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THE BRAND AT THE MOMENT IS TRYING TO PUSH YOUNGER AUNDIENCES TO BUY AND WEAR MARNI.
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AT THE MOMENT THE BRAND FEELS THAT THEY ' RE MORE ENGAGED AND RELIABLE WITH ARTISTS, ARCHICTECTS ...... AND CONSUMERS THAT KNOW THE LI.. BRAND TO BUY FROM THEM . C) THE MOST POPULAR CONSUMERS ARE EITHER FROM FASHION OR ART INDUSTRYS .
MARNI WANTS TO PUSH THE BRAND MORE INTO THE ASIAN MARKET - GROWING ECONOMY THEY ARE ALSO INTERESTED IN BUILDING A BIGGER CONSUMER BASE IN BRAZIL. M•mJSS20JJ. wwwc.itt1'1l~C<>m INTELLIGENT WOMANS FASHION , THEY CHALLENGE THE LOOK OF FEMINITV I SEXUALITY. I
I " THIS IS NOT ABOUT SELF - IDENTITY AND IT IS NOT DIRECTED TOWARDS HOW OTHERS WILL VIEW HER WEARING THE DRESS ... IT ' S AN ACT OF SELF-APPRAISAL. "
- SALES ASSOCIATE
showcasing the g.raphic prints of the 1930s , 1960s on .clothes cut long• lean ..,, ""d spare. • BoId stnpcs and checks eclipse all the maf· ~f ' pre1 ism.• amis Bauhaus-influenced mood . checks and cloches that Stand awa\• from th ' Jonathan Saunders, Paul Smith Cl emism th ement at expressed itself in strong pattern more sentimental soul-sister and the most c malists w • •1argaret Howell, remained true to hE robe staples, clean, crisp, timeless, comfortat For some, a minimalist cut is an expression in the summer of the London Olympics l from labels such as Markus Lupfer and Re:d
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COLOUR/TONE : CO L BEIGE , BLACK , NAVY, OLIVE GREEN , LI HT GREY CONTRASTED WITH DEEP RED PA TERN / TEXTURE : F , COTTON , SILK . LINEN , L THER , PLASTIC , CLUSTERED BEADING MOTIF / DEVICE : INTELLIGENT WOMANS FASHION , ART ISTIC AND SPIRITED , THE MARNI VISION COMMUNICATES TO A WIDER PUBLIC THROUGH THE STORES AND THE FASH I ON SHOWS . IT ENCOURAGES CONSUMERS TO INTERPERATE THE COLLECTIONS INTO THEIR OWN PERSONALITIES . PLACE / CITY : UTAL y s Ty LI s T wARD BR 0 BE LIBRA Ry ART JTUDIOS , EXOTIC EDITORIAL SHOOTS I
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of the athleticism celebrated flirty look, fun and youthful Krakoff. Doubtlessly sexiest:
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IMAGES FIG. 1 MARNI MODEL PHOTOGRAPHY £16/12/20131 • HTTP://BLOG.MARNl.COM/?S=MARNl +BACKSTAGE FIG. 2 -FUR BACKGROUND (17/12/20131 HTTP://WWW.PINTEREST.COM/SEARCH/PINS/?Q=FUR%20 FIG. 3 -TROPICAL PRINT BACKGROUND £21/12/20131 HTTP://WWW.PINTEREST.COM/AMYSIA/TROPI· CAL· PRINT ·AND· PATTERN/ FIG . 4 -MARNI WOMAN PHOTOGRAPHY 121/12/20131 HTTP ://BLOG.MARNl.COM/?S=MARNl+WOMAN FIG . 6 - MARNI COLLABORATION WITH KATJA·SCHWALENBERG £27/12/20131 HTTP://WWW.VOGUE.IT/EN/· SHOWS/ODDITIES/ 2013/ 12 /MARN l·E ·KATJA·SC HWALEN BERG FIG . 6 -MARNI BLOG PHOTOGRAPHY £27/12/20131 HTTP://WWW.MARNl· ANTICAMERA.COM/03 FIG. 7 - MARNI COLLABORATION £29/12/20131 HTTP://WWW.MARNl.COM/EXPERIENCE/MARNl/EN/ll· BRA RY /COLLABORATION. ASP?TSKAY=B84CE7A2 FIG. 8 MARNI FOR H&M £29/12/20131· HTTP://WWW.FRESHNESS· MAG.COM/2011/11/29/MARNl·FOR·HM·SPRING-2012 FIG . 