M A Y
M A R K E T
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P U L S E
C21
PUBLISHER Century 21 New Zealand Ltd
CONTRIBUTORS Ryan Mitchell Bindi Norwell Jamie Ensor Kathryn Madden
EDITORIAL ENQUIRIES Century 21 New Zealand +64 9414 6041
ADVERTISING ENQUIRIES Century 21 New Zealand +64 9414 6041
WELCOME TO THE
MAY 2019 ISSUE OF
C21 MARKET PULSE
DISCLAIMER We have in preparing this information used our best endeavours to ensure that the information contained therein is true and accurate, but accept no responsibility and disclaim all liability in respect of any errors, inaccuracies or misstatements contained herein. Prospective buyers and sellers should make their own enquiries to verify the information contained herein. All information contained in the CENTURY 21 New Zealand Ltd website is provided as a convenience to clients. All links to property prices displayed on the website are current at the time of issue, but may change at any time and are subject to availability. For more information on our Privacy Policy please refer to: www.century21.com.au/privacy
C O N T E N T S M A Y
C21 NEW ZEALAND NEWS
02-03
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DREAM HOME WISHLIST
Auckland franchise owner buys stake in C21
How to create your dream home wishlist.
New Zealand.
Home Beautiful Magazine Editor, Kathryn Madden
06-07
Century 21 New Zealand National Manager,
AUCTION STRAGEY
Ryan Mitchell
PURCHASING WITH BITCOIN
04
Three tips for purchasing at auction.
Auckland home could be first in New Zealand purchased with bitcoin. Newshub, Jamie Ensor
LATEST PROPERTY STATISTICS
05
Will the OCR impact Auckland’s median price ‘Groundhog Day’? REINZ CEO, Bindi Norwell
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C21 NEW ZEAL AND NEWS
AUCKLAND FRANCHISE OWNER BUYS STAKE IN C21 NEW ZEALAND
B Y R YA N M I T C H E L L ,
N AT I O N A L M A N AG E R , C E N T U R Y 2 1 N E W Z E A L A N D
After seven years in Australian ownership, Derryn Mayne, has bought a 25% stake of Century 21 New Zealand from Charles Tarbey, owner of Century 21 Australasia.
The company’s international
business media. What’s more,
rebranding has been well-received
the feedback she’s had from our
here with our offices and staff now
franchise owners, salespeople, and
all carrying the new-look; I was
staff has blown her away.
delighted to be appointed National Manager eight months ago; and enquires about Century 21 franchise opportunities are increasing. Charles Tarbey couldn’t be happier with Derryn’s decision to take a
Responding to a flood of positive social media comments, Derryn posted a massive thank you to everyone. “I’m so excited about the opportunities that lay ahead and
In addition to now being co-
stake in the company on this side of
owner and director of Century 21
the Tasman.
New Zealand, Derryn will retain
“I’m delighted that a significant
within the Century 21 NZ network.
piece of Century 21 New Zealand
I love the brand and the people
ownership is falling back into
in it so I can’t wait to help grow
Kiwi hands. This was always my
the C21 family,” she said after the
intention and I believe Trans-
announcement.
ownership of her own Century 21 office. She established the Manurewa-based franchise 11 years ago during the Global Financial Crisis and has since won numerous real estate awards including the prestigious ‘Hall of Fame’ in 2017.
look forward to building on the success stories that are already
Tasman co-ownership is the best model for Century 21 to reach its full potential in New Zealand. It will
Over the years the new co-owner has led the charge in promoting South Auckland’s real estate
Derryn has been one of Century
now enjoy greater local input and
21’s and South Auckland’s most
can maximise the talents of Derryn
energetic and successful realtors.
Mayne to the full,” he said at the
Her acquisition in April and her
time of the announcement.
firm plans to grow the company’s
Last month news of Derryn’s
and assessor of new real estate
acquisition was well received
entrants completing their National
by New Zealand’s property and
Certificate in Real Estate.
market share, follow other key developments for Century 21 New Zealand.
