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Home Improvement Franchises Using Technology for Success
These new appointments not only mean increased support for our franchise partners but also ensures we stay ahead of our competitors and honour our key values – ‘dare to succeed’ and ‘find the better way’.
success begins outside your backyard
How can an established business stay top of its game after 30 years? At Poolwerx, time and time again we’ve found that life begins on the edge of your comfort zone. Whether you’re a fresh startup, established business or part of a bigger franchise group, maintaining entrepreneurial culture and spirit is essential to continual growth and openness to innovation.
We’ve found bold ways to inject new blood and ensure the business has a culture of constant improvement to maintain our spot at the top. We identified two key global macro trends to leverage across the business that are relevant, engaging and deal-breaking for our clients – health, encouraging family connections through creating a safe and healthy backyard; and environment, looking at the long-term sustainability of the pool industry encompassing chemical, water and energy use. We also look to the US – who are experiencing everything six months before we do in Australia and New Zealand – and apply the experience of market challenges before they occur. Those early insights invariably benefit our network down under and act as an early warning system. Within this global scale, be aware of supply chain shortages – it’s amazing to see this boom in home improvement, but if we cannot deliver, then what’s the point? Poolwerx has an advantage in the sense that we have greater stockholder capabilities than most in the industry, so we can order in bulk and in advance. If that means renting out more space, then so be it, there is too much uncertainty at present with delays in delivery and shortages in both stock and containers – work with your manufacturer and make sure your house is in order.
contemplating the future
As we continue to navigate living a COVID normal life, I believe in order to plan our future it’s imperative to look at the past. We need to lean on our biggest learnings from the pandemic – and how these can be heightened moving forward. Future innovation is a no-brainer for us and we have been improving internal operations first, before looking outward. We are reimagining the way we educate and upskill our teams to improve the client experience, turning data into actionable insights to enable more informed decision making, and finding new ways to create efficiencies that achieve greater profitability for our franchise partners. The pool industry specifically has seen a handful of trends grow in the innovation space such as smart everything, anywhere operations and hyper automation. I am the first to admit the industry needs to catch up with innovation to meet the growing needs of the business, and that includes a number of elements such as reporting, compliance andtech, along with apprenticeships and female focused recruitment. We are looking at all these components with a close lens and weaving into our ongoing plan for the future.
Home has become a place to live, learn and play, serving more than just a practical role. It’s a workplace, a classroom, a home restaurant to replace the special meals they once had dining out. We have an opportunity to continue from strength to strength – and we can all ride this wave.
Poolwerx is the world’s largest global franchise pool service brand. Founded by Australian CEO and entrepreneur John O’Brien in 1992, Poolwerx has grown to nearly 600 service vehicles and 160 stores in Australia, New Zealand and the United States. Poolwerx has multiple revenue streams, repeat clients, limited competition, is secure in the growing home services sector and is a technology leader. Poolwerx also champions the importance of teaching life saving water skills through its annual community initiatives, Responsible Pool Person and Learn2Swim Week, in partnership with Kids Alive.\
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COVER STORY: Home Caring
BUILDING A BUSINESS WITH
PLENTY OF HEART
When Michele Bucoy started her own franchise, it wasn’t just the dream of owning a successful business that motivated her. The mother of three also wanted to make a difference in the community.
A Clinical Nurse Consultant with over 24 years’ experience in Melbourne’s cancer wards, Michele has helped countless patients transition back home after being discharged from hospital. e role opened her eyes to the need for care in the home environment, especially when it comes to daily living tasks. “In the hospital environment, you look after patients and make sure they get better, but you don’t see the big picture,” said Michele. “In home care, you get to see how people live. I wanted to be part of helping people settle back into the community.”
Taking the leap: from nurse to business owner
After exploring her franchising options, Michele turned to Home Caring: a company dedicated to providing personalised home care to seniors and people living with disability. Home Caring offers franchisees a unique 50/50 partnership model, which reduces their initial investment by 50 per cent and enables them to earn 50 per cent of the profits, along with a generous salary. e company also offers suitable qualified health professionals the option of investing a lower amount to get started – as little as $25,000. Michele started her Home Caring business in February this year, targeting her services at people living in Melbourne’s eastern suburbs. To land her first few clients, she set up stalls in shopping centres, visited community markets and used her nursing connections to promote her services.
