BRANDS NEED TO BE MORE CREATIVE AND MUST RESPOND FASTER TO CHANGES. THIS IS ACCORDING TO A 2021 SURVEY CONDUCTED BY OPINIUM AND COMMISSIONED BY SHAPED BY THAT SHOWS THAT COVID-19 HAS BROUGHT A RENEWED FOCUS ON CREATIVITY AND BRAVERY AMONGST SENIOR TECH MARKETERS IN THE US AND UK.
BRANDS MUST RESPOND FASTER TO CHANGES
he research states that design and creativity has become the top priority for nearly two-thirds of US and UK marketers. More than 60% of the 200 respondents identified design and creativity as a key priority for their marketing efforts, and 75% say that the pandemic has already enabled them to become more imaginative in their work.
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This inspiration has translated to a greater willingness to try something new — a phenomenal 98% said they have begun experimenting with and expanding the capability of their marketing channel activities. As a result, nearly 60% of senior tech marketers have seen an increase in customer engagement with fresh content and messaging, while 55% saw an uptick in the ability to acquire new leads. There’s been a dramatic shift in the way modern businesses interact and engage with customers. Digital technologies have levelled the marketing playing field. Digital customer experience management is the key differentiator shaping the market. Technologies like Optimizely can help companies get new messages and products to market with speed, and it also enables brands to adapt to rapidly changing customer demands. It gives autonomy to marketing where they can make direct changes to the live website, reducing campaign cycles from months to minutes.
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VOL 22
ISSUE 2
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