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market to the likes of first-home buyers and property investors. She remains involved at Unitec Institute of Technology as a tutor
“I started my business in 2008
“As well as bringing in new people,
Zealand including significant new
which was a really difficult time in
every successful company needs a
franchisees in the coming months.
real estate but through a lot of hard
strong internal growth strategy and
work we broke into the local market
that’s what I intend to develop and
to be in a strong position to succeed
lead over the coming months.
when better times followed. I’m now looking forward to offering my experiences and knowledge as both a salesperson and franchisee to others in the Century 21 family and those who join us,” she said.
driving the new Century 21 brand up and down the country.
What’s more, given the current
I’m looking forward to working
real estate market, there are many
closely with Derryn. Both of us are
across the industry who now need
absolutely focused on delivering
to up their work rate and hone their
growth.
Century 21’s franchise owners and
buyers are receiving exceptional
offices throughout the country
service.
in New Zealand. Key to delivering growth, Ms Mayne will focus on recruitment, staff training, building successful teams, succession planning, and overall business development.
sorry readers, that includes me still
response times for our franchisees
fronting this column every month!
and salespeople and offering strong support and quality advice. to deliver even better back-office support and systems, and we’re closer to any industry and policy told media.
and salespeople to explore their options.
I’m chuffed that Century 21 New Zealand will also have more autonomy over its marketing strategy and spend. Since the international rebrand was launched,
“Given the market has slowed,
New Zealand has directed more
particularly in Auckland, many
resources towards digital marketing
in the industry are now at a
and this is set to continue.
crossroads. Many have already worked for the bigger players and so it’s decision-making time to try something different, which is great for us,” said Derryn.
Derryn Mayne says retaining majority Australian ownership for the time-being gives the New Zealand business greater strength to grow and expand. The global
She believes key to Century 21
recognition of Century 21 being a
achieving more immediate growth
strong selling point for the team,
is developing its own salespeople
and again, the untapped locations
and supporting its current locations
nationwide are also seen as a key
to grow a stronger market presence.
advantage to the brand’s future
Growth will also be about attracting
success going forward.
and encouraging high-performing salespeople to see the huge potential in Century 21 franchise ownership, as she did.
Keep warm this winter.
Headquarters is now well placed
changes here in New Zealand,” she
owners from competitor companies
be the day-to-day spokesperson for
“I’m committed to delivering quick
to set up Century 21 franchises in we’ll continue meeting franchise
As National Manager, I’ll continue to Century 21 in New Zealand. And so
“There are so many opportunities different parts of the country, and
will only help us to keep positively
and professional salespeople.
skills to ensure both vendors and
having more decision-making based
having a New Zealand co-owner
“I’m interested in totally focused
Derryn believes, like me, that
will benefit from the company now
Ultimately, I strongly believe that
Reinforcing the company’s positive trajectory, there is set to be further announcements by Century 21 New
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Pictured: New C21 NZ Co-owner, Derryn Mayne.
PURCHASING WITH BITCOIN
AUCKLAND HOME COULD BE FIRST IN NZ PURCHASED WITH BITCOIN
BY JAMIE ENSOR W W W. N E W S H U B . C O. N Z
Bitcoin has recently surged back into the public spotlight and one Century 21 agent is taking advantage of this renewed hype by offering buyers the chance to secure a home with the cryptocurrency or a NZD split.
A north Auckland home could become the first in New Zealand to be sold with Bitcoin in what is being billed as the “future of real estate”. The 16-year-old, architecturally designed family home in Unsworth Heights is currently on sale, with the vendors accepting $1,225,000 - or the equivalent in Bitcoin.
Due to the volatility of the
investors who’ve had Bitcoin in their
cryptocurrency, the final Bitcoin
digital wallet for some time. “They
amount would be calculated at the
could do well, but so could people
time the property sells.
who may have got into Bitcoin last
While it’s understood vendors in
year, when it was worth much less.”
