I am looking to sell my property. What are the most common mistakes, and how can I avoid them?

BY KEVIN KELLIHER, CENTURY 21 PREMIER

Selling your property requires a strategic plan. It is critical for you to avoid making common errors. As an agent with thirty years’ experience these are my recommendations to avoid the potholes.

Agent Selection

Choosing the best agent for you is paramount in the sale process. Research and interview several agents to assess their experience and track record in your area, their marketing strategies, and ask for testimonials. You will be working closely with them so choose someone you gel with and have a good rapport. Real estate is about people and your agent needs to be a good communicator with all parties and a proven negotiator on your behalf.

Accurate Pricing

Incorrect pricing is a common error. Buyers are savvy and will already have researched sales in your area. Your agent will be able to provide current sales statistics to reassure you where the market value sits.

Presentation

Neglecting your property’s presentation will discourage potential buyers. Declutter the interior and pack up everything you don’t use on a daily basis. Buyers need to visualise where their furniture and belongings will fit and your clutter will put them off. Clean inside and out and do any maintenance jobs. The aim is to create an inviting homely atmosphere. First impressions do count. Stand at the front entrance and decide if as a buyer the first impression you get is exciting and attractive.

Marketing

Ineffective marketing will limit exposure and the number of buyers. In the current challenging market there are various options including marketing with or without a price indication. Seek your agent’s advice on all the options and choose the option which suits your circumstances, keeping in mind the price range of your property. Professional photography, various digital and social media platforms will ensure your property is in the spotlight and not the shadows.

Disclosure

Failing to disclose known defects or history about the property that a buyer would want to know is critical. Complications are in no one's interests and are easily avoided with honesty and transparency. Ask yourself, if I was the buyer what would I want to know about the property before I purchase? The Real Estate Act is stringent so disclose to your agent whatever is necessary to avoid any potential issues that may affect achieving a sale.

Selling your home can be stressful but remember any stress you feel as a seller is likely also felt by the buyers. Finally rely on your agent’s skill and advice to achieve you a successful sale.