self promotion visual development
When finding inspiration for shape and form with my logo, i started to explore shapes in Architecture. I found that the contrasting shapes and simplistic forms instilled me to create a motif that reflected these designs, I started to play with widths, scale and textures. I wanted my designs to look timeless and personal, without being distracted by passing trends.
To gather visual inspiration for my self-promotion, i began to look into ways to fuse incompatible materials and ideas into cohesive examples of communication: complex and simple, rough/smooth, radical/conventional. My main aim was to not be distracted by passing trends; I wanted my designs to reflect my personality and character. For my visual inspiration I started to look at architecture, I was influenced by the singular forms and shapes, also the use of space and lighting as they expressed a refined contrasting shapes and relaxed simplistic forms. I wanted my self promotion to combine simple structured shapes and forms balanced with the fluidity of natural silhouettes.
COLOUR & LINE
A space odyssey - USE OF WHITE SPACE
A.G. Low Construction logo
REFLECTIONS & CONTRAST
visual inspiration
Henri Ehrhart monogram
architectural shapes
FONT & STRUCTURE
WWW.CHARLOTTEYAU.COM
BRANDING | PACKAGING
SCANNED FINAL PRINTS
charlotte yau visual creative www.charlotteyau.com