New Zealand have before offered
Being a global currency, accepting
to accept Bitcoin, no deals are
Bitcoin would appeal to offshore
believed to have been completed
investors not excluded by the
using the cryptocurrency.
foreign buyer ban, says Collett.
The Century 21 real estate agent
The vendors are open to accepting
acting on behalf of the vendors,
a full Bitcoin payment or a 50-
Liam Collett, said this could be an
50 mix between Bitcoin and New
opportunity for a buyer to convert
Zealand dollars.
their Bitcoin into a hard asset and show the utility of the currency in New
10 Springwater Vale, Unsworth Heights is
Zealand.
“The vendors are keen to promote the property to early Bitcoin investors who’ve had Bitcoin in their digital wallets for sometime.”
PROPERTY DETAILS: located in a fantastic part of New Zealand
“The vendors see a great opportunity in marketing
approximately 20mins from the Cities Waterfront in Down Town Auckland, New Zealand’s largest city. For more information, contact Liam Collett on 021 939 160 or liam.collett@century21.co.nz.
their beloved property for Bitcoin,” he said. “The vendors are
keen to promote the property to early Bitcoin
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Article Link: https://www.newshub.co.nz/home/ money/2019/05/auckland-homecould-be-first-in-new-zealandpurchased-with-bitcoin.html
L AT E ST P R O P E R T Y STAT I ST I C S
WILL THE OCR IMPACT AUCKLAND’S MEDIAN PRICE ‘GROUNDHOG DAY’?
BY BINDI NORWELL, REINZ CEO
Median house prices across New Zealand increased by 6.4% in April to a record equal $585,000, up from $550,000 in April 2018. Median price increases for New Zealand excluding Auckland were even stronger, increasing by 7.6% to a record $495,000 up from $460,000 in April last year, according to the latest data from the Real Estate Institute of New Zealand (REINZ), source of the most complete and accurate real estate data in New Zealand. Median house prices in Auckland
Bindi Norwell, Chief Executive at
“Despite the growth in many of the
remained exactly the same as April
REINZ says: “Prices across New
regions, Auckland seems to be in a
2018 at $850,000.
Zealand have continued to rise with
‘Groundhog Day’ situation with the
13 out of 16 regions experiencing
median price for the region being
annual price increases. Record
around the $850,000 mark for
median prices were recorded in
three years. It will be interesting to
Southland, Manawatu/Wanganui
see if last week’s OCR cut as well
and Northland. Additionally, we’ve
as certainty on CGT will impact
seen some strong areas of growth
the market in the coming months,”
outside of those records including
continues Norwell.
There were three regions that achieved record median prices in April and one region had an equal record: •
Southland: +22.4% to $300,000 (up from $245,000 at the same time last year)
•
increase year-on-year.
+18.0% to $360,000 (up from
“Surprisingly, Nelson and Otago
-11.5% from the same time last year
both saw falls in the annual
to 5,800 (down from 6,555) the
median price down 0.9% and 0.4%
lowest sales volumes for the month
last year) Northland: +12.7% to $507,000 (up from $450,000 at the same time last year) •
The number of residential
Manawatu/Wanganui: $305,000 at the same time
•
the West Coast with a 16.3%
Waikato: +9.3% to a record equal $550,000 (up from $503,000 at the same time last year).
properties sold in April fell by
respectively. Given the strength of these markets over the last few months, these were relatively small declines in the bigger scheme of things, perhaps suggesting that these are just the early signs of the usual winter slow down,” continues Norwell.
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of April in 5 years. For New Zealand excluding Auckland, the number of properties sold fell by -9.5% when compared to the same time last year (from 4,634 to 4,192).
