C21 Market Pulse | November 2021 | Australia

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PUBLISHER Century 21 Australia Pty Ltd

CONTRIBUTORS Chris Gray Tim Lawless Connectnow Home Beautiful REI Super Realestate.com.au

EDITORIAL ENQUIRIES Century 21 Australia (02) 8295 0600

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WELCOME TO THE

NOVEMBER 2021 ISSUE OF

C21 MARKET PULSE

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C O N T E N T S N O V E M B E R

REAL ESTATE HOLIDAY

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GOLDEN HOUR MAGIC

Only two weeks left for 2021

How to harness golden hour in your home decor

Your Empire CEO, Chris Gray

Home Beautiful

PROPERTY MARKET UPDATE

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INSURANCE SUPER

Housing values 1.5% higher in October as growth

Insurance within super: Important things to know

trends ease and downside risk builds

REI Super

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CoreLogic Head of Research, Tim Lawless

TEXTURE 07

STREET APPEAL

It's all about texture

5 things everyone gets wrong about street appeal

Mobilia Group

Home Beautiful

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R E A L E STAT E H O L I DAY

ONLY TWO WEEKS LEFT FOR 2021

B Y C H R I S G R A Y, C E O, YO U R E M P I R E

There might be just over six weeks till the end of the year, but there’s only about one or two weeks left for new listings to come on the market. No matter whether you’re a buyer or a seller you’ll need to get your skates on if you want something to happen this year. A typical marketing campaign for a

listing, they’re on a plane, headed

Buyers are out of lockdown, are

property is around four weeks and

for overseas and you may not see

keen to see what properties are

there’s no guarantee it will sell in

them again till after Australia Day.

available, which could be an even

that time and so most agents will

Not a lot happens in January and

higher demand than we’re seeing

probably suggest having six weeks

so it’s their one chance to have six

already.

up your sleeve and in six weeks’

weeks off.

time it’s Christmas.

Many agents may not have hit their

Much of the country has been in

target revenue for 2021 and won’t

This means that any vendor who

shut down and Melbourne has been

want to go on holiday if there’s

wants to sell a property this year will

named the most locked down city in

deals to be done. They certainly

have already listed their property

the world. Buyers haven’t been able

won’t want their competition to be

on the market and so virtually no

to go to open homes and vendors

selling what could be theirs.

more will be listed – that’s correct

have been cautious about putting

– no more property will really be

their properties on the market if no

coming on the market this year. If

buyers can come through. How can

you’re lucky, you might get a few

you sell something that no one can

more listed in the next two weeks

see?

if they’re willing to take the risk of running close to the wire. Despite what many people might think, most agents work very hard during the year, often doing open homes from Monday to Saturday and whilst Sunday should be a day off, they still take calls and reply to emails. They’re desperate for a holiday by mid-December and as soon as they can sell their last

Our international borders might be open, but not everyone is confident that rules won’t change, and they can definitely come back. There’s also still a chance that they might

So, this year could be different: This lack of supply of properties

have to quarantine for two weeks on their return.

and cashed up buyers who can’t

Many people may opt for an

spend their money anywhere else,

interstate holiday or even intra

have pushed prices up – over 20%

state given our local borders aren’t

in some areas.

all open. Six weeks in Europe is

Those higher prices may incentivise many vendors to put their properties on the market to achieve a similar price.

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one thing, but that period of time in a regional town might not be everyone’s cup of tea or even available and so there’s a good


chance many will opt for just a few weeks away. So, whilst there is only a week or so left for most properties to be listed, no one really knows what’s going to happen. Even if everyone does disappear of for December and January there’s always the odd vendor or agent that wants to get a deal done and so it could be worth keeping an eye open to grab a deal that everyone else has missed out on.

ABOUT THE CONTRIBUTOR Chris Gray is CEO of Your Empire, a buyers’ agency that buys homes and investments for time-poor professionals – searching, negotiating, renovating and managing property on their behalf. Chris has spent over 10 years as the host of ‘Your Property Empire’ on Sky News Business channel, where he’s interviewed various heads of property research companies and major industry figures. Chris is a qualified accountant, buyers’ agent and mortgage broker. For more information, visit www.yourempire.com.au and follow Chris on

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Facebook: @ChrisGraySydney CENTURY 21


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P R O P E R T Y M A R K E T U P DAT E

HOUSING VALUES 1.5% HIGHER IN OCTOBER AS GROWTH TRENDS EASE AND DOWNSIDE RISK BUILDS Australian housing values rose 1.5% in October, a similar result to August and September.

Although the monthly pace of

they reached a monthly growth rate

growth is easing, the annual trend

of 3.7% and 2.4% respectively.

has continued to rise, which is

Across the regional markets, New

However, taking the monthly

(1.9%) led the pace of capital gains

change out another decimal point

while Western Australia was the

shows the market is continuing

only broad rest-of-state region to

to slowly lose momentum since

record a marginal fall in housing

moving through a peak monthly

values (-0.1%).

Nationally, the monthly growth rate eased to 1.49% in October from 1.51% in the previous month.

