C21 Market Pulse | March 2019 | New Zealand

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PUBLISHER Century 21 New Zealand Ltd

CONTRIBUTORS Ryan Mitchell Bindi Norwell SCOOP Business Kathryn Madden

EDITORIAL ENQUIRIES Century 21 New Zealand +64 9414 6041

ADVERTISING ENQUIRIES Century 21 New Zealand +64 9414 6041

WELCOME TO THE

MARCH 2019 ISSUE OF

C21 MARKET PULSE

DISCLAIMER We have in preparing this information used our best endeavours to ensure that the information contained therein is true and accurate, but accept no responsibility and disclaim all liability in respect of any errors, inaccuracies or misstatements contained herein. Prospective buyers and sellers should make their own enquiries to verify the information contained herein. All information contained in the CENTURY 21 New Zealand Ltd website is provided as a convenience to clients. All links to property prices displayed on the website are current at the time of issue, but may change at any time and are subject to availability. For more information on our Privacy Policy please refer to: www.century21.com.au/privacy


C O N T E N T S M A R C H

NZ MARKET UPDATE

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PREPARING TO SELL

Capital gains tax talk is still just that.

5 key things that will help sell your home.

Century 21 New Zealand National Manager,

Home Beautiful Magazine Editor, Kathryn Madden

06-07

Ryan Mitchell

C21 LIFESTYLE ON TOP IN TURANGI

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What to consider when going through the open home process.

27% lift for Turangi caps off great year for C21. SCOOP Business

LATEST PROPERTY STATISTICS

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Number of houses sold across NZ falls by 9.5% in February. REINZ CEO, Bindi Norwell

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N Z M A R K E T U P DAT E

CAPITAL GAINS TAX TALK IS STILL JUST THAT!

B Y R YA N M I T C H E L L ,

N AT I O N A L M A N AG E R , C E N T U R Y 2 1 N E W Z E A L A N D

There’s been much discussion about New Zealand adopting a Capital Gains Tax (CGT) with possible targets including property investors, farms, and holiday homes.

Only the Green Party seemed to

for sure the Tax Working Group

welcome the prospect of a CGT

won’t get their way on everything.

with open arms.

Industry numbers keep rolling out,

Opposition parties National

with nothing terrible newsworthy

and Act are having a field day

to report. Auckland has cooled

winding everyone up about a CGT

while parts of regional New Zealand

destroying ‘the Kiwi way of life’, with

continue to enjoy strong price

many New Zealanders probably

growth.

thinking it’s somewhat fait accompli. But far from it. The public reaction

Notably and importantly the Tax

has been largely negative, and

Working Group recommended

with a General Election next year,

keeping the family home out of any

Government MPs will no doubt

CGT scheme.

tread cautiously.

Another key factor to note is that

However, the biggest concern

while the Government-established

probably still lies with investment

Tax Working Group wrote a report

properties. If investors get stung

and made recommendations, it’s

with a CGT, the likes of the Real

now up to the three political parties

Estate Institute of New Zealand

in Government to come to some

believe many landlords will simply

consensus. That’s the tricky part.

exit the market, just when the

The leading governing party, Labour, has been increasingly

our capital city and 2018 another great year for Century 21 in Wellington, with the office taking out several titles at our recent Annual Awards Gala Dinner in

country needs a strong supply of rental stock more than ever.

lukewarm about a far-reaching

Again, let’s wait and see. Come

CGT, while coalition partner New

April we’ll apparently know more

Zealand First has historically been

once the Government has formally

vehemently opposed to the idea.

considered the report. One thing’s

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Real estate continues to do well in

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Auckland. I want to take the opportunity to single out one of Century 21’s rising stars. In 2016 Jeh Wasti started his real estate career at Century 21 First Choice Realty in Wellington. By the end of 2018 he was Century 21 New Zealand’s Top Salesperson for the Year (for Gross Closed Commission). The 33-year-old salesperson was not only honoured for this, but he also took away the prestigious


Centurion Award. This puts him

awards for 2018 was the North

among the top two percent of

Waikato town of Huntly – just over

Century 21’s global workforce of

one hour south of Auckland.

