CetraRuddy Residential Conversions

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the craft of inspired design


the craft of inspired design


the craft of inspired design


At CetraRuddy, we know that every project is a journey where creativity and passion join in the quest for beauty. Our architecture and design encompass the subtle and the striking—transcending any one style. The results are limited only by our collective imagination. CetraRuddy. the Craft of Inspired Design.

the craft of inspired design


the craft of inspired design


Firm Profile CetraRuddy is an award-winning architecture, planning and interior design firm driven by design excellence and the desire to create oneof-a-kind architectural experiences. Intellectually crafted projects are developed with a unique design sensitivity, resourcefulness and commitment to client objectives. Throughout the United States and abroad, CetraRuddy applies a problem-solving approach to projects across various sectors including hospitality, education, cultural and commercial sectors. Founding Principals John Cetra and Nancy Ruddy have been providing quality design for over 25 years. Along with four other highly accomplished Associate Principals, they contribute their sophisticated understanding of branding, technology and construction to each of the firm’s projects, providing an unparalleled level of personalized service. With a staff of over 70 talented professionals, CetraRuddy develops technically excellent and innovative designs, enabling the firm to meet the needs of today’s most sophisticated clients. As part of the firm’s integrated services, CetraRuddy’s Interior Design Group creates exciting environments that elevate the senses and provide a richness of experience. These designs are integrated with the latest building technologies and engineering, and are responsive to the realities of construction.

Recent Awards 2011 Residential Architect, Design Awards: One Madison Park

2012 Society of American Registered Architects, Design Award of Excellence: Hudson Greene

2010 AIA New York, Award of Excellence: One Madison Park

2010 Crain’s Largest Architectural Firms #10

2010 Short Order Awards, Best Restaurant: Sugarcane Raw Bar Grill

2009 Builder’s Choice Awards, Adaptive Re-Use Category: 141 Fifth Avenue

2009 American School & University, Educational Interiors: Peter Cooper Village/ Stuyvesant Town Oval Kids

2009 Builder’s Choice Awards: Orion

the craft of inspired design


the craft of inspired design


PRESENTATION SEQUENCE I.

Firm Overview

II.

Residential and Related Projects

the craft of inspired design


Client List Our clients challenge and energize us. Clients come to CetraRuddy for excellence and success. Together, we create projects of importance • Albanese Organization

• ELAD Properties

• Prudential Douglas Elliman

• Archstone

• Equity Residential

• Rockrose Development

• Ark Willow Hotels

• EXTELL Development Company

• Rose Associates

• Ascend Group LLC

• Fenway Partners

• Savanna Partners

• Atlantic Development Group

• Forest City Ratner Companies

• Seton Hall University

• Atlas Capital Group

• Garden Homes Development

• Settlement Housing Fund

• Barrier Free Living

• H28 Hotel

• Sherwood Equities

• Bear Wagner Securities

• Hilton Hotels

• Slazer Development

• Berwind Property Group

• HSBC/Republic National Bank

• SL Green Realty

• Boymelgreen Developers

• Ian Schrager Hotels JDS Development

• Southeast Commercial

• The Bronx Zoo

• JDS Development

• Starwood Hotels and Resorts

• Brown Harris Stevens

• JPMorgan Chase

• Stonehenge Management Group

• The Carlyle Group

• K. Hovnanian Homes

• SushiSamba

• Carnegie Hall

• Keefe, Bruyette & Woods

• Theodore Roosevelt Sanctuary

• Cassa Hotel & Residences

• Lincoln Square Synagogue

• Tishman Speyer Properties

• Center for Urban & Community Services

• Magnum Management

• Tommy Lasagna

• The Children Center of New York

• MetLife

• Top Golf

• Choice Estates & Construction, Ltd.

• Midtown Equities

• Touro College

• Cogswell Group New Jersey

• The Moinian Group

• True Value Homes

• Columbia University and Teachers College

• Muss Development

• University of Medicine & Dentistry of NJ

• The Corcran Group

• The National Audubon Society

• Vornado Realty Trust

• DCD Capital

• New York University

• Weill-Cornell Medical College

• The Donald Zucker Organization

• One Charlotte at the Westin

• Wildlife Conservation Society

• Edwin Gould Foundation for Children

• Oversea Chinese Mission

the craft of inspired design


Relevant Experience

Integrated Services

Relevant Rental Projects

• Architecture

• Third Square

Condominium Buildings with Cost Effective Finishes

• Urban Design

• 70 Greene

• 25 Broad Street

• Zoning and Site Analysis

• Two Lincoln Square

• L Haus

• Feasibility Studies

• 101 West End Avenue

• 85 Adams St.