DREAM HOME WISHLIST
How to create your dream home wishlist BY K AT H R Y N M A D D E N ,
EDITOR, HOME BEAUTIFUL MAGAZINE
It’s happened to the best of us: you turn up to a house inspection on the hunt for a modern twobedder with parking, but find yourself so enamoured by the home’s soaring period ceilings that all your preconsidered requirements fly out the pretty sash windows. Consider it the number one tool on your house hunt. Compiling a prioritised wishlist will help separate your needs from your wants, and
GET VISUAL
GO BACK TO BASICS
We’re not suggesting that
Now it’s time to reel it in. What
manifestation is the answer to
are the absolutely essential
all your property aspirations, but
requirements for your home and
visualisation is a savvy starting
lifestyle? Important considerations
point. Envision your perfect home
are the minimum number of
in all its glory – the size, the style,
bedrooms, minimum number of
the suburb… Keep it semi-realistic
bathrooms and minimum size. Other
(shelve your Tuscan villa pipedreams
must-haves might include a garden
for now), but still think freely. This
or deck, off-street parking or an
will help tap into your desires and
internal laundry. Location may be
get you thinking about how you want
paramount – perhaps you want to
to live. Sure, ocean views may fall
be within walking distance of your
outside your budget, but perhaps
children’s school – or maybe you
you’d settle instead for easy access
have your heart set on a certain
to a beach or bay. Scrawl down all
cluster of suburbs. Also consider
your ideas to refer back to later.
liveability: is renovating an option, or are you keen to find a home and
keep you on track in the search for
move straight in? List these non-
your dream home.
negotiables on a sheet of paper.
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ADD THE NICE-TO-HAVES Below your must-haves, start noting down the features you deem appealing, but not essential. A walk-in wardrobe? You wouldn’t turn it down, but it’s not make or break. It might be the same for a pool. Interior features could also fall into this category – think hardwood flooring and stone countertops, as well as central air conditioning or a fireplace. Check in with your abovementioned visualisation notes as you go, picking out the elements that are enticing, but also attainable.
CONSULT THE EXPERTS Finally, round out your list with some expert intel. The agents at real estate Century 21 will share some “value” items to consider tacking onto your list. As the name suggests, these are features that will add value to your property over time. Think a great bathroom, dual-pane windows, or close proximity to top schools. While these items shouldn’t take over your wants and wishes, they’re nevertheless worth keeping in mind as you navigate the inspection circuit (now armed with a handy priority list, so you never swerve off course again!)
ABOUT THE CONTRIBUTOR Home Beautiful is chock-a-block with makeover ideas for indoors, outdoors, renovating, decorating plus food and entertaining, it’s a must-have mag and every home decorator’s best friend. Article Link: https://www.homebeautiful.com.au/financetips-for-homebuyers-and-property-owners
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A UC T I O N ST R AT E G Y
THREE TIPS FOR PURCHASING AT AUCTION Auctions can be intimidating, especially if you’re a first home buyer or have never attempted to purchase at auction previously. But it can be a fun experience and has the potential to result in a great purchase.
1.
FA M I L I A R I S E YO U R S E L F WITH THE PROCESS If you have time, attend auctions of similar properties to what you are looking for and in the same suburb. Listen and watch the process and become familiar with how it works. This will allow you to form a better understanding of the local market and to get comfortable with the auction process.
Here are three tips for buying a home at auction:
2.
SET A BUDGET It is easy to get caught up in the pace of an auction and the desire to win. Overcome this temptation by setting a budget before you start. Know your upper limit and be strict with yourself on stopping at that limit. However, also consider having a small contingency set aside in case the difference between winning your dream home and not getting it is a matter of $1000 – $2000. Over the lifetime of your loan and property ownership, a small amount of extra money may be worth spending if you truly feel the property is worth purchasing.
3.
BE INFORMED
Ensure you have done your due diligence on the property itself. Make sure you have a building and pest inspection in hand and all your finances prepared. If possible, have your solicitor to look over the contracts in place prior to auction. Make sure that you know what conditions are in place, as most auctions require a deposit to be paid on the day. C21 MARKET PULSE
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DON’T SETTLE FOR AVERAGE 70% of homesellers settle for the first real estate agent they meet. Don’t settle, speak to a Century 21 agent today.
C21.co.nz Source: NAR Profile of Home Buyers and Sellers, 2017