SEO VS PPC: Which is Better? SEO (organic traffic) is more than PPC traffic so if you can manage to rank your web site for the keywords you want, you will get much more traffic than paying for those keywords. So, if you compare traffic and cost of first page positions for SEO traffic and PPC traffic, organic traffic is better.
How Does SEO Works On-Page factors include: Keywords that are relevant to what people are searching for. The site’s architecture. For example: load time, internal linking structure, title tags, search friendly URLs etc. Content on the pages relevant to the products and users. Content is KING! Off-Page factors focuses on getting other sites to include a link/reference back to your website. This is seen as a vote of confidence in the eyes of Google. Known as “Link Building”, this process is best managed by building relationships and generating quality links vs. spamming links across the web.
Design and Accessibility • The website design needs to be fresh. • The pages on the site need to be accessible to both users and search engines. • Content and Page elements & Links to your website • The content on your website must be unique, fresh and optimized for the relevant key words. • Meta elements such as meta descriptions, alt text, H1s and page titles much be unique and keyword rich • Links from authoritative and trust worthy sites are favorable from the point of view of search engines. • Social Media: Active participation in blogging, forums, Facebook and other social networks are favorable.
What is PPC? If you’ve ever used the Internet, you’ll have seen Pay-Per-Click (PPC) advertising in action. Called “sponsored results”, PPC ads appear beside and/or above the natural search results in Google. PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. Read More : Steps To Kick Start Career As A SEO Get Opportunities Of Job
How Does Google Adwords Work? Advertisers can create ads which can be set to appear when a user types in a search query into Google. Take a look at the highlight section below, these are paid ads. How Does It Work? Each advertiser selects a range of keywords for which they want their ads to appear. The ad consists of a title, two description lines, and a display URL. You can see in the above screenshot that there are 3 listings at the top, and then 6 down the side. There are 9 paid ads in total running from positions 1 to 9. What position do my ads appear in? Simply put, the Adwords network is an auction-style bidding war for positions. Generally, the top advertiser pays more to be there than someone in the lower positions. However, there are other factors that determine the price you pay, such as the relevance of your ad to the keyword. Read More: What are The SEO Career Opportunities And Its Work to Boost Online Business
Advantages & Disadvantages PPC
Advantages of PPC Quick: you can be number #1 on a Google search result for your desired keywords within 60 minutes. More measurable than SEO. So learn SEO course Online and work on live projects. Disadvantages of PPC It’s costly, so you need to ensure that your investment pays off.
So Which Is Best? While it’s true that SEO may provide better long-term results, PPC can be incredibly valuable. PPC campaigns are great for short-term sales or for limited time promotions. PPC and SEO both have their place in the search-marketing world. The key is to figure out which works best for both your short and long term goals. Post navigation
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