SENIOR PLACEMENT FRANCHISE WANTS TO GET THE WORD OUT TO HELP SPUR GROWTH.

Franchising USA

The magazine for franchisees

VOL 07, ISSUE 7, may 2019

Assisted Living Locators

Senior placement franchise wants to get the word out to help spur growth

Currently, Scottsdale, AZ-based, Assisted Living Locators has 110 franchises in 34 states.

“In 2019, we will continue to focus on building our national presence by growing our franchise locations by 35 percent,” CEO Angela Olea said during a recent interview.

Olea is convinced that Assisted Living Locators can do it. “We grew by 38% last year, and we’ve got an aggressive plan to make the adult children of seniors aware of our service category with new branding and marketing programs in 2019. We’ve only just scratched the surface of the growth potential to help families and expand the system.”

Assisted Living Locators essentially act as consultants who connect families with the right care facilities, communities or homes based on health needs, location, price and activities. When families contact the company, a senior care advisor conducts a comprehensive assessment of the family member’s needs. Then, the company’s

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“In some cases, we are refining existing processes, and in other instances we are creating processes where they didn’t exist before,” he said.

This refinement includes things like revising the onboarding process to make it smoother. Meanwhile, the company has created marketing guidelines and a messaging platform for franchisees.

They have also added Russell Morgan, an experienced COO to their senior leadership team. Morgan is the former

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President of AT&T – Southwest Region and has extensive marketing, development and operations experience at various firms and was part of a Baldridge National Quality Award winning team while at AT&T.

“He’s helping us create or harden our processes,” Alivero added.

Assisted Living Locators has also invested in several lead generation programs to benefit franchisees.

Future growth

Fueling the company’s success up until now has been a combination of attracting the right talent, having an excellent franchise development process and the attention that aging has been getting as more Americans retire and enter a new senior living lifestyle category that didn’t exist for the previous generation. Also, Olea noted, franchisees love the fact that they are making a positive impact on people’s lives by helping them find care services for the seniors in their lives.

Future success will depend on the success of the category branding campaigns currently underway and creating strategic partnerships with those who are already in the senior space like non-medical homecare professionals, the CEO said.

“Improving awareness and those layers of support systems around what seniors need will allow us to continue to grow,” Olea added.

As more people become aware of Assisted Living Locators and how it does it, that is sure to help fuel the company’s expansion and help it to reach its 2019 goals.

www.assistedlivinglocatorsfranchise. com