• 111 Worth Street

• Third Square

• The Marc

• Altair18

• 301 West 53rd Street

• The A Building

• Peter Cooper Village / Stuyvesant Town

• 1055 Park Avenue

• 45 Wall Street

• Georgica

• 200 Water Street

• The Sheffield

• Landmark and Historic Restoration • Site/Feasibility Analysis • Yield Study • Interior Design • Furniture and Product Design • Property Conditions

• 100 Jane Street • 95 Horatio Street • 90 Washington Street

the craft of inspired design


ONE MADISON PARK New York, NY

One Madison Park is a ground-up luxury condominium building located in the Flatiron district of New York City. At 620 feet, with a 5,175 SF footprint, the 155,000 SF skyscraper is one of New York’s tallest and most slender. The graceful tower is composed of bronze glass, punctuated by seven 4-6 story volumetric pods that deconstruct the building’s mass and give it a sense of lightness. One Madison Park’s interiors have been tailored to take full advantage of CetraRuddy’s custom-designed glass curtain wall, affording residents floor-to-ceiling views. The design incorporates sophisticated rooftop dampers to provide greater stability and minimize the sway of the tower for maximum safety and comfort.

the craft of inspired design


ONE MADISON PARK the craft of inspired design


ONE MADISON PARK the craft of inspired design


ONE MADISON PARK the craft of inspired design


HUDSON GREENE Jersey City, NJ

Hudson Greene is the first residential Manhattan-style complex to rise in New Jersey. The site is comprised of two towers: 77 Hudson Street and 70 Greene Street. Both buildings—one featuring condominium units and the other, rentals—are connected by an 11-story parking structure topped with a 35,000 SF landscaped rooftop plaza with shared outdoor amenities, such as a lap pool, barbecue, fire pit, children's play area, dog run, walking paths, and an elevated, tree-enclosed "contemplative" space.

In addition, each building boasts amenities including private dining,

fitness centers and screen rooms. Sheathed in faceted, floor-to-ceiling glass walls of varying blues, the sleek buildings have become an iconic form along the Hudson River skyline.

the craft of inspired design


HUDSON GREENE the craft of inspired design


HUDSON GREENE the craft of inspired design


77 HUDSON the craft of inspired design


HUDSON GREENE the craft of inspired design


70 GREENE the craft of inspired design


77 HUDSON the craft of inspired design


77 HUDSON

the craft of inspired design


70 GREENE

the craft of inspired design


HUDSON GREENE the craft of inspired design


25 BROAD STREET New York, NY

Designated as a New York City landmark in 2000, the Broad Exchange Building at 25 Broad Street is a 20-story Renaissance Revival-style building, originally designed by Clinton & Russell and completed in 1902. CetraRuddy served as architect and interior designer for its conversion to condominiums. Many elements of the building exterior that had been damaged or removed were restored and, in many cases, recreated through extensive research. The meticulously detailed lobby was restored to its prior elegance with a modern flare.

the craft of inspired design


25 BROAD STREET the craft of inspired design


WALKER TOWER New York, NY

CetraRuddy is converting the upper floors of a Ralph Walker-designed office building into luxury condominiums, re-distributing existing floor plates and building additional space to create generous residential layouts - over half with private terraces.

The 328-foot tower

predates current zoning, which limits building heights for new developments in the area, preserving spectacular views of Midtown, the Hudson River, the harbor and the Three Bridges. Created to appeal to family buyers, apartments include two or three bedrooms, with two fullfloor five-bedroom penthouse units. The main roof will become a communal garden with 360degree views. The conversion also restores and accentuates classic Art Deco elements with a masonry restoration program and integrates harmonic geometries, respecting the original building's heritage.

the craft of inspired design


WALKER TOWER the craft of inspired design


WALKER TOWER the craft of inspired design


WALKER TOWER the craft of inspired design


WALKER TOWER the craft of inspired design


WALKER TOWER the craft of inspired design


BARBIZON63 New York, NY

Formerly the 700-room Barbizon Hotel for women, the 210,000 SF Barbizon63 is listed in the National Register of Historic places. CetraRuddy has created luxury residences from the iconic hotel, which was once home to Greta Garbo, Grace Kelly, Candice Bergen and Liza Minnelli. The renovation included re-pointing the façade as well as a complete window replacement and enlargement, which added dramatic French casement windows to maximize natural light and capitalize on the views. The conversion also restored rich details such as the cloistered sky terraces bordered by arches and arcades, Corinthian pillars and two Art Deco towers. As part of the conversion, CetraRuddy relocated the mechanical and elevator services, restoring the rosette and stained glass windows and expanding rentable area by 20,000 SF. The new layouts feature spacious living areas, galleries, libraries, eat-in-kitchens and dramatic duplex homes.

