M A R K E T M AT T E R S
10 WAYS WE HELP SELLERS SET REALISTIC PRICE EXPECTATIONS The Australian real estate market is changing and it's more important than ever for real estate professionals to help sellers set realistic price expectations. In this article, we look at 10 ways our agents at Century 21 help you do just that. It's no secret that the market has
This helps sellers understand what
in your local market right now. This
shifted from a bull seller's market to
the current market is like and how
commentary backed up by data is
more of a normal real estate market
their home stacks up.
a great way to start the process of
and we're seeing more listings available for buyers to choose from. Adjusting your expectations as a seller can be key to achieving a successful sale in today's market. Here are 10 ways Century 21 agents help sellers set realistic price expectations:
1. USE DATA TO SHOW YOU HOW THE MARKET HAS CHANGED Century 21 agents have access to real-time data that shows where the market is right now. Relying on sales price data from 6 months ago, or hearsay is not a solution – there is an abundance of data to back up realistic price setting.
2. COMPARE YOUR PROPERTY TO SIMILAR PROPERTIES THAT HAVE SOLD RECENTLY We will compare apples with apples, or rather your home to others with the most similar attributes that have been sold recently in the local area.
3. EXPLAIN HOW PRICING AFFECTS BUYERS' PERCEPTIONS OF VALUE
price setting.
home, it can have a big effect on
5. HELP YOU UNDERSTAND WHY YOUR HOME MIGHT NOT BE WORTH AS MUCH AS YOU THINK IT IS
how people see it. If you price it
It can be a hard pill to swallow but
too high, some people might think
sometimes we have inflated ideas
that it's not worth as much as other
of the value of our own home.
homes in the area. But if you price
Honest advice is very important and
it too low, people might think that
Century 21 have been recognised
there must be something wrong
as Australia's #1 real estate
with it because no one would sell
company when it comes to quality,
for so cheap unless there was a
trusted service. Our agents start
problem. Finding the right price
with a realistic, real-time market
for the market is important so that
assessment of your property’s value
people see your home in the best
as part of pricing conversations.
When you set the price of your
possible light.
4. SHARE WHAT BUYERS ARE SAYING ABOUT OVERPRICED PROPERTIES
6. ENCOURAGE A PRACTICAL APPROACH TO YOUR TIMEFRAME FOR SELLING Century 21 agents help sellers be
News articles, feedback in local
realistic about their timeframe for
community discussion threads,
selling. We help them understand
recent home inspection comments
that they might not sell as quickly
from buyers on other sales, all help
as they want to, and that's okay. We
tell a story about what is happening
will work hard to get their home in
C21 MARKET PULSE
09
CENTURY 21
