ENTREpreneur
Entrepreneur? Build credibility, find a good partner, and you can make it
Figures recently released by Statistics SA show that, against a struggling and stagnant economy, the number of businesses that have shut their doors and filed for bankruptcy have increased. Furthermore, South Africa’s unemployment rate increased to 29,1% in Q3 of 2019 – the highest since 2008. More than ever South African entrepreneurs need to be armed with the right knowledge and skills to not only start a business, but to keep it on the road of success.
T
his is the view of Desireé Johnson, Executive and Managing Director of Mikateko Media, a leading publishing house recently acquired by Novus Holdings, who says that entrepreneurs who choose the right partners can be successful, despite a tough economic environment.
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CeO 2020 Vol 20.4
“As an entrepreneur, you need to build credibility. People will take a chance on you, but you must also prove your worth. Choose partners that can add muscle to your business to help you move like a ‘powerhouse’ as you journey from being a small enterprise to contending with bigger players,” says Johnson.