the craft of inspired design


BARBIZON63 the craft of inspired design


BARBIZON63 the craft of inspired design


BARBIZON63 the craft of inspired design


40 EAST 66TH STREET New York, NY

Originally designed by Rosario Candela, this classic pre-war landmark has been converted from rentals to luxury condominiums. As architect and interior designer, CetraRuddy rehabilitated ornate vaulted ceilings and marble walls in the lobby and restored details such as white oak herringbone floors and limestone wood-burning fireplaces throughout building's wide variety of apartments, ranging from 927-4,913 SF. The restored details, combined with soft color palettes, reimagine the space while preserving the spirit of the building's heritage.

the craft of inspired design


40 EAST 66TH STREET the craft of inspired design


40 EAST 66TH STREET the craft of inspired design


40 EAST 66TH STREET the craft of inspired design


THE SHEFFIELD New York, NY

Steps from Columbus Circle, The newly-renovated Sheffield will become one of New York City's premiere residential buildings.

CetraRuddy has converted the 58-story tower into luxury

condominiums—remodeling apartment units and creating bright, modernist spaces in communal areas. The upgraded, expanded units offer up to 3,000 SF of open layouts and new finishes, including Nordic Ash solid wood floors, Poliform cabinets and Manhattan Calacatta Marble surfaces. A ten-story glass addition affords unequaled panoramas of Central Park, the Hudson River and the Manhattan skyline. 23,263 SF of amenity space—featuring two resident clubs, a world-class spa and fitness center, screening room, a children’s playroom, an enclosed pool with outdoor sundeck and private dining—occupy three dedicated floors of the addition.

the craft of inspired design


THE SHEFFIELD the craft of inspired design


SHEFFIELD AMENITIES the craft of inspired design


the craft of inspired design


ORION New York, NY

CetraRuddy was the architect and interior designer for this ground-up 60-story, 650,000 SF residential tower—New York City's sixth tallest at the time of its completion. The building contains 550 apartments, featuring dramatic 360-degree views of the Hudson River, Central Park, New Jersey and Manhattan. Amenities are centrally located on the 29th and 30th floors. They include a 6,000 SF fitness center with an indoor swimming pool, a screening room, a private lounge, and a breakfast café. The building entrance complements the dramatic exterior with an 18' ceiling height and modern decor featuring rosewood and metal paneling, as well as a 50' angled wall of Pompeiian stone. Orion’s impressive stature and blue-and-green curtain wall add a distinctive form to the Manhattan skyline.

the craft of inspired design


ORION the craft of inspired design


High Rise

ORION

Low Rise the craft of inspired design


ORION the craft of inspired design


ARIEL EAST New York, NY

Ariel East, located on Manhattan's Upper West Side at 2628 Broadway, is a 40-story residential tower with an elegant curtain wall faรงade that creates gracious, light-filled family homes. The building's 137 2-5 bedroom units seamlessly blend luxurious materials and gracious interior detailing, reminiscent of the neighborhood's classic pre-war apartment. In addition to serving as architect and interior designer, CetraRuddy also designed interiors for sister building Ariel West. Ariel East is serviced by a 24 hour doorman and concierge, and offers residents amenities including private gardens, a La Palestra fitness center, indoor swimming pool, private performance space, billiards parlor, convertible banquet space with catering kitchen, playrooms and a pet grooming salon.

the craft of inspired design


ARIEL EAST the craft of inspired design


GEORGICA New York, NY

This luxury condominium, located on Manhattan’s Upper East Side, is a ground-up 20 story tower with 58 light-filled homes boasting floor-to-ceiling views. Interior finishes incorporate sumptuous materials and custom detailing such as hand-laid glass mosaic, marble kitchen hearths and limestone fireplace walls. The tower’s elegant form is sheathed in a combination of bronze and white glass, accented by stainless steel details.

