TALENT SPOTLIGHT: MARK MONTEFIORE

2006 Film Program Alumnus, Producers’ Lab

Named one of The Globe and Mail’s 25 most influential people in Canadian Television in 2023, one of The Hollywood Reporter's Next Generation Under 35 in 2014, and one of Playback's Top Ten to Watch in 2012, Mark Montefiore is no stranger to industry accolades. His production company, New Metric Media, was named Playback’s 2022 Production Company of the Year, and Mark continues to gain recognition in the industry and among viewers at home and abroad for his work as executive producer on hit shows like the multiple Canadian Screen Award-winning fan-favourite series Letterkenny, its spinoff Shoresy, and CTV’s comedy series Children Ruin Everything, to name a few.

Since completing the Norman Jewison Film Program Producers’ Lab at the CFC in 2006, Mark has become a powerhouse producer in Canada’s screen industry. As founder and CEO of New Metric Media, an award-winning production company that he founded in 2013, Mark develops, finances, and produces premium scripted content for an international audience, and is responsible for leading the Letterkenny brand across a variety of revenue generating marketing initiatives, including a North American live tour, apparel lines and collectibles and a partnership with Labatt’s for Puppers Golden Lager.

“The business plan back in 2013 was a simple three words: Make Cool Sh*t. And 10 years later, we continue to do this on every show. What I didn't realize then was that ‘Cool Sh*t’ wasn't limited to just television. We are mass producing beer with Labatts, live touring with AEG and Live Nation, selling merchandise and licensing our IP,” shares Mark. “Our ‘Make Cool Sh*t’ approach has turned us into a pretty exciting 360-degree entertainment studio focused on building iconic comedy brands beyond the initial medium they are produced for! It's really a relentless pursuit from an amazing team to over deliver on all fronts.”

As he looks to the future, Mark is pivoting New Metric Media away from drama production to become a comedy-focused entertainment studio.

Mark credits the CFC for helping him build his career and get to where he is today, “CFC was the difference between being able to hit a baseball in the backyard and learning to build an MLB franchise. The CFC fostered, shaped and challenged my skills and instincts as a producer and introduced me to a side of the business that I wasn't really aware existed. Also, I met some great folks who to this day are close friends, collaborators and colleagues.”