BUSINESSES ARE INFLUENTIAL CONSTITUENTS IN SOCIETY AND THE MOST EFFECTIVE, VALUED AND DESIRABLE BUSINESSES DO SO MUCH MORE THAN FOCUS ON THE BOTTOM LINE
T
his culture of giving back by all the Tata businesses emanates from a strong tradition of nation and com-
munity building entrenched by Jamsetji Tata, the founder of the group, more than 150 years ago. Corporate Social Responsibility (CSR) is in our DNA and at the heart of everything we do. We are committed to integrating social and ethical principles at the very core of our business and, in so doing, to enhance long-term stakeholder
TATA TODAY IT IS COMMITTED TO ITS VISION OF BUILDING AND SUSTAINING RELATIONSHIPS IN AFRICA WITH COOPERATION AND TRUST, CREATING EMPLOYMENT OPPORTUNITIES AND MAKING ITS CONTRIBUTION TO THE SOCIAL DEVELOPMENT OF LOCAL COMMUNITIES. TATA COMPANIES IN AFRICA PROMOTE THE SOCIAL AND ECONOMIC DEVELOPMENT OF LOCAL COMMUNITIES THROUGH EDUCATION, ENTREPRENEURSHIP AND HEALTH INITIATIVES. TEL: 011 459-1700 , CELL: 060 582 0793 EMAIL: DESIREE.RAMAILA@TATAINTERNATIONAL.COM
value that influences and enhances the lives of all the people within the greater Tata family. This approach ensures that we implement strategies to support our communities by empowering people and enabling them to develop the skills they need to succeed. The philosophy to promote the social and economic development of local communities through education, entrepreneurship and health initiatives is a key component of Tata International Africa’s business values and belief system. Our CSR programme cannot afford everyone an opportunity as we only invest in candidates we believe to be among the best. By doing so we make a difference to communities in a more sustainable manner as these handpicked individuals will likely become leaders, and when they do, they will in all likelihood continue the process of giving back to their communities. With our university scholarship programme, we deliberately seek out the young people who we believe will go back
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to their communities and become leaders. The scholarship programmes we have in
Corporate Social Responsibility is in our DNA 70
VOL 22
JANUARY
BY LEN BRAND, CEO, TATA INTERNATIONAL AFRICA
CEO GLOBAL MAGAZINE.COM
