Our Platform Your Success | 1
Our Platform Your Success ALL-INCLUSIVE SELF STORAGE MANAGEMENT SERVICES
2 | Store Locations
STORE LOCATIONS
55+ Team Members
60+ Years’ Self Storage Experience
45+ Properties
7,800+ Customers
4
BUNBURY Davenport (x3)
BUSSELTON Busselton
Store Locations| 3
WHITSUNDAYS Airlie Beach
MACKAY North Mackay South Mackay
ROCKHAMPTON Kawana Norman Gardens
1
GLADSTONE
2
Toolooa
3
SUNSHINE COAST
1 10 10 8 2
TWEED HEADS 4
South Rockhampton
Tweed Heads (x2)
MELBOURNE Campbellfield Hallam
Narre Warren Northcote
Caboolture (x2) Caloundra Noosa
Moffat Beach (x4) Nambour (x2)
BRISBANE Coorparoo Loganholme Mansfield Morningside
Narangba (x2) Newmarket Redcliffe Underwood (x2)
GOLD COAST Ashmore (x2) Burleigh Heads (x2) Carrara
Labrador Southport (x2)
4 | Our Goal
OUR GOAL
“We will deliver a storage experience to our local community that is professional, safe, and easy.”
EXCELLENCE
INTEGRITY
RESPECT
FAMILY
Meet The Team | 5
MEET THE TEAM
Mark Greig
Katrina Hamilton
Mark Davidson
Mark has over 17 years’ experience in Self Storage management and most recently had oversight of more than 24 stores in a national chain across Queensland and New South Wales.
Katrina has over five years’ experience in Self Storage management as the Operations Manager for Fort Knox Storage (QLD), managing 33 stores. Previously, Katrina worked as a Quality and Risk Manager for a large private health facility.
Mark has an extensive background in all facets of Self Storage, having worked in the industry for over 20 years. Mark also has an extensive knowledge of the building and development of storage facilities.
Non-Executive Directors
Hans Pearson
Rob Mactaggart
Hans has been involved in Self Storage investment since 2008. More broadly, Hans brings many years of property experience as a lawyer, investment banker, and funds manager.
Rob has been active in Self Storage investment and development since 2005. Rob brings many years of property experience as a commercial agent, property developer, and business manager.
6 | Our Management Platform
OUR MANAGEMENT PLATFORM NEW FACILITY
EXISTING FACILITY
To be constructed
Revenue Management
Revenue Management
Marketing Compliance & Training Corporate Operations
Marketing Compliance & Training Corporate Operations
Project Management
Your Property
Project Design
WHAT WE DO
We use a professional, multifaceted approach to all aspects of the management and development of your Self Storage assets.
YOUR PROPERTY
OUR PLATFORM
YOUR SUCCESS
Our Management Platform | 7
Our unique management platform uses cutting edge technology to manage the day to day management process. We have invested heavily in quality systems and processes to deliver the best industry management platform, delivering outstanding and unrivalled financial results. PLATFORM BREAKDOWN Your Property (for existing facilities)
Revenue Management
We offer to manage your Self Storage property, from staff selection and training, to account management and day-to-day operations. Our team has the necessary management experience. We assess your site and provide you with a written assessment for your consideration. This includes updates to your branding model and works needed to establish your site at our standard. Brand consistency for our owners is our top priority.
The key to building wealth in Self Storage is managing the revenue. It’s a holistic process that every frontline staff person has to be engaged with. Typically, Self Storage personnel do not get too involved in revenue management other than to take payments and send invoices. Our methods are different: every staff member is part of the revenue management process and understands how we grow revenue.
Corporate Operations
We use sophisticated software that uses artificial intelligence, analysing every unit every day, and we apply our best knowledge to drive revenue positively.
We provide a centralised service that utilises the latest technology to record and pay all of your related accounts. Every time a unit is let, we know. You will receive your own login to your real-time dashboard, showing up-to-date results. We report monthly to you and you can see real-time progress at any time.
Revenue is a function of price and occupancy. Managing and implementing rate changes to maximise your income is our priority and focus. Rate changes are not made using just instinct or chance.
Compliance and Training All our site staff are trained in our systems and technology. We use state-of-the-art eLearning tools, providing staff with individual certification, showcasing their competency. These training methods aid data input accuracy, in turn maximising reporting transparency. All sites comply with our latest, custom designed WHS procedures.