over 130,000 salespeople in over

Cambridge in the Waikato. Improving roading and public transport options is gold for our

Based on Huntly’s Main Street,

small towns. Kiwis priced out of our

Century 21 Rural and Residential

cities will continue to be attracted

Attracting, retaining, and growing

Real Estate was awarded Top Office

by the lifestyle and prices they

young and talented salespeople

for the Quarter for Units (the

offer, helped by ever improving

like Jeh is huge for Century 21. It’s

number of properties listed and

technology making the likes of

certainly what drives me, and I can’t

sold), beating all other Century 21

remote working only more viable.

wait to see more of it.

offices in New Zealand.

Having franchise owners like Joe

Co-owner of the Huntly franchise

been proven or disproven, is that

Lupi in Wellington who passionately

Ian Pepper won all-round Top

the Americans offered to build a

believe in the brand and genuinely

Principal for the Quarter. His

highway all the way from Auckland

love real estate can only rub off on

business partner and salesperson

to Wellington while they were

a team. It’s also great energy for

Barbara Craig was also recognised

stationed here during World War

buyers and sellers alike.

for her considerable sales success.

Two. As the story goes, the New

While New Zealand Rookie of the

Zealand Government of day turned

Year went to rising Huntly star,

down the offer, believing the

Pescha Eccles.

country would never need such

7,500 locations.

Blitzing the 2018 awards, the Wellington office has well and truly cemented themselves as market

One urban myth, that’s never

infrastructure.

leaders. Importantly they have

For Huntly, like many of New

also shown themselves as being

Zealand’s smaller towns that are in

Regardless if that exchange was

prepared to invest in the future

commuter proximity to our cities,

true or not, New Zealand is finally

and develop and support news

the future only looks bright. While

getting a motorway and state

salespeople coming through.

having Auckland up the motorway,

highway network it well and truly

Hamilton City is only about 30

needs. Infrastructure improvements

minutes down the road.

are always welcomed news in the

Getting around the country as National Manager since October last year, what’s really blown me

As well as good proximity, Huntly

away is how all our franchises work

will benefit from the weekday

collectively and positively as a

Hamilton to Auckland passenger

family. No one’s out trying to steal

train service that’s proposed

listings or undermine colleagues

from next year.

as you can witness with other

Then there’s

companies.

the ongoing

Century 21 franchise owners, salespeople and support staff all put their clients, the properties, and their community first. That’s what gives us a point of difference in what is an increasingly competitive and tough industry. Not to mention of course our far-reaching global spread and all the technology and support we have in place! Another area that featured prominently in Century 21 New Zealand’s fourth quarter and annual

multi-billiondollar State Highway One extensions and improvements. For the upper North Island this will mean in the next couple of years we’ll have one motorway from Warkworth in North Auckland to south of

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world of real estate. As to whether there’ll be more tax demands, we’ll all find out soon enough. Pictured below: Young gun Jeh Wasti (right) collects his Centurion Award.


ON TOP IN TUR ANGI

27% LIFT FOR TURANGI CAPS OFF GREAT YEAR FOR C21

SCOOP BUSINESS W W W . S C O O P. C O . N Z

Turangi was one of New Zealand’s strongest performers in real estate for 2018 according to the latest OneRoof Property Report, capping off a great year for Century 21 Premier (Turangi).

Median property values in Turangi rose by a staggering 27% in 2018, with a rise of 13% in the last quarter

quarter for Turangi, Century 21 also

Asher broadening its expertise and

enjoyed a strong end to the year

the geographical area it services.

locally.

She says one key factor to Century

In fact, for the fourth quarter

21’s success has been their support

Roger Webb won both Units and

for local charities and volunteer

GCC (Gross Closed Commission)

services. Next month they’re

categories nationwide. This saw him

hosting an Easter charity auction

finish the year as Century 21’s all-

and evening on 20 April in Turangi

round leading salesperson across

to raise money for the Greenlea

the country. He also took away the

Rescue Helicopter.

real estate company’s prestigious Centurion Award.

