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Philips Humidifier
Year of Design 2024
Target of Launch: Q3 2024
Target of Market: EU/APAC
“TO BE SOFT, DISCREET, AND EFFORTLESS.”
The latest Philips 1000 series humidifier introduces an elegant yet cost-efficient solution to comfort personal health and revive plants The design signals a blend between minimalism aesthetics and emotional touch, radiating a sense of softness and approachability alongside the consistency with functionality.
With a simple touch of buttons on the hidden display, versatile modes can be toggled to select the optimal humidity level for inhome care.
DESIGN AMBITION
A growing requirement of seeking for comfort-enhancing is captured in EU. Consumers expect to alleviate health issues and，to create a soothing indoor atmosphere with scent. Our proposition strives to address with ultrasonic humi portfolio at an affordable price broaden our reach to consumers that makes them feel comfortable at home.
Face-paced development
As a first Philips product with ultrasonic architype, the whole team embraced with a lot uncertain challenges during the development phase under a limited schedule
Design consistency across different range
Design based on different archetypes to build a new language for 1000 and 5000 series radiating with effortless aesthetics
Balance between design and cost
Identified the ideal material via rounds of validation light effect, creating an immersive experience that consumers on an emotional level without compromising
Philips Humidifier 1000 Series
CRAFTING THE DETAILS
The design process includes multiple iterations design exploration of product form factor / CMF / UIUX, mockup creations and design test to identify the most desirable design direction.
To ensure the design solution meets the functionality performance and commercial features promise, the product is designed in close collaboration with the R&D team and marketing team, and the design focus areas were:
• Differentiating and appealing product and CMF design, validated with market research, competitor comparison and regional consumer test.
• Teaming up with electronic experts and supplier to conduct multiple rounds of experiment and exploration via different transparency, colour and texture levels on water tank and inner tube to ensure the ideal ambient light effect.
• Together with the product research team to creative a discreet yet intuitive UI design solution that brings seamless experience to consumers.
Philips Humidifier 1000 Series
Concept development
Prototype iteration
AN IMMERSIVE IN-HOME COMFORT
Beyond its health-conscious benefits, the design of Philips Humidifier 1000 series empowers with a series of sensory elements through comforted ambient light, rising mist and aromatherapy with your favorite essential oils in an immersive approach that turns your home into a heaven of relaxation and echoes with consumers on spiritual and emotional level
Philips Humidifier 1000 Series
A SEAMLESS EXPERIENCE JOURNEY
The Philips 1000 series humidifier comes with simplicity and user-friendliness, offering a seamless experience right at your fingertips. Its intuitive touch button control allows consumers to seamlessly switch between various humidity levels and ambient lights that ensures the environment well-suited for relaxation or
sleep What's more, the product delivers powerful humidification performance with a compact water tank. Straightforward water refills and water tanking cleaning by simply opening the top lid to bring consumers effortless operation
Philips Humidifier 1000 Series
Philips Humidifier 5000 Series 02
Year of Design 2024
Target of Launch: Q3 2024
Target of Market: EU/APAC/CN
“TO INSPIRE A NATURAL, RELAXING, WORRY-FREE
LIFESTYLE.”
The latest Philips 5000 series humidifier introduces a hygienic solution that enhances comfort at home, particular for healthconscious audiences Designed with compactness yet uniqueness in mind, it creates a blend between minimalism and sophistication that is discreet yet blends well with home interior.
An easy-to-use touch of buttons on hidden interface allows consumers to enjoy the benefit of breathing freely and naturally without compromising well-being.
Philips Humidifier
DESIGN AMBITION
A growing requirement on health-conscious consumers are seeking a clean and hygienic environment that empowers a worry-free breathing with no mist and risk at all time. Our proposition strives to address with evaporative humi health portfolio that turns their homes into a heaven of relaxation
Design consistency across different ranges
Leveraged the difference between ultrasonic and evaporative archetype to build a consistent design language for 1000 and 5000 series radiating with soft, discreet, and effortless aesthetics.
