‘Sparks will fly!’ visual concepts October 2011
Concept 1 - A4 Poster The powerful typestyle used on this logo has been combined with a highlighted ‘spark’. The graphics feature a representation of the six glass beads from the “Glass Bead Game”. This concept provides a strong identity and template applicable across all campaign materials.
‘Sparks will fly!’ visual concepts October 2011
Concept 2 - A4 Poster The two opposing Champions, Boreas Zephyr and Marina Mightier, are represented in this concept, not in a literal sense by using the two figures themselves but graphically. The spirit of Boreas Zephyr is represented by the sky and clouds graphics; and Marina Mightier’s by the sea and waves. Again, this concept provides a strong, flexible identity that can be used across all applications.
‘Sparks will fly!’ visual concepts October 2011
Alternative logo styles
‘Sparks will fly!’ visual concepts October 2011