We are not builders and we will not tell you a project is feasible when it may not be. With more than 60 years’ Self Storage experience, our dedicated team can assess your new idea, concept, or project. We manage more than 40 Self Storage facilities currently and we have clear knowledge about project design, from site location to footprint, NLA maximisation to unit mix. We can assess your project design for construction and financial feasibility.
Marketing
Project Management (for new facilities)
Self Storage marketing is so much more than running an advert and hoping renters turn up. Whilst over 90% of consumers use smartphones and tablets, our marketing approach is tailored towards customer acquisition, combined with extensive follow up to ensure we convert as many leads as possible. Our marketing efforts all focus on gaining and keeping customers at the best yield achievable. We use Google AdWords, calls to action, and social media ads to drive enquiries.
Once the project is determined, we can manage the project on your behalf. With DAs, BAs, consultants, and building supervision, our team can manage the entire project.
Project Design (for new facilities)
We can handle contract negotiation, tenders, and on-site supervision. We work with the best industry building experts to ensure the project comes in on time and on budget.
Using the latest software tools combined with staff training, we deliver the best management platform in storage today.
8 | Road to Higher Occupancy & Profits
ROAD TO HIGHER OCCUPANCY & PROFITS
Product & Brand Awareness Digital Real Estate Print Local Community Focus
Lead Generation Phone and Email Website Face to Face
Customer Acquisition Purchase
Retention Customer Loyalty Programs Customer Specials
PRODUCT We tell customers about your product. Then we make sure they can rent a space. Understanding the storage offer is key to rental growth, delivering more move ins.
EDUCATE For those who do not know or understand Self Storage, our simple size calculator drives intent, resulting in rentals.
Road to Higher Occupancy & Profits | 9
It’s all about the customer journey from the beginning and part of this is delivering a five star customer service experience.
FAST We make signing up easy; it’s storage, not a home loan. Our enquiry to move in process is the fastest in the industry.
VALUE We offer a valuable deal every time, giving potential storers choice 24/7 online.
10 | Road to Higher Occupancy & Profits
ROAD TO HIGHER OCCUPANCY & PROFITS PRODUCT EDUCATE FAST VALUE We understand the sales acquisition process and we maximise inbound enquiries. AWARENESS Value is not only property and business; it is digital, too. Our model develops digital assets that build your business. There are many types of potential customers and our digital marketing targets them and seeks a commitment to rent. Local community focus delivers those who can be customers. We promote the product (units for rent) and tell the story of your facility. Our digital platform creates desire from those who may not know about Self Storage, keeping the product and our brand at the forefront. When we educate, we create new customers and rental opportunities.
Print We will use local print to distribute an offer where digital may not be appropriate or cost effective. Country and rural areas are more likely to be print candidates.
Local Marketplace Interacting with the local community is a strategy we use to build local trust and share offers. Local business is an important part of the marketing mix.
Local Community Focus With our branding, we target local potential storers. We engage with the community where we can and ensure Self Storage is understood by local potential storers.
LEAD GENERATION Our team is not waiting for the phone to ring. We use a range of digital tools and marketing measures to drive inbound enquiries. Our marketing is targeted – we do not waste money on advertising that does not work. We measure all advertising spend to deliver to you value for money and importantly, increased occupancy.
Website Our website is constantly being updated. We use the latest technology and we have special, targeted information that educates and gives any potential storer the opportunity to rent space. They can select size and even pay their storage fees on our website.
Face to Face We take regular opportunities to meet face to face with local potential storers. Local businesses know our managers, and we work to ensure we greet people and that they understand your location and your offering.
Targeted Marketing We target potential storers with innovative digital offers, pinpointed to the local market. These campaigns are highly cost effective.
CUSTOMER ACQUISITION
RETENTION
The hard work is done, now we have to work fast to ensure we do not inconvenience storers. Our streamlined move in process takes less time than our competitors. We value our customers time and we won’t waste it.
Once the customer has moved in, our job is to keep them as a customer and capitalise on the business they generate.
Purchase
Our customers are valued and we want them to stay. We make them regular offers and we also communicate via our CRM systems. If there is an issue that affects access we send out an alert.
