LEP Digital secures major Signarama contract

Central Coast-based digital content marketing agency

LEP Digital is going from strength to strength.

Scooping up three major awards at last year’s Central Coast Business Awards (Excellence in Small Business, Outstanding Business Leader and Outstanding Employee of the Year) the company has recruited three new staff members in the past 12 months, taking its team to eight.

Its latest coup is securing a contract to plan, deliver and manage digital marketing for for Signarama nationally.

Part of the global United Franchise Group (UFG), Signarama is the world’s

Killcare Surf Lifesaving Club has opened a coworking hub thanks to a partnership with local entrepreneurs KoWorks who started a similar space at Copacabana in 2021.

The new Killcare workspace was previously leased to restaurants on the first floor of the clubhouse.

Initially, KoWorks started as a small group of people working together during the pandemic, largest sign franchise group, with a network of almost 1,000 locations in 60 countries, and 102 sites in Australia.

LEP Digital Director Laura Prael said the company was one of nine invited to submit a tender.

“A shortlist of three agencies were then invited to present a two-hour in-person pitch to the Signarama Advertising Fund Board at the UFG head office in

Sydney,” Prael said. Signarama’s Ad Fund, which in 2023 is close to $1M, is governed by a Board of Signarama franchisees around Australia.

The Board has a connection to the Central Coast with President, Melissa Marshall, being co-owner of Signarama Tuggerah, which is one of the company’s strongest performing stores.

Signarama’s Ad Fund had previously been with the same Melbourne-based agency for a decade.

Marshall said the Board was impressed by LEP Digital’s ability to understand the market, including key competitors, and how

Another surf club gets a co-work hub

but it quickly transformed into a fully-fledged co-working movement.

The team behind KoWorks has worked tirelessly to transform the old restaurant space at Killcare into something special.

Local entrepreneurs, freelancers and remote workers can book a desk and join this beachside co-working community.

The facility officially kicked off on Monday, March 27, and was immediately picked up by several locals looking for workspace.

The unique and inspiring work environment right by the beach is co-ordinated by KoWorks Community Manager, Central Coast local Josh Cleal.

The casual sitting area at the Killcare KoWorks Hub. Image: Gough Venter Photography

The KoWorks team, led by Adam Hyman, Joanna Mitchell and Nicola Britton, is committed to positively impacting the local community by supporting local businesses, hosting community events, and conducting workshops at the space.

The initiative has been welcomed by the club, which is thrilled to work with KoWorks.

According to the KoWorks team, there’s more to come, with plans for more initiatives and opening up more coworking spaces in other Surf Life Saving Clubs along the coast in the coming months.

Signamara could cut through by using creativity.

“As an agency, they offered everything we were looking for to drive our business forward and we could see that they were hungry to help us succeed,” she said.

Since 2015, LEP Digital has rapidly grown to become the Central Coast’s leading content marketing agency and gained widespread industry acclaim, featuring in Australia’s business media.

Prael said securing the Signarama account was good not only for LEP Digital, but also for the Central Coast economy.

Source: Media release, Mar 27 LEP Digital