Biscuit Belly

revolUTionizing The classic soUThern BrUnch

Founded by Lauren and Chad Coulter in 2019, and franchising since 2020, Biscuit Belly has become a staple in their home state of Kentucky. Known for their chef-inspired offerings revolving around a scratch-made biscuit, innovative boozy beverages, and a bright, modern environment, Biscuit Belly has been an instant favorite among brunch enthusiasts.

The concept was originally inspired by the savory cuisine of Chad and Lauren’s hometowns. Former pharmacists turned restaurateurs; the Coulters set their ambitions on creating a space where guests could get authentic Southern flavors with a bold new twist. After growing a successful wine and tapas concept, the husband-and-wife duo turned their attention towards one of their favorite pastimes— brunch. I often ate at the local ‘biscuit bar’—the gas station that served delicious biscuit sandwiches. Our chef-partner, Tavis Rockwell, and I toyed with the idea of having a biscuit-based concept for years until it came into fruition as the Biscuit Belly we know and love today.”

Biscuit Belly prepares its homemade biscuits fresh around the clock using an in-house recipe you can’t find anywhere else. The restaurant pairs its propriety biscuit recipe with mouth-watering tastes like goetta sausage gravy, buttermilk fried chicken and smoked brisket. The menu includes a variety of delicious chefdriven creations and unique breakfast cocktails that keep its customers coming back for more.

“Our concept combines three of the hottest areas of the restaurant industry—fast casual service, fried chicken and breakfast/brunch. Biscuit Belly is not your typical “pancake and eggs” type of place. Our menu has offerings you won’t see anywhere else and truly provides for a unique dining experience. The food itself is incredibly ‘Instagrammable’—most people whip out their phone as soon as their plates hit the table!”

“Biscuit Belly is actively looking for qualified multi-unit franchisees that care about more than the bottom line.”

While Biscuit Belly may be the Coulter’s first endeavor in the franchise space, they have cultivated a stellar operations team with over 15+ years in the fast casual industry, offering their knowledge and expertise to new franchisees. With routine check-ins, ongoing training, growth-minded environment, and a proven business model, franchisees are bound to succeed within the Biscuit Belly brand.

“Our partner, Chuck Schnatter, who spent over 20 years at Papa Johns, as well as all of our current franchisees have a wealth of knowledge and experience and are willing to help and provide candid feedback to help the brand grow.”

Biscuit Belly is actively looking for qualified multi-unit franchisees that care about more than the bottom line: they care about their community, quality food, and good old-fashioned hospitality. The ideal franchisee fits in by standing out in their industry as an accomplished restaurateur and a genuine member of the neighborhood. The brand currently has five locations open and 20 additional locations in development. Including the franchise fee, the initial investment for a Biscuit Belly franchise is between $697,000 to $1,102,000. “As one of the first franchisees of British Swim School, Grindle has had a front-row seat to witness the growth of the brand.”

“Our menu has offerings you won’t see anywhere else and truly provides for a unique dining experience. The food itself is incredibly ‘Instagrammable’—most people whip out their phone as soon as their plates hit the table!”

that typically does not end up going well for either party. We want sustainable growth, hopefully with our franchise partners already in the system and their referrals, and want to focus on the numbers in the stores (sales growth) vs. the number of stores. With that being said, I think we can achieve a 50-store count in the next 3-5 years with the way things are shaping up. I believe most of our growth will be in the southeast with some sprinkles of the brand in the Midwest.”

Biscuit Belly has seen rapid success locally and is eager to continue expansion across expanded markets. The brand has brought on 2 new locations in 2022 that instantly experienced success in their communities. Currently, Biscuit Belly has its eyes set on Georgia with 5 locations set to open in Atlanta. Having also recently announced a deal with an investment group, DBG Tenn, to bring experienced franchisees together to begin the purchase of the Virginia market as a group partnership, Biscuit Belly continues to bring a better brunch experience to even more communities.