PortfolioCOver:Layout 1
7/8/08
2:42 PM
Page 1
SHERYL BRUNELLE
ART DIRECTION & DESIGN
SHERYL BRUNELLE ART DIRECTION & DESIGN
A RESUMÉ & PORTFOLIO
ISBN 978-1-60702-022-6
RESUMÉ
Sheryl Brunelle
Art Director & Designer
I am an award-winning graphic designer with extensive experience in
designing
and
producing
effective
advertising,
point-of-sale,
packaging and collateral materials. I look forward to continuing to
flourish as an art director and designer in a fast paced advertising
environment while meeting and exceeding the expectations of both
employer and clientele.
Related Experience Freelance Art Director & Designer: April 2003 - Present
Clients include but not limited to DIA, Inc., O'Brien, Et. Al., F estevents
Ltd.,
Professional
Printing
Center,
and
Jensen
Activewear. Services rendered include but are not limited to concept development, brand identity, business collateral, magazine and
newspaper
advertisements, posters, invitations, catalogs,
mousepads, direct mail, trade show displays, art direction for photo shoots,
producing
style
guidelines
for
advertising,
and
production of over 200 magazine ad templates.
Graphic Designer/Pre-Press Production Artist: October 2001 - April 2003 Professional Printing Center, 817 Yupo Court, Chesapeake, VA 23320
Primary responsibilities included design and layout of logos, advertisements, direct mail, annual reports, brochures, catalogs, calendars,
folders
and
other
business
collateral.
Additional responsibilities included pre-press trouble shooting and print production.
Art Director/Website Designer: June 2000 - June 2001 Hoon Designs, 2800 Shirlington Road, Suite 920, Arlington, VA 22206
Responsibilities included design and art direction for both print and multi-media
campaigns
including
corporate
identity,
logos,
advertising, direct mail, business collateral, POS pieces, e-mails and website
development.
Experience
included
a
wide
range
of
assignments from concept development to client interaction and from pre-press composition through overseeing production.
Art Director/Website Designer: January 2000 - June 2000 Washington WebWorks, 100 S. Patrick Street, Alexandria, VA 22314
Responsible for providing art direction to a website development team. GIF animation, Flash animation, navigational structure, and overall site development.
Computer Experience/Special Skills
Extensive knowledge in the latest Adobe Creative Suite as well as the latest version of Quark XPress. Ability to work cross platform. Proficient skills in pre-press troubleshooting and optimization of color space.
Awards: 2006 Pinnacle Awards: GOLD: Norfolk Harborfest 2006 - BEST FESTIVAL POSTER GOLD: Norfolk Harborfest 2006 - BEST PROGRAM COVER DESIGN SILVER: Norfolk Harborfest 2006 - BEST PROGRAM SILVER: Town Point Virginia Wine Festival 2005 - BEST PROGRAM SILVER: 2006 Season Calendar of Events - BEST PROGRAM
Education: August 1991 - May 1996 Bachelor of Fine Arts, Graphic Design Old Dominion University, Norfolk ,VA
Emphasis Courses, Graphic Design I, II, III and IV, Typographic Design, Advertising Design, Senior Show, Two-Dimensional Design and Three-Dimensional Design.
Additional Education: Intermediate Flash 4, Advanced Flash 5, Advanced Photoshop 5.
PORTFOLIO
P R I N T C A M PA I G N S C ATA LO G S WEBSITES BROCHURES RACK CARDS DIRECT MAIL PROMOTIONAL POSTERS I N V I TAT I O N S BILLBOARDS M O U S E PA D S
Consumer Print Campaign
Client: Ferguson Bath, Kitchen & Lighting Galleries
Designed a print campaign to promote F erguson Bath, Kitchen and Lighting Galleries to high income consumers. The ads had to promote breadth of product while still meeting manufacturers’ co-op requirements.
Trade Magazine Campaign
Client: Ferguson Enterprises, Inc.
Designed print campaign that would set client apart from the
competition by using real stories where employees had gone above
and beyond the call of duty to keep a customer happy.
Product Catalog
Client: Agio
This is a three-ring binder that displays Agio’s 2006 outdoor furniture collection through artistic photography and layed out in a variety of both single pages and double page spreads.
Website Design
Client: Professional Printing Center
Primary responsibilities were to develop a look and feel for the site as well as develop the Flash animation, navigation and all other graphics used throughout the site.
Product Catalog
Client: Jensen Activewear
Designed a catalog to promote clients line of clothing to the apparel trade. The catalog was designed to be a self-mailer and had to use existing photography.
Brochures and Rack Cards
Client: Festevents, Ltd.
Designed a series of brochures and rack cards to promote outdoor festivals and serve as on-site hand-outs with event details.
Direct Mail
Client: Ferguson Enterprises, Inc.
Designed a series of oversized postcards to send to trade
professionals to encourage them to sign up for a new online service.
The challenge was that the target was not very tech savvy and they
were very skeptical of buying supplies on-line. The campaign used a
combination of “high tech – low tech” and “fear-factor” to promote
the competitive business advantages of the new service.
Promotional Event Posters
Client: Festevents, Ltd.
Concept and development for a variety of promotional event posters for the Festevents 2005 and 2006 seasons.
Home Builder Brochure
Client: Ferguson Bath, Kitchen & Lighting Galleries
Client needed a brochure that would be used to promote the wide
variety of products they carry for home builders. The challenge was
that not all markets carried the same product lines so the brochure
needed to allow for local market customization. Designed brochure
featuring a pocket and a series of “product line� inserts that could
easily be customized for each market. This project is still in the
design phase.
Trade Invitation with Koozie
Client: Ferguson Enterprises, Inc.
Client
was
looking
for
a
unique
way
to
invite
trade
professionals to a morning presentation to promote the benefits of a new online service.
Electronic Billboard
Client: Ferguson Bath, Kitchen & Lighting Galleries
Designed
a
series
of
electronic
billboards
to
promote
Ferguson Bath, Kitchen and Lighting Galleries. Billboards had to meet the unique requirements of an electronic billboard and the manufacturers’ co-op guidelines.
Employee Mousepads
Client: Ferguson Enterprises, Inc.
Client was looking for a way to get skeptical inside sales employees to promote a new online service to existing customers. The general feeling among these employees was that this new service may cost them their jobs when in fact it would free up their time to be more successful.
SHERYL BRUNELLE ART DIRECTOR & DESIGNER (757) 581-5425 SHERYLS73@COX.NET ALL BOOK CONTENTS ARE VIEWABLE O N T H E I N T E R N E T AT W W W. S H E R Y L S D E S I G N . C O M / R E S U M E . H T M
PortfolioCOver:Layout 1
7/8/08
2:42 PM
Page 2
W W W. S H E R Y L S D E S I G N . C O M / R E S U M E . H T M