Paper

1.75” x 3”

Chicago, Illinois

Matte Black

Twine / 432437

Twine

68.5 Yards

Chicago, Illinois

Natural

Date Created: 5/10/15

46

Page 07

Date Modified: 5/12/15

Chicago, Illinois

Natural

Date Released: 5/21/15

COMMENTS

With Draw String


Detail/Construction Sheet

Page 08

COMPANY NAME: RAW Jewelry

STYLE #: RW-B-2357

ADDRESS: 248 W Grand Avenue Chicago, Illinios 60654

GROUP NAME: Jewelry

PHONE: 312-109-6234

COLORWAY: Plated metal with green agate stone

CLASSIFICATION: Bracelet- Arden

SEASON: Autum/Winter 2016/17

FAX: 312-109-6235 DETAIL *Have equal parts of the stone hanging off both sides of the cuff *Place middle of stone in the middle of the cuff

Date Created: 5/10/15

Date Modified: 5/12/15

DETIAL *Place etched logo on the inside of the right side of the cuff

Sterlin Hamme

Date Released: 5/21/15

47


Total Ring with Raw Stone Tech-Sheet

0.20

0.16

0.35

“Finley� By RAW Jewelry COLORS White Gold

0.40

0.03 Rose Gold

0.02

1.17

Platinum

Yellow Gold PLEASE NOTE: Colors shown for reference only. For closes match, see PMS colors; for exact match, samples are available. *Premade Steel Ring *Purple Agate Stone placed in center of ring

48

SIZE

Standard Sizes 5,6,7,8,9

Length

1 Inch

CARE INSTRUCTIONS: We recommend that customers remove jewelry before going to bed or participating in physical activity. Exposure to certain harsh chemicals or environments will result in compromising the integrity of your jewelry. This includes, but is not limited to the following: perspiration, perfumes, cleaning agents, chlorine, salt water, and silver polish.


Design Sheet

Page 02

Company Name: RAW Jewelry

Style Number: RW-R-0594

Address: 248 W Grand Ave Chicago, IL 60654

Sketch

Phone: 312-109-6234 Fax: 312-109-6235

Garment Information Group Name: Jewlery Classification: Ring- Finley Season: Autum/Winter 2016/17 Material Content: Matte Metal and Raw Stone Colorway: Plated Metal with Purple Agate Stone Description: Steel Ring Plated in White Gold