We use the latest cutting-edge online move in technology. Developed in Australia, our platform offers deals, custom offers, merchandise and insurance - all online 24/7. We cater for those who walk in to sites and we also store records digitally to ensure we can recall records when needed.
Online Payments Your storers can pay for storage online 24/7. Our online payment portal takes payments and allows storers to review their account. Transactions are updated automatically in our software.
Offer Optimisation Our online platform is customised to your site’s unit mix. We formulate the best offer and we display that offer so potential storers can rent immediately. This process is completely automated and the move in is also automatically made. On-site staff greet the new storer, check their identity and security, and move them in, saving storers real-time during their first visit. We made Self Storage easy!
Valued Customers
Repeat Customers We ensure we communicate with past customers. Often they may need storage in the future and we ensure our offers ask for them to return to StoreLocal. When we retain customers, the reliance on new customers is reduced. Our teams are trained to offer alternatives to storers to retain their business. We regularly run our loyalty programs in conjunction with customer specials and often combined with merchandise, ensuring continued engagement with our storers.
12 | Our Promise
OUR PROMISE
“We will manage your Self Storage investment as if it is our own. Our team is dedicated to your investment success.”
EXCELLENCE
INTEGRITY
RESPECT
FAMILY
The Management Fee Explained | 13
THE MANAGEMENT FEE EXPLAINED 60+ years of Self Storage experience backs your decision to allow us to manage your Self Storage investment. Profit from our knowledge. We maximise revenues, we market digitally, we report to you in real-time, and we market locally.
Revenue Management
Digital Marketing
Real-Time Reporting
Local Marketing
Local Expertise
NO HIDDEN FEES - $2,500 monthly minimum OR 6% management fee based on income - Flexible management terms Our Guarantee
The Best Technology
We understand the financial commitment you have made to Self Storage. More than likely it is your single largest investment.
We only use the best Self Storage systems to manage your facility. Enterprise grade management tools and custom developed tools deliver real-time information to our head office. We grant access to owners with real-time information 24/7.
We guarantee to manage your facility professionally. On the surface, Self Storage looks easy. It is not and our team is committed to management excellence. That is our guarantee.
60+ Years of Storage Experience Your trusted partner managing your site has done this successfully before! We work to ensure the detail that makes the difference is applied to your site. 60 years of our combined experience means we can deliver our management service for less.
We keep you informed.
Results Matter We know results matter. Our plan is to deliver Self Storage income that others cannot. Our team is dedicated to this process. It starts with every team member and it is not just talk. Let us show you our results; the numbers speak for themselves. Your Property + Our Management = Results
We have the experience.
What is the next step? Go to page 18
14 | Performance & Results
PERFORMANCE & RESULTS Store growth comes from getting the basics right and fine-tuning each offer to potential storers.
Our facilities enjoy higher than average occupancy and above average yield. This does not happen overnight. Our platform is multifaceted – with every aspect driven by performance. Our performance is always on show and not hidden in a report.
Technological innovation. We use cutting-edge management software, combined with leading data analysis tools, leading to full analysis of storers. National relationships. From suppliers to customer groups, we have significant national relationships which deliver lower costs for operators.
row re G Sto
Debt management. We manage debt levels to industry lows. We have specific debt control procedures, maximising collection.
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Staff development and facility compliance. We have an in-house Intranet, our own WHS system, and we conduct regular team reviews.
Frequently Asked Questions | 15
FREQUENTLY ASKED QUESTIONS
What should operators look for in a third party management company? Self Storage experience. Does the company have dedicated Self Storage professionals working on the business? Our answer is our leadership team has more than 60 years of combined experience. They bring this experience to our management platform. We are about developing your asset to maximise its value and its income. Our branding is secondary to that message. Our branding facilitates consistency and does not drive the outcome. Success in Self Storage comes from getting the day to day operations running optimally. Sounds easy. It is not.
What is the difference between FKSL Management and other third party management companies? Our systems and platform. Highly developed and cloud based, our systems are cutting edge and industry leading. No other group in the southern hemisphere use all the tools we do to manage sites. From completing a move in online, to tablet integration, to Google marketing, to social media integration, to team Intranet use and paperless leases and finally, online 24/7 real-time reporting. We are next generation software users. Not last generation. We are the only management company using PCI-DSS compliant site level operational software for our customers’ protection. Our platform stands alone in Self Storage management in Australia.
