CEZANNE INTERNATIONAL DISTRIBUTOR BRIEF Cezanne Professional Products, LLC
Once every few years there is a beauty industry game changer. Cezanne is a salon treatment like no other, with the science to prove it and the team to make it happen. Small wonder that top salons and the top distributors in the world are joining us.
Every hair artist needs the perfect canvas to create their masterpiece. Create yours, with Cezanne (Say-Zan).
Leda and the Swan
Photo courtesy of www.Paul-Cezanne.org
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INDEX Executive Summary . . . . . . . . .5
The After Care . . . . . . . . . . . 27
The Brand. . . . . . . . . . . . . . .6
Our Team . . . . . . . . . . . . . . 28
L’ Raison D’Etre . . . . . . . . . . . 7
Marketing . . . . . . . . . . . . . . 29
The Science . . . . . . . . . . . . . .8
Distributor Opportunity . . . . . . 30
The Results . . . . . . . . . . . . . 12
Contact Information . . . . . . . . 31
The Artist’s Father, Reading
Photo courtesy of www.Paul-Cezanne.org
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EXECUTIVE SUMMARY This short presentation summarizes the key reasons thousands of top salons globally and the best distributors in the world have joined us.
Curtain, Jug and Fruit
Photo courtesy of www.Paul-Cezanne.org
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THE BRAND The Cezanne Perfect Finish Keratin Smoothing Treatment is a transformational, long-lasting and safe salon treatment that brings hair to its ideal, most beautiful condition without damaging the hair or using dangerous chemicals.
Ile de France Landscape
Photo courtesy of www.Paul-Cezanne.org
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L’ RAISON D’ETRE There is no other product in the world that delivers the results of Cezanne’s Perfect Finish Keratin Smoothing Treatment– smoother, straighter and frizz-free, while restoring natural shine and making hair healthier and more manageable, all without toxic chemicals. Lasts for months.
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IMPROVING HAIR FROM THE INSIDE-OUT Utilizing a unique small molecule pH environment. smooth
raised
• Simple hydration opens the cuticle enough to allow the small-molecule agents that moisturize and fortify the hair. • These agents enter the cortex to replace lost and damaged protein mass, strengthening hair from within.
• Sericin • Glycolic acid
• Botanical extracts • Vitamins • Keratin • Amino acids
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WHAT IS SERICIN? • Sericin is a natural protein produced by the silk worm, Bombyx mori. • In silk, sericin acts as a cement between • Sericin also possess
sericin
the keratin in hair. Seals in moisture. Adds luster. Protects bonds and locks hair into its smoother, straighter form.
• There is no other smoothing product in the world that uses sericin the way it’s used in Cezanne.
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A PERFECT FINISH things happen: The bonds in the hair are stretched into their new positions, leaving hair smoother and straighter.
The cuticle is gently sealed, locking in the proprietary blend of healthy ingredients that fortify and restore hair.
• Working from the inside-out means there are no additional steps required No masque needed to “coat” hair with moisturizers.
No product that needs to stay in the hair for days.
Hair can be colored, dried and styled immediately.
• Botanical extracts • Vitamins • Keratin • Amino acids
• Sericin • Glycolic acid
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CEZANNE “BEST IN CLASS” SEE WHY TOP STYLISTS PREFER IT
Compared To Keratin Formaldehyde Products
Compared To Carbocisteine Products
• Cezanne gives comparable smoothing, straightening and longevity without formaldehyde.
• Some of these products wash out after 30 days. Most promise less than 60.
• Repeat usage with formaldehyde products can lead to breakage and damage but with Cezanne, hair gets healthier and stronger with each use. • Unlike formaldehyde keratin treatments, some of which require restrictions, with Cezanne you can immediately color, swim, shower or use clips. • Cezanne will hold a curl! • Cezanne needs no masks or gloves.
• Many of these products have a very unpleasant odor. • Some require additional steps, including an additional rinse, application of masque or conditioner.
Compared To Japanese Straighteners Unlike Cezanne, this category: • Straightens hair by break• It’s permanent. • Leave line of demarcation. • Limits the client to a pin straight look. • Uses very strong alkaline chemicals at high pH that may require masks and gloves.
You may think you have a great smoothing system now…if it’s not Cezanne, you don’t. In a recent study 98% of stylists and 89% of clients rate their experience with the product “good” or “excellent”
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ALL OF THE FOLLOWING ARE ACTUAL BEFORE AND AFTER PICTURES SUBMITTED BY STYLISTS
BEFORE
AFTER
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BEFORE
AFTER
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AFTER
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BEFORE
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AFTER 8 WEEKS OF SWIMMING EVERYDAY IN A POOL IN FLORIDA
It’s now been over 5 months, and she’s still loving her hair.
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BEFORE
AFTER
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Hair done by stylist/educator at photo shoot.
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AFTER WASHING, HAIR HOLDS A CURL
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BEFORE
AFTER
AFTER WTIH COLOR
Hair done by stylist/educator at photo shoot. Cezanne Professional Products, LLC
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AFTER
Hair done by stylist/educator at photo shoot.
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AFTER
Hair done by stylist/educator at photo shoot.
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BEFORE
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Hair done by stylist/educator at photo shoot. Cezanne Professional Products, LLC
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THE AFTER CARE Cezanne Perfect Finish creates the palette for stylists to express their art and is complemented by a complete line of to extend the treatment results.
Paul CĂŠzanne, Self-Portrait with Palette Photo courtesy of www.Paul-Cezanne.org
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THE TEAM Seasoned executives who have built top brands in a variety of industries including healthcare and beauty. Phil Felstead
Ted Knudsen
Eric Relyea
Debby Kamino
Jim Morrison
Steve Ziskind
The Card Players
Photo courtesy of www.Paul-Cezanne.org
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MARKETING The Cezanne 360 Marketing Engine will help drive sales across multiple channels globally. All programs designed for local market/language integration.
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DISTRIBUTOR OPPORTUNITY Cezanne is partnering with the best distributors in the world. Period. We will partner with well-established companies who already have premium brands in top sound, have sales and education teams, marketing skills and a desire to grow their us to see if there is availability in your market.
Paul CĂŠzanne, Self-Portrait
Photo courtesy of www.Paul-Cezanne.org
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OPERATIONS Ted Knudsen tknudsen@cezannehair.com
EXECUTIVE OFFICES lkaufman@cezannehair.com jmorrison@cezannehair.com sziskind@cezannehair.com
TECHNICAL SUPPORT Debby Kamino dkamino@cezannehair.com
MARKETING Eric Relyea erelyea@cezannehair.com
www.cezannehair.com www.cezannehair.com/faqs.html www.cezannehair.com/training-video.html twitter.com/CEZANNEHair www.facebook.com/CezanneHair
Cezanne Professional Products, LLC 551 NW 77th St, Ste 100, Boca Raton, FL 33487 Phone: +1 561-288-3000 | Fax: +1 888-888-316-6250
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CURTAINS By Paul Cézanne
Paul Cézanne, Curtains
Photo courtesy of www.Paul-Cezanne.org