DESIGNER INITIALS

CA Date Created: 5/10/15

Date Modified: 5/12/15

M

Date Released: 5/21/15

49


Illustration Sheet

Page 03

COMPANY NAME: RAW Jewelry

STYLE #: RW-R-0594

ADDRESS: 248 W Grand Ave Chicago, IL 60654

GROUP NAME: Jewelry CLASSIFICATION: Ring- Finley

PHONE: 312-109-6234

SEASON: Autum/Winter 2016/17

COLORWAY: Plated Metal with Purple Agate Stone

FAX: 312-109-6234 SKETCH

COMMENTS

DESIGNER INITIALS

ca MATERIAL INFORMATION

SIZE WIDTH

SIZE RANGES

DELIVERY DATE

Matte Plated Metal

1 Inch

5,6,7,8,9

8/30/16

Date Created: 5/10/15

50

Date Modified: 5/12/15

Date Released: 5/21/15


Raw Material METAL Sheet

Page 04

COMPANY NAME: RAW Jewelry

STYLE #: RW-R-0594

ADDRESS: 248 W Grand Avenue Chicago, Illinios 60654

GROUP NAME: Jewelry

PHONE: 312-109-6234

COLORWAY: Plated Metal with Purple Agate Stone

CLASSIFICATION: Ring- Finley

SEASON: Autum/Winter 2016/17

FAX: 312-109-6235 SKETCH

SWATCH

White Gold

Rose Gold

Platinum COMMENTS DESIGNER INITIALS

Yellow Gold

ca MATERIAL INFORMATION Matte Plated Steel

Date Created: 5/10/15

STYLE WIDTH

SIZE RANGES

DELIVERY DATE

1 Inch

5,6,7,8,9

8/30/16

Date Modified: 5/12/15

Date Released: 5/21/15

51


Raw Material Stone Sheet

016/17

Page 05

COMPANY NAME: RAW Jewelry

STYLE #: RW-R-0594

ADDRESS: 248 W Grand Avenue Chicago, Illinios 60654

GROUP NAME: Jewelry

PHONE: 312-109-6234

COLORWAY: Plated metal with green agate stone

CLASSIFICATION: Ring- Finley

SEASON: Autum/Winter 2016/17

FAX: 312-109-6235 SKETCH

SWATCH

COMMENTS DESIGNER INITIALS

Equal amount of stone hangin over both sides of the ring

CA MATERIAL INFORMATION Raw Purple Agate

Date Created: 5/10/15

52

STYLE WIDTH 1 Inch

Date Modified: 5/12/15

SIZE RANGES

DELIVERY DATE

One-Size

8/30/16

Date Released: 5/21/15


Componet Sheet

Page 06

COMPANY NAME: RAW Jewelry

STYLE #: RW-R-0594

ADDRESS: 248 W Grand Avenue Chicago, Illinios 60654

GROUP NAME: Jewelry

PHONE: 312-109-6234

COLORWAY: Plated Metal with Purple Agate Stone

CLASSIFICATION: Ring- Finley

SEASON: Autum/Winter 2016/17

FAX: 312-109-6235 ITEM/ VENDOR/ CODE/ ORIGIN

Ring

Purple Agate

CONTENT White Gold, Rose Gold, Platinum, Yellow Gold

Raw Stone, Slight Color Variations in Each Stone

SIZE/ QUANTITY/ UNITOF MEASURE

LOCATION

COLOR

Standard Sizes 5,6,7,8,9 I Inch Long

Chicago, Illinios

Varied

COMMENTS

Matte Metal

Tis

1” x 1.25”

Chicago, Illinios

Varied

Shape and Size May Vary

Small

Ha

Ca

Date Created: 5/10/15

Date Modified: 5/12/15

Date Released: 5/21/15

53


Label/ Packaging Sheet

2016/17

MMENTS

COMPANY NAME: RAW Jewelry

STYLE #: RW-R-0594

ADDRESS: 248 W Grand Avenue Chicago, Illinios 60654

GROUP NAME: Jewelry

PHONE: 312-109-6234

GARMENT LABEL: Hang Tag and Care

FAX: 312-109-6235

COLORWAY: Plated Metal with Green Agate Stone

CLASSIFICATION: Bracelet- Arden

SEASON: Autum/Winter 2016/17

ITEM/ VENDOR/ CODE/ ORIGIN

CONTENT

SIZE/ QUANTITY/ UNITOF MEASURE

LOCATION

COLOR

Paper Bag / 4866825

Craft Bag

8” x 4.75” x 10.5”

Chicago, Illinois

Matte Black

Tissue Paper / 46459636

Crepe Paper

20” x 30”

Chicago, Illinois

Matte Black

Small Jewelry Box / 45109151

Cardboard

3.5” x 3.5” x 1.5”

Chicago, Illinois

Matte Black

Muslin Bag / 49683501

Muslin

4” x 6”

Chicago, Illinois

Natural

Hang Tag / 3430355365

125 lb Paper Card

2” x 0.5”

Chicago, Illinois

Matte Black

Care Card / 3430210325

80 lb Bristol Paper

1.75” x 3”

Chicago, Illinois

Matte Black

Twine / 432437

Twine

68.5 Yards

Chicago, Illinois

Natural

Date Created: 5/10/15

54

Page 07

Date Modified: 5/12/15

Date Released: 5/21/15

COMMENTS

With Draw String


SOURCING

55


MANUFACTURING Through industry research, we were able to conclude that Rhode Island is the domestic leader in the manufacturing of fashion jewelry pieces. Rhode Island produces 80% of the costume jewelry--or fashion jewelry, as the industry calls inexpensive to medium-priced adornments--made in America. Concentrated in Providence and its suburbs are 900 jewelry firms employing 24,400 workers with an annual payroll of $350 million.” The company that we have chosen to collaborate with is LDC Incorporated which is based out of Providence, Rhode Island. The website of LDC proudly states “Our team providing this service to our customers has over 100 years experience in jewelry manufacturing, so no job is too difficult or complex.” The decision to be produced domestically was made based on the fact that we desire each piece to have a strong artisanal quality and feel as though it has been hand crafted. When looking for a manufacturer to produce our product, we were looking to someone in which we thought could not only deliver our goods with exceptional quality, but that didn’t mind producing in small quantities as well. We feel confident in our decision to pursue a relationship with this manufacturer and believe that together we can create quality products that our customers will love!