“Turangi is a stunning performer and Century 21 Premier is right at

“Turangi has enjoyed a significant

the centre of it. They’re a fantastic

lift in house prices and demand in

team focused on service, the

the past few years. Nonetheless it

community, and getting results.

remains one of the most affordable

2019 is already looking like another

areas in New Zealand. For Roger to

good year for Turangi,” says Ryan

over $34 million.

list and sell the most properties for

Mitchell, National Manager of

The news follows local salesperson

the company nationwide in 2018

Century 21 New Zealand.

highlights just how good he really

alone. A total of 159 Turangi sales were recorded for 2018, with the median property value at $232,000 as of 1 November 2018. The total value of Turangi sales for 2018 was

Roger Webb of Century 21 Premier (Turangi) being named Century 21 New Zealand’s Top Salesperson for 2018 for Units (the number of properties listed and sold) at the company’s Annual Awards Gala

is,” says Wai Johnson, franchise owner of Century 21 Premier (Turangi). Ms Johnson says the extra activity has meant Century 21 Premier

Dinner in Auckland last month.

(Turangi) has recently employed

With the OneRoof Property Report

Gilbert, John Smith and Marina

pointing to a very strong fourth

three more team members, Logan

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L AT E ST P R O P E R T Y STAT I ST I C S

NUMBER OF HOUSES SOLD ACROSS NZ FALLS BY 9.5% IN FEBRUARY

BY BINDI NORWELL, REINZ CEO

The number of residential properties sold in February fell by 9.5% from the same time last year to 5,954 (down from 6,576) according to the latest data from the Real Estate Institute of New Zealand (REINZ), source of the most complete and accurate real estate data in New Zealand. The last time sales volumes fell this much on an annual basis was 16 months ago. For New Zealand excluding

Regions that saw an annual increase

“The lower level of sales volumes

Auckland, the number of properties

in sales volumes during February

compared to the same time last

sold fell by 6.6% when compared to

were:

year can be attributed to a number

the same time last year (from 4,922 to 4,596). In Auckland, the number of properties sold in February fell by 17.9% year-on-year (from 1,654 to 1,358) – the lowest for a nonJanuary month since October 2010.

Marlborough: +5.5% (from 91 to 96 – an additional 5 houses)

Southland: +2.9% (from 174 to 149 – an additional 5 houses)

Hawke’s Bay: +0.4% (from 231 to 232 – an additional house).

Regions with the lowest percentage change in annual sales volumes during February were: •

Northland: -27.2% (from 232 to 169 – 63 fewer houses)

Nelson: -20.0% (from 120 to 96 – 24 fewer houses)

Bindi Norwell, Chief Executive at REINZ says: “At a time when sales volumes are normally strong, when we look across the country, 13 out of 16 regions actually saw an annual fall in the number of properties sold. Traditionally children go back

Otago: -14.9% (from 422 to

to school and people return from

359 – 63 fewer houses) – the

their holidays and housing activity

lowest for 11 months.

picks up, however, February 2019 has been an exception to this rule.

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of things – the raft of legislative changes impacting the housing market at the moment, the increasing difficulty in accessing finance (despite a record low OCR and very low mortgage rates from the banks) and vendors’ pricing expectations.


Photographer: Chris Warnes

PREPARING TO SELL

5 KEY THINGS THAT WILL HELP SELL YOUR HOME BY K AT H R Y N M A D D E N ,

EDITOR, HOME BEAUTIFUL MAGAZINE

Images courtesy of Home Beautiful magazine.

It’s been touted one of life’s most stressful events: selling your home. There’s that neverending list of maintenance jobs, financial uncertainty, not to mention cupboards brimming with emotional baggage. And yet some careful preparation and professional advice can simplify the process and help channel your nervous energy into action. Here are our top 5 priorities when it comes to selling your property (and getting the result you want!).

1. A SPARKLING KITCHEN AND BATHROOM

regrout your tiles and give the

As the adage goes, kitchens and

the storage in both spaces – think

bathrooms sell houses. These

floating shelves, pull-out cabinet

purposeful spaces are generally

organisers and extra towel hooks –

the most expensive to renovate,

will also add value.

walls a fresh coat of paint (neutral hues are your friend). Amping up

so presenting future buyers with Photographer: Sue Stubbs

rooms that are ready to move into will pay dividends. If you don’t have the budget for an all-out reno, opt for smart cosmetic updates: install shiny new tapware, retrofit a modern vanity or walk-in shower,

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2. THE RIGHT AGENT They’ll be your go-to throughout the whole sales process, so take the time to find the right real estate agent – namely an experienced


professional who knows the

when it’s time to have your home

market, conducts themselves

photographed for campaign

ethically and listens to you. Do your

advertising.