9 MARNI COLLABORATION WITH LADUREE (30/12/20131· HTTP ://YOUSTRIKEMYFAN · CY.COM/2010/09/MARNHADUREE/ FIG. 10 DAZED AND CONFUSED PHOTOGRAPHY OF MARNI COLLECTION COl/01/20141 • HTTP://WWW.DAZEDDIGI· TAL.COM/ FASHION/ ARTICLE/ 17281I1/M AR NI· SS 14 FIG . 11- PRADA S/S 12 COLLECTION C04/01/20141 HTTP://WWW.STYLE.COM/FAS HID NSH 0WS/REV I EW /S2013RTW·PR ADA FIG . 12 - JILL SANDLER CAMPAIGN C04/01/2014l ·HTTP://FASHIONSLOP.CDM/2011/07/06/JIL·SANDER·NA· VY·FALL-2011 • AD· CAMPAIGN· AR IZO NA·M USE/ FIG . 13 -MIU MIU LEATHER FLORAL JACKET IMAGE C04/01/20141 HTTP://COOLSPOTTERS.COM/CLDTH· ING/MIU-Ml U·S PRING· 2011 ·FLORAL·PRINTED·LEATHER· JACKET/PHOTOS_ VIDEOS/ 1067266 FIG. 14 - COMES DE GARCON COAT !04/01/20141 HTTP://FASHIONTIMES.ORG/TRENDS·FALL·WIN· TER-2012·2013 FIG. 15 -ISA AR FEN COLLECTION C04/01/20141 HTTP://ISAARFEN .COM FIG. 16 - FENDI S/S 14 COLLECTION FROM DAZED AND CONFUSED HTTP://WWW.DAZEDDIGITAL.COM/FASH· 10 N/ ARTICLE/ 17249/ 1/FENDl·SS14 FIG . 17 CALLAFR COLLECTION ADVERTISTMENT !06/01/20141· HTTP ://CALLA.FR FIG. 18 C06/01/20141· • HTTP://FILE.BLOG-24.COM/UTILl/60000/67000/66679/FILE/MENS_AR· TISTS/CLAU DE-CAI LLOL • RHIN DC EROS-FROM-POINT·TO· ART·C ONTEMPORA IN .J PG FIG . 19 -SOLANGE WEARING MARNI COS/01/20141· HTTP://SANDRAROSE.COM/2013/05/CELEBRI· TY-STYLE-SOLANGE· KN OWLES-4/SOLANGE_I NSTYLE_JU NE_2013· 2I FIG. 20 -ROMAN HOLIDAY FILM COS/01/20141· HTTP://REVIEWS.FILMINTUITION.COM FIG.21 -BEARDSEY AFTER A FASHION COSIO 1/20141· HTTP://WWW.INTOTHEFASHIDN.COM/2012 FIG . 22 -_PRADA SS13 115/01/20131 HTTP://WWW.DESIGNSCENE.NET/2012/12/PRADA-SPRING·SUM· MER -2013-CAMPAIGN ·STEVEN·MEISEL.HTM L FIG . 23 1920'S GIRLS C18/01/20141· HTTP://WWW. Pl NTEREST.COM/SEARCH/PINS/?Q= 1920
FIG. 24 MARNI OWN PHOTOGRAPHS I 1B/O 1/20141·- HTTP://BLOG.MARNl.COM DRE BEATS LOGO · HTTP://WWW.MOTORTREND.COM/FEATURES/CONSUMER/ 120/01/20141 CUSTOMISED BEATS HEADPHONES· HTTP://WWW.WINLATONCENTRE.CO.UK I PRINTS FROM· HTTP://· BLOG.MARNI.COM WEBSITES MARNI OFFICIAL WEBSITE 119/01/20141 • HTTP://WWW.MARNl.COM/HOME.ASP?TSKAY=BB4CE7A2 MARNI ONLINE MAGAZINE. 119/01/20141 · HTTP ://WWW.MARNl·ANTICAMERA.COM MARNI WAFFLING BLOG ·119/01/20141 HTTP://BLOG.MARNl.COM/EN 'MARNI GOES FOR LATEX RULES OUT SALE' ARTICLE WRITTEN BY TOP EDITOR llB/01/20141 HTTP ://BLOGS.WSJ.COM/RUNWAY /2007 /02/21 /MARNl·GOES·FOR·LATEX·RULES·OUT ·SALE/ MARNI ON VOGUEPEDIA PUBLISHED IN VOGUE , APRIL 2009. · WRITTEN BY UNKNOWN 11B/O 1/20141 HTTP ://WWW.VOGUE .COM/VOGUE PE DI A/ MARN I THE SCENT OF MARNI ARTICLE BY NAOMI ATTWOOD 119/01/20141 HTTP://WWW.INDEPENDENT.· CO .UK /LIFE ·STY LE/ FASH I0N/ FE A· TURES/THE· SCENT·OF ·MARN I· ITALIAN·LABEL·LAU NCHES· ITS· FIRSHRAGRANCE·B4BBB93 .HTML MARNI OFFICIAL YOU TUBE ACCOUNT 120/01/20141 HTTP://WWW.VOUTUBE.COM/MARNIVIRTUAL STORE ISA AR FEN DESIGNER ARTICLE BY LAUREN SHERMAN 120/01/20141 · HTTP://FASHIONIS· TA.COM/?S=MARNI
ILLUSTRATIONS ILLUSTRATIONS ON RIGHT HAND SIDE OF MOODBOARD - DRAWN BY CHARLOTTE YAU ON PAPER llB/01/20141
WORD
coon· 1964
CHARLOTTE YAU I0499599 FASHION COMMUNICATION AND PROMOTION LEVEL 1 VISUAL AWARENESS FASH10105