I’m an art, design and pizza lover but just call me Celine. Being a designer has lead me through a wonderful journey of creative exploration and I’m not nearly at the end yet. Stick around and let me introduce myself, and I hope you’ll teach me something too!
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02 visual identity
03 digital campaigns
04 illustration + graphic
hi, it’s real nice to meet you.
01 web + mobile design
01 web + mobile design Everything should be made as simple as possible, but not simpler. - Einstein
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2013
Vinum Fine Wines a responsive website redesign
Vinum Fine Wines is one of Singapore’s leading fine wine merchants created by the Les Amis Group. They wanted a complete revamp of their previous website and particularly to have it responsive for the mobile age. The goal was to create an elegant but functional website that would pair nicely with the brand that was inspired by the classic French countryside. One of the biggest challenges was also to create an intuitive user experience for the content-heavy wine inventory and agency list. www.vinum.com.sg
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2013
Chillax Café an interactive website
Chillax Café is all about unwinding over good food and a good round of drinks after a long day. I used a simple graphic style to illustrate the cafe’s decor and food so as to keep the design casual and fun. The website will have interactive elements to engage the visitors and to allow them to have a feel of the place. Photo credit: Chillax Café
View screens: http://marvl.in/3h3gh2
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2014
Ideatory UI/UX Challenge an app prototype design
The task given was to create a prototype for an online shopping app that would allow the user to ask and receive opinions on a product she has shortlisted for buying. The app functionality must include the selection of a product to seek opinions on, getting friends’ opinions on the product and giving opinions to friends on products for which they have sought an opinion. View the prototype: http://marvl.in/216di1
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2014
Walter a personal travel planner
Walter is your personal itinerary planner. Tell him what you like and he will plan a trip that you’ll love. Whether you prefer exploring the outdoors, shopping in the city or both, this planner will create a trip tailored to your liking. This is a website concept that I was asked to prototype. The website intuitively searches for activities based on the visitors’ preferences and allows them to view their entire trip at a glance. They can also drag and drop activities between days, save favourite places, see commuting times and add notes for activities and to share between their travel companions.
View the prototype: http://marvl.in/46ca4e
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02 visual identity It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. - Steve Jobs
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2014
Volley corporate identity
Volley is a sports personality management company. Their focus to create a sense of pride for our atheletes in Singapore which has been lacking in recent times. The word “volley� means to return just as the ball is about to hit the ground. In the same way, Volley wants to help Singaporean atheletes build a stronger brand for themselves so that they can connect more closely with their fans and secure opportunities.
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2014
Access Communications a rebranding of corporate identity
Access Communications is a communication and events agency focused on fashion, beauty and lifestyle events. They felt that their current branding was outdated and did not reflect their dynamic team and clientale. They wanted a new brand that represents their key specializations: communications, interactive, production and design.
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2013 / 14
Logo Design
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03 digital campaigns Happiness is a slice of pizza. - @Snoopy
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2013
Liberty Hunt: Capturing the Lion City art direction for web/ mobile platforms
Liberty Hunt 2013 is the second installation of the island-wide scavenger hunt brought to you by Liberty Insurance Singapore in partnership with the Singapore Heritage Board. This year, the hunt revolves around Singapore’s landmarks, monuments and museums. Players are required to download a mobile app and answer a series of questions that will ultimately lead them to the grand finale and a chance to win $S50,000 in cash.
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2014
Work-life Week a digital campaign proposal
Work-life Week 2014 is national campaign by Ministr y of Manpower which aims to educate employers and employees about Flexible Work Arrangements (FWAs) and to get them to pledge to implement these work-life strategies in their own workplaces. Through a simple interactive aptitude quiz, visitors are able to calculate how balanced work-life situation is and to learn how they can improve it. To further get people excited about this campaign, we proposed to have a roving “coffee-truck� travel across the country delivering free coffee to workplaces and encouraging employers/employers to take a quick coffee break together. View the prototype: http://marvl.in/384eb1
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2014
A City in Motion campaign identity creation
A City in Motion aims to position Johor Bahru as a forward-thinking city that embraces modernity while retaining elements of heritage and tradition. The website will function as the tourism portal for Johor as well as an itinerary planner for visitors to prepare their trip around seasonal attractions like creative art installations and lighting displays.
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04 illustration + graphics Anything can exist with a little imagination.
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2013 / 14
Illustration Work
Wedding Motif
Snooze Away
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Cruise to Nowhere
Liberty Hunt 2013 Early Proposed Key Artwork
Liberty Hunt 2014 Early Proposed Key Artwork
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Girls’ Day Out Invitation Card
Fiit.sg Facebook Post Graphics
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Christmas cards 2014
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Go Outdoors
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Thank you for viewing!
To see more of my work, visit www.be.net/celinelau For work enquiries, get in touch with me at lauslceline@gmail.com