Q+A With Rebecca Hall

Ninedots Founder and Director

With the success of any great business, comes curiosity, how did it all begin?

Where we are today with the business is collective of so many things. Seeing a gap in the market for those going through the new build journey played a part while having a creative flair and industry knowledge made it possible to do something about it. I think the success of the business comes from having a genuine desire to help people and having a love for homes in general. I grew up in a commission home that my mum was lucky enough to land in a fairly wealthy area. I loved our house, it was our home, but I was always intrigued by the big homes around me. I think that really spurred my love for the industry.

What do you love most about Ninedots?

I love how the business structure allows for a win for clients, builders and us as business owners. Mutual success all round. It’s also extremely rewarding being able to improve the build process and outcomes for people given it’s such a large undertaking.

How have Ninedots overcome challenges around Covid, trade and material shortages and interest rate rises?

Like many businesses we’ve had to adapt to market challenges but for the most part it’s given us confidence in our business model. The demand for individual services fluctuates with market changes but the demand for our build support in general has remained consistently strong. The business model allows us to be adaptive.

What is Ninedots’ approach to Marketing?

Our business core is based on relationships so we’ve been lucky enough to grow the business quite organically through our business structure and referral partners so to be honest formal marketing to date has been quite minimal. That being said, with the franchise launch we’re excited to be taking the next steps with marketing opportunities and bedding down what’s worked so well for us so far. We’re looking forward to growing our marketing footprint relative to growing our franchisee partners.

Where are you looking to launch new Franchises?

Overtime we aim to have a presence in all residential growth corridors and prominent knock down rebuild areas but the roll out will depend on where we find the right people.

What skills would be required to take on a Ninedots Franchise?

Successful Ninedots franchisees would need to have experience in the residential construction industry and be able to genuinely add value to a client’s new home build journey. Knowledge of the construction process and excellent rapport building and communication skills will set franchisees up for success, and we’ve found being friendly, motivated, personable and having a high regard for customer service goes a long way.

Will training be provided?

Yes, we’re really excited to be providing extensive personalised training and early stage business support to franchisees in order to develop the expertise we’re renowned for. Franchisees will receive full behind the scenes access with our ‘Ninedots Franchisee Training Program.’

If you could hand pick your next Franchisee who would it be?

I’d say it would be a good display home consultant! One that is friendly, knowledgeable and customer focussed. They might be over working weekends, wanting to be able to help clients beyond their current limited sales range and they would be self motivated and excited by the opportunity to be in business for themselves.