56


Necklace- Emerson Costing Sheet Materials Gold Plated Brass Chain Antique Bronze Cable Chain

Mill

Style #

Ask A Question

$/Yard *

Yeild**

Total Cost

RS2936

2.5 x 4.5 mm Soldered Link Chain

$ 9.18/ 30 ft

5 ft

$ 4.00

Ask A Question

RC241B

3.2 mm Cable Chain

$2.65/ 8 ft

2.08 ft

$ 1.00

Fusion Beads

CN4122

3 mm Cable Chain

$ 1.00/ 4 ft

2.72 ft

$ 0.65

Bronze Cable Chain Hand Cut Logo Pendant

Rio Grande

130116

Hand Cut Circle Clasps

Rio Grande

130116

Natural Cut Green Emerald Chunk with 24 K Gold Plating

Gemstone Jewelry Supplies

TSW26587

Description

1.5 x 1.75 in 16 Gage, Brass Plate, Dead Soft Two 0.875 Diameter, 16 Gage, Brass Plate, Dead Soft 18-26 mm wide x 3041 mm long x 18-19 mm thick

$ 16.00/ 6 x 12 in

1.5 x 0.75 in

$ 2.00

$ 16.00/ 6 x 12 in

1 in Square

$ 2.00

$ 6.49/ Stone

1 Stone

$ 6.49

$ 19.14

Total Material Cost ** must include waste

* to include freight

Packaging

Vendor

Style #

$/ Unit

Quanity

Total Cost

Paper Bag Tissue Paper

Paper Source Paper Source

4866258 4645936

$ 0.20 $ 0.04

1 4

$ 0.20 $ 0.16

Small Jewelry Box

Paper Source

45109151

Large Jewelry Box

$ 0.35

0

$ 0.00

Paper Source

9993025102

$ 0.45

Muslin Bag

Paper Source

1

4983501

$ 0.40

1

$ 0.45 $ 0.40

Hang Tag Care Card

Paper Source Paper Source Paper Source

3430355365 3430210325 432437

$ 0.03 $ 0.02 $ 0.00047

1 1 18

$ 0.03 $ 0.02 $ 0.008

Twine

Total Packaging Cost Packing Total Packing Cost Assembly Total Assembly Cost Freight Total Freight Cost GRAND TOTAL

$ 1.29

Total Cost $ 0.01

Total Cost $ 7.25

Total Cost $ 16.65 $ 44.34

57


Earring-Roselle Costing Sheet Materials

Mill

Style #

Rio Grande

130116

White Topaz

Fire Mountain Gems

H20-2057FG

Sterling Silver Friction Ear Nut

Rio Grande

630021

Brass Sheet

Total Material Cost Vendor

Style #

$/ Unit

Paper Bag Tissue Paper

Paper Source Paper Source

4866258 4645936

$ 0.20 $ 0.04

Small Jewelry Box

Paper Source

45109151

Large Jewelry Box

Paper Source

Muslin Bag

Paper Source

Hang Tag Care Card

Paper Source Paper Source Paper Source

Twine

Total Packaging Cost Packing Total Packing Cost Assembly Total Assembly Cost Freight Total Freight Cost GRAND TOTAL

58

1.5 x 1.75 in 16-gage, Dead Soft 8 x 4 mm Faceted Marguise 5 x 3 mm 0.038 in Hole Size