How do I know what is happening? We will not just be sending you a spreadsheet at the end of the month! There is more to managing your business than that.
What about my staff?
We keep you informed on important matters, whilst respecting we are being paid to manage. At any time, you are welcome to ask us anything about your site.
We always work to see if your staff are up to the task of operating under our managing guidance and platform. For the majority, this is a new challenge and for a small number, this can be hard. For most, change is difficult, especially in computer systems. Our eLearning systems help staff to develop new skills, fast. Most accept the new challenge and everyone likes our incentive program. Our aim is to use existing staff wherever possible.
We are here to help.
We want the best for everyone.
We will provide an online login to the industry’s only online portal for real-time data, along with comprehensive monthly reporting that is the best in the business.
16 | Case Study: Newmarket Brisbane
CASE STUDY: NEWMARKET BRISBANE “We are delighted to have FKSL manage our asset for us. This gives us time to investigate other investment opportunities for our business. We are really looking forward to their friendly and informative management style.” Luke & Renee Deane - Owners
A COMPETITIVE MARKET With a major operator adding a new multistorey facility a few kilometres to the east and another multistorey facility being developed to the west, the competition in the Self Storage market had been stepped up. Existing Self Storage sites faced with competition – just like the Newmarket site – must work on their unique selling proposition and be certain of their product range and the effectiveness of their marketing. The FKSL digital marketing model is one of the most effective ways Self Storage sites can compete in a crowded facility marketplace. The facility’s new branding, renewed focus on digital marketing, and team of professional and dedicated staff will result in success and open new Self Storage opportunities to the owners.
Ready to make the transition? Go to page 18
THE RESULT Sales results are already apparent. Capturing data and acting immediately on customer enquiries are the cornerstones of improved sales and occupancy. The work FKSL Management did with the owners to redesign the retail areas and ensure each unit is presented as ‘ready to rent’ has paid early dividends. “We have looked at the target market and returned the sales message, offers, and merchandise to suit local needs,” Mark Greig, Director of Operations, said. “Our proven sales and marketing methods are already showing increases in enquiries and the conversion rates have improved over the same period last year. “Winter is not the selling season for Self Storage, equally there is still plenty of units rented and the Brisbane inner city market is active year-round” he added.
Case Study: Newmarket Brisbane | 17
BUILDING FOR THE FUTURE Luke and Renee have built a competitive Self Storage site that is well located in Brisbane’s inner north. With FKSL Management, they can rest assured their Self Storage asset is in professional and capable hands. Building occupancy and income is the first priority of FKSL Management. Attention to detail and constant monitoring and feedback hallmark each day for the latest member of the FKSL family.
“FKSL have taken a load off our minds. Now we can concentrate on building our asset base knowing our Self Storage facility is in good hands.”
18 | What is The Next Step?
WHAT IS THE NEXT STEP? FKSL Management is ready to manage your valuable storage assets. Profit from our experience and excellence. 1. Call Us Today
2. We’ll Visit You
1. CALL US TODAY Self Storage management is a professional task. We have experts ready to manage your site. Whether you are new to the industry, looking to outsource your management, or simply looking for an alternative, call us today on 07 3216 3997.
2. WE’LL VISIT YOU Interested? We will come to you. We would like to see your site and take a look at your facilities. We will travel to you and visit you on site, with no obligation on your end.
3. Meet Our Team
3. MEET OUR TEAM Come and meet our team at our cost. Come and see our operations hub and we can show you how we operate. We have open doors and welcome your inspection. You will see our operational system and management style first hand with full transparency.
4. DECISION After you are comfortable with us and our processes, we move to contract. We make this easy with flexible terms from as low as two years. Once signed, you are on your way to being managed by the best Self Storage management group in Australia.
Mark Greig
Director of Operations
Call Today
4. Decision
p: 07 3216 3997 m: 0499 110 599 e: markg@fksl.com.au w: www.fksl.com.au
Our Goal | 19
OUR GOAL
“We will deliver a storage experience to our local community that is professional, safe, and easy.”
EXCELLENCE
INTEGRITY
RESPECT
FAMILY
Our Platform Your Success fksl.com.au
07 3216 3997
partners@fksl.com.au