C21 Market Pulse | September 2020 | Australia

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BUYER MISTAKES

4 COMMON MISTAKES BUYERS MAKE WHEN PURCHASING PROPERTY Whilst most people think that they are completely logical when it comes to buying a home or investment property, unfortunately many get carried away with emotions and end up making a decision they may later regret. Property is often the most expensive transaction you do in your life and can make up to 75% of your wealth on retirement and so it’s important to try and get it as right as you can. I’m an ex accountant and so being unemotional is probably easier for me, but it’s something you can learn to do too.

B Y C H R I S G R A Y, C E O, YO U R E M P I R E

household, especially when it comes

takes 2-3 hours to inspect it, prepare

to knowing how much to pay for a

the comparable sales, do strata

property. Even if they haven’t been

checks to confirm the actual sizes

in the market or bought anything for

and then prepare a calculation.

years, they instantaneously seem to know what a property is worth.

I’m constantly surprised at how many property experts are out there, there seems to be one in every

a property is worth is to have been

Methods include basing it on what

inside lots of comparables that

the agent (who works for the vendor

have sold above and below the

told them), what a free or $50 online

property you’re targeting and to

app is telling them (the algorithm

do detailed calculations based on

hasn’t done a personal inspection),

price and yield.

what they overheard someone else saying, or just putting their thumb in the air and applying a set discount or premium. And they do this in about 2 minutes!

Paying the wrong price can set you back years or even decades as it means you’re not able to extract the equity and keep repeating as quick as you might otherwise be

My team and I have been buying

able. Compounding is the eighth

the same types of property in the

wonder of the world and the real key

same areas for over 20 years and

to wealth creation. You’ve got to buy

have bought literally hundreds. Even

the right property at the right price.

though we think we know the price, we still know there can be some

1) Paying the wrong price

The only way to really know what

emotion in there and so we pay an

2) Not taking action

independent valuer $660+ each

There’s always something that will

time we even consider putting an offer in. And even though the valuer knows the areas inside out, even he

C21 MARKET PULSE

02

CENTURY 21

stop you getting into the market. This year it’s COVID. Last year it


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