As the saying goes, empty rooms

research, ask friends and family for recommendations, and look for results; it’s not about which agent has the most For Sale signs in your neighbourhood, but which boasts the highest portion of Sold signs.

FUNCTIONALITY don’t sell houses. “Your home

4. A GRAND ENTRANCE Note: grand doesn’t necessarily mean ostentatious. Rather, whether you live in a cottage or a castle, first impressions count, and your goal is to create an exterior that beckons buyers inside. Mow the lawn, hide the bins, arrange some pot plants and repaint the front door, fence and even your home’s facade. Once inside, continue to set the tone with a coat rack (sans clutter), drop zone for keys and bunch of fresh flowers – the mix of practicality and

should be presented as a fulluse home,” notes Charles. “Every unused area creates an opportunity for you to demonstrate the property’s versatility.” So that third bedroom that’s become a veritable dumping ground? Turn it into a study, playroom or super-covetable dressing room. Or, transform an unused zone by a window into a cosy reading retreat. The key is to make use of every nook and cranny – and remember that you’re selling a lifestyle, not just a pile of bricks and mortar.

panache will have buyers swooning. Honey, I’m home!

Photographer: Aaron Perkins

3. SAVVY STYLING Call in the professionals – a home stager comes equipped with clever styling hacks designed to broaden your home’s appeal. They might rearrange the furniture, create a chic vignette or neutralise a space to help prospective buyers feel more at home. “There’s a standard that can appeal to the majority,” explains Charles Tarbey, CEO of global real estate network Century 21 in Australasia. “It might seem expensive to have your home styled, but it may ultimately be more expensive – by lowering the sale price – not to.” A stager will also be of unparalleled value

Photographer: Armelle Habib

6. FABULOUS

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C21 LIFESTYLE

WHAT TO CONSIDER WHEN GOING THROUGH THE OPEN HOME PROCESS For most of us, attending open homes each week is a right of passage we must endure if we want to secure the right property at the right price.

Consider these four tips when looking going through the open home process:

3. AVOID EMOTIONAL ATTACHMENT It can be tempting to become

1. KNOW WHAT YOUR ARE LOOKING FOR

emotionally attached to a house

Spend some time before you attend

points above you may be able to

but this can result in overstepping your budget. By using the two

A vital part of the search for a new

an open home to make a list of the

home is attending open homes. It

attributes you want in a property.

can be a little daunting and often

Check items off the list while you

time consuming, but it represents

are going through the home. You

an important part of the research

might strike it lucky and find that

process in finding a home. It also

the home fulfils all your needs and

If you have any questions about the

allows you to get inside a property

wants. If not, you will be able to see

property, make sure that you ask

and really assess its suitability for

what is missing from the property

them. The agents who are showing

your needs.

and move on to another property or

the home are there to help. You may

adjust any forthcoming offer.

be able to glean some important

keep a level head when inspecting a property.

4. ASK QUESTIONS

information such as the sellers’

2. BE SYSTEMATIC

reason for listing the property or

Work your way systematically

been on the market.

through a property when visiting an open home. Find a method that works for you and try and stick to it. If the agent supplies a floor plan of the house, use it and cross rooms off as you inspect them. This will help you avoid missing any features of, or issues with the property.

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how many days the property has


IS YOUR P R OPERTY M ANAGER WOR K ING H A RD FOR YOU? CENTURY 21 utilise industry-leading resources to help ensure you receive the best possible return on your investment property. Our knowledgeable team of experts are here to assist you with all of your property needs. We take a holistic approach to property management and provide an all-encompassing property service solution to our clients. If you would like to know more about our property management services, or curious to know what return your property might achieve in the current market, please speak to us today.

All enquiries are highly confidential.

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