the craft of inspired design


GEORGICA the craft of inspired design


GEORGICA the craft of inspired design


GEORGICA the craft of inspired design


GEORGICA the craft of inspired design


GEORGICA the craft of inspired design


ALTAIR18 New York, NY

This ambitious conversion and restoration reinterprets a 1927 manufacturing building as 34 unique, sophisticated homes. At 85,000 SF, the 12-story building contains nine floors of new residences, as well as a two-story penthouse. Additional luxurious features include historically styled mahogany windows, French limestone doors, and custom rosewood cabinetry. The units, many with interior home offices or media rooms, offer true loft living, with 11'-13' ceilings, oversized windows, and gracious living, dining and entertaining spaces. Open kitchens feature lacquer trimmed wenge wood, terrazzo-marble countertops and backsplashes, and stainless steel detailing.

the craft of inspired design


ALTAIR18 the craft of inspired design


ALTAIR18 the craft of inspired design


ALTAIR18 the craft of inspired design


restaurants in the Rittenhouse Square area of Philly? A friend needs to

PETER COOPER VILLAGE/ STUYVESANT TOWN New York, NY

CetraRuddy is architect and interior designer for the re-branding of this property to appeal to a new, upscale market. The project adds new apartment finishes, four unifying amenity spaces, rental centers and concierge services with 11,232 units in 56 buildings spread over 82 acres. The centrally located amenities are comprised of four unique indoor-outdoor recreational and educational amenity spaces: OvalFilm, OvalLounge, OvalStudy and OvalKids. The four crystalline glass, which boast vibrant jewel-time interior schemes, showcase indoor activity while connecting to the pedestrian streetscape.

the craft of inspired design


PETER COOPER VILLAGE / STUYVESANT TOWN the craft of inspired design


PETER COOPER VILLAGE / STUYVESANT TOWN the craft of inspired design


PETER COOPER VILLAGE / STUYVESANT TOWN the craft of inspired design


1055 PARK AVENUE New York, NY

Occupying the last developable corner property on Park Avenue's span of the Upper East Side, these new residences juxtapose traditional design with a sleek glass exterior to create an uptown-meets-downtown feel. The total of five uniquely configured units offer long, airy layouts with sweeping views of Park Avenue's signature streetscape. A full time Luxury Attache concierge and a live-in resident manager offer an unparalleled level of service and quintessential modern elements, like dramatic floor-to-ceiling windows and Smart Home Technology controls, combine with classic details to create a refined functionality.

the craft of inspired design


1055 PARK AVENUE the craft of inspired design


1055 PARK AVENUE the craft of inspired design


1055 PARK AVENUE the craft of inspired design


1055 PARK AVENUE the craft of inspired design


1055 PARK AVENUE the craft of inspired design


200 EAST 79th STREET New York, NY

200 East 79th Street is a ground-up luxury condominium tower, rising in New York’s Upper East Side.

At 19 stories, the building design takes its cues from the traditional pre-war buildings,

quintessential of the neighborhood. The façade, set in granite and Indiana limestone, is accented by ornamental accents surrounding windows and corners. The building offers a total of 49 familystyle units ranging from 2,000-5,000 SF.

There are also five studio ‘guesthouse’ apartments,

dedicated for use by visitors and family of residents.

Interiors are distinguished by high-end

touches; state-of-the-art, European-style kitchens with stainless-steel cabinetry, Lefroy Brooks faucets, 48” Subzero refrigerators and Bertazzoni ranges. One-of-a-kind details—such as deeply carved wood molding, custom-herringbone flooring and beveled mirrored sconces—create bright, classic spaces for family buyers. the craft of inspired design


200 EAST 79TH STREET the craft of inspired design


200 EAST 79TH STREET the craft of inspired design


200 E 79th STREET the craft of inspired design


200 EAST 79TH STREET the craft of inspired design


200 EAST 79TH STREET the craft of inspired design


MIDTOWN LUXURY RENTAL PROPERTY New York, NY

Cetra Ruddy is designing a new mixed-use 49-story tower in Midtown Manhattan. The three-story base will accommodate luxury retail at base along one of New York’s most prestigious shopping streets. The upper two floors will contain 30,000 sf of indoor and outdoor club-like amenities for the residents, and valet parking will be located below grade.

The tower above will house

approximately 400 luxury full floor and duplex residences with uniquely expansive views over Central Park. A rooftop veranda will offer all residents an outdoor pool and lounge overlooking both Central Park to the North and Midtown Manhattan to the South.

the craft of inspired design


MIDTOWN LUXURY RENTAL PROPERTY the craft of inspired design



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