Design with emotional benefit
Validated rounds of prototype iteration to identify the ideal ambient light effect that resonates with consumers on an emotional level.
Easy-to-use product experience
Straight-forward side-fill and simple one-press physical UI operation bring effortless usage to consumers.
Philips Humidifier 5000 Series
CRAFTING THE DETAILS
The design process includes multiple iterations design exploration of product form factor / CMF / UIUX, mockup creations and design test to identify the most desirable design direction.
To ensure the design solution meets the functionality performance and commercial features promise, the product is designed in close collaboration with the R&D team and marketing team, and the design focus areas were:
• Differentiating and appealing product and CMF design, validated with market research, competitor comparison and regional consumer test.
• Teaming up with Mechanical, electronic expert and supplier to conduct multiple rounds of experiment reach the promising ambient light effect for the top module
• Together with the product research team to creative a desirable physical & digital UI that brings worry-free experience to consumers.
Philips Humidifier 5000 Series
MINIMALISTIC YET SOPHISTICATED
This humidifier further extends the design language of the 1000 Series humidifiers without losing its uniqueness A seamless integration of dual-layer construction and subtle gradient line textures not only visually elevates the functionality but evokes a perception of premiumness on the high end
proposition Furthermore, the gradient ambient light beneath the glass layer enhances the design sophistication, together with the line textures to radiate performance in minimalistic aesthetics while perfectly aligns with consumer's desire for a tranquil and stress-relieving living space.
Philips Humidifier 5000 Series
AN IMMERSIVE IN-HOME COMFORT
Beyond its health-conscious benefits, the design of humidifier 5000 series also serves as a lifestyle enhancer, together combining with optimal humidity level, soft gradient ambient light and aromatherapy to create a soothing and calm ambience.
BRIM WITH EFFORTLESS OPERATION
The humidifier creates easiest and most intuitive usage With one touch button control, consumers can toggle between different humidity level and find favorite ambience On top of the product, the white LED digits and user interface offers the best readability and minimalistic visual effect.
Additionally, the product is allowed to connect with the Air+ app for extra convenience and control. What’s more, it’s suitable for medium to large-sized room with a compact yet large compacity volume empowering long-lasting humidification. It offers diverse refill approaches, brings convenience to consumers.
Philips Humidifier 5000 Series
Philips Rice Cooker
Series
Year of Design 2023
Target of Launch: Q1 2024
Target of Market: APAC
“FLUFFY & FRAGRANT RICE MADE EASY.”
The newest Philips 1000 series entry rice cooker proposition is introduced to fulfill consumers’ expectation in delivering effortless cooking experience without sacrificing the benefit usage and cooking result The overall design has a modern aesthetics with strong oriental category codes touches, radiating a strong uniqueness and differentiation from all competition.
Through intuitive and straightforward toggle trigger touch point, it offers performance reassurance for consumers in their wish of convenient fast cooking and durability.
Philips Rice Cooker 1000 Series
DESIGN AMBITION
We strived to deliver strong differentiating design in the very competitive commoditized low-end price segment. The key ambitious challenges we overcome were:
Desirable yet cost-effective
Focus superior impactful design differentiation yet with careful cost sensitivity consideration to ensure affordable solution for our APAC consumers.
Local-relevant culture driven
Celebrating and elevating the local cultural design uniqueness to stand out from all competition.
Design consistency across different ranges
Full rice cooker portfolio range design consistency was considered at the start of the project.
Philips Rice Cooker 1000 Series
CRAFTING THE DETAILS
The design is crafted under multiple iterations from ideation, CMF and pattern exploration, mockup creations as well as prototype validation to identify the ideal direction.
To fulfill the functionality and commercial requirement, we worked closely with the R&D and marketing team, and the main design focus areas were:
• Differentiating and appealing product and CMF design; Validated with the market research and competitor comparison
• Detailed features accentuating the market culture. The pattern was created through in-depth understanding of culture and rounds of fine tune to identify its uniqueness
• A balance between design and ergonomics Leveraging the horizontal hinge mechanism to create an iconic lid design and simplify redundant structure.
