L I S T I N G YO U R HOME WITH CONFIDENCE
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THE CORE CENTURY 21 STRATEGY IS TO KEEP THE BEST INTERESTS OF OUR CLIENTS IN MIND. WE DEDICATE OURSELVES TO WORLD CLASS REAL ESTATE BUYING AND SELLING.
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INTEGRITY, QUALITY AND INNOVATION THE CENTURY 21 DIFFERENCE
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ince 1995, Century 21 has been 100% Australian owned and with hundreds of independently owned offices across the country, we are the fastest growing real estate company in Australia. Century 21 is one of the most recognised names in real estate with a recent independent survey finding that Century 21 is the real estate agency most preferred by Australians. Add in our well-established referral system, state-ofthe-art technology, superior training and unrivalled management network, you can understand why Australians prefer to sell their homes with a cutting-edge organisation that excels in sales. We are proud to say that in 2015, Century 21 won a five-star rating in the Canstar Blue Survey for excellence in customer service.
This was voted by more than 700 small business owners who had used us as their agent or property manager. Century 21 won out against all major real estate groups in Australia and our Chairman, Charles Tarbey, stated;
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We have invested heavily in our network to ensure that customers experience a positive outcome with our brand and franchises across Australia. Century 21 has combined excellent customer service with experienced local knowledge and innovative technology to help our agents deliver a superior service to all Australians.
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CHOOSING THE RIGHT AGENT KNOWLEDGE
N E G OT I AT I O N
Century 21 Agents pride themselves on knowing their local market inside out. Combining their local area knowledge, experience and various industry research tools, your agent can help you to compare your property against similar homes in the area, look at the features of each and make a recommendation for you in the form of a current market opinion and a recommended method of sale (more about this later). It is of course up to you what price you choose to sell your property for and how you choose to sell it, but rest assured that your Century 21 Agent has the experience, local market knowledge and research to back up their suggestion.
At Century 21, we understand that for most home owners, buying and selling their property is one of the largest transactions they will make in their lives. This is one of the reasons why we optimise our negotiation processes, so that we can maximise the sales price of your property. Our superior negotiating skills ensure that we achieve the very best sales price for your property, because we know that even a small increase in the buyer’s offer can mean thousands of extra dollars in your pocket.
C O M M U N I C AT I O N At Century 21, we believe that one of the key elements in maximising sale outcomes is being prepared. To this end, we identify all the pertinent information about your property, as well as your goals for the sale. One of our guiding principles is that every sale is a team effort and at Century 21 everyone works together to achieve the very best outcome for our clients. As part of our process to exceed your expectations, we spend time discussing your goals to ensure that nothing is missed and there are no surprises.
The key trigger points in our negotiating system include: ––
Establishing the buyer’s initial price range and building from this basis.
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Attracting a variety of buyers from the local area and further afield.
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Optimising the emotional appeal of the property.
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Developing a competitive environment for the sale.
We are well aware that competition can push up the sale price of a property, which is why this is one of the key foundations in our negotiating system.
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WITH THOUSANDS OF OFFICES AROUND THE WORLD, WE’VE DEVELOPED AN UNPARALLELED UNDERSTANDING OF HOW PEOPLE WANT TO BUY, SELL AND RENT PROPERTY. IT’S OUR PLEASURE TO SHARE WHAT WE KNOW AND GIVE YOU THE BEST ADVICE POSSIBLE WHILE ENDEAVOURING TO ENSURE YOUR TIME WITH US IS NOTHING BUT EXCEPTIONAL.
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SELLING YOUR HOME WITH CENTURY 21
TA I L O R M A D E S T R AT E GY
AUCTION
We begin the process with one of the most important and fundamental elements: setting an appropriate price for your property and developing a pricing strategy.