H E A D O F R E S E A R C H , CO R E LO G I C

the highs seen in March 2021, when

South Wales (2.1%) and Queensland

rate of growth in March (2.8%).

BY T I M L AW L E S S ,

According to CoreLogic’s research director, Tim Lawless, slowing growth conditions are a factor of worsening housing affordability,

Although nationally the headline

rising supply levels, and less

growth reading remains virtually

stimulus. “Housing prices continue

unchanged over the month, across

to outpace wages by a ratio of about

the broad regions of Australia

12:1. This is one of the reasons why

market conditions are starting to

first home buyers are becoming a

show some diversity. Perth recorded

progressively smaller component of

its first negative monthly result

housing demand. New listings have

since June last year, with values

surged by 47% since the recent low

nudging -0.1% lower. At the other

in September and housing focused

end of the spectrum, Brisbane has

stimulus such as HomeBuilder and

taken over as the fastest growing

stamp duty concessions have now

market with housing values up 2.5%

expired. Combining these factors

in October. This was followed by

with the subtle tightening of credit

Adelaide and Hobart, with both

assessments set for November 1,

dwelling markets increasing 2.0%

and it’s highly likely the housing

in value over the month. In Sydney

market will continue to gradually

and Melbourne, the monthly rate of

lose momentum.”

growth has more than halved since

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a factor of the stronger growth conditions throughout early 2021. Nationally home values are up 21.6% over the year to October, with half the capitals recording an annual growth rate in excess of 20%. Across the broad regions of Australia, regional Tasmania has led the nation for the pace of annual capital gains with dwelling values rising by 29.1%. Unit markets have generally continued to record a lower rate of growth relative to houses, with this trend most evident in the annual results. In the largest capitals, Sydney house values are up a stunning 30.4% compared to a 13.6% rise in unit values, while in Melbourne house values rose 19.5% over the year compared with a 9.2% gain in unit values. This trend is less evident across regional areas of Australia where the performance gap between houses and units is relatively small.

Click here to read the full article


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TEXTURE

IT'S ALL ABOUT TEXTURE Texture is an essential part of interior design, with the ability to enhance your space. It refers to pieces that stand out and have a tactile surface.

BY MOBILIA GROUP space and will create a cosy and inviting feel.

4. LAYER MATERIALS Don't be afraid of using a variety of different materials. Combine multiple textural elements to bring

Adding texture to a room creates visual interest and makes a home feel cosy and personal.

the space to life. Choose your favourite element with the texture that you love and

Here, we provide you with 6 great

build upon that. For example, velvet

tips to breathe life into your space

upholstery has a beautiful smooth

with texture.

feel. Combining it with a natural fibre jute rug will make it unexpectedly

1. ADD ACCESSORIES Decor pieces with different textures add depth and create a sense of interest within the space. This can be achieved by using contrasting accessories such as vases, candles, and greenery.

2. RUGS ARE A MUST HAVE A rug will add tactility to the floor, it can make a room look more alive and soften up your space. They are great for spaces with hard

interesting and add contrast.

Mobilia Group was established in 2010, Mobilia offers clients a range of services,

5. ADD ARCHITECTURAL FEATURES

including Furniture Hire, Property Styling,

Keep in mind that texture does not

packages.

only refer to pieces that we place

With its fleet of trucks and their own

in a room. Architectural design

warehouse and furniture, the Mobilia Team

features will create an amount of

provides flexible and competitive packages,

texture that will only need small additions, to make the best out of your space. You can try this with timber panels that not only function as a room divider but also add a visual and tactile experience.

in both Premium & Royal Series ranges. The Property Styling Division, with a dedicated team of experienced and tailored to suit contemporary and character homes. Whether to sell or to live in, a Mobilia Stylist can create a stylish, inspired interior for your property. In 2018, Mobilia Group launched their Projects Division which provides a ‘one

5. BALANCE IS KEY

stop’ shop for Selling Agents and vendors

Every space needs a certain amount

Cushions and throws are functional

of texture to complete the look but

and an easy way to add contrast with

be careful to not overload the space.

colour, different textures, pattern,

It’s all about obtaining the perfect

and sizes.

balance. The goal is to achieve a

They instantly add character to your

feeling of harmony and unity.

C21 MARKET PULSE

long term Rental Packages as well as Turnkey

passionate Stylists, offers a range of styles

flooring such as tiles or timber.

3. ADD CUSHIONS AND THROWS

ABOUT THE CONTRIBUTOR

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including a range of services. From renovations, to builds, our experienced team can assist across a vast range of repair and maintenance services. For more information visit: mobiliagroup.com.au or call (02) 9553 1188 Images supplied by Mobilia Group.


