RockBox Fitness C APS

2022 SUCCESS with Entr E pr E n E ur FRANCHISE 500® R ANk IN g

RockBox Fitness, one of the nation’s fastest-growing boutique fitness franchises and a leader in the boxing and functional fitness space, begins 2023 with a major franchising recognition fresh off a year full of milestone expansion.

RockBox Fitness was listed in the highlycoveted Entrepreneur Franchise 500®, ranking No. 468 out of more than 1,300 brands who applied. Not only did RockBox crack the top 500, but it was also named the top brand in the Fitness: Boxing/ Kickboxing category.

“We have ambitious goals for the future of this brand, and it’s incredibly exciting to see that vision coming into focus with honors like the Franchise 500® ranking,” said RockBox Co-Founder and CEO Roger Martin. “As exciting as our workouts are for our members, the real strength in our model lies in the passion of our people. Our franchise owners, managers, trainers, and staff are all instrumental in this growth and will be key to building on this in 2023.”

Entrepreneur’s Franchise 500® rates brands on a variety of factors including growth, financial strength and stability, and brand power—areas in which RockBox excelled during 2022.

The North Carolina-based fitness brand opened its 50th location as its studio in Livingston, New Jersey, capped a year full of growth. In addition to reaching the 50unit mark, RockBox Fitness also expanded into several new states, with the first studios in Colorado, Idaho, Washington, New York, Utah, and Florida either already open or currently in development.

Those system-wide accomplishments were celebrated at the 4th Annual RockBox Fitness Summit in October. The brand highlighted several franchisees and awarded two in particular for their impressive performance: Jennifer Halloran of Virginia Beach was named Franchisee of the Year while Yves Lamothe of the Rockledge, Florida location was named Rookie of the Year.

The annual Summit was also a chance to celebrate—and continue—the charitable work done by franchisees and members throughout the RockBox system. The brand’s national charity partner To Write Love on Her Arms (TWLOHA) was in attendance and RockBox raised $3,000 more to their cause.

This national effort by studios across the country was led by an impressive effort in Flower Mound, Texas. Franchisees John and Paul Rouse saw their studio staff and members raise more than $10,000 in 2022 for TWLOHA, the most of any studio in the nation.

“These franchisees are such great representations of what makes RockBox Fitness so great,” said Martin. “The Virginia Beach studio has been a case study in driving continued success for several years now. The Rockledge location shows just how quickly a community can be built in a new market when our franchisees and staff show members the value of this experience. And the Flower Mound studio shows what can happen when a community is built with a common goal of fitness, wellness, and philanthropy.”

These achievements set the stage for an exciting 2023, during which RockBox Fitness aims to reach the 75-unit mark. Now that the brand has expanded nationally, there is an opportunity to add depth in existing RockBox markets with more multi-unit ownership. RockBox will also continue its partnership with TWLOHA in 2023, with a goal to reach $100,000 across its nationwide system.

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Founded in 2017 and franchising since 2018, RockBox Fitness is a state-of-the-art fitness studio that combines boxing, kickboxing, and functional weight training to help members get into shape.

With strategically designed studios, advanced audio system and psychological mood-altering lights RockBox’s workouts are an immersive experience for every member that walks through the door. Every workout from group fitness to personal training are designed to focus on an individual’s improvement and self-esteem while increasing their strength and agility. Today, there are roughly 50 studios open and successfully operating in the United States, with numerous others in various stages of development across the country. For more information, visit www.rockboxfitness.com/