When an owner decides to go to auction, the property is marketed extensively for a set period of time (normally around 4 weeks). This intense campaign is designed to create interest in the marketplace and strong competition between buyers. On auction day, you decide on a reserve price for your property. If bidding does not reach your expectations, you can decide not to sell. If bidding goes above the reserve price, the auctioneer will sell it to the highest bidder. There are many reasons why an auction is effective. Firstly, there is a set marketing period and a final end date, so it is easier to try to plan dates for your move. Also, inspections are normally arranged when your property is looking its best, and at a time that suits you, so there’s minimal disruption to your life. And, there is no “cooling off” period, which means that when the house sells at the auction, it’s definitely sold. The buyer normally hands over a cheque for 10 percent of the purchase price.
The last thing you want is to put your home up for sale and have it sit idly on the market without generating the interest it deserves. Typically, the longer a listing is on the market, the harder it becomes to sell – as potential buyers start to wonder if there’s something not quite right about the property. In these cases, it will eventually sell, but often at a discounted rate. Often the only thing delaying the sale of a property is the asking price. Of course, you want the best price for your home – but when you meet the market’s expectations on price, you will attract buyers. And once you’ve gained the interest of one competitive buyer, then you’re ready to negotiate a great price on your home.
You can accept an offer prior to auction, you can sell on auction day, or if you decide not to sell on the day you can sell later by negotiating with the interested buyers generated by the marketing campaign. You are always in complete control.
P R I VAT E T R E AT Y
EXPRESS SALE
A subtler approach, Private Treaty involves quoting a price at the commencement of marketing, which
Express Sale is a Century 21 proven method of selling by expressions of interest. The agent markets the
usually allows for negotiation. Talk with your local Century 21 Agent to set a balanced asking price for your property. If the price is too low, then you won’t maximize your sale price. If the price is too high, the property may not sell and risks becoming stale. Private Treaty selling offers interested purchasers the opportunity to inspect the property, make enquiries and then enter into negotiations. When selling by Private Treaty you place your home in the hands of your agent for an agreed period of time. Your agent will actively market your property for sale at the predetermined asking price. This method of sale, if handled correctly, is highly successful.
property as an expression of interest for the first 3 weeks by advertising and conducting open homes. All interested buyers are qualified and offered the opportunity to attend an open home. Once they’ve inspected the property, the agent obtains feedback, including what the property is worth to them. After the 3 week period has ended and if no offers have been submitted, the agent returns to the seller with feedback from the open houses and an asking price for their property is decided. The asking price will reflect the feedback given and a saleable market price will be advertised.
MARKETING WITH CENTURY 21
L O C A L LY
N A T I O N A L LY
Marketing your property within the local area is vital to the successful sale of your property. On average, 80% of buyers live within 5km of their next property or put another way, 8 out of 10 people buy their next property within 5km of their current residence.
Whilst local marketing is an important step in selling your home, national marketing also plays a vital part in your sales campaign. To this end, we publish your property on our own website, which has over 325,000 visitors a month from across Australia and overseas, as well as other popular real estate websites.
The Century 21 signboards are well-recognised across Australia and within a few days, everyone within a 5km distance will know that your home is on the market. Backed up with our first-class marketing campaign (local press, direct mail and social media), we leave no stone unturned in our desire to attract as many qualified buyers as possible for your property.
We also place your property in each of our offices across Australia, where we receive frequent enquiries from investors and from people wanting to downsize or relocate across the country (even from New Zealand).
G L O B A L LY Century 21 Global is a worldwide website that gives direct access to your property from more than 78 countries, converting the information into the language and currency of the prospective buyer. No other Real Estate group can offer this level of exposure to the active international market. Our team of local experts are supported by world-class, industry leading technology, training and marketing campaigns designed to maximise your property’s exposure and streamline the buying experience for your home’s target market.
COMPREHENSIVE SERVICES
RESIDENTIAL SALES
LIFESTYLE & RURAL PROPERTIES
The Century 21 sales team at each of our franchises
If you are interested in a lifestyle change, a move
are hand selected to ensure that they have the very best sales and negotiating skills, along with expert knowledge of the local area.
to the country, hobby farm or even investing in a specialist or broadacre farm, Century 21 is here to help. We can access the local knowledge from hundreds of franchises across Australia to find you the property of your dreams.
