Emerging Insider Communications VISUAL BR ANDING GUIDE 1.0
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OVERVIEW
THE COMPANY
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LOGO
Emerging Insider Communications is a boutique communications and
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COLOR
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TYPOGRAPHY
marketing agency focused on emerging media, innovations and technologies. We’re a diverse team of specialists united by one shared goal: to tell our clients’ stories in compelling ways to the people who matter most.
THE VISUAL BRAND
The new graphic identity is one of the first and most lasting impressions clients, the media, and the public will acquire during their interactions with Emerging Insider. It is important that the brand is constantly refined and diligently maintained to meet the evolving needs of the business and the expectations of the clients.
INSPRIATION
The logo, colors, typography, and other brand elements are inspired by ambition itself—both that of Emerging Insider’s team and that of the clients the company serves. It is uniquely represented through the use of three primary themes: the horizon, a sense of movement, and a bold set of blue hues. Horizon The metephor of the horizon is a powerful one. It taps into the intrinsic human need to adventure into the unknown while drawing on both the beautiful and challenging aspects of the natural world. The clients of Emerging Insider are pushing technological boundaries. They are constantly pushing into new frontiers, and this visual device will elegantly say, “We’ll meet you there.” Movement The industries of emerging technology are in constant flux. Representing this within the Emerging Insider brand through the use of illustrative and photographic techniques, is a subtle way of communicating that the company is dynamic and evolving in-step with changing landscape of the businesses it serves. Spectrum Taking cues from the horizon theme, the colors of earth’s atmosphere and oceans provide the framework for Emerging Insider’s new color palette. This similarity within this family of cool hues instills brand recognition and familiarity, while the strategic use of each individual color expresses the company’s broad range of knowledge and services.
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OVERVIEW
PRIMARY LOGO
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LOGO
The logo makes use of crisp geometric forms and the blue color palette to
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COLOR
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TYPOGRAPHY
evoke a strong, yet inviting image. The initials are displayed prominently, with the “e” set at a unique 45º angle—a classic art technique used to denote movement and draw attention. The thick lowercase letterforms provide for maximum legibility at any size, while injecting a small dose of lightheartedness.
COMMUNICATIONS
LOGOMARK
GRAYSCALE
COMMUNICATIONS
COMMUNICATIONS REVERSED
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OVERVIEW
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LOGO
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COLOR
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TYPOGRAPHY
DEEP BLUE
R34 G58 B94
C96 M82 Y36 K26
TWILIGHT
R0 G86 B142
C100 M72 Y18 K4
TYPHOON
R0 G120 B180
C88 M48 Y4 K0
COBALT
R4 G144 B202
C82 M32 Y2 K0
TIDAL
R30 G182 B214
C72 M6 Y12 K0
SEAFOAM
R112 G214 B208
C52 M0 Y24 K0
CREST
R178 G244 B240
C28 M0 Y10 K0
COSMOS
R58 G56 B54
C68 M62 Y64 K54
STORM
R100 G96 B94
C60 M52 Y54 K24
GRANITE
R144 G142 B140
C46 M36 Y40 K2
STEEL
R172 G170 B168
C34 M28 Y30 K0
NEBULA
R204 G202 B198
C20 M16 Y19 K0
CLOUD
R226 G224 B220
C10 M8 Y11 K0
SAND
R248 G246 B242
C2 M2 Y3 K0
SPECTRUM
COBALT – SEAFOAM
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OVERVIEW
PROXIMA NOVA
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LOGO
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COLOR
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TYPOGRAPHY
Regular Regular Italic Semibold Bold Extrabold Black PROXIMA NOVA CONDENSED
Light Regular Semibold Bold Extrabold Black