6 minute read
Stretch Zone
Stretch Zone goes Beyond its health and Wellness space
Leading Stretching Boutique Fitness Concept Built on Foundation of Community.
Stretch Zone is a boutique fitness concept that has quickly gained recognition across the nation for its proprietary, practitionerassisted stretching technology. As a pioneer within the health and wellness space, Stretch Zone’s stabilization system trains muscles to increase mobility in a way that helps a variety of ages and fitness levels accomplish their goals.
After watching his Pop Pop’s growing limitations due to diabetes, Jorden Gold undertook decades of scientific research determined to unearth a solution. His findings pioneered what Stretch Zone is today. He found that a practitionerassisted strapping system and principles of neuromuscular behavior enable the muscle to be isolated and stabilized, allowing for the resting muscle to rehabilitate while improving range of motion and circulation. Through further research and discovery, Gold discovered that stretching using the same method consecutively alleviates stress from the muscle granting full range of active motion and improvement in motor skills. Gold subsequently went on to patent the strapping system, and after vigilant trial and error employing neuromuscular principles, he found that a practitionerassisted stretching session of 30-minutes was shown to produce the best results. In 2004, Stretch Zone was founded on the principles of improving client’s daily lives. After years of seeing clients recover fundamental motor skills and effortlessly enjoy daily tasks as simple as tying a shoe, Gold aspired to bring these benefits to more people. To accomplish this, Gold partnered with Tony Zaccario, president and CEO of Stretch Zone, and after opening the first storefront in 2015, the brand has skyrocketed to more than 230
studios with a cadence of two openings per week and not one closure to date – a momentum that has been unmatched in the industry.
Today, Stretch Zone is recognized as the world’s first and largest stretching franchise, but this doesn’t leave the brand complacent. With clients at the core, Stretch Zone is consistently growing into a plethora of communities.
Staying true to making a difference in the lives of others, the brand formulated a more formal giveback initiative designated as GIV Zone. Built on a foundation to extend kindness, compassion and generosity to its community of employees,
clients and each city it resides, the initiative gives the opportunity for each Stretch Zone location to engage with a local nonprofit allowing the brand to go a step further to support and make a difference in people’s lives. Fueled by a desire to serve its community with honor and selflessness, the brand’s appetite for its people in business and the community remains consistent.
With GIV Zone, Stretch Zone has become more than just a health and wellness concept, it has become a vessel for community. Founded in Miami, Florida the recent devastation of Hurricane Ian in early October hit close to home for the brand. With over 45 locations in the sunshine state, Stretch Zone franchisees instantaneously banded together to meet the needs of west coast studios, staff and clients. Its southwest Florida studios hosted a donation drop-off delivering items across the state, including non-perishable food times, paper towels, toilet paper and much more. In addition to the collection initiative, Stretch Zone was able to extend these materials via truck by corporate to help address the immediate needs of those impacted by the hurricane.
GIV Zone has also been implemented at each annual Stretch Zone owners meeting where owners come together to strengthen relationships and share ideas on how to make each participating community grow. Here, franchisees emphasize their passion to help people feel better through their work in the studio, while also making a difference in the lives of others outside of the studio. At the 2021 annual owners meeting, Stretch Zone owners came together to pack 10,000 meals for the Hunger Project through the GIV Zone initiative, and more recently, the 2022 owners meeting goal was held to a new standard when 20,000 meals were collected for the same organization. The Hunger Project’s mission to create efficient, effective and nutrient-rich solutions for reducing hunger in communities has created the perfect partnership with GIV Zone.
Additionally, through GIV Zone, each Stretch Zone owner is able to pick a local charity in their area to support at any time, but especially during the opening of new studios. For example, Stretch Zone Encinitas recently held an opening event with the presentation of a $5,000 check to Fresh Start Surgical Gifts, a children’s charity that transforms the lives of disadvantaged infants, children and teens with physical deformities caused by birth or accidents through the gift of reconstructive surgeries.
As Stretch Zone continues to prosper in 2023, it is dedicated to delivering lifechanging stretching experiences that follow specific methods and protocols to improve circulation and create a more ideal resting muscle tone, all while changing the world through GIV Zone. Stretch Zone remains true to the heart of what they do, with the power of philanthropy behind the brand and a mission to make an impact in local communities.
About Stretch Zone
Stretch Zone is the leading franchised stretching concept that offers proprietary, practitioner-assisted stretching sessions to help clients achieve enhanced quality of life. It was founded by Jorden Gold in 2004 after seeing the first-hand benefits assisted stretching brought to his grandfather. With a steady cadence of location openings, Stretch Zone recently achieved its 200th location milestone. The brand has now set a goal to reach 300 locations in Q3 of 2023. As a pioneer within the health and wellness space, Stretch Zone uses its patented Stretch Zone Stabilization System to aid in increased mobility and muscle function. The system enables clients to accomplish Flex-ability for Life® with processes to train muscles to move with a greater range of motion, allowing for an easier golf swing or comfortable night’s rest. Clients are welcomed into Stretch Zone by nationally accredited practitioners, a relaxing atmosphere and secure equipment. For more information about Stretch Zone, visit www. stretchzone.com.