Today, Michele has 26 clients and provides a high number of service hours each week, including 24/7 care to a person supported by Australia’s National Disability Scheme, the NDIS.
Best of all, she loves going to work each day. “ e thing I enjoy most is meeting people from different walks of life – people who inspire me because they want to maintain their independence in their own home,” said Michele.
“Being a nurse is such a great job and I’ve learnt a lot, but this is also very challenging. Running my own business is very fulfilling and with the amount of hard work I’m putting in, I can now see the results.”
Turning passion into a pay check
Another Home Caring franchisee who is using her business to make a difference is Neelam Rai, a mental health advocate living on the outskirts of Melbourne.
Although Neelam comes from the world of business, her true calling in life is caring for people in the community. After volunteering with not-for-profits, she decided to turn her passion for helping others into a successful business.
Neelam launched Home Caring Craigieburn in March this year, armed with a robust business plan and a network of high quality support workers. e response was overwhelming: she currently has 60 clients in the pipeline, most of them fully funded by the government’s Home Care Package scheme and the NDIS.
Neelam believes each client is truly unique, and caring for them is a “very rewarding experience”. For example, when a husband
12 Business Franchise Australia and New Zealand
and wife from her local area suffered a serious car accident that left them badly injured during the pandemic lockdown, Neelam was able to help them cope with such a tough situation.
“ ey were so happy with their care. e daughter and son got in touch with me and said how much of a difference it made for them. It just lightened their load. When you get the opportunity to serve somebody, help the family and make a real difference in their daily life, it gives you immense happiness,” explained Neelam. “ e thing I love about owning a business in the care industry is giving people the opportunity to stay in their own homes for as long as they want to. ey’re surrounded by the things they love and the people they love. It’s a business that’s all about personal care and making connections with people.”
Hands-on support to make dreams a reality
Michele and Neelam didn’t achieve business success on their own. Every step of the way, they had help from Home Caring’s team of franchise specialists. According to Franchise Manager Bill Lockett, Home Caring is committed to helping its franchisees achieve success – not only with its 50/50 partnership model, but also through hands-on support. “Our franchise model works because it gives our franchisees everything they need to build and grow their business, from care industry training to marketing assistance, finance management skills and recruitment,” he said. Neelam said that her business background, combined with Home Caring’s expertise in the care industry, was the best combination for franchise success.
“It was really challenging in the beginning because I had no idea how the care industry operates. Once I learnt from Home Caring how the system worked, within a month and a half, I started to really get the business up and running. It’s been a pretty awesome journey with Home Caring; they’ve given me the best support they could,” she said. Michele’s journey was quite different. Unlike Neelam, Michele had plenty of health care experience, but had never run her own business before. To give her confidence as a new franchise owner, Home Caring provided her with training and support. “Home Caring head office have been fantastic. I’m always calling for advice, and I’m really grateful for all the help they give us. In my “In the hospital environment, you look after patients and make sure they get better, but you don’t see the big picture,” said Michele. “In home care, you get to see how people live. I wanted to be part of helping people settle back into the community.”
last financial review, I’ve been encouraged to see my growth in the last six months,” said Michele.
Her advice for those thinking of opening their own franchise is to do plenty of research and find a company that matches your own values. “Make sure the company you choose is a credible one,” she adds. “Home Caring is a great business, but they’re also very passionate about looking after people who are in need. I’m glad I chose them, and I wish I had started this journey a long time ago.”
www.homecaringfranchise.com.au
Business Franchise Australia and New Zealand BUILDING A BUSINESS WITH PLENTY OF HEART 13
SPECIAL FEATURE HOME SERVICES FRANCHISES WHAT REALLY MOTIVATES EMPLOYEES
$4.95 (AUD), $7.95 (NZ) inc. GST. VOL 15 ISSUE 06 SEP/OCT 2021