GOLDEN HOUR MAGIC

HOW TO HARNESS GOLDEN HOUR IN YOUR HOME DECOR BY HOME BEAUTIFUL Channel the magic of a gently setting sun in spaces filled with earthy shades and nostalgic textures. Cast your mind back to a favourite seaside holiday, and the delicious feeling of settling into a plush sofa, glass in hand, as the afternoon draws in. After a day in the white bright beauty of surf and sun, there's nothing more restful than watching the afternoon light,

as timber, shell, linen, rattan

established room," says Kara. "I

and grasscloth. "Earthy tones of

deliberately used darker shades

texture make spaces feel solid and

of grasscloth in all the bedrooms

transform an ordinary room into

of our house, as I wanted to create

a primitive sanctuary which stirs

little dark havens and encourage a

our souls," says photographer Kara

slow and gentle way to rise on the

Rosenlund, whose inviting home

weekend mornings."

glows in these images. "Woven textures are also key to give a space soul and heart. Woven baskets and lampshades are the closest link we have to the natural world."

CAST A GENTLE GLOW "To achieve a homely warm golden glow each evening, only use warm white globes in lamps and light fittings," advises Kara, who always

NOD TO NOSTALGIA

uses dimmers. "I suppose, in a way,

Midas-like, turn everything it

An undercurrent of 1970s

I mimic the direction of the sun –

touches to gold. This is Golden

California-Cool permeates Golden

direct overhead light is too harsh,

Hour. "It's all about coming home,

Hour, reminding us to take refuge

much like the midday sun, so always

and embracing the coastal lifestyle

in the remembrance of sun-kissed,

go for lamps and wall lights which

with a 1970s nod," says HB forecast

simpler times, even as we look

are at the angle of a rising or setting

style director Fiona Gould. "It's a

to brighter days ahead. Choose

sun."

holiday at home, and it celebrates

cushions in burnished shades of

golden-brown as a colour on the

velvet, furniture or joinery with rattan

rise, for its grounded and earthy

panels and shell light pendants to

qualities. Now that we spend more

infuse your interiors with the light

time at home, we're moving away

hearted simplicity of a '70s summer.

from white-on-white in favour of a space that feels warm and comforting."

GO FOR GRASSCLOTH WALLPAPER

TREND TIP: “Natural fibres reward you through the senses. Beautiful moments of touch can happen daily by how your skin feels against linen sheets, which have been dried by the sun, or how

Your sleep zone is the perfect

the sunshine reflects the natural

place to usher in the gentle rhythm

textures of an upholstered bedhead

of Golden Hour – try grasscloth

or cushion," Kara Rosenlund,

Introduce the soothing warmth

wallpaper as a tactile feature

photographer & stylist

of Golden Hour into your home

wall behind your bed. "Textured

through tactile elements such

wallpaper gives the sense of an

HARNESS THE POWER OF TOUCH

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Click here to read the full article


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WHAT ARE THE BENEFITS OF IIS?

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WHAT DOES INSURANCE INSIDE SUPER INCLUDE?

HOW MUCH COVER DO I NEED?

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Whether you opt for IIS or retail

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need. C21 MARKET PULSE

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STREET APPEAL

5 THINGS EVERYONE GETS WRONG ABOUT STREET APPEAL BY HOME BEAUTIFUL Presenting your home beautifully to create a good impression when viewed from the kerb side is more than an effective tool for selling your property. There are many things you can do to improve its appeal right now – for your own enjoyment. Many of us walk past a less-thanlovely front fence, verandah, even front door on a daily basis without a second thought for the way these elements contribute to the overall impression of your home. It's time to take stock and think about how to make the front of your house have a real presence from the street. We talked to licensed builder and home renovator Rachael Turner from Front Porch Properties for some ideas and advice on what essential ingredients make a difference and what most of us are

built structure at your front door that can be seen from the street directs visitors into your home. "Paint your front door a bright colour or mark the entrance with posts and stairs so that the entrance way is recognisable," she says.

to dress up the front of your house," says Rachel. Sold in packs from hardware stores, "They're a quick and easy way to perfect the front

House numbers are a must and a

impression from the kerb side."

decorative bell is a nice touch –

Regardless of the finish of your

choose your style and match it to the door hardware.

home – whether brick, render or painted timber, a crisp white picket fence provides a contrast and is an

2. NO VERANDAH

inexpensive and charming addition.

Adding a verandah or front porch or changing up your balustrading creates a beautiful entrance to your home and a lovely area to relax in. "Try to match the style of your home, whether it's colonial, Queenslander or classic Hamptons style," Rachael suggests. "Create a seating area at the entrance with weatherproof cushions to welcome visitors and relax and watch the world go by," says Rachael. "For added impact, add an arbour or pergola to the front of your garage,"

1. NO REAL ENTRANCE

a carpentry softens the look of your

says Rachael. A gabled portico or

"A picket fence is an affordable way

of your home and give a beautiful

getting wrong."

"Have a marked front entry area,"

3. NO FENCE

she says. "An element of handmade home and creates a weatherproof area to arrive beneath."

Rachael encourages homeowners to invest in a custom-made or decorative mailbox, including your house number to match the style of your house.

4. NEGLECTED PAINTWORK To dramatically and immediately changes the look of your home you can't go past a new paint job on the exterior. "Work to a palette of four main colours drawn from the colour of your roof, including [colours for] the main body of your house, your trim and front door," Rachael advises.

Click here to read the fifth point and the full article

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