EXPANDING NETWORK
ESTABLISHED INDEPENDENT JOINS FRANCHISE Shaun Pereira has always been an independent agent, but his market reach limited his success. Mr Pereira thrived as an independent agent, and he quickly learnt what he needed to drive
business the way Mr Pereira used
know how to put a deal together,
to run his own business, which drew
and then show them the stuff from
him towards the company.
the franchise, that helps.”
The new Harrington Park office
Additionally, he is confident he
in NSW has been open for three
has not lost his freedom to give his
weeks, and Mr Pereira has already
clients the best results.
noticed the benefit the brand has brought when dealing with vendors.
He noted that other franchises that approached him showed their
his success. But the one thing he
He can show them how the
“cookie-cutter model”, and that was
was missing in his business was
Century 21 system works, and that
not the approach Century 21 took,
market reach.
it has about 250 offices across
which impacted his decision.
“As an independent, we can’t seem to get that reach global brands can get,” Mr Pereira told REB.
Australia, which gives vendors extra confidence to get them over the line, he said.
franchise, Mr Pereira
franchises approached him, he decided to join Century 21 after he met with the brand late last year. “We were
is encouraged
“We were approached by a number of franchises in the past, and I didn't feel that comfortable with them as I did with C21.”
that Century 21 will not hinder the benefits that came with being independent, such as building the
approached by a number of franchises in the past, and I didn’t feel that comfortable with them as I did with C21,” he said. He pointed out that Charles Tarbey owns the brand, and he runs the
consistent, the brand is flexible; they encourage agents and
Although he is now with a
Although several
As long as the branding is
agent’s brand.
principals to think outside the box, he said. “We will maintain our client focus and results-based approach, and now with a global brand behind us, further enhance the experience we are providing to customers,” Mr Pereira said. “We are having a good response from clients walking in our open homes.”
“The agent is the brand, and I encourage the guys in the office to build a profile,” he said. “Ultimately, we are here to serve the client. And if you look for that competitive edge, if you have a proven track record that shows you
C21 MARKET PULSE
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CENTURY 21
The story Established independent joins franchise, first appeared on Real Estate Business. Article Link: https://www.realestatebusiness.com. au/breaking-news/19531-establishedindependent-joins-franchise
