franchising feature
franchisor in depth: Gelatissimo
The Sweet Scoop A bold brand refresh, a focus on international expansion and the launch of a retail range into Coles Supermarkets, Gelatissimo is geared for their sweetest chapter yet. 2022 has been a year of celebration for Gelatissimo, with the beloved Australian brand marking its 20th birthday with a new look, new store openings both here and overseas and launching a retail range into Coles Supermarkets.
owners who have been excited to actively bring the refreshed brand look to life.
“It’s certainly been a milestone year that we’re justifiably proud of,” says Gelatissimo CEO, Braeden Lord. “And being able to deliver all our plans despite a global pandemic is a true testament to the strength of our team.”
“Since opening, we have felt so welcomed by all the locals in Airlie Beach and are very excited to continue serving our awardwinning gelato to both our community and visiting guests,” said David.
It is a team that not only includes an experienced executive group based in Sydney, but also a large community of franchisees.
Alongside the new Australian locations, the brand also launched its first USA-based store in Houston in January with Thailand, Singapore and Hawaii all set to open by December.
In fact, two of the newly opened Australian stores are owned by existing franchisee 40 business franchise MAGAZINE
Airlie Beach in sunny north Queensland was opened in August and is the third store for franchisee owner David Lim. They welcomed over 650 customers with free scoops on their grand opening day and also launched their limited-edition flavour, Airlie Beach’s Tropical Sunrise.
