Advertising Levy spend statistics

January 2023 activity results

Below you will find an update on the performance of the New Zealand Certified Builders (NZCB), Advertising Levy budget. This digital report, reports on our Google Adverts, Facebook, Instagram and Programmatic Spending for January 2023.

Summary

What a fantastic month! In January, we added a new Membership Recruitment campaign via Programmatic Display, which helped drive traffic to the NZCB website, as well as running the social media Membership Recruitment campaign. The result: 100% increase in new membership enquiries MOM. All other on-site conversions, such as builder search, send email, and show numbers, were up in January. Here’s a quick snapshot of the most significant results:

• Membership enquiries +100% MOM

• Emails send to members via the website +35% MOM

• Homeowners searching on the ‘Find a Builder’ search conversion +29% MOM

• Website visitors +15% MOM

• 18% of all website visitors are converting

• NZCB Special campaign, 2.0 thru-plays +106% MOM

Karla Farrar NZCB General Manager –Marketing and Services