$/Yard *

Yeild**

Total Cost

$ 16.00/ 6 x 12 in

1.5 x 0.75 in

$ 210.00/ 50 Stones

2 Stones

$ 8.40

$ 8.58/ 60 Units

2 Units

$ 5.72

$ 2.00

$16.12

** must include waste

* to include freight

Packaging

Description

Quanity

Total Cost $ 0.20 $ 0.16

$ 0.35

1 4 1

9993025102

$ 0.45

0

4983501

$ 0.40

1

$ 0.00 $ 0.40

3430355365 3430210325 432437

$ 0.03 $ 0.02 $ 0.00047

1 1 18

$ 0.03 $ 0.02 $ 0.008

$ 0.35

$ 1.17

Total Cost $ 0.01

Total Cost $ 7.25

Total Cost $ 16.65 $ 41.2


Bracelet- Arden Costing Sheet Materials

Mill

Style #

2.00

Sterling Silver Hammered Sheet

Rio Grande

8.40

Green Agate Pendant

Make Beautiful Jewelry

l Cost

5.72

Description

$/Yard *

Yeild**

Total Cost

100826

12 x 2 in 20-gage, 1/2 Hardness

$ 4.02/ Sq. in

1.5 x 0.75 in

$ 11.00

JQE1936

56 x 38 x 4 mm

$ 6.50/ Stone

2 Stones

$ 6.50

$17.50

Total Material Cost ** must include waste

* to include freight

Vendor

Style #

$/ Unit

Paper Bag Tissue Paper

Paper Source Paper Source

4866258 4645936

$ 0.20 $ 0.04

0.35

Small Jewelry Box

Paper Source

45109151

0.00 0.40

Large Jewelry Box

Paper Source

9993025102

Muslin Bag

Paper Source

4983501

Hang Tag Care Card

Paper Source Paper Source Paper Source

3430355365 3430210325 432437

l Cost

0.02 .008

1.17

l Cost

0.01

l Cost

7.25

l Cost

41.2

Packaging

Twine

Total Packaging Cost Packing Total Packing Cost Assembly Total Assembly Cost Freight Total Freight Cost GRAND TOTAL

Quanity

Total Cost $ 0.20 $ 0.16

$ 0.35

1 4 1

$ 0.45

0

$ 0.40

1

$ 0.00 $ 0.40

$ 0.03 $ 0.02 $ 0.00047

1 1 18

$ 0.03 $ 0.02 $ 0.008

$ 0.35

$ 1.17

Total Cost $ 0.01

Total Cost $ 7.25

Total Cost $ 16.65 $ 42.58

59


Ring- Finley Costing Sheet Materials

Mill

Style #

Band Ring

Rio Grande

Purple Agate Pendant

Josoko

Description

$/Yard *

Yeild**

Total Cost

6870826

2.3 mm Sterling Silver, Sizes 5-9

$ 9.37/ Ring

1 Ring

$ 9.37

TU649

49 x 39 mm

$ 8.75/ Stone

1 Stone

$ 8.75

$18.12

Total Material Cost ** must include waste

* to include freight

Packaging

Vendor

Style #

$/ Unit

Paper Bag Tissue Paper

Paper Source Paper Source

4866258 4645936

$ 0.20 $ 0.04

Small Jewelry Box

Paper Source

45109151

Large Jewelry Box

Paper Source

Muslin Bag

Paper Source

Hang Tag Care Card

Paper Source Paper Source Paper Source

Twine

Total Packaging Cost Packing Total Packing Cost Assembly Total Assembly Cost Freight Total Freight Cost GRAND TOTAL

60

Quanity

Total Cost $ 0.20 $ 0.16

$ 0.35

1 4 1

9993025102

$ 0.45

0

4983501

$ 0.40

1

$ 0.00 $ 0.40

3430355365 3430210325 432437

$ 0.03 $ 0.02 $ 0.00047

1 1 18

$ 0.03 $ 0.02 $ 0.008

$ 0.35

$ 1.17

Total Cost $ 0.01

Total Cost $ 7.25

Total Cost $ 16.65 $ 43.20


BRANDING & PR

61


BRANDING MOCK UP

62


STOREFRONT

Outside Signage

Indoor Signage, Cashwrap

63


PRODUCT MARKETING RAW Jewelry will attend the Chicago Apparel and Accessories trade show which is to be held at The Merchandise Mart in downtown Chicago. This show is active from May 31, 2015 to June 2, 2015 and the company will participate in all three of these days. An eight foot by ten foot booth at this event is priced out at $1,000 per day; however, we feel as though it is worth the investment for the vast amount of exposure that it will provide to our business. This will be a great opportunity for not only our collection to be shown to perspective buyers but for the creators and employees of RAW Jewelry to view the newest trends as well. The idea behind having a booth to show our debut collection is to spark interest within our category and create a lasting impression of RAW Jewelry in which shows it as a top contender within its sector. Our company hopes begin building relationships with buyers and vendors that will eventually invest in the products as we venture out into the wholesale market through partnerships with department stores.

