profile: Wheelie Hot Wood
And You Thought Wheelie Bins Were Just For Rubbish!
The joy of an open fire on a cold and damp winter’s evening is one of life’s cosy pleasures and has been since the earliest times. But wood heaters in the home have come a long way since the open hearths of yesteryear. Today they are often high tech, clean burn, slow combustion and very efficient. Fuelling these modern convection in-home heaters requires the best available hardwoods, dry and seasoned, and delivered to the customer’s door. One company taking this unique service to the next level is Northern Rivers firewood distributor, Wheelie Hot Wood. And far from dumping a load of loose wood on the driveway, Wheelie Hot Wood packages firewood and kindling into easily handled bundles, places them in a specially marked wheelie bin and delivers them on a binexchange basis to the customer.
Clean, Dry, Packaged and Delivered As their name suggests, Wheelie Hot Wood delivers home heating firewood in wheelie bins. Being packed into wheelie bins, the wood is clean, dry, cut to size and delivered in a contactless way from a trailer with the empty bins taken away for refilling. The entire customer sales process is on-line, prepaid, and repeatable throughout the year – and the customers love it! Wheelie Hot Wood’s business is fully systems-based, cashflow positive (no 30-day accounts), and simple to operate. 46 business franchise MAGAZINE
Firewood Delivery Franchises For a company already delivering truckloads of firewood every week to three states, Wheelie Hot Wood is preparing for a big year ahead. New franchise territories are now available throughout eastern Australia. For the Wheelie Hot Wood franchisee, the company offers a ready-to-go, premium product service to customers in a clean, easy to order format. This means franchisees do not need any prior industry experience or specialty knowledge. All firewood product is delivered to the franchisee ready cut and split to the correct size. The franchisee simply has to pack the wheelie bins, load them onto a trailer and deliver them to customers in their area. The franchisee’s area consists of an exclusive territory large enough to expand as word gets around about this convenient service. The marketing to drive sales is all handled by the company and franchisees do not need to worry about Google ads or Facebook posts or any other social media messaging. Wheelie Hot Wood has considerable expertise in this, and their franchisees receive the benefit of group marketing – all included in one monthly fee.
The Perfect Add-on to an Existing Business Being primarily a product distribution business, this franchise is ideally suited to people who are perhaps already in a similar business, such as garden supplies, lawnmowing or other home service type businesses. As a firewood distributor, the peak season
is obviously winter, May to October, and so this franchise is the ideal add-on to other businesses that have a spring or summer focus. It’s a perfect complementary business.
Not Just Home Heaters But don’t just think in terms of firewood for home heaters. Wheelie Hot Wood is already expanding its product range to include specialty cooking woods for commercial kitchens, pizza ovens, home BBQ’s and meat smokers, and even fire-pits for that late evening beer with friends on a warm summer night.
Consistent Year-Round Income All in all, this is the perfect simple-tooperate business that is proving just the thing amongst customers who want a convenient, hassle-free service from a contactless home delivery, ordered and paid for online. For a Wheelie Hot Wood franchisee, this business provides a wide, and increasing, range of product sales opportunities to a diverse mix of customers, from home heating through to commercial kitchens, suburban BBQ’s and beyond. Does this sound like the ideal career change, or add-on business, you’ve been looking for? Then give Colin Crawford a call at Wollermann Franchise Developments and let’s see how you too can start 2023 with a brand-new Wheelie Hot Wood franchise. Enquiries: Colin Crawford 0425 838 800 ccrawford@franchisedevelopments.com.au www.franchisedevelopments.com.au