Philips Rice Cooker 1000 Series
RECOGNIZABLE ORIENTAL SIGNATURES
The design of Philips rice cooker 1000 series positions well with the key Asian audiences. With in-depth local culture study and exploration, we elevated the design features with timeless oriental aesthetics to differentiate from the outdated design competition.
The metal housing is wrapped by exquisite patterns that incorporates the recognizable design elements, resonating with the Indonesian culture of reed art and batik
Philips Rice Cooker 1000 Series
AN IMMERSIVE CULTURAL JOURNEY
The Philips rice cooker 1000s proposition were crafted with details and quality. By learning from the oriental cookware category codes, we designed with an arched handle on top of the lid, seamlessly bridging the volcano rim while inviting consumers to open the lid with ease. Besides,
the side handles perfectly integrates with the hinge mechanism as well as the condensed water box, maintaining a monolithic design while strongly radiates its functionality.
Philips Rice Cooker 1000 Series
DESIGN RADIATING FUNCTIONALITY
The Philips 1000 series rice cooker delivers seamless experience with an ergonomic operation The two handles are designed to be integrated with the lid in an inviting form which supports consumers in their wishes of moving the cooker to table with ease .
Besides, the UI panel is designed in a circular form， echoing with the entire main body. Together with a simple touching of a toggle trigger, the overall design delivers on simple and effortless cooking experience.
Philips Rice Cooker 1000 Series
Philips Rice Cooker 3000 Series 04
Year of Design 2023-2024
Target of Launch: Q2 2024
Target of Market: APAC
“ENJOY FRESH FLUFFY RICE EVERY TIME PERFECTLY.”
The latest Philips 3000 series rice cooker introduces a modern and premium design at a very affordable price for APAC consumers. The design differentiates from crowded local competition with its modern aesthetic interpretation of traditional cookware category codes and expressive design highlight of the unique valve technology
Its newly-developed FreshDefence technology innovation support families to enjoy longer fresh and consistent rice taste up to 48 hours.
The proposition is focusing on greater convenience in its different usage touchpoints, from intuitive direct UI touch controls to ergonomic handling of the lid and pot.
Philips Rice Cooker 3000 Series
DESIGN AMBITION
We strive to refresh the whole range of Philips analog cooker design by delivering a differentiating and desirable design breakthrough to turnover the key market segment.
Platform sharing
Smart platform design approach across the total range to deliver clear value laddering and sustainable economy of scale
Evolution of cultural immersion
Elevate design features based on 1000 series with the penetration of the essence of Indonesian culture to celebrate the uniqueness and innovation while stand out from all competition
Expressive
technology
Embed with newly developed FreshDefence technology to reassure long-lasting rice taste, provide higher convenience in product usage supplementing with certain level of health and safety balance for each family.
Revival of traditional cooking approach
Design with recognizable bowl pot with composite multi-layered coating and rounded angle bottom to realize the powerful heating circulation process.
Philips Rice Cooker 3000 Series
CRAFTING THE DETAILS
The design is crafted multiple rounds of iterations in form/CMF/UI, mockup creations as well as prototype validation to identify the most promising direction.
• To fulfill the functionality and commercial requirement , we designed in close collaboration with R&D and marketing team. The main design focus areas were:
• Differentiating and appealing product and CMF design; Validated with the market research.
• Detailed design features accentuating the local relevant culture. Crafting a unique design that resonates relevant cultural cooking heritage.
• A balance between design and technology. To define our unique FreshDefence technology that supports to deliver our promises of fresh rice preservation up to 48 hours.
• Teamed up with product researcher to maintain ease of use, from clear control panel for smooth operation to ergonomic lid and pot handling experience.
