Franchising USA July 2019

from FRANCHISING USA JULY 2019

Welcome to the July issue of Franchising USA.

Are you a leader or a follower? The key to success in business lies in strong leadership, which is why our underlying theme this issue is on innovation. Whether it’s making wide-sweeping changes through rebranding or small consistent tweaks to how you run your business, we’re hoping the stories we bring you this issue will offer you some insights into innovation and help inspire the leader within you to take action and stay ahead of the curve in the ever-changing business landscape.

On the Cover this month is Office Pride Commercial Cleaning Systems, where we dig deep to learn the core values that have served as a foundation for the brand’s success. When Todd Hopkins founded the brand in 1992, he laid out core values for the brand that reflected his own strong beliefs. Turn to page 10 to learn more about the core values that contributed to the brand’s success and helped build a successful franchise. Our Cover this issue also highlights some of our Expert Advice articles on the topic of innovation, including The Ugly Truth About Rebranding by Heather Ripley, and How to Live and Breathe [Innovation] in Your Franchise Company by Evan Hackel.

Our Special Feature this issue is On the Road Franchising, with The Junkluggers on the Feature Cover. Read about One Junk Lugger’s Journey to Mobile Franchising and learn how simplicity was and always will be the key for this an eco-friendly junk removal franchise, with a focus on convenience that had helped this mobile business grow its franchise network, with 80 trucks currently on the road across the nation.

We hope you enjoy this issue. Be sure to keep in touch and send us your comments on what you would like to see us cover in future issues so we can keep moving forward to provide you with the kind of stories and advice that will help keep you inspired and moving forward in your business.

Happy reading!

What’s New!

Dunkin’ Setting Sights to Open 50 New Locations Under Newly Signed Store Development Agreements

Dunkin’, America’s all-day, everyday stop for coffee and baked goods, announced that after a transformational year in 2018, the brand has signed store development agreements to open 50 new locations as it continues to focus on growth and development efforts outside of the Northeast.

New locations under the agreements are slated to open over the next few years in key growth markets including Texas, Michigan, Kentucky, Minnesota, Wisconsin, North Carolina, Nevada, and Missouri.

These signings are part of Dunkin’s continued commitment to offer consumers increased accessibility to the brand with plans to add 200-250 net new restaurants each year over the next three years in the U.S., with 90 percent of these openings taking place outside the Northeast.

“As we continue our national expansion with new and existing franchisees, we are bringing our modernized design and beverageled brand into new areas beyond the Northeast,” said Grant Benson, CFE, senior vice president of franchising and business development, Dunkin’ Brands. “With modifications, such as our ontap cold beverages, high-quality drive-thrus, and on-the-go mobile ordering capabilities, we plan to capitalize on the momentum we experienced in 2018 and continue providing ‘great coffee, fast’ for years to come.”

Dunkin’ offers existing and new franchisees expansive opportunities in dozens of markets east and west of the Mississippi River. Several targeted markets for growth in 2019 include California, North and South Carolina, Arkansas, Nevada, Michigan, Texas, Georgia, among others.

Blink Fitness Builds Franchise Growth Momentum

Blink Fitness, a premium-quality, value-based fitness concept, has announced a focused franchise initiative targeting key U.S. markets. The strategy hones in on six attractive regions, including Charlotte, Dallas-Fort Worth, Phoenix, Raleigh, Las Vegas and Kansas City.

The announcement comes on the heels of a 20-unit franchise development agreement in the greater Sacramento area with Yadav Enterprises, Inc. and its president and founder Anil Yadav. Yadav Enterprises, Inc. operates more than 350 restaurants covering six brands. Yadav identified Blink as a strategic and proven franchise business to diversify his portfolio and enter the compelling fitness sector.

“The wind is at our back. We are in a fantastic position to be aggressive with our franchise growth strategy as we are attracting talented franchisee groups such as Anil’s Yadav Enterprises, Inc.,” said Todd Magazine, CEO of Blink Fitness. “Blink has carved out its place in affordable fitness as a brand that endears members with its all-inclusive Every Body HappyTM vibe and elevated member experience.”

The brand currently has more than 100 locations open or in development and has plans for more than 300 company- and franchise-owned Blink gyms in the next three years. With the recent Sacramento deal, Blink has signed multi-unit agreements in 10 states.

Blink’s franchisees benefit from hands-on operational insights from the brand’s 80 company-owned locations open today. Additionally, the scale of Blink’s company-owned footprint allows it to pilot initiatives in various markets, rolling out only proven processes to franchisees.

When Todd Hopkins founded Office Pride Commercial Cleaning Systems ® in 1992, he laid out core values for the brand that reflected his own strong beliefs.

Hopkins and his company have maintained a strong commitment to those values over the last 27 years.

“I was determined to build a company that would deliver total customer satisfaction while also adhering to high ethical standards,” Hopkins says. “I created our core values and built the business on those principles, and we continue to live and work by them every day.”

Core values represent an organization’s fundamental beliefs and dictate how members of the group should behave. Core values also help determine whether an organization is fulfilling its goals. Although companies occasionally will

update their mission statements as their industries and the world change, core values should stand the test of time.

Office Pride’s core values are:

• Honor God

• Always do what is right

• Increase brand value

• Demonstrate honesty, integrity and a hard work ethic

• Total customer satisfaction

• Go the extra mile

• Persevere with a servant’s attitude

• Accountability to commitments

“How we do business is just as important to us as the excellent service we provide to our customers,” Hopkins says.

Franchisees Embrace the Values

From the beginning, Hopkins knew that to build a franchise system of which he would be proud, he had to attract franchisees who shared his commitment to the core

“I created our core values and built the business on those principles, and we continue to live and work by them every day.” - Todd Hopkins

Ashley Winkle, a multi-unit owner with her husband,

Steve, said the couple decided to invest in Office.....

This article is from:

FRANCHISING USA JULY 2019