64


LAUNCH PARTY To celebrate the opening of the new store front and debut collection, RAW Jewelry will hold a launch party for 60 guests. The signature jewelry pieces will be featured at the event for guests to view, try on, and purchase at their leisure while mingling with other attendees and enjoy Champagne and hors d’oeuvres in relaxed yet exciting environment. The RAW Jewelry store front will be transformed into a gallery atmosphere for this special night as the jewelry pieces as well as prints from local Chicago photographer Jamie Link will be on display in this exclusive collaboration. The party will be held on Thursday, September 22, 2016 between the hours of 7:00 and 9:00 in the evening. The event will take place at the RAW Jewelry Boutique which is located at 248 West Grand Avenue in Chicago, Illinois 60654. Guest will be asked to RSVP to the store phone number of 312-109-6234 through a formal invitation that they will receive in the mail three weeks before the party date. As an attempt to predict the costing of the services that will be required at this event, we have estimated the following: Itemized Launch Party Bill: Photographer: $375.00 Musician: $400.00 Food: $956.25 Servers: $200.00 Wine: $2,072.86 Grand Total: $4,004.11 65


RAW JEWELRY

the founders and co-creators of raw jewelry formally invite you to share in their success by attending a celebration honoring the launch of their debut collection. in addition, the works of chicago area photographer jamie link will be featured in this exclusive gallery collaboration.

september

22, 2016 7:00pm - 9:00pm

raw jewelry boutique

248 west grand avenue chicago, il. 60654

rsvp: 312.109.6234 champagne and hors d’oeuvre will be served. www.rawjewelry.com

RAW JEWELRY

Invitation Front

66

Invitation Back


FINAL PRINT AD

67


68


APPENDIX

69


SPECIAL THANKS TO Jewelry Designer ..............................................................Krystal Sokolis - Ophilya Jewelry Photographer & Videographer .........................................................................................Erin Wyrosdick Model .........................................................................................Alia Sobrepena

70


BIBLIOGRAPHY “Jewelry and Precious Metals (American Industry Overview).” Gale American Industry Overviews. N.p., 2011. Web. pg. 2/3 Choose Chicago. “Chicago Neighborhoods: About River North.” Choose Chicago. Choose Chicago, n.d. Web. 09 Apr. 2015. VALS. “Achievers.” VALS™ Types. Strategic Business Insights, n.d. Web. 11 Apr. 2015. Videtic, Karen M., and Rosalie Jackson. Regni. Perry’s Department Store: A Product Development Simulation. New York: Fairchild Publications, 2006. Print. Choose Chicago. “Chicago Neighborhoods: About River North.” Choose Chicago. Choose Chicago, n.d. Web. 09 Apr. 2015. “Jewelry, Watches, & Clocks: United States.” (2014): 1-26. Freedonia Focus Reports. Web. 13 Apr. 2015. “Accessories Census 2014.” Accessories Magazine Fall 2015: n. pag. Web. 9 Apr. 2015. “Jewerly and Precious Metals (American Industry Overview).” Gale American Industry Overviews. N.p., 2011. Web. “Tiny Rhode Island Very Big in Costume Jewelry : But Imports Are Making an Inroad.” Los Angeles Times. Los Angeles Times, 06 June 1986. Web. 12 May 2015. “Accessories Jewellery/Watches.” WGSN Fashion Trend Forecasting and Analysis. N.p., n.d. Web. 20 Apr. 2015.

71


Celine Aquino | Paige Cheshier | Maggie Dillon | Natalie James FASM310 - Product Development Prof. Grace Canepa Spring 2015 72


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