Philips Rice Cooker 3000 Series
RECOGNIZABLE CULTURAL SIGNATURES
The design inherits from the entry level design attributes but further step out from the analog cooker stereotype
A unique form factor radiates a well-balanced blend of local tradition and modernity. The design resonates relevant cultural cooking heritage, reassuring the target consumers and setting the proposition apart from the competition
In terms of detail, the profile evolves to a squircle with taper to elevate a sense of compactness and cookware The curvature of handle bridging the circular rim of the lid reassures the best gripping ergonomics, seamlessly blending with the steam valve while maintaining the top area minimalistic and organized.
Philips Rice Cooker 3000 Series
REVIVE THE COOKING TRADITION
The journey of inner pot creation is more than just a design exercise. It’s an exploration of culture, tradition and innovation By understanding and incorporating the unique aspects of culture into our proposals, we targeted to create a spherical pot that not only serves its functionality but recalls the traditional Indonesian heritage
The design of form is inspired by traditional Indonesian kitchen cookware, making it instantly recognizable and culturally relevant that appeals to those who value both tradition and innovation. Besides, its durable material, exquisite coatings, together with 60 °bowl curvature ensure powerful heat circulation for greater cooking result.
Philips Rice Cooker 3000 Series
DESIGN RADIATING FUNCTIONALITY
The control panel is crafted with detail. It not only aligns with the overall design consistency but offer a focal point for consumers The combination of concave and contrasting finish proudly heroes its premiumness. With one press of the pill-shaped button, worry-free cooking can be activated.
The iconic front facing lid handle design proudly heroes the steam valve The steam valve itself features a crafted whirlwind pattern textures through a transparent layer, visually expressing preserved and consistent 360 flow distribution serving our fresh rice cooking performance promises.
Philips Rice Cooker 3000 Series
Rice Cooker Family Overview
Philips Rice Cooker 1000 & 3000 Series
Year of Design 2023
Target of Launch: Q4 2023
Target of Market: APAC / EU
Philips Double Wall kettle 5000 & 7000 Series
“ALWAYS THE
RIGHT TEMP FOR YOUR HASSLEFREE TEA BREWING EXPERIENCE”
The newest Philips 5000s & 7000s kettle proposition addresses our users’ higher expectation beyond boiling water. Its modern and minimalistic design radiates a strong design differentiation among the kettle commoditized category.
With superior control solution in water temperature precision, it offers superior experience for our consumers in their wish of variety boiling taste preference and long-lasting warming.
Philips Double Wall kettle 5000 & 7000 Series
DESIGN AMBITION
Strived to deliver more premium proposition & targeted to penetrate in key markets to fulfill the requirement from consumers who expect precise temperature for every type of tea and convenience making baby milk
Platform sharing
Focus on premium proposition but drive to leverage flexibility from the platform to exploit synergies bring efficiency on cost
Seamless experience in one hand
Combine ergonomic form factor through handling digital UI operation seamless in one hand.
Design for ease-to-use
Upgrade with accurate temperature control to get nutrients out among different settings and simply one press to achieve long-lasting keep warm endless preparation.
Year of Design 2021-2022
Target of Launch: Q4 2022
Target of Market: APAC / EU
Philips Pasta Maker 7000 Series Philips
“DELICIOUSLY FRESH PASTA. NONE OF THE HASSLE.”
The Philips Pasta Maker 7000 Series is designed to help consumers to curate a range of high quality and healthy fresh homemade pasta within short time.
It is crafted with a sleek and premium design around our ProExtrude Technology combining with Auto-weighing function to ensure full confidence for home chefs.
Philips Pasta Maker 7000 Series
DESIGN AMBITION
Design was initiated from several workshop sessions around pains and gains along the pasta making process. Together with R&D team, we identified insights and took key challenges to start the design journey.
Smart platforming
A sturdy platform enabling multiple technology features and storage solution for shaping disc across different price positioning.