With dedicated suburb and area experts, who are passionate about their work and take the time to truly understand the local community, Century 21 holds numerous street and suburb sales records. We know the marketplace, the buyers, sellers and neighbourhoods, but most importantly we know how to put our clients’ needs first.
P RO P E RT Y M A N AG E M E N T The Property Management Department of Century 21 operates on a strict portfolio management system and currently manages properties for more than 20,000 residential and commercial investors. Each investor has their own Portfolio Manager who is directly accountable for the management of each property in the investor’s portfolio within a defined area. Each Portfolio Manager oversees multiple portfolios within a particular area, rather than managing individual properties scattered over a wide area. This portfolio management system not only gives each investor one point of contact for their entire portfolio in one geographic area, but also gives investors access to an ‘area specialist’ who has intimate and up to date knowledge of all market conditions.
Buying and selling rural properties is one of our lesser known accomplishments, so whatever your goals, we will find you the perfect rural property from the thousands of rural real estate options and farms that are currently for sale at Century 21.
FINANCIAL SERVICES
P R OJ E C T M A R K E T I N G
At Century 21 we want to make your property more affordable. That’s why we provide all our customers with a free mortgage broking service. Century 21 Home Loans is an award-winning brokerage that compares your loan with 20 lenders including all the majors to make sure you’re getting the best deal. A five-minute phone call can literally save you thousands of dollars, even from your own bank.
Century 21 has been assisting property developers in Australia to source new housing developments and land since 1994. Our extensive knowledge of the Australian real estate market and the development sector gives us the ability to provide a quality service to developers, one that is tailored to their unique requirements.
Not only do we help negotiate you a better deal but we also help you with the paperwork and explain the other fees and charges that can make your home loans quickly look expensive. Our fees are paid by the lenders, so join thousands of other happy customers and save money now.
We know that the right new home and land development project is just around the corner, and it is simply our job to help identify these opportunities for each developer. Once we understand your requirements, our team will use all their knowledge, skills and contacts to find a selection of opportunities that will suit your needs.
CUTTING EDGE TECHNOLOGY
R E A L E S TAT E P L AT F O R M
DATA B A S E
Our E-Sales System ensures all our genuine purchasers receive regular updates on all properties without any changes to ensure all interested buyers are aware of your property. Typically, most agents deal with a buyer for a week or two then move on. We communicate with all buyers each week bringing more buyers to your property. Buyers registered with House Hunter on our website with an email address will automatically receive an email advising of new listings which have been logged on the Century 21 website.
Using our state-of-the-art E-Sales software, Century 21 has generated one of the largest databases in the real estate industry. Our database contains more than 100,000 buyers and sellers across Australia, NZ and overseas. One of the benefits of this database is that we can create profiles of potential buyers for your property.
Subscribers can register for handy alerts. With our Seller’s Login you can access anytime, anywhere you can view up to date marketing activity and inspection reports.
This is why Century 21 is so successful, because we are on top of our game and use every resource possible to maximise the sale of our client’s properties.
INTERNET
VIDEO & SOCIAL MEDIA
It is clear that more and more buyers start their real estate search online, so it is vital that we include an online marketing presence for your property. A presence that places your property front and centre, attracting buyers before they even look at any other property.
With social media so popular, we can’t afford to ignore using a variety of these platforms in your marketing campaign. To this end, we use high impact online listings and exposure across our social media networks to ensure that your property is seen by as many qualified buyers as possible.
With more than 325,000 hits each month, the Century 21 website is the perfect platform for launching your property onto the market. Not forgetting the additional opportunities to attract buyers when we place your property on other popular real estate online sites.
As a professional member of LinkedIn and with over 4 million users, this is an excellent platform to network the marketing of your property. Add in Google+, Instagram, Facebook, Pinterest and YouTube and you have an up-to-date-marketing campaign that covers all platforms and will generate a phenomenal amount of interest in your property.
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WE ARE EXCITED TO BE AN OFFICIAL SUPPORTER OF CANCER COUNCIL’S CAMPAIGN. WE BELIEVE THAT BY WORKING TOGETHER WE CAN ALL HELP TO MAKE A DIFFERENCE.
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C21.com.au