iCrYo

From NursiNg to Cryotherapy:

entrepreneur createS path tO wellneSS thrOugh icryO

As chronic burnout is taking a toll on healthcare workers across the country, particularly nurses, many are turning to alternative and innovative health practices, such as the state-of-the-art cryotherapy industry.

Before opening an iCRYO wellness center in Fairfield, Connecticut in August of 2021 with her husband Gregg, Tracey Miller was a nurse for over 30 years. She worked in the ER, ICU and most recently worked in home care where she began as an infusion nurse. about iCRYO from her uncle who owned Planet Fitness locations in Connecticut.

After meeting with the iCRYO franchisors, Tracey and Gregg were immediately sold on opening a center. The husband and wife duo also own Miller Nissan in Fairfield, which was started by Gregg’s grandfather in 1964.

Shortly after opening, Tracey and Gregg quickly became a successful business, as Tracey, who works as General Manager of the location and leads the day-to-day operations, was able to utilize her nursing background to administer IV infusions, and individually educate guests on how each service can treat their discomfort and/or aid in their recovery. All first-time guests receive a 1-on-1 tour to experience the life-changing benefits of the services.

“Around 80% of our current members came to our center with little to no knowledge of the process and various benefits that IV Infusion, Whole Body Cryotherapy, Red Light Therapy, Compression Therapy, and other turn-key iCRYO services could provide to them,” stated Tracey Miller, Multi-Unit Franchise Owner and Treasurer of iCRYO’s Franchisee Advisory Committee. “Once we take the time to educate individuals and provide them an opportunity to try each service, they instantly see and feel results.” IV infusions and vitamin shots are wellknown as one of the best ways to energize the body with electrolytes, minerals, and vitamins. From boosting immunity and

mood to rehydrating and aiding in athletic recovery, they can provide a variety of support to the body.

iCRYO also offers NAD+ infusion, which is often described by guests as feeling like a mental fog has been lifted. It can activate the brain’s neuron function by helping cells regenerate and protect them against damage.

Whole Body Cryotherapy, a non-invasive therapy that triggers the body’s natural fight or flight response to accelerate recovery and decrease inflammation throughout the body, is one of their most popular services. After just 2-3 minutes of exposure to the extreme cold (3 minutes max), many will notice a boost in energy, relief of muscle or joint pain, and many other positive benefits.

The husband and wife duo recently announced a signed franchise agreement that will bring iCRYO to seven new cities in Connecticut, in addition to their alreadythriving location in Fairfield.

The couple is joined by their other business partners Ron Pepe, a seasoned health club operator with nearly 30 years of experience with multiple fitness brands, Michael Krassner, an experienced entrepreneur specializing in the health and wellness industry, and Tom Wilson, a 25-year veteran in the health and fitness industry. Together, they own franchising rights throughout the entire state. As Gregg and Tracey Miller continue to see the growing demand for the various benefits that their iCRYO center is providing the Fairfield community, they look forward to expanding throughout the state, beginning expansion in Fairfield, New Haven, and Hartford counties.

“Having been able to transition from educating individuals on their illness to educating them on how to maintain their wellness, has been a very gratifying experience,” said Tracey. “We are honored to be involved in such a wellness-focused community, and we anticipate continued success as we expand across the state.”

Headquartered in Houston, TX, iCRYO is setting the standard for Cryotherapy nationwide. As the leading franchise in the industry, iCRYO is an affordable, convenient and professional Cryotherapy franchise that offers Cryotherapy and a hybrid of other wellness services to the communities in which they are located. iCRYO offers a turn-key franchise system for Cryotherapy business owners. On a mission to elevate the lives of humans around the world through health, iCRYO wellness centers focus on a series of health related recovery services that target pain management, beauty & anti-aging, athletic recovery, and overall wellness. Currently, their franchise model has over 250 locations awarded with a plan to build over 1,000 locations in several different countries. “Having been able to transition from educating individuals on their illness to educating them on how to maintain their wellness, has been a very gratifying experience.”

who are seeking preventative health and recovery care options. They recently announced a corporate expansion, which is on the heels of their recent partnership with fitness industry leader 24 Hour Fitness to provide multiple health and wellness services in 24 Hour Fitness club locations.

Whether it be a retail location or an addition to a gym or existing business, iCRYO has the systems and comprehensive training in place to provide safe Cryotherapy across the globe. iCRYO Cryotherapy provides a comprehensive cryotherapy training program to prepare franchisees for the operation of their franchise, which includes classroomstyle cryotherapy and franchise training, operations and management training, preopen training onsite at any location, and ongoing world-class support.

iCRYO, the fast-growing recovery and wellness brand, took flight in October 2015 in League City, Texas, and now has over 250 locations in development. Their mission is to elevate the lifestyle of their team members and guests while raising the bar in the health and wellness market.