Franchising Magazine USA December 2023

The world of fitness and boxing collided when renowned boxing champion Floyd Mayweather joined forces with CEO James Williams to create Mayweather Boxing + Fitness, a franchise that is redefining the fitness industry.

Founded on the principles of Mayweather’s training regimen and unparalleled business success, the company offers an exciting opportunity for entrepreneurs seeking to step into the ring of fitness franchising. With a record-breaking boxing career that needs no introduction, Floyd Mayweather has brought his expertise and winning mentality to the world of fitness franchising. His constant dedication to training and athletics has been translated into the Mayweather Boxing + Fitness concept, ensuring that each franchisee benefits from the same rigor and passion that made Mayweather a legend in the ring.

Since its inception, the brand has experienced exponential growth, capturing the attention of fitness enthusiasts worldwide. The unique blend of traditional boxing workouts, high-intensity interval training (HIIT), and state-of-the-art technology has set Mayweather Boxing + Fitness apart in the fast-growing market.

Under the leadership of CEO James Williams, the franchise has expanded its footprint across the globe. Williams’ strategic approach to business development, coupled with Mayweather’s iconic status, has fueled the rapid growth, with new locations opening regularly, including marquee studios in Los Angeles, New York, Chicago and Nashville, as well as expansion into new countries, including Japan, Uzbekistan and the UAE.

James was previously an advisor to Beyoncé on her entertainment and management company, Parkwood Entertainment, with a focus on developing Beyoncé’s Ivy Park brand. Prior to that, he had an eight-year career at Bain & Company, and was formerly a corporate lawyer at Clifford Chance, at the time the world’s largest law firm and part of the UK’s “Magic Circle” of elite firms.

The partnership between Floyd Mayweather and James Williams is the driving force behind the franchise’s success. Williams and Mayweather are more than just business partners; they’ve become family. As their friendship grew closer, they became ever more excited to start Mayweather Boxing + Fitness together – with a plan to empower entrepreneurs to build their own legacies under Floyd’s iconic brand, through the quality of his workouts, and through the blueprint they could develop as a franchise system. Mayweather’s invaluable insights into training methods and marketing strategies, combined with Williams’ business acumen, have created the winning formula. Their shared vision for empowering individuals through fitness and fostering a sense of community within each franchise location has been instrumental in shaping the brand’s identity.

And if Floyd has learned anything about translating his undefeated career in the ring into a legacy of business success, it’s that having the right people in your corner is key. Mayweather Boxing + Fitness delivers on this vital component, tapping into the experience of a franchise team with decades of proven success in fitness franchising – supporting their franchisees with efficient studio openings, recurring memberships, operations and marketing— all of which have led the franchise system to grow so quickly.

While gym memberships have increased, and boutique fitness has seen explosive growth as a significant segment of the $22+ billion fitness industry, brand recognition and results-driven workouts are more important than ever before—and Mayweather clearly delivers on both of these. With boxing the heartbeat of the brand, most are surprised to learn that the studios are a mix of boxing as well as nonboxing workouts, each designed to provide a full-body experience. This isn’t handto-hand combat, it’s fitness – featuring a mix of boxing movements, core work, rowing, strength training, high intensity interval training, battle ropes, flexibility

training and more. These are Floyd’s own workout favorites, punctuated by advanced technology and tracking and led by motivating instructors who keep members coming back for more.

For aspiring entrepreneurs seeking a lucrative venture in the thriving fitness industry, Mayweather Boxing + Fitness presents an unparalleled opportunity. “I’ve had 50 wins and zero losses in the ring. I wanted to find a way to share my success with the people who have supported me all these years. I decided to start Mayweather Boxing + Fitness so that I could turn fans into franchisees and hand them a win outside the ring” said Mayweather. Franchisees benefit from a strong business model, extensive training programs, comprehensive support infrastructure, and the prestige of aligning with a globally recognized brand backed by an iconic athlete.

With prime territories available for expansion and an immersive support system in place, Mayweather Boxing + Fitness offers a simple business model for individuals passionate about fitness and community engagement.