Simplified product experience
Understanding consumers’ wishes and current dilemmas of making pasta at home to create a more effortless experience from prepping till cleaning
Design for long-lasting
While respecting the kitchen category code, defining robust product archetype and key touch points that ensure full confidence for consumers
Philips Pasta Maker 7000 Series
Year of Design 2021
Target of Launch: Q4 2022
Target of Market: APAC / EU / CN
Philips Air Fryer
“YOUR CONNECTED COOKING COMPANION FOR HEALTHY MEALS.”
The Philips Air Fryer 5000 Series XXL Connected is users’ everyday cooking companion for creating hassle-free, nutritionally-balanced and great tasting meals for whole family.
It carries newly-deployed harmonized design language, offer user a modern and sophisticated looking together with superior ergonomics and intuitive UI experience.
Philips Air Fryer XXL 5000 Series
DESIGN AMBITION
The design was crafted in close collaboration with marketing and R&D team to meet the consumer expectation.
Superior ergonomics
Despite larger family-sized food capacity, providing users comfortable handling experience with optimized ergonomics.
Seamless UI and digital experience
Offering an intuitive and seamless digital solution that empowers users with perfect cooking results and enables healthier daily eating
Harmonized design language
Defining the design with the leverage on the success of predecessors and perfect blend into home interiors that interprets a harmonized brand portfolio build up
Philips Air Fryer XXL 5000 Series
Philips Ceramic Fan
Year of Design 2023
Target of Launch: Q4 2023
Target of Market: APAC / EU
Philips Ceramic Fan Heater 5000 Series
“POWERFUL, EFFORTLESS AND ENERGY-SAVING TO WARM UP YOUR HOME.”
The latest 5000 series tower heater proposition introduces a great solution that balances with performance, compactness and aesthetics. Its modern yet minimalistic design heritage blends well with home environment. It offers seamless operation to reach high performance, heating up in just 2 seconds and adjustable power up to 2000W Combing energyefficiency and effortless control, it’s powered by AI to deliver up to 30% energy savings and users are able to track and control with Philips Air+ app.
Philips Ceramic Fan Heater 5000 Series
DESIGN AMBITION
With the growing tendency of climatic anomaly and lack of heating supply, we strive to innovate and look for solution that is convenient, considering the high quality as well as safety to warm up the home.
Platform optimization
Leverage the platform to build a premium proposition without compromising the cost, simultaneously balancing the design and manufacturing/assembly
Compactness and sleekness
To be competitive among the best sellers. Simplify the unnecessary elements to keep the design minimal; Dare to push the boundary to reduce footprint to remain as compact as possible.
Ease-to-use
Combine the intelligent sensor touch module and intuitive UI design to create a seamless and straight-forward user experience.
Philips Ceramic Fan Heater 5000 Series
Year of Design 2021-2022
Target of Launch: 2021 & 2023
Target of Market: EU & APAC
Purifier
“Compact yet powerful, effectively purify the air quality of your home.”
The latest purifier proposition that removes allergens and pollutants while consuming minimal energy with one-press of the button. Its compact and minimalistic design blends seamlessly into your home interior.
This purifier can purify a room up to 21.8 ㎡ within 17 minutes, with a clean air delivery rate that can reach up to 170 m³/h. It has 2-layer filtration including our NanoProtect HEPA filter, active carbon filter and pre-filter to effectively capture 99.7% of ultrafine particles.
Philips Air Purifier 600 & 1000 Series
DESIGN AMBITION
We strived to create a differentiating and desirable design that is compact and cost-effective for European and Asian markets.
Consistent design
One design embedded with harmonized design language to adapt different platform, fulfilling different range requirement and build a consistent air portfolio.
Design for compactness
Desktop-orientation for entry proposition allows to be placed on the table With compact and sleek design, it can be move easily from wherever you want.
Ease-to-use
Straight-forward filter extraction system and intuitive hidden digital UI operation for the easiest and most portable usage
Philips Air Purifier 600 & 1000 Series
THANK YOU.
