Branding & Digital Marketing Proposed Plan Celma Costa
Facebook: 5042 Likes II Average: 5 likes Twitter: 358 Followers II Summary: There is a following that is not very engaged, so there is a need to utilize already existing base of people and find out what they would like to see on the pages.
Facebook is a powerful platform for social engamenement, and one that can be used to increase the interaction between OOAIFF and its’ audience. The mantra for Facebook engagement will be to bring the festival to the people, to humanize the happenings and build the feeling of antecipation within the festival participants.
The plan is divided in two initial stages: 1. Increase reach (number of Likes and Shares) 2. Increase participation (number of Comments, messages in inbox) In order to achieve this, we will use the following types of shared information for the page: SHARE STORIES Highlight important events, or people that contribute to the Festival.
Run a feature introducing the people involved.
SHARE VIDEOS Videos that portray lived experiences.
THE TEAM
BEHIND THE SCENES
NEWS
Appearances on the media. Updates on what’s being done.
Twitter needs to be made more commercial, focused on covering events and updating fans about the latest news. Topics should cover ticketing, deadlines and feature participations, as well as festival promotions.
NEXT STEPS 1. Grant access to social platforms -. Admin roles on Facebook page -. Admin roles on Twitter 2. Create a base of knowledge (videos, photos, press releases) -. On Gdrive which is shared 3. Draft a weekly plan of information to be shared (upon gaining access to knowledge)
Photo Credits http://erickimphotography.com/blog/wpcontent/uploads/2011/09/doisneau_twitter.jpg http://ajani.ca/blog/wpcontent/uploads/2010/07/an_image_of_filmmaker_stirling_by_ajani_charles -1024x682.jpg http://www.africanprintinfashion.com/wpcontent/uploads/2015/05/Lflecther_photo2_apif.jpg http://www.calabarblog.com/wp-content/uploads/2016/01/AFRIFFcalabarblog-640x250.jpg