MEET POWERHOUSE LOCAL BUSINESSWOMAN TINA TOWER

TOWER POWER

Internationally renowned author, speaker and consultant Tina Tower proves you can have it all – a highly successful business and time for family, travel and fun. Here’s how she does it…

WORDS JACQUELINE O’NEILL PHOTOGRAPHY CLAIRE @ OAK STREET IMAGES

A Central Coast local who currently calls beautiful Forresters Beach home, Tina Tower is an Australian businesswoman, world traveller, high-performance business consultant and author. Starting her first business at age 20, Tina grew a small suburban tutoring centre and educational toy store into a licensing program, then a franchise. After five years, the result was 35 ‘Begin Bright’ learning centres with 120 staff between them. After her business was acquired by an international education company in 2016, Tina began to coach others on how to grow their service-based businesses, and soon realised that she was delivering the same fundamentals to several private clients who were all paying a premium for her time. She created an online course to cover this content, saving herself time and her private clients money. The course was more popular than she could have ever anticipated, and the rest was history. Tina’s digital empire continued to grow and has allowed her to travel the world with her family, achieve a three-day work week and create meaningful impact with minimal staff when compared to a service-based business. In 2018, she published her first book, One Life – How to Have the Life of Your Dreams. Her second, Million Dollar Micro Business, was released in 2021 and became a global success, hitting the bestseller list in its first week and remaining on top. She also hosts a podcast called ‘Her Empire Builder’. She credits a lot of her success to a handful of things that she does well – personal branding, public speaking, time management and routine, among others. She started speaking publicly when she was 18. “I had no money in the beginning and was once told that you can either buy marketing with money or time. I had time, so started speaking at my local business chamber, high schools, Rotary Clubs, anywhere,” Tina explains. “I spoke every week for 12 weeks at the start and just kept going, building a personal brand. I wasn’t good at social media, but I got good at it. I just kept working at the things I needed to, and the rest followed.” A typical morning for Tina involves coffee, meditation, and cardio – the perfect combination cited by many other successful people. She shared some other fun organisation hacks with us, too – one day a month is set aside for batching her social media content, she swears by using Monday.com to prioritise her tasks (with the most difficult at the top of the list), and she crams everything that she can into a three-day work week in order to spend time with her family from Thursday to Sunday. Tina lives on a property with her husband, two children and several dogs – she and her husband grow a lot of their own food and there is always time for a walk on the beach to clear her mind when the need arises. “Every year, I choose a word to set the tone for my year – last year, it was ‘focus’. It was the second year of the pandemic and, for me, a time to knuckle down and get things done. Now, this year’s word is ‘fun’ – I’m enjoying what I’ve built, getting back to travel and speaking abroad, and figuring out how to grow my businesses with minimal impact on my family’s current lifestyle.” Tina’s favourite thing about what she does? It’s not the three-day weeks, the travel or even the handsome pay – it’s the impact. “I get to positively change women’s lives in the most purposeful way. I’ve seen my clients retire their husbands through their businesses, and just generally do all sorts of things that they didn’t believe they could do before. I’ve sent girls to school in Kenya through my work, too – the flowon effects of my work are huge and endlessly rewarding.” You